Gismart Launches a Brand New Game Exclusively on Snapchat

In partnership with Snap, Gismart is launching a real-time multiplayer game Color Galaxy on Snapchat platform. The game was exclusively created for Snap Games. In Color Galaxy, players can conquer the planets with friends on Snapchat. Featuring Bitmoji, Color Galaxy allows Snapchatters to invoke their inner galactic conqueror, in a fast-paced and wildly entertaining multiplayer game. Snapchatters compete to get the most territory by driving cool custom cars or perhaps even a chicken and as Color Galaxy incorporates Bitmoji…

The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases

Our youngest generation wields a considerable influence on household buying, new study shows Move over celebrities and micro-influencers: The youngest consumers among us just might be the hottest new influencers in town. NCSolutions, the leading company for improving advertising effectiveness for the entire CPG ecosystem, announced results from an innovative meta-study in partnership with Snap Inc., creator of Snapchat. Based on the measurement of 19 CPG Snapchat advertising campaigns across 32 brands and almost 4 billion…

DoubleVerify Partners with Snapchat to Authenticate Media Quality

DV offers global brands media quality authentication across social media platforms – including Snapchat, Facebook, Instagram, YouTube, and Twitter DoubleVerify ("DV"), the leading independent platform for digital media measurement software and analytics, announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). Marketing Technology News: NetWise Data Launches SmartIntent Now, brands can authenticate the quality of Snapchat campaigns…

How to Leverage Snapchat for Guaranteed from your Event Marketing Efforts

Fuse released new data on tips to use Snapchat at an event.  Snapchat is an important mobile social network among teens and Millennials, where among its 188 million users, people under 25 are spending an average of 40 minutes per day. Initially designed to focus on private, person-to-person photo and video sharing, Snapchat now allows users to share their daily stories more creatively with filters, AR-based Lenses, caricature-like Bitmoji avatars and more. For marketers, Snapchat can be a valuable tool to build excitement…

TapClicks Partners with Snap, Inc. to Deliver Analytics and Reporting Capabilities to Snapchat Marketers

Snapchat Ads Manager Integration Will Enable Marketers to Create Actionable Marketing Insights Using TapClicks' Unified Marketing Analytics Platform TapClicks, the global SaaS leader in marketing analytics, reporting, orders and workflow, announced a strategic partnership with Snap, Inc. to integrate Snapchat into the TapClicks Connector Marketplace. Through this partnership, marketers using Snapchat's business services, such as ads, sponsored geofilters, lenses and more, will now be able to harness the power of the…

Storytelling Pioneer andFormer Snapchat Executive Rylee Jean Ebsen Takes on Director Role at Big Block

Multi-Platform Storyteller with Trillions of Views Under Her Belt Joins Creative Powerhouse and Business Catalyst to Help Brands Re-Imagine Advertising Experiences Big Block, a creative services company, proudly announced the addition of Rylee Jean Ebsen to its creative roster as a Live Action Commercial Director. As a very early Snapchat employee and its most recent Director of Creative Media, Ebsen brings Big Block clients her unique experience producing groundbreaking content including Augmented Reality, VR,…

Comscore Brings its Digital Audience Measurement to Include Snapchat Discover

The New Integration Will Grant Partners a Holistic Picture of Digital Audiences Across Owned-And-Operated and Distributed Channels Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a new partnership with Snap, Inc., to integrate Snapchat Discover traffic into Comscore’s digital audience measurement solutions. The inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience…

Snapchat Is Now a Part of the Yext Knowledge Network

Starting November, Yext Brain to Directly Power Business Information on Snapchat, Globally As information expands exponentially on the internet, users are getting increasingly uncertain about its authenticity. Nowadays, there are multiple sources for users to get information about a single entity. Despite the convenience, the information received on any subject isn’t always homogeneous. This is the main source of dilemma for users when it comes to believing in information on the world wide web. This is especially…

Snapchat Welcomes Two More Companies to Its Mobile Measurement Partner Program

Snapchat Has Been Working Hard to Catch up in Revenues with Mobile Advertising Giants Facebook & Instagram. By Adding More Brands to Its Mobile Measurement Partner Program, Snapchat Seems Confident in Achieving Just That Snap Inc’s Snapchat will be adding Tenjin and Branch.io to its Mobile Measurement Partner Platform. This is being considered a highly strategic move by Snapchat to be at par with rivals, Facebook and Instagram. While Instagram is a part of Facebook (purchased at $1 billion in 2012 by the latter), its…

Snapchat Releases Retail Footprints

‘Retail Footprints’ Are a Series of Comprehensive Reports Detailing Online & Offline Consumer Shopping Behavior. Snapchat’s Research Intends to Benefit Digital Advertisers ‘Retail Footprints’ report details consumer shopping behavior exclusively in the big-box, luxury and apparel-store segment. Snapchat is marching forward to become a highly credible brand in the e-commerce space and wants to convince advertisers about their capabilities. This announcement comes after Snapchat’s e-commerce add-ons that the company…

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations The ongoing heat between Instagram and Snapchat continues to rise as Facebook implements similar features for Insta, thus making Snapchat face significant competition. Snapchat’s app has unexpectedly lost about 3 million users in the last quarter, thus adding fuel to the fire as investors are straining to figure where the social media app stands amidst ongoing competition with rival Instagram. Snapchat’s daily user numbers have gone down 1.5…

Nielsen Marketing Cloud DMP Ties in With Snapchat’s Ad Buying Platform

Advertisers and Marketers Can Now Create and Connect with Personalized Audience Segments Using Consumer Characteristics on Nielsen Marketing Cloud DMP Nielsen has announced that its premium audience segments will be available on Snapchat's ad buying platform. This integration will allow advertisers and agencies to buy inventory on Snapchat using Nielsen-branded audience segments through the Nielsen Marketing Cloud. Recommended Read: Contextual Content and AI: The New Wingmen for Email Marketing Campaigns The…

Over Half of Millennials Check Snapchat Daily, Much More Than Boomers and Gen Xers

Social Media Preferences Differ by Generation, but Most Users Spend Their Time Consuming - Not Creating - Content on Social Media Apps, Says New Survey More than half of millennials (53%) say they check Snapchat daily, which is three times more than Generation Xers (18%) and eight times more than baby boomers (7%), according to new data from The Manifest, a business news and how-to website. The survey included 511 smartphone owners who use at least three apps daily and reveals the social media apps each generation uses…

Snap Inc Acquires Metamarkets To Boost Snapchat Ad Data Analytics

Snap Inc, the Parent Company of Snapchat, Has Reportedly Acquired Metamarkets for the Programmatic Ad Data Analytics on Their Popular Social Media App Snap Inc is said to have acquired ad tech start-up Metamarkets, according to industry experts. Metamarkets offers data tools to some major names in media and programmatic advertising like Twitter, Oath, Applift, and so on. According to TechCrunch, citing anonymous sources, the technology and social media company most probably closed the deal to acquire Metamarkets for…

Snapchat’s New Update Creates Huge Possibilities for Local SEO

In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either somewhat or highly integrated into their SEO strategies. In the past, this has meant the number of Facebook posts and Tweets but now, Snapchat could become a main platform for promoting your business locally. Snapchat has created its own responsive map called Snap Map which enables users to share what they are doing with their friends and people near them.  You can easily access the map by pinching your fingers…

Snaplytics Publishes Activities’ Comparison for Instagram Stories versus Snapchat

More brand mentions on Instagram Stories vs. Snapchat among influencers according to the Snaplytics Quarterly Report Snaplytics is a marketing platform for new social channels including Snapchat and Instagram stories. This month, they are expected to launch their Brand Listening service to analyze brands share of voice among influencers and which influencers are most active on the story based platforms. According to the company, influencers are more active endorsing beauty brands through Instagram Stories than on…

Latest Snaplytics Report Offers Unique Insights on Snapchat Engagement Metrics

Snaplytics, the foremost analytics and marketing platform for social media insights, has released the most comprehensive survey on Snapchat data. The Snaplytics report combines insights from 500 brands with 24,000+ Snapchat stories and 217,000 Snaps. The purpose of the report is to enable organizations with powerful analytics on how to leverage Snapchat to improve audience reach and engagement at a more “eye level”.  “Snapchat is unique because it allows businesses to connect with people in the moment and offer a different…

Snapchat Taps in mParticle as Partner to Ease Onboarding for Brands using comScore SDK

mParticle, the leading multi-screen API provider, has been selected as Snapchat Partner to enable easy onboarding for brands. The NYC-based mobile marketing accelerator platform will feature as an Audience Match API partner, providing Snapchat clients to seamless connect to first-party customer data. Marketers can toggle Snapchat’s ad API to create 1:1 customizable cross-device ad experiences using mParticle’s customer data platform. The latest integration with Snapchat’s Ad API will allow marketers to build mobile-first…

Snapchat Extends Moat Capabilities to European Advertisers to Boost IPO Plans

Snapchat is all set to repeat and even exceed its phenomenal run from the last year into 2017. The multimedia mobile application will launch a new ad measurement tool for advertisers in Europe. In its bid to become the go-to ad shopping center for advertisers in Europe – UK and France specifically, Snapchat is offering them Moat capabilities. The new Snapchat Moat partnership capabilities will enable European advertisers to evaluate the effectiveness of their video ad campaigns. Snapchat is taking ad measurement very…

How Are Influencers Addressing the Clothing Crisis?

As fashion giants continue to cultivate partnerships that aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are responding to the current clothing crisis…  Sustainability has become one of the most searched for terms in fashion in the last year, with an average of over 27,000 searches specifically for ‘sustainable fashion’ each month in 2019, influencers could become the shining light on the…