Jivox Named a Leader in Creative Advertising Technologies

Independent research firm report rates Jivox with the highest possible score in 28 evaluation criteria, including company vision, product vision and profitability Jivox, the personalized digital marketing technology leader, announced it has been recognized as a leader in The Forrester Wave™ Creative Advertising Technologies, Q4 2020 report. Forrester’s 2020 evaluation cites Jivox’s investment in personalized commerce, the next-phase of growth for brands: “Jivox embraces the evolving needs of the modern brand, which faces…

Jivox Extends Dynamic Creative Optimization to the Connected TV Advertising Market

New Partnership With Tremor Video Brings CTV Viewer Insights to Global Brands Through Jivox’s Enhanced Omni-Channel Personalization Platform Jivox, the personalized digital marketing technology leader, announced the industry’s first personalized dynamic creative optimization (DCO) for connected TV (CTV). The new solution will offer personalization at scale, eliminating days or weeks from the creative production process and increasing the effectiveness of TV campaigns. Jivox’s DCO for CTV allows brands to optimize messages…

Jivox Launches IQiD: A First-Party Deterministic Identity Graph Offering for Personalizing Dynamic Creative Without Third-Party Cookies

The Industry’s Only Personalized Digital Marketing Platform to Use Hybrid Cloud Container Technology to Enable First-Party Data Access Jivox, the leader in personalized digital marketing, announced today that Jivox IQiD™, a breakthrough technological solution for user identity, enables brands to personalize dynamic creative (DCO) at scale using first-party data they own as well as contextual triggers. With this first-party deterministic identity graph, brands are empowered to build 1:1 relationships with individual…

Jivox Launches Groundbreaking AI-Driven Customer Journey Optimization Across Paid And Owned Media

New Capabilities Offer Brands Personalization with a 360-Degree View of Individual Customers Jivox, the personalized digital marketing technology leader, announced the launch of two new capabilities that offer brands a first-ever fully personalized customer experience across all paid and owned digital channels—including social media, native, display, video, and mobile advertising, the brand’s email and website: Customer Journey Optimization is an analytics and optimization tool that uses AI to help marketers make…

Jivox Named a Leader by Independent Research Firm—Citing Its Experience, Maturity with Highest Score Possible in Product Vision

Report Says “Large, Global Brands” Should Consider Jivox Jivox, the personalized digital marketing technology leader, announced that its experience, maturity, and product vision has been recognized in The Forrester Wave: Creative Advertising Technologies, Q4 2018 report by Forrester Research, Inc. “Jivox Corporation offers experience and maturity relative to competitors,” the Forrester report states. “ has experience with both direct-response and brand-focused customers, which isn’t universally true among evaluated…

Drawbridge and Jivox Deliver Omnichannel Personalization Powered by People-Based Identity

Companies Team Up to Help Brands Expand Dynamic Creative Optimization and Enhance Customer Experiences Drawbridge, the leading people-based identity management company, and Jivox, the personalized digital marketing technology leader, today announced that brands and agencies are able to accelerate engagement by leveraging the full capabilities of Jivox’s AI-based omnichannel cross-device dynamic creative through an integration with the Drawbridge Connected Consumer Graph. This joint solution enables marketers to use a…

Three Ways Digital Marketing Will Change Post COVID-19

For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. The stock market was falling, companies were laying people off, people were forced to work from home, grocery shelves emptied, and, almost every country in the world had infections and deaths soaring - there seemed to be no end in sight. Many of us who have been through other crises before could not help make comparisons of past crises -- the dot-com bust of 2000, 9/11 in 2001, the financial crisis of 2008. However, even the most…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from BIGO Ads, Colling Media, SRAX, Jivox, Pixalate, and Tapad. BIGO Ads Partners With Go Mobile and Fistashki to Launch Its Advertising Business in Russia BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global…

Google’s Private Web Browsing Promise Takes Shape; Embrace a “Cookie-free” Economy by 2022

Apple Safari was the first browser to implement ITP. Firefox had also decided to block third-party cookies. Now, Google Chrome is expected to follow these browsers by rendering third-party cookies obsolete.  By 2023, Google Chrome will secure its web browsing technology, banning third-party cookies from accessing user's browsing history. There were speculations last year after Google announced its Privacy Sandbox initiative to develop a set of open standards for enhanced user privacy on the web. Google's monopoly on web…

Survey Shows Companies Lose Customers During Online Holiday Promotions Because They Aren’t Collecting Preference Data

PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales totaled $1.05 trillion. Many will miss out on this slice of the retail pie if they don’t listen to their customers preference for receiving e-mail marketing and other communications. A recent survey from PossibleNOW, the leading provider of enterprise consent and…

Viva Air Group Partners with Boxever to Take Its Customer Experience to the Next Level

Latin American Low-Cost Airline Chooses Boxever as Its Personalisation Partner Boxever, the market-leading personalisation platform, announces its partnership with Viva Air, Latin America’s leading low-cost airline will use Boxever’s Customer Data Platform and next-generation decisioning engine to help centralise its data and drive personalised experiences for its customers. Boxever partners with VivaAir to improve customer experience The partnership comes at a time of growth and expansion for Viva Air. The airline…

Mullenlowe Group Appoints Jonny Stark as Chief Strategy Officer APAC to Spearhead a New Breed of Consultative Offering

Offer to Bring ‘Middleware’ Solution to Clients MullenLowe Group Asia Pacific has appointed Jonny Stark as Chief Strategy Officer to spearhead a new consultative offering for enterprises across Asia Pacific. In the newly formed role, Stark will also be responsible for leading the Group’s regional strategy and driving the hyperbundling approach, in order to combine capabilities and skill sets. With the recent arrival of new skillsets to the Group - including Jonathan Hart, Head of Data Science and Analytics, Zélia…

Connekt’s New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies

Driving the Most Value Across TV and Other Connected Devices Within the Home Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by top consumer brands, TV networks and their agencies, makes TV advertising, commerce and content experiences smarter and more effective. Connekt’s patent…

Mindmatrix’s Salesforce Community Add-Ons in the Spotlight

Mindmatrix Enhances Salesforce Partner Communities (PRM) with 20+ New Channel, Sales and Marketing Enablement Add-Ons Leading channel and sales enablement software provider, Mindmatrix, has enhanced its Salesforce Community offering by adding 20+ new Channel Sales and Marketing Enablement add-ons. The add-ons enable users to leverage Salesforce Community Cloud (PRM) better with Mindmatrix's 20+ Channel Sales and Marketing Enablement functions that include powerful channel and sales enablement tools such as playbooks,…

Sitecore Named a Leader in Web Content Management Systems by Independent Research Firm

Sitecore Received the Highest Scores Possible in the Web Experience Management, Cloud, Structure, Site Search, and Service Partner Program Criteria Sitecore, the global leader in digital experience management, announced it was recognized as a Leader in "The Forrester Wave: Web Content Management Systems, Q4 2018" report.iThe report evaluated the 15 most significant vendors against 26 criteria. Sitecore earned the highest scores possible for eight criteria, including web experience management, cloud, structure, site…

IRIS.TV Expands Advisory Board to Advance into Video Personalization

Leading Media Industry Executives Have Joined IRIS.TV's Pioneering Efforts to Advance Video Personalization and Programming The leading AI-powered video personalization and programming pioneer, IRIS.TV has announced the expansion of its Advisory Board. The board now comprises of a dynamic group of accomplished individuals in media and technology. Currently, IRIS.TV has a significant number of global customers that rely on the company’s video programming platform to keep their audiences watching.  Recommended Read: B2B…

CloudEngage Gives Agencies Unlimited Access to Their Advanced Personalization Suite with Launch of Agency Partnership Program

Qualified Agencies Gain Access to CloudEngage Advanced Personalization Tools Completely Free, in a New Partnership Initiative CloudEngage, the most intuitive suite of personalization tools on the market, has launched the CloudEngage Agency Partnership Program. The program launches and is open to qualified digital, marketing, advertising and design agencies. Agency partners will have the unprecedented opportunity to gain unlimited access to the entire CloudEngage ecosystem of innovative omnichannel personalization…

AppNexus Sees Steep Rise in Video Business, with 230% Growth of RTB Video Spend

Leading Advertising Technology Company Reports Increase in Video Activity Across the Platform, Adding Innovative Formats, Data Offerings, and Premium Inventory AppNexus, the world's leading independent advertising technology company, announced the results of rapid growth of its video business. Since the launch of its video marketplace in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230 percent compound annual growth rate (CAGR) of real-time bidding…