Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform

Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimization Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad…

Kantar Announce Appointment of Adam Crozier as Chairman

Kantar, the world’s leading research and consulting company, announces the appointment of Adam Crozier as Non-Executive Chairman. Mr Crozier has extensive experience across the media, creative, consumer and technology industries having served as CEO of Saatchi & Saatchi, the English Football Association, The Royal Mail and, most recently, ITV, in addition to his roles as Chairman of several major consumer brands. Marketing Technology News: Plannuh Raises $4 Million To Expand AI-Driven Marketing, Budgeting and Planning…

Eric Salama to Step Down as Kantar CEO During 2020

Subsequently will Transition to a Non-Executive Director and Consultant to Kantar Kantar, the world’s leading data, insights and consulting company announces that Eric Salama has decided to step down as CEO during the course of 2020. The company will immediately begin the process of recruiting a new Chief Executive, looking at both external and internal candidates. Salama will remain in role to transition to a new CEO. Thereafter, Salama will join the Kantar Board as a non-executive director and, on a part-time basis,…

Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle. The combination of IRI’s best-in-class sales data and Kantar’s industry-leading brand data will enable clients to more effectively measure and optimize marketing programs against two important business success drivers: long-term brand health and short-term…

Kantar and Profitero Announce Strategic Partnership to Help Brands Elevate eCommerce Capabilities

Both Firms Will Collaborate on Ecommerce and Omnichannel Advisory, Analytical and Capability-Building Services Kantar, the world’s leading data and consulting company and leading eCommerce performance analytics company Profitero announced a global partnership dedicated to creating a suite of advisory, analytical and capability-building services that will help their clients become more efficient at eCommerce. “With our complementary data and expertise, Kantar and Profitero are uniquely positioned to help brands bridge…

As Industry Need for Real-Time Consumer Insights Grows, Kantar Expands Qualitative Practice

Kelley Baron is Named North American Qualitative Lead Kantar, one of the world’s leading marketing data, insight and consultancy companies, announced that it is expanding its qualitative practice, in response to the growing industry need for real-time consumer insights. As a result, it has named Kelley Baron President of its North American qualitative practice. In her new role, Baron will be responsible for growing Kantar’s qualitative services by building and innovating on current offerings, acquiring new clients…

Cision Appoints Former Kantar Media Executives to EMEA Leadership Team

Peter Low Named as Managing Director, EMEA; Keir Fawcus Hired as Senior Vice President of Sales, EMEA Cision announced the appointment of Peter Low as Managing Director of Cision Group, Ltd., overseeing Cision EMEA operations. The company also announced Keir Fawcusas Senior Vice President of Sales, EMEA. Based out of the London office, industry veterans Low and Fawcus join Cision from Kantar Media, a global leader in media intelligence. As Managing Director, EMEA, Low is responsible for driving strategy and go-to-market…

Engagement Labs Inks Multi-Year Deal with Kantar’s Analytics Practice in UK, Unit of WPP

Kantar Taps Engagement Labs as Partner to Bring Innovative Social Intelligence and Analytics to UK Marketplace Engagement Labs Inc., the industry-leading data and analytics firm that specializes in social intelligence for leading brands and companies, has announced a new partnership with Kantar Analytics Practice, a unit of WPP, the £15 billion British advertising and public relations conglomerate. The partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs' TotalSocial…

Robin8 Partners with Kantar Media CIC to Use Blockchain Technology to Disrupt China Influencer Marketing

Robin8, Inc., China's leading social media influencer search engine has announced strategic partnership with Kantar Media CIC (KMCIC), China's leading social intelligence consultant firm on KOL profiling to bring a revolutionary change to China's influencer market. As part of the partnership, KMCIC will leverage Robin8's enterprise blockchain solution to evaluate KOL's performance, thus enabling better evaluation of China's KOL market and bringing transparency to advertisers. Blockchain as the answer to influencer's…

Kantar TNS and Qualtrics Join Forces to Form Global Customer Experience Powerhouse

The Partnership Aims to Close the Experience Gap for Organizations at a Time When Connectivity Is Rapidly Reshaping the Brand and Customer Experience Landscapes Kantar TNS, one of the world's largest research agencies, and Qualtrics, the leader in experience management, announced a global partnership to help organizations put customers at the heart of their business. The strategic alliance brings together Kantar TNS's worldwide network of customer experience research, end-to-end platform implementation, smart analytics…

WPP’s Data Investment Management Division Launches Growth Consultancy Kantar Consulting

Kantar Consulting is Formed From The Merger Of Four Founding Brands; Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail Kantar, WPP’s data investment management division, announced the launch of Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. With its combined creative and analytical heritage, Kantar Consulting is unique in combining retail, sales, ecommerce and marketing expertise, a deep understanding of how consumers…

TVision Raises $16 Million Funding

TVision, the company measuring TV’s transformation, announced it secured $16 million in new funding, led by SIG Asia Investments, an affiliate of Susquehanna International Group (SIG), a privately held global trading and technology firm. Existing investors, including Accomplice, Golden Ventures, Jump Capital, and others also participated. TVision has now raised more than $39 million in total funding. The TV industry is experiencing a rapid transformational shift spurred by technology, innovation, and creativity and…

Ipsos MMA Announces Global Expansion Leadership

Ipsos MMA, Inc. (Marketing Management Analytics), an Ipsos company, and a leader in helping companies understand and optimize the value of their marketing, digital media, social media, operations, and promotion investments, announced the continued global expansion to serve client partnerships and data relationships in the EMEA and APAC regions. Pat Cummings, Ipsos MMA CEO confirms, "We have made the decision to materially increase our leadership and presence to benefit both regions. I want to highlight these three exciting…

Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck As A New Strategic Advisor

The world’s leading in-game advertising platform Anzu.io announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with…

Salsify Sees Rapid Growth in EMEA Partner Activity as Brands Seek to Accelerate Digital Shelf Initiatives

Salsify, the commerce experience platform that helps brands win on the digital shelf, announced that there has been a 400 percent increase in partner-led implementations of its platform over the past six months in the EMEA region. More than half of Salsify's local customer base now also works with Salsify's partner ecosystem. "Since the outbreak of the pandemic, Kantar Research found that the share of European consumers that do more than half of their total purchases online has increased between 25 and 80 percent," said …

Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising

Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable,…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Screenvision Media, Feedvisor, Kantar, Digicrown and 6sense. Screenvision Media Amplifies Advertising Network Via Partnership With Atmosphere Screenvision Media, a national leader in cinema and premium video advertising, announced an advertising sales partnership with Atmosphere, the leading streaming TV service for businesses. Screenvision will feature its own channel, “Front +…

ID.me Helps States Release Blocked Unemployment Claims with Fast Identity Verification

Federally Certified Solution Enables Agencies to Verify All Eligible Applicants Online ID.me, a federally certified identity verification platform, is helping state unemployment agencies release unemployment benefits to blocked applicants and accelerate processing of new applications. Several hundred thousand unemployment applicants have not received unemployment benefits months after applying as record-high claim volumes and large-scale fraud schemes have overwhelmed labor agencies in many states. ID.me's solution…

Salsify Appoints Executives for the EMEA Region to Respond to Rapid Market Growth

The company now has 165 customers with global implementations and has recruited those responsible for strategy for customer success and marketing in the EMEA region. Salsify, a product experience management (PXM) platform that helps brands win on the digital shelves, has announced important appointments in marketing and customer success functions for the EMEA region. After opening its headquarters for the EMEA region in Lisbon in October 2018, Salsify has made these new appointments in order to supervise and scale up the…

FranceTV Publicité Launches AKOUO, a New, Artificial Intelligence-Based Marketing Service

FranceTV Publicité is fully committed to supporting its partners as they get back to business, and has created a new marketing service, AKOUO, to further enhance customer relations via active and meaningful listening. AKOUO ("listen" in Greek) aims to help major advertisers connect with their targets as effectively as possible. We make this happen by sharing our extensive knowledge of the French public with our brands. Marketing Technology News: IDStrong Warns Against Second Wave of Cyberattacks AKOUO is…