Kantar Launches New Digital Acceleration Offer: Dx Analytics

Solution will help brands gain deeper consumer insights from large datasets to maximize their digital marketing performance Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper insight, and to measure and boost their digital marketing performance. The announcement reflects a fundamental shift in the importance of digital engagement since the start of the coronavirus pandemic. Marketing…

Canvs AI Announces Former Kantar Media Chairman & CEO Andy Brown As Advisor

In this role, Brown will provide strategic advice in the areas of media, research, and insight. Canvs AI, the leading customer insights platform for text analytics, announced today a new advisor, former Kantar Media Chairman and CEO Andy Brown. As the former head of Kantar’s Media Division, a UK-based global market research company that provides media measurement, monitoring, and selection, Brown has extensive experience in helping brands understand the media landscape and leveraging insights to inform business decisions.…

Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor

Company Taps Brown’s Extensive Experience as Global Demand for TV Ad Measurement Platform Surges TVSquared, the global leader in cross-platform TV ad measurement, announced today that former Kantar Media Global CEO Andy Brown has accepted an advisory role with the company. Brown will provide strategic counsel to TVSquared’s Board and executive team. Throughout 2020, global demand for TVSquared’s ADvantage analytics platform surged, reflecting the company’s strong momentum in the rapidly growing TV ad…

As Both Marketers and Consumers Turn to Podcasts, Kantar Announces Measurement Partnerships with Major Podcast Platforms

Kantar can now measure programmatic dynamic ad insertion for popular podcasts through partnership with Megaphone, ACAST and Midroll Kantar, the world’s leading data, insights and consulting company, announced it has partnered with podcast platforms Megaphone, ACAST, and Midroll. Alongside existing relationships with Pandora and Spotify, Kantar is now able to measure and analyze the effectiveness of podcasts ads within popular publishers, such as The New York Times, iHeart Media, Cadence13 and Conde Nast. Marketing…

Adthena Announces Acquisition of Kantar’s Paid Search Intelligence Business

Search intelligence pioneer builds on partnership with Kantar by acquiring search intelligence unit, formerly AdGooroo Adthena, the leader in AI-powered search intelligence, announced that it has acquired Kantar’s Paid Search offer, formerly known as AdGooroo, bolstering Adthena’s standing as the leader in search market intelligence for both brands and agencies. Terms of the transaction were not disclosed. “As search continues to become the barometer by which all advertising efforts are measured, the importance of having…

Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform

Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimization Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad…

Kantar Announce Appointment of Adam Crozier as Chairman

Kantar, the world’s leading research and consulting company, announces the appointment of Adam Crozier as Non-Executive Chairman. Mr Crozier has extensive experience across the media, creative, consumer and technology industries having served as CEO of Saatchi & Saatchi, the English Football Association, The Royal Mail and, most recently, ITV, in addition to his roles as Chairman of several major consumer brands. Marketing Technology News: Plannuh Raises $4 Million To Expand AI-Driven Marketing, Budgeting and Planning…

Eric Salama to Step Down as Kantar CEO During 2020

Subsequently will Transition to a Non-Executive Director and Consultant to Kantar Kantar, the world’s leading data, insights and consulting company announces that Eric Salama has decided to step down as CEO during the course of 2020. The company will immediately begin the process of recruiting a new Chief Executive, looking at both external and internal candidates. Salama will remain in role to transition to a new CEO. Thereafter, Salama will join the Kantar Board as a non-executive director and, on a part-time basis,…

Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle. The combination of IRI’s best-in-class sales data and Kantar’s industry-leading brand data will enable clients to more effectively measure and optimize marketing programs against two important business success drivers: long-term brand health and short-term…

Kantar and Profitero Announce Strategic Partnership to Help Brands Elevate eCommerce Capabilities

Both Firms Will Collaborate on Ecommerce and Omnichannel Advisory, Analytical and Capability-Building Services Kantar, the world’s leading data and consulting company and leading eCommerce performance analytics company Profitero announced a global partnership dedicated to creating a suite of advisory, analytical and capability-building services that will help their clients become more efficient at eCommerce. “With our complementary data and expertise, Kantar and Profitero are uniquely positioned to help brands bridge…

As Industry Need for Real-Time Consumer Insights Grows, Kantar Expands Qualitative Practice

Kelley Baron is Named North American Qualitative Lead Kantar, one of the world’s leading marketing data, insight and consultancy companies, announced that it is expanding its qualitative practice, in response to the growing industry need for real-time consumer insights. As a result, it has named Kelley Baron President of its North American qualitative practice. In her new role, Baron will be responsible for growing Kantar’s qualitative services by building and innovating on current offerings, acquiring new clients…

Cision Appoints Former Kantar Media Executives to EMEA Leadership Team

Peter Low Named as Managing Director, EMEA; Keir Fawcus Hired as Senior Vice President of Sales, EMEA Cision announced the appointment of Peter Low as Managing Director of Cision Group, Ltd., overseeing Cision EMEA operations. The company also announced Keir Fawcusas Senior Vice President of Sales, EMEA. Based out of the London office, industry veterans Low and Fawcus join Cision from Kantar Media, a global leader in media intelligence. As Managing Director, EMEA, Low is responsible for driving strategy and go-to-market…

Engagement Labs Inks Multi-Year Deal with Kantar’s Analytics Practice in UK, Unit of WPP

Kantar Taps Engagement Labs as Partner to Bring Innovative Social Intelligence and Analytics to UK Marketplace Engagement Labs Inc., the industry-leading data and analytics firm that specializes in social intelligence for leading brands and companies, has announced a new partnership with Kantar Analytics Practice, a unit of WPP, the £15 billion British advertising and public relations conglomerate. The partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs' TotalSocial…

Robin8 Partners with Kantar Media CIC to Use Blockchain Technology to Disrupt China Influencer Marketing

Robin8, Inc., China's leading social media influencer search engine has announced strategic partnership with Kantar Media CIC (KMCIC), China's leading social intelligence consultant firm on KOL profiling to bring a revolutionary change to China's influencer market. As part of the partnership, KMCIC will leverage Robin8's enterprise blockchain solution to evaluate KOL's performance, thus enabling better evaluation of China's KOL market and bringing transparency to advertisers. Blockchain as the answer to influencer's…

Kantar TNS and Qualtrics Join Forces to Form Global Customer Experience Powerhouse

The Partnership Aims to Close the Experience Gap for Organizations at a Time When Connectivity Is Rapidly Reshaping the Brand and Customer Experience Landscapes Kantar TNS, one of the world's largest research agencies, and Qualtrics, the leader in experience management, announced a global partnership to help organizations put customers at the heart of their business. The strategic alliance brings together Kantar TNS's worldwide network of customer experience research, end-to-end platform implementation, smart analytics…

WPP’s Data Investment Management Division Launches Growth Consultancy Kantar Consulting

Kantar Consulting is Formed From The Merger Of Four Founding Brands; Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail Kantar, WPP’s data investment management division, announced the launch of Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. With its combined creative and analytical heritage, Kantar Consulting is unique in combining retail, sales, ecommerce and marketing expertise, a deep understanding of how consumers…

Exclusive Deal Between Razor Edge Games And Anzu Brings Blended In-Game Ads To Upcoming Game Eden Falling

Anzu's technology will create the opportunity for hundreds of brands to have their content featured in Eden Falling's extensive game world. Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world's most advanced in-game advertising platform, to enable advertisers to place ads within its upcoming PC and console hit game Eden Falling. Eden Falling is an MMO-Lite free-to-play game that will debut in a pre-alpha phase at Steam Summer Festival as a PC game. In the months following,…

Azerion and Anzu Partner to Make Blended In-Game Advertising Programmatically Available to Advertisers Globally

Anzu.io, the world’s most advanced in-game advertising platform, announces a new partnership with Azerion, a leading pan-European digital gaming and monetisation platform that offers casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now offer Anzu’s market-leading blended in-game advertising solution across the world through its proprietary programmatic platform; Improve Digital, generating more than 1.6 trillion transactions per month. Marketing…

MarTech Interview with Euan Blair, Founder of Multiverse

Euan Blair, Founder & CEO of Multiverse, a tech startup that is changing education and work for young adults talks about Multiverse’s journey and latest funding while sharing his observations on the importance of tech apprenticeships: _____ Hi Euan, please tell us more about your tech journey so far, being a startup founder (and its learnings) and of course, we’d love to hear about Multiverse! I started my career in investment banking, alongside people with very similar backgrounds and degrees from the same…

Zappi Announces Strategic New Sales Hires, Positions for Growth in EMEA and APAC

The international sales team has doubled in size, and is planned to triple by the end of 2021. Zappi, the ad and innovation testing platform built by brands for brands, today announced significant growth in its international sales team, which covers the EMEA and APAC regions. The team has doubled in size so far this year, and is on target to triple by the end of 2021. Marketing Technology News: MarTech Interview with Lee Firestone, CEO at OpenReel Notably, the team has gained three senior members: Sim…