The Executive Appointments Reflect TONIK+’s Growth Strategy and Include Prominent Alumni of Top Enterprise Brands TONIK+, a video intelligence and editing solution that utilizes machine learning and cross-platform performance data to maximize the impact of targeted video campaigns, announced the appointment of Lauren Wray to Chief Revenue Officer and Chris Graham to Chief Product Officer and General Manager, effective immediately. “She understands the needs of our business and how to effectively develop successful…

South Korea's mobile operator LG Uplus has adopted a successful differentiation strategy through its AR and VR service portfolio in the country's highly-competitive 5G race, according to a report by Strategy Analytics, a global consulting firm. The report, as a case study on the operator's 5G strategies and market execution, identified VR and AR services, which require higher download speeds compared to conventional video, as demonstrating the power of LG Uplus's new network and giving consumers reasons to upgrade. In…

Partnership to help marketers enhance brand experiences for consumers WPP and InMobi Group have entered into a long-term strategic partnership to build unique benefits for marketers. Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian marketers. The collaboration between WPP and InMobi Group will enable brands to create personalized consumer experiences at scale. Through this partnership, brands will be able to…

System1 Research, the marketing research and effectiveness company, has appointed Lester Sualog as its new managing director, APAC. Sualog will be responsible for leading the APAC office, bringing 20 years of global experience in market research, strategy, innovation and business development to the role. Founder and CEO John Kearon said, “With Lester’s experience in brand growth, strategy and market research, Lester is the ideal candidate to help drive the System1’s growth in APAC. We are confident that his experience in…

Market research and neuromarketing industry veteran will scale new applications of Emotion AI in content analysis and customer experience Affectiva, the global leader in Emotion AI and the pioneer of Human Perception AI, announced the appointment of Graham Page as Global Managing Director of Media Analytics. Graham will lead Affectiva’s business unit focused on the application of its emotion analytics to content, media testing, and the customer experience. This will expand on Affectiva’s leadership position and existing…

2019 BrandZ Top 40 Most Valuable Australian Brands Revealed Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZ Top 40 Most Valuable Australian Brands report released today by WPP and Kantar. Those perceived as highly innovative are growing on average 10 per cent faster than brands with a medium-to-low score, while high brand experience performers are seeing a nine per cent improvement in value. Brands involved in the new digital retail economy are clear…

"Market research, data collection and validation are intrinsically linked to MarTech and AdTech." Tell us about your role and journey into Technology. What inspired you to start at Measure Protocol? Our team of founders came together in early 2018 to form Measure Protocol with a broad range of experience, alongside specific skills that lend us to certain roles. While each of our beginnings were very different, they have a few common threads including startups, technology before its time, acquisitions, too many trips to…

M&A Spend in Current Round of Industry Restructuring Runs into Billions The market for Media Intelligence software and information solutions for public relations professionals is being radically reshaped through mergers and acquisitions, with M&A spending running into the billions, according to a new report published today by Burton-Taylor International Consulting (part of the TP ICAP group). The report looks at acquisitions by key companies including Cision, Meltwater, Kantar, Isentia and West Corp, as well as…

Brands tap into a strong sense of national pride and reveal a renewed understanding of what it means to be Indonesian Bank Central Asia (BCA) has claimed the number one spot for the fifth year running in the BrandZ Top 50 Most Valuable Indonesian Brands ranking released by WPP and Kantar. As a result of the bank's consistent effort towards understanding its customers' needs and providing personalised customer experience, BCA has grown 3% in brand value to $13.1 billion, priding itself on user-friendly innovations in…

Magid announces the hiring of Steve Flynn as Senior Vice President. Based in Atlanta, Flynn joined the team on July 15, 2019, with a proven track record of designing and implementing strategic programs for an extensive variety of global B2B and B2C companies. “Building on Magid’s deep understanding of human behavior and the factors that drive decision making, Steve will deliver valuable strategic consulting to companies in financial services, retail, and CPG,” says Craig Wax, Executive Vice President, who leads Magid’s…

Tell us about your role and the team/technology you handle at Profitero. As the SVP of Strategy at Profitero, I lead Product Innovation and Strategic partnerships with other technology and data providers. Profitero’s technology uses a combination of Artificial Intelligence and sophisticated Data Science methodologies to help brands measure and improve their e-commerce performance across more than 8,000 retailer sites worldwide. Using our tools, brands assess how they’re positioned and performing at the “digital shelf” in…

New Agency Matches Dynamic Messaging Technology With Advanced Creative, Empowering Brands to Reach Consumers With Personalized Video and Other Rich Content on Their Mobile Devices Sinch, a global leader in cloud communications for mobile customer engagement, launched Sinch Engage, a new business unit focused on mobile marketing and advertising technology. Formerly known as Vehicle, Sinch Engage draws upon Sinch’s shared technology assets and broad ecosystem of channel partners to spearhead group initiatives in mobile…

Qualtrics Partner Network (QPN) Expands to More Than 120 Members and 300 Certified Consultants to Help Organizations Close Experience Gaps Qualtrics, the leader in experience management, announced that Qualtrics CustomerXM grew at more than 75 percent year-over-year with more than 450 of the world's largest companies now using Qualtrics to power their customer experience (CX) programs. Brands using Qualtrics to fuel their CX programs include: American Express, Bank of Ireland, BMW, DISH Network, Volkswagen Australia, Dun…

Consumer Technology Brands Pass the $1 Trillion Brand Value Mark With little sign of a slowdown in growth, Amazon has become the world's most valuable brand, according to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar at the New York Stock Exchange. Amazon's smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse eco-system of products and services, have allowed Amazon to…

"Mintel Comperemedia combines the best marketing data across our partners into one platform with a singular taxonomy." Tell us about your journey into Marketing and Sales Technology. How did you arrive at Mintel Comperemedia? My career began at Chase, where I developed a keen sense for understanding how middle market business works, as our group was ensuring that balance sheets were sound ahead of mid-market mergers and acquisitions. After arriving at Mintel in 2008, I was instantly impressed with the data set that we…

TV Viewership Data Incorporates Kantar, Drawbridge Data, and Premium Demographic Attributes to Deliver Robust Partner-Agnostic Solutions to Market TiVo Corporation, a global leader in entertainment technology and audience insights, announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge’s Identity Graph and premium demographic attributes; giving TiVo customers an expanded data offering with more flexibility to meet the ever-changing needs of the market. “Household-level…

Amazon Maintains the Title of World's Most Valuable Global Retail Brand Increasing Its Brand Value +91% to $315.5 Billion Innovative use of technology such as artificial intelligence and data analytics has helped e-commerce deliver numerous human benefits, fuelling a 33% growth in brand value for the most powerful players in retail WPP and Kantar unveiled today. The second annual BrandZ Top 75 Most Valuable Global Retail Brands ranking and report – looking at luxury, apparel, retail and fast-food outlets – revealed the…

"By measuring the conversion rates from advertising to e-commerce sites we will get a more holistic view of the customers and the journey they take." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at Cint? I started at Cint in 2000 before data-driven marketing technology was a popular topic. I was initially attracted to the company because it was working to create online solutions and seamless interactions with consumers. Through these past years, we have gone on a…

Entertainment Sees Largest Category Growth of 186%; Technology Accounts for 26% of Total Value Alibaba has been crowned the most valuable brand in China for the first time in the annual BrandZ Top 100 Most Valuable Chinese Brands ranking, published by WPP and Kantar, having grown its brand value by 59% year-on-year to $141 billion. Despite China's slower economic growth and international trade tensions, the total value of the BrandZ Top 100 Most Valuable Chinese Brands increased 30% to $889.7 billion, the highest…

The Global Audience Data Platform Expands International Leadership Team with Strategic Hires to Support Corporate and Business Development as Well as Partnership Management Eyeota, the leading audience technology platform enabling the intelligent use of data, announced the appointment of two new executives to its senior leadership team: Chris Suh joins as senior vice president of corporate development and strategy and Don Lee joins as vice president of global platforms. “As Eyeota sustains its impressive growth…