Are You Woke Up? Andre Farr Launches BAY IN LA 2018 With Celebrity-Backed Voter Registration Campaign “WOKE UP” At Baldwin Hills…

The second annual BAY IN LA  kicks off WOKE UP, a celebrity-backed voter registration drive produced by Andre Farr International (AFI) and sponsored by Carnival Corporation PLC, the world's largest leisure travel company. Celebrities, including Terry Crews (Brooklyn Nine-Nine), LisaRaye (Ballers), Aldis Hodge(Hidden Figures), Mitch Richmond (NBA Hall of Fame) and Keith David (Greenleaf), among others will register voters at Baldwin Hills Crenshaw Plaza on Sept. 1 from 1 p.m.- 4 p.m. Recognizing that US voter turnout…

Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights

DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media  Dstillery, the leading applied data science company, has launched Dscover Maps (DMaps), a geospatial insights tool that provides a detailed view into the market composition by geography or location. Using Dstillery’s digital audiences and insights, DMaps brings digital targeting tactics to other forms of media, including out-of-home, TV, radio and direct mail. Dscover Maps Makes Location Data 'Magical' for…

Informatica Launches Industry’s First Unified Customer Success Offerings to Help Customers Achieve Faster Time to Value

New Customer Success Framework Designed for All Customers Across All Deployment Models Informatica, the enterprise cloud data management leader, announced the launch of its new customer success offerings. Leveraging big data, AI and machine learning with an increased focus on adoption services, Informatica's new program will bring faster business value with consistent and superior experiences to customers worldwide. Informatica Success Offerings are the data management industry's first unified, relevant and adaptive…

Amazon Era: When People Shop Online, They’re Most Likely to Start on Amazon

State of the Amazon Era Data Report: Amazon Owns Over 80 Percent Market Share Across Product Categories Amazon is the most competitive battleground for brands to showcase their legitimacy and increase customer reach. The leading ecommerce platform continues to eat into market share and offer the highest product label conversions. To stay on top of the Amazon Era, marketing teams must know the pulse of present ecommerce trends. To help marketing teams and brands understand the marketing on Amazon, Jumpshot recently…

Swrve Adds Roku to Its Suite of Streaming Video OTT Platforms

Streaming Video-on-Demand and OTT Service Providers Can Now Use Swrve to Drive Engagement, Revenue and Retention Across Mobile, Web and Apple tvOS, Android TV, Amazon Fire TV, and Roku Apps Swrve, the leader in cross-platform customer interaction for sales, marketing and operations, has added Roku to its list of supported over-the-top (OTT) Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused…

Glassdoor Reveals Employees’ Choice Awards For The Top CEOs In 2018

Chief Executives Across Diverse Industries Honoured by Glassdoor in the UK, US, Canada, France and Germany Glassdoor, one of the world's largest job and recruiting sites, announced the winners of its annual Employees' Choice Awards, honoring the Top CEOs in 2018 across parts of Europe and in North America. Unlike any other workplace award, the Glassdoor Employees' Choice Awards are based on the input of employees who voluntarily provide anonymous feedback by completing a company review about their CEO's leadership,…

BrandZ Data Reveals Link Between Disruption, Creativity and Great Advertising

New Research by Kantar MillwardBrown Using BrandZ Data Shows How Creativity, Disruption and Great Advertising Combined Boost Brand Value by as much as 265% New research by Kantar Millward Brown reveals for the first time the true impact that disruption and creativity can have when combined with great advertising, helping companies grow brand value at an astonishing rate. The findings, unveiled recently on the Innovation Stage at the 2018 Cannes Lions Festival of International Creativity as part of the session…

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

Brands that have not yet looked at Pinterest to amplify their social ROI could be missing out on a big piece of the revenue pie. If you are a marketer, there’s a lot to like and explore on Pinterest. Going by modern standards of Pinterest Marketing, it’s quite a heady cocktail of social, search, and shopping (purchase or buy). From a very humble beginning in 2011, Pinterest today is valued at over $11 billion and has over 175 million MAU. Pinterest is not the usual run on the mill social networking platform. In fact, it…

I-Com Global Summit 2018 To Feature Speakers From Warner Bros, Facebook, Vodafone And Unilever

Major Gathering of Marketing Elites Will Take Place at I-COM's Global Summit in San Sebastian, Spain from April 9-12  I-COM announced the line-up of speakers for the I-COM Global Summit 2018. An impressive set of speakers and session hosts from companies such as Acxiom, Facebook, Intel, Lufthansa, Unilever, Vodafone, and Warner Bros, will be joining I-COM at the major marketing event of the year. Andreas Cohen, I-COM Chairman, says that the speakers have an important role to play in telling the story of this year's…

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth

NinthDecimal Crossed the 100% Annual Growth for the Third Consecutive Year NinthDecimal, a leading omnichannel marketing platform powering real-world conversions for brands, has announced more than 100 percent annual revenue growth across its marketing platform in 2017. A record number of agencies, brands, and publishers partnered with NinthDecimal last year as the industry increased its focus on bridging the online and offline behaviors of consumers. Recommended Read: 7.ai Removes Time, Cost and Risk Barriers to…

Ugam Joins the Newly Launched Qualtrics Partner Network

As a Part of the Qualtrics Partner Network, the Partnership Will Accelerate Digital Transformation Ugam, a global leader in data and analytics, today announced its partnership with Qualtrics, a leader in research and experience management. Ugam is now part of the Qualtrics Partner Network (QPN), a consortium of worldwide organizations offering programs and solutions that accelerate digital transformation based on the first-of-its-kind Qualtrics Experience Management (XM) Platform. As a member of the QPN, Ugam expands…

New Qualtrics Partner Network Helps Organizations Close Their Experience Gaps

Global Ecosystem Supporting The Qualtrics Experience Management Platform Announced Qualtrics, the leader in research and experience management, announced the launch of the Qualtrics Partner Network (QPN), to expand the global ecosystem of partners providing programs and solutions based on the award-winning Qualtrics Experience Management (XM) Platform. The announcement was made recently at the Qualtrics 2018 X4 Experience Management Summit in Salt Lake City. QPN members will gain access to the…

Qualtrics Announces Online Community Connecting Experience Management Platform Users

Qualtrics, the leader in research and experience management, announced the Qualtrics Community, a new, online forum to bring together users of the Qualtrics Experience Management Platform™. The Qualtrics Community allows users to share best practices, tips and advice about using the Qualtrics Experience Management Platform, the world's only unified experience management platform, utilized by over 8,500 enterprises worldwide to manage the core experiences they provide across their businesses—including customer, product,…

Interview with Roland Deal, President, Americas, DWA

"Marketing was once a cost center and now through a series of innovations around attribution, tracking, and usage of data, it is a profit-center where ROMI can be directly captured and gives CMOs and their C-suite associates full transparency into what marketing’s dollars are generating."Tell us about your role and how you got here. What inspired you to be a part of DWA? As President of Americas, I oversee the operations and growth of the region, which is made up of three offices – San Francisco, Boston, and Austin. What…

Ad Blockers: Take a Page from Video Game Advertisers 

The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate ad-blocking technology. Indeed, ad blocking is already impacting companies throughout the ecosystem, with Criteo most recently forecasting a 9-13% negative impact on its 2018 revenue due to Apple’s changes. To be sure, ad blocking isn’t some new phenomenon. Consumers aren’t thrilled to have ad tech companies track their moves and sell their data to advertisers. Globally, some 615 million devices…

Cheetah Mobile Ranked Among Top 10 Chinese Global Brand Builders Selected by Brand Z

Innovation, Quality and Value Highlighted as Key Indicators for the Research Cheetah Mobile Inc., a leading mobile internet company with strong global vision, announced that the company has been selected as a Top 10 Chinese Global Brand Builder in this year’s BrandZ Top 50 Chinese Global Brand Builders Report, released by WPP and Kantar Millward Brown and in collaboration with Google. The analysis rated Cheetah Mobile a ‘brand power’ score of 512, placing it No. 10 among 168 Chinese brands across 12 product categories.…

Roku Introduces New Ad Insights Suite to Better Quantify OTT Advertising Results

Offers Deeper Audience Insights and Cross-Platform Video Reach Analysis for More Precise Measurement Roku, Inc announced further advancements in over-the-top (OTT) advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness across linear and OTT, and more accurately plan their OTT ad investments. The toolset helps brands analyze the engagement of TV audiences as they rapidly shift their viewing towards streaming. The insights are derived from Roku’s…

AppNexus Join Hands with Tru Optik to Power Audience Targeting, Measurement, and Attribution for AppNexus’ Connected TV Marketplace

The World's Leading Independent AdTech Company – AppNexus Has Announced a Crucial Partnership With the Audience Intelligence Platform, Tru Optik The latest partnership with Tru Optik would bring AppNexus’ data-management platform at the forefront of Over-the-Top (OTT) and Connected TV market. The pair would work together to bring audience targeting, measurement, and attribution to AppNexus’ Connected TV marketplace. Back in May this year, AppNexus expanded its digital video capabilities into Connected TV marketplace to…