Zapier — provider of easy automation for businesses of all sizes — today announced the acquisition of Makerpad, the leading content and education platform for learning to build software without code. "For years we've…
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PrivacyCentral Automates Data Privacy Management, Empowers Privacy Professionals to Do More With Less Through Contextual, Real-Time Insights TrustArc, the leader in data privacy management and automation, today announced PrivacyCentral,…
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Cognitive Automation company Aera Technology today announced the appointment of Pascal Bornet as Chief Data Officer. He brings two decades of experience and thought leadership in the field of enterprise automation and artificial…
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Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange. Gaming, with its audience of over 3.1…
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Nazara’s subsidiary, Next Wave Multimedia Pvt Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC)…
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Ecommerce Channel Optimization Company Bolsters Leadership Team with Former Kantar EVP and Nestle, Colgate Palmolive Brand Exec as VP of Customer Success & Professional Services CommerceIQ, a leader in Ecommerce Channel Optimization,…
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Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape. aMVG will serve as a representative of Anzu in Turkey, a gaming…
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Consumer insights platform DISQO announced the expansion of its marketing organization to broaden and deepen industry relationships, promote its growing portfolio of solutions, and to further accelerate its three-year consolidated annual…
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TVision, the company measuring TV’s transformation, announced it secured $16 million in new funding, led by SIG Asia Investments, an affiliate of Susquehanna International Group (SIG), a privately held global trading and technology firm.…
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Ipsos MMA, Inc. (Marketing Management Analytics), an Ipsos company, and a leader in helping companies understand and optimize the value of their marketing, digital media, social media, operations, and promotion investments, announced the…
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The world’s leading in-game advertising platform Anzu.io announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at …
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Salsify, the commerce experience platform that helps brands win on the digital shelf, announced that there has been a 400 percent increase in partner-led implementations of its platform over the past six months in the EMEA region. More than…
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Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Screenvision Media, Feedvisor, Kantar, Digicrown and 6sense. Screenvision Media Amplifies…
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Federally Certified Solution Enables Agencies to Verify All Eligible Applicants Online ID.me, a federally certified identity verification platform, is helping state unemployment agencies release unemployment benefits to blocked…
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The company now has 165 customers with global implementations and has recruited those responsible for strategy for customer success and marketing in the EMEA region. Salsify, a product experience management (PXM) platform that helps…
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FranceTV Publicité is fully committed to supporting its partners as they get back to business, and has created a new marketing service, AKOUO, to further enhance customer relations via active and meaningful listening. AKOUO…
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Merchants across the globe increasingly adopt tokenization, eliminating the need to manually update card credentials and increasing peace of mind at checkout More and more consumers are going online to purchase everything from groceries…
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America’s leading streaming platform plans to team up with America’s largest grocery store to build targeting & attribution tools to make TV advertising more effective Roku, Inc. announced that the company launched a new shopper data…
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SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen SpotX, the leading global video advertising platform, announced the expansion of its comprehensive Measurement and Attribution…
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