Salsify Appoints Executives for the EMEA Region to Respond to Rapid Market Growth

The company now has 165 customers with global implementations and has recruited those responsible for strategy for customer success and marketing in the EMEA region.

Salsify, a product experience management (PXM) platform that helps brands win on the digital shelves, has announced important appointments in marketing and customer success functions for the EMEA region. After opening its headquarters for the EMEA region in Lisbon in October 2018, Salsify has made these new appointments in order to supervise and scale up the local team to respond to the growth in the acquisition of new customers and to market demand.

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To respond to the expansion of its clientele in the EMEA region, Salsify has appointed Max Cordeiro to the position of responsible for client success for the EMEA region. Cordeiro will lead the EMEA region’s customer success operations for Salsify, and is responsible for driving local success and support infrastructure for growth that is expected to continue. Cordeiro has more than 15 years of experience in customer service, customer experience and account management, and most recently was international manager of at Philips, and held positions of responsibility for coaching in customer experience and account management at Adidas and Digitas UK.

Cordeiro is joined by Christian Hassold , who has been appointed vice president of the EMEA region at Salsify. Hassold will lead marketing initiatives for the EMEA region, including sales execution, marketing and market development. Experienced e-commerce entrepreneur, before joining Salsify Hassold co-founded two B2B SaaS start-ups, both of which were successful. Most recently, he was Director of Strategy and Business Development at ChannelAdvisor. Both Cordeiro and Hassold will work at the Salsify office in Lisbon.

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“Today more than ever, brands must be sure that they can effectively step up their efforts to offer customers an exceptional and captivating experience in all online sectors,” explains Jason Purcell , co-founder and CEO of Salsify. “We are very pleased to welcome Max and Christian to the team to ensure that this is the case for our growing clientele in the EMEA region thanks to the unique advantages that Salsify offers to succeed on the digital shelves. ”

Salsify now has more than 165 customers who operate its platform worldwide, with customers like Coca-Cola, L’Oréal and Mars. The Europe was a particular focus of the activity of digital rays, which according to research by JP Morgan in 2019 , several countries are expected to post double-digit growth of electronic commerce by 2021. These figures should no doubt likely to increase due to COVID-19 pandemic, share of European customers who make more than half of their total online purchases has increased by more than 80 percent since the start of the pandemic Detail Online and Kantar.

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After being recently named Cool Vendor in Digital Commerce by Gartner , Salsify has doubled its workforce in the EMEA region in the past year, with more than 40 of its 400 employees worldwide. The local workforce mainly works at the company’s office in Lisbon, where Salsify has also signed a new lease to double the area of ​​its current offices in order to accommodate more than 100 employees.

“In terms of both customer success and market demand, we are very pleased with the results of our first investments in Europe,” says Purcell. “We look forward to continuing to intensify our efforts in the region, especially in this new era of e-commerce, where a brand’s ability to find new customers and retain existing customers will depend even more on their shelf initiatives digital. ”

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