Marketing Technology Highlights of The Week: Featuring ZoomInfo, WP Engine, 6sense, Rollworks and more!

Navigating changing marketing trends to ensure seamless experiences that not only help drive customer acquisition but also retention policies can be challenging in today’s crowded and highly competitive digital marketplace, 

Catch more on what top marketing and martech experts suggest in order to stay ahead of the game from this latest martech weekly highlight by MarTech Series!

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MarTech Quote-of-the-Week!

Companies need to be flexible, scaleable, and nimble to respond to fast changes in consumer demand and behaviour, as well as societal and cultural change. What’s incredible about programmatic — and all machine algorithms, for that matter — is that it’s agile and constantly evolving.…

Elli Dimitroulakos, Head of Automation, Americas at Acast 

Top MarTech News of The Week: 04th October to 08th October 2021

MarTech QnA with the Expert

MarTech Interview with Aruna Ravichandran, CMO at Webex by Cisco
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As many of the world’s companies transition to a hybrid work model, we have an unprecedented opportunity as marketers to weave in inclusivity, not just in our campaigns, but in the products as well. Opportunity is unevenly distributed, but human potential is not. Technology has the potential to be the key enabler for 3 billion digital workers – including 1 billion knowledge workers and 2 billion field workers – who we can help participate equally in the global economy.  Aruna Ravichandran, CMO at Webex by Cisco 

MarTech Articles and Best Practices on Conversational Marketing, Inbound Lead Strategies, Secret Ingredients to Brand Success!

Catch our Latest Episodes of The SalesStar Podcast!

Episode 97: B2B Marketing Trends And The Changing Face Of The B2B CMO: With Dave Dabbah, CMO, CleverTap

Episode 96: B2B Sales Intelligence Trends And Best Practices With James Isilay, CEO At Cognism

Episode 95: Enterprise Sales Best Practices With Damien Swendsen, VP Sales At InsideView