Kaon Interactive Announces David Meerman Scott as Keynote Speaker for Upcoming Virtual Event

Marketing visionary to discuss keeping audiences engaged during digital events today, tomorrow, and beyond Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, today announced the company will present a free virtual event on April 14, 2021 titled The Future of Digital Events is Now: Engaging Customers Today, Tomorrow, and Beyond. Marketing Technology News: Amongst Unprecedented Growth, CloudCover Invests in New Executive Service and Operational Leadership…

Kaon Interactive Names Dana Drissel Chief Marketing Officer

Seasoned Executive to Spearhead Global Marketing and Communication Efforts for Kaon Interactive Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, announced that Dana Drissel has been appointed Chief Marketing Officer, effective immediately. As CMO, she will have global responsibility for overseeing all of the company's strategic marketing initiatives, including product marketing, account-based marketing programs, customer success, brand awareness, public…

Kaon Interactive Revolutionizes Digital Sales and Marketing in 2020

Kaon's platform powered millions of digital sales and marketing engagements for global B2B enterprises in 2020; fueling a 30% growth in personnel to meet future and current demand Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, delivered an unprecedented number of mission-critical solutions in 2020 for leading B2B innovators who are committed to accelerating their sales and marketing digital transformation in the "next normal." With customer attention spans in…

Kaon Interactive Helps Businesses Get Back to Business, Offering a Free COVID-19 Space Planning Tool

Eliminates the cost of expensive space planning methods, to aid organizations with shifting social distancing guidelines and regulations Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced the launch of its free COVID-19 Space Planning Tool. The first-of-its-kind interactive tool for COVID-19 space planning uses 3D technology to visualize floorplan configurations and safe distancing guidelines. In just minutes, the web-based Kaon COVID-19 Space Planning Tool…

Kaon Interactive and Customer Ricoh USA Win Communicator Award Honoring Creative Excellence for Marketing Professionals

Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the organization is the recipient of two Communicator Awards. Kaon and customer Ricoh USA won an Award of Excellence in the Integrated Campaign category for Ricoh's Print Solutions Application. Additionally, Kaon earned an Award of Excellence in the Marketing Effectiveness category based on a digital customer engagement application they developed for the world's leading independent, end-to-end IT…

Kaon Interactive Announces Video Conferencing Connection to Elevate Virtual Sales and Marketing Engagement

Used in Conjunction with Virtual Meetings, Interactive Applications Improve Customer Engagement and Knowledge Retention, While Working Remotely Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the ability for their Kaon High Velocity Marketing Platform® to ubiquitously connect with any video conferencing tool (WebEx, ON24, Zoom, Skype, etc.). This one-click connection provides a seamless way for Kaon's interactive applications to be immediately…

Kaon Interactive Announces Non-Immersive VR, First Enterprise Marketing Platform to Bring Virtual Reality Experiences to Every Device

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced two key milestones: the launch of an industry innovation, "non-immersive" VR (virtual reality), and the receipt of a coveted industry award. A new technology evolution to Kaon's High Velocity Marketing Platform®, non-immersive VR extends the value of the company's existing virtual reality-based B2B marketing solution by delivering these experiences not just on VR headsets, but now on smartphones, tablets, desktop…

Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive

Tell us about how dramatically your role evolved in 2018 with Marketing and Sales Technologies. At Kaon, 2018 was all about efficiency and process. We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a dramatic increase in the breadth and depth of our customer engagements. The challenge for us, as a software company, is to have as much of that top-line growth reach the bottom line as possible. For us, that meant…

TechBytes with Joshua Smith, CTO, Kaon Interactive

Joshua Smith CTO, Kaon Interactive Immersive Content and Visual Marketing are buzzing louder than any other marketing tool in 2018. Videos, AR/VR, and Live streaming content are perfect recipes for a powerful audience engagement at any time. We spoke to Joshua Smith, CTO, Kaon Interactive, to better understand the current state of visual marketing technologies and how his company would extend the benefits of their partnership with Google and Lenovo to customers.Tell us about your role at Kaon Interactive and the…

Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications

Kaon Interactive Recognized for Engaging, Interactive Sales & Marketing Demonstrations Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receive over 6,000 entries from companies and…

Google, Kaon Interactive and Lenovo Disrupt Enterprise Sales With Breakthrough Standalone Virtual Reality Headset Experience

Trio Will Accelerate VR Sales and Marketing Applications for Fortune 500 Companies Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset. In January at CES 2018, Lenovo unveiled an innovative Daydream VR headset called the Lenovo Mirage Solo with Daydream. A first for the Google Daydream platform, the Mirage Solo functions…

Interview with Gavin Finn, President and CEO, Kaon Interactive

"By integrating AR experiences into all of Kaon’s applications, the customer can experience a product or 3D scene in Augmented Reality."Tell us about your role and how you got here. What inspired you to be part of Kaon Interactive? I’m honored to be the President and CEO of Kaon. Several years ago, I was asked by the early investors to come in to lead the company, which had created great technology but had not deployed a successful go-to-market strategy. My enthusiasm for the incredible people, the significant value we…

Why CMOs Should Add Visual Interactive Sales and Marketing to Their MarTech Stacks

With an onslaught of both existing and emerging marketing tools, B2B marketers can easily get stuck in an overwhelming cycle of re-evaluating their marketing technology strategy and MarTech stacks against the next trend. This alone becomes a full-time job and can diminish, instead of enhancing marketing teams’ effectiveness. However, if you are marketing complex products or solutions, it is worth evaluating the addition of a visually interactive application this year. Technologies such as interactive 3D product and…

How Ciena Used Interactive Marketing to Double Global Usage of Its Mobile App

Augmented and virtual reality allows products to be displayed within 3D environment There are a lot of ways technology can solve a problem — whether it’s in our everyday lives or in business. But one unexpected fix that’s making waves in the enterprise is augmented reality (AR) and virtual reality (VR). Piper Jaffray estimates that more than 500 million VR headsets could be sold by 2025. Many of those, then, are likely to be used in business settings as well. From neuroscience to workplace training to industrial…

Google and Kaon Collaborate, Increasing AR User Adoption in the Enterprise with Immersive Experiences Built on ARCore

With the Release of ARCore, Kaon Takes B2B Sales & Marketing Applications to the Next Level With 3D Augmented Reality Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google's recent technology release of ARCore. With the launch of ARCore 1.0, Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR applications in use…

ZW Data Action Technologies Invests in SaaS Software Operator Weiyouxin Technology

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced investment in private domain SaaS software operation service provider Weiyouxin Technology (“Weiyouxin”). ZW Data and Weiyouxin strive to provide WeChat-based social CRM operating tools to empower large brand name merchants to build digital marketing platforms. As the pandemic continues to impact business operations and hit offline stores, digital marketing platforms…

Pattern Appoints Jason Beesley as Chief Financial Officer

Beesley brings more than 20 years of experience in finance, operations, and business development to one of the world's fastest growing e-commerce startups Pattern, the premier platform for global e-commerce, announced the appointment of global finance leader Jason Beesley as the company's chief financial officer (CFO). Beesley joins Pattern with more than 20 years of global finance, operations, and strategy experience with public companies, overseeing billions of dollars in revenue for businesses globally. Marketing…

Incorta Appoints Former Alteryx President Scott Jones as Chief Executive Officer

IT industry veteran to accelerate company's expansion amid rapid growth of data analytics market; Co-founder Osama Elkady to remain at Incorta as CTO to lead product strategy and innovation Incorta, the world’s leading next-generation enterprise data and analytics platform, today announced the appointment of Scott Jones as Chief Executive Officer, replacing Osama Elkady. As the founder of Incorta’s Direct Data Mapping and unified analytics solution, Osama will remain at the company as Chief Technology Officer (CTO), where…

Acquia Digital Commerce Unifies Data, Content, Commerce, and Digital Merchandising

Acquia joins with commercetools and Lucidworks to create industry’s only best-of-breed, open, composable commerce solution At NRF2021, Acquia announced Acquia Digital Commerce, a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Using Acquia Digital Commerce with Acquia Open Digital Experience Platform (DXP), marketers can drive real-time, personalized, shoppable experiences at every…

Narrative Unveils Universal Onboarding, Industry’s First Self-Service Solution for Onboarding Offline Customer Data

New application is Company's answer to slow, error-prone, and opaquely priced onboarding offerings; enables anyone to easily onboard data in just minutes Continuing its mission to fix the broken data broker model, Narrative — the Data Streaming Platform that makes it easy to buy, sell, and win — announced the launch of its Universal Onboarding app. This new offering represents a paradigm shift in the industry: a fully self-service solution for data onboarding, allowing users to match offline customer data to digital…