ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced investment in private domain SaaS software operation service provider Weiyouxin Technology (“Weiyouxin”).
ZW Data and Weiyouxin strive to provide WeChat-based social CRM operating tools to empower large brand name merchants to build digital marketing platforms. As the pandemic continues to impact business operations and hit offline stores, digital marketing platforms provide solutions to corporations by attracting WeChat private domain traffic and building live broadcast platforms. We expect to serve multinationals such as Dell Group, large state-owned enterprises such as China Unicom, new energy vehicle manufacturers such as Tianji Automobile and other large brand name companies.
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Handong Cheng, Chairman and Chief Executive Officer of ZW Data, commented, “The global economic turbulence under the pandemic has been disrupting the traditional offline marketing activities. Major brands are exploring transformative paths to digitize their branding and marketing. Digital transformation has become an irreversible trend. Together with Weiyouxin, we will focus on the restructuring corporate digital marketing and inject new vitality into companies through SCRM operation and private domain traffic management. Additionally, we are committed to creating a digitized smart ecosystem for small and medium sized retailers with our Blockchain Integrated Framework for Retail Business, or BIF. Our BIF will ensure Digital ID and contents are protected by blockchain as the user privacy is our top priority.”
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Zhen Liang, Chief Executive Officer of Weixinou, commented, “We are building digital marketing platforms to promote private domain traffic alliance and precision marketing. Our platforms will link tens of millions of companies by building digital connection between headquarters and branch offices, brands and dealers, sales and distributors, as well as brands and customers. The platforms will not only improve business operation efficiency but also capture and store data for precision marketing. Our goal is to develop long-term relationship with our merchant clients and share the dividends brought by digital transformation.”
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