Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Medallia (Customer Experience Management), LiveArea (Customer Experience Management), Music.ly (Entertainment), AdQuick (Native & Programmatic Advertising), to Narrative (Data Management Platforms).
Medallia, Inc., the leader in experience management, announced its Medallia Speech product, the company’s contact center insights offering, has achieved Federal Risk and Authorization Management Program (FedRAMP) certification as part of Medallia’s GovCloud platform, further validating the company’s depth in delivering highly secure, leading solutions for consumer, employee and citizen experience management.
LiveArea, a global customer experience and commerce agency, and a business unit of PFSweb, Inc., announced its strategic partnership with Attraqt Group PLC aligning Attraqt’s innovative artificial intelligence (AI)-powered search and personalization offerings with the agency’s end-to-end digital commerce solutions for retailers and brands. The collaboration complements an industry-wide shift to composable commerce, a development approach combining best-of-breed commerce components with custom applications built for specific business needs.
Vinco Ventures, Inc. and ZASH Global Media and Entertainment Corporation (“ZASH”), a U.S. based entertainment, content and distribution company, announced the signing of an Agreement to Complete a Plan of Merger subject to certain conditions, creating exciting acceleration and growth in live-streaming content, video-sharing, distribution and production within its own ecosystem.
AdQuick, the North American leader in out-of-home (OOH) advertising software, announced the launch of OOH Media Planner, a standalone, free tool to help advertisers plan high-performing OOH campaigns in minutes. Using actionable insights gleaned from AdQuick’s robust data assets and proprietary predictive models, the OOH Media Planner identifies the most effective way users can spend their media budget to meet their unique campaign goals. The planner is meant to provide support to those who are strapped for time, are intimidated by the learning curve of buying OOH media or are beginners who simply don’t know where to start.
Narrative Unveils Universal Onboarding, Industry’s First Self-Service Solution for Onboarding Offline Customer Data
Continuing its mission to fix the broken data broker model, Narrative — the Data Streaming Platform that makes it easy to buy, sell, and win — announced the launch of its Universal Onboarding app. This new offering represents a paradigm shift in the industry: a fully self-service solution for data onboarding, allowing users to match offline customer data to digital identifiers in minutes, without the need for technical expertise or significant upfront commitments. The app provides an alternative to traditional onboarding services characterized by a lack of visibility or control over data sources, slow turnaround times, and inflexible pricing models.
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