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Amazon Launches Support for Traditional Chinese Books on Kindle

Readers Around the World Can Now Enjoy a Growing Selection of More Than 20,000 Traditional Chinese Language Books with the Free Kindle App and on Kindle Devices Authors Can Now Publish Kindle Books in Traditional Chinese with Kindle Direct Publishing Amazon announced that Kindle customers around the globe can now enjoy reading from a growing selection of more than 20,000 Traditional Chinese language Kindle books with the free Kindle app for iPhone, iPad, Android phones and tablets, and on Kindle devices. Starting today,…

Kwalee Hires New Head of Ad Monetisation as Impressive Rate of Studio Expansion Continues

The senior hire comes off the back of recent appointments in Publishing and Public Relations, amongst other departments Leading hyper-casual games publisher Kwalee has hired a new Head of Ad Monetisation, continuing its growth in early 2020 with senior hires to help take the brand to the next level. Dilpesh Parmar brings over a decade of experience to his role, having a wealth of knowledge in the area across multiple businesses. Most recently, Parmar joins from international ad network IQzone, where he departs as COO of…

Broadvoice Unifies Acquisitions Under New Brand Strategy for New Decade

UCaaS Provider Launches New Website & Renews Promise to Make Every Connection Matter Broadvoice, an award-winning provider of hosted voice, unified communications (UC) and SIP trunking services for businesses, announced the launch of a new corporate brand identity, redesigned logo and website. These changes come at a time of growth and transformation for the company, which is integrating recent acquisitions, expanding its product portfolio, and renewing its commitment to providing the industry’s best service culture…

Macorva Unveils People-Focused Customer Reviews to Help Companies Reward Service and Drive Retention

People-Focused Tool Delivers Simple Surveys via SMS to Make CX Rating Easy & Measurable Macorva, the people-focused feedback company, launched its new Macorva CX customer feedback platform, the first solution that allows companies to gather actionable customer experience ratings that tie their feedback directly to individual employee service. With Macorva CX, companies can gather customer reviews based on specific interactions to motivate and reward outstanding employee service or identify churn risks and rekindle…

MarTech Interview with Aimee Irwin, VP of Strategy, Experian

"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required to connect the dots." Tell us about your role and journey into Marketing Technology. How did you arrive at Experian? I began my career consulting for technology and telecommunications clients and quickly saw how technology was changing behavior and making life better for consumers. I left consulting to work in the Marketing Technology industry and recognized early on that digital and mobile were the…

MarTech Interview with John Nardone, CEO at Flashtalking

"Trust is at a premium now — trust with your consumer, trust with your vendor – and this comes into play when you’re handling data at the scale that you are in today’s digital economy." Journey into Tech As the industry has continued to evolve, and you think about your journey into Technology, any new reflections on the role you have played? What inspires you most in your role at Flashtalking? The only constant in a technology-based business is change, and I have always loved that simple fact. What makes the constant…

MarTech Interview with Vijay Chittoor, Co-Founder and CEO at Blueshift

"AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue by scaling personalized, relevant experiences to each customer on every channel." Could you tell us about your role and journey into technology? What made you start Blueshift? Before Founding Blueshift, my Co-founders and I spent the last 10 years working at the intersection of AI and Marketing; early on, we worked at the AI company Kosmix that was later acquired by Walmart to become WalmartLabs,…

MarTech Interview with Anna Belous, CMO at Competera

"AI is famous for ensuring fast results. I believe it will be fully embedded in our daily routine regardless of industry. In retail, AI is likely to influence pricing heavily as it is the area which can bring the fastest ROI once optimized" Could you tell us about your current role and your journey to Competera? What inspired you to join the company? As CMO at Competera, I am in-charge of the “gold” Marketing strategy, the company’s scaling and recognition across our key markets. Our Marketing team helps Competera…

MarTech Interview with Marcel Hollerbach, CMO at Productsup

"Personalization is a great way for marketeers to still capture the attention of consumers and actually deliver them a valuable experience and service." Tell us about your role and journey into Technology. What inspired you to start at Productsup? At heart, I’ve always been a nerd. I started to teach myself coding in Pascal and Delphi and later PHP and HTML when I was 14. After studying IT Business the regular career path for me would have been to start working as an SAP consultant. However, I was lucky to meet my college…

TechBytes with Stas Tushinskiy (Instreamatic) and Larry Leung (AirKast)

What is the draw of dialogue advertising to advertisers, publishers, and consumers? Can all three benefit? Stas Tushinskiy: Not only should all three – advertisers, publishers, and consumers – benefit from the emergence of dialogue advertising, I think all three will need to in order for there to be widespread adoption. But I think that’s exactly what we’ll see. For advertisers, early campaigns run through the Instreamatic platform by brands like IKEA, HP, Mastercard, and Infiniti have seen significantly higher ad…

MarTech Interview with Simone Di Somma, Founder and CEO at Askdata

"AI is a tool that can be deployed to create new services transforming the customer and the employee experience." Tell us about your role and journey into Technology. I’m the CEO of Askdata: we make data searchable to everyone through natural language. What unique challenges did you meet and overcome in this journey? We started our journey in 2014 with the obsession of making data access as simple as searching for a restaurant on Google. We are radically changing how people can interact with data on a daily basis. In…

Seth Dallaire Named Chief Revenue Officer For Instacart

Amazon Ad Sales Veteran Seth Dallaire Joins Instacart in Newly-Created Role to Lead the Company's Brand Marketing Partnerships Business Instacart, a North American leader in online grocery, announced that ad sales veteran Seth Dallaire will join the company as its first Chief Revenue Officer, beginning in November. In this newly-created role, Dallaire will oversee Instacart's growing brand marketing partnerships business, which allows brands to utilize the Instacart platform to reach online consumers across North…

TechBytes with Jenn Deering Davis, Head of Communications at Cision

Tell us about your role and journey into Technology. What inspired you to work at Cision? My first college internship was in Marketing at a dot-com company. That company didn’t last very long, but I got a taste for the tech industry and joined a few friends to build our own startup. Later, I got my Ph.D. in Communication Technology to learn everything I could about the societal impacts of technology. But ultimately I decided I wanted to be the one creating the tech, not the one studying it, and in 2008 my Co-Founder and I…

MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

MarTech Interview with Brian Giese, CEO at True Influence

"AI is assisting Sales and Marketing on strategies such as product recommendations, lead scoring, personalized messaging, and intelligence." Tell us about your role and journey into Technology. What inspired you to be part of True Influence? RK Maniyani and I Co-Founded True Influence in 2008. RK’s background is Software Development so he serves as the Chief Technology Officer and heads up our Bangalore, India office. I drive the vision for the company, combining innovative technology with Marketing and Sales expertise to…

Is Your Brand Neglecting Its Partners?

When the relationships between brands and partners are strong, partner marketing can be one of the most powerful and efficient business channels. Unfortunately, these relationships are often neglected, misunderstood, or poorly managed. When brands fail to invest the needed attention in their partnerships, no one wins. Is your brand guilty of partner neglect? Let's take a look at a few key areas where more attention could produce better and more profitable relationships for your brand. 1. Have you set and communicated your…

Amazon.com Announces Second Quarter Sales up 20% to $63.4 Billion

Amazon.com Inc. announced financial results for its second quarter ended June 30, 2019. Operating cash flow increased 65% to $36.0 billion for the trailing twelve months, compared with $21.8 billion for the trailing twelve months ended June 30, 2018. Free cash flow increased to $25.0 billion for the trailing twelve months, compared with $10.4 billion for the trailing twelve months ended June 30, 2018. Free cash flow less principal repayments of finance leases and financing obligations increased to $16.1 billion for the…

New Strategy Book Reveals How to Respond to the Trade Wars and Digital Age Disruptions

Strategy Expert Cissoko Mamady Shows Firms How to Win in Times of Brexit, China-US Trade Wars, digital Platforms, Health Care, and Fintechs Disruptions Hundreds of books have been written about strategy, disruption, digital transformation and agility. Yet businesses are being disrupted like never before. Right now there is comprehensive and practical book, "Strategy in the Digital Age: How to Disrupt or Respond to Disruptors" that demonstrates how to win in the new digital environment where trade wars, Brexit, Fintech,…

MarTech Interview with Agustin Esperon, Co-Founder at Wideo

"Video content has changed the way that companies communicate and promote their products and services." Tell us about your role and journey into Technology. What inspired you to start at Wideo? I’m one of the Co-Founders and Head of UX/Design. As a Graphic Designer and professional motion grapher, I’ve always been around technology. There is always a new tool or plug-in out there that you can use to get better results. Starting a few years ago, with the emergence of new technology startups and companies creating new…

MarTech Interview with Scott East, CEO, MSIGHTS

" As technology gets better, and friendlier within the overall ecosystem, marketers will be able to focus the majority of their time on human-driven decisions and allow machines to manage those decisions and analyses that can be driven by rules and guides." Tell us about your role and journey into Technology. What inspired you to write a book? The journey into Marketing Technology was an accident. When I left AOL in 2002, I started a marketing consultancy. About a year into the business, a good friend from Nextel reached…