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RollWorks Becomes a LaunchPoint Accelerate Partner, Adding Additional Data and Machine Learning Capabilities for Account-Based Marketing

Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract and close unknown buyers from high-value accounts RollWorks, a division of NextRoll, Inc., announced today that it has joined LaunchPoint, by Marketo an Adobe company as an Accelerate partner. The certified integration combines Marketo Engage, a complete solution for lead management and RollWorks’ account-based platform so customers can identify more high-value accounts, engage the buying committees within those accounts…

Brightcove Expands Partnership with Adobe to Bring Seamless CX to LaunchPoint Ecosystem

Brightcove Inc., the leading provider of cloud services for video, announced that the company has joined LaunchPoint, by Marketo, an Adobe company, as an Accelerate partner for Marketo Engage customers looking to incorporate video assets into their marketing strategies. Together, Brightcove and Marketo Engage further empower global marketers to provide immersive video experiences that deliver more views, deeper engagements, and higher conversions than ever before. “We are thrilled to be a part of Marketo’s LaunchPoint…

nFusz Joins Marketo’s LaunchPoint Accelerate Partner Ecosystem With Next-Generation Interactive Video Platform

nFusz, the Hollywood-based digital technology company, announced at the Marketo Marketing Nation Summit, that it has joined the Marketo LaunchPoint Accelerate Partner Ecosystem, the industry’s first MarTech partner accelerator, and completed the integration of notifiCRM, its interactive video marketing technology, into the Marketo Engagement Platform. notifiCRM’s seamless integration with Marketo is designed to enhance marketing content and dramatically improve conversion rates for Marketo customers through interactive…

SnapApp Named 2018 Marketo LaunchPoint Partner of the Year

SnapApp, provider of the leading SaaS platform used by B2B marketers to create interactive content for lead qualification, announced that it was named Marketo's 2018 LaunchPoint Partner of the Year at the Marketo Revvie Awards. The Revvie Award for LaunchPoint Partner of the Year recognizes the technology partner who built the most innovative solution on Marketo's open Engagement Platform. Also Read: Webinar World TechBytes with Aaron Dun, Senior Vice President, Marketing, SnapApp "We are honored to be recognized…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Marketo Engage Users Can Now Automate Sales Development with Exceed.ai Integration

The New Integration Makes It Possible for Marketo Engage Users to Automate Human-Like 1:1 Email Conversations with Leads at Scale Marketo Engage users can now use Exceed.ai's artificial intelligence (AI) to automate many of the basic email conversations that are manually handled by sales development teams. According to Marketo, an Adobe company, 50 percent of sales time is wasted on unproductive prospecting and 80 percent of marketing leads are ignored. The wasted leads and sales time costs businesses an estimated $1…

Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart the growing challenges in the martech ecosystem. At the time of this announcement, Adobe also promoted Gary Specter, formerly vice president of Magento global sales and customer success, to lead the dedicated sales, customer success and support organization. Gary will be the VP, global head…

Perkuto Receives Dual Marketo Certifications Acknowledging Service Quality, Expertise and Innovation

Perkuto Recognized by Adobe as a Specialized Partner for Marketo Engage and Launchpoint Technology Partner Perkuto, provider of Marketo-centric solutions for enterprise organizations, received two certifications from Adobe, acknowledging both Perkuto’s client services and technology divisions. Specifically, Perkuto was awarded recognition as an Adobe specialized partner for Marketo Engage, certifying Perkuto’s technical expertise and proven track record for successful customer implementations. Perkuto’s campaign…

Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results

Certain, the industry leader in enterprise event automation, announced its certified integration with Marketo Engage, part of Adobe Marketing Cloud. This collaboration will enable marketers that use Marketo Engage and Certain to seamlessly capture high intent data from event engagement, and take intelligent, personalized action on those insights. This integration comes on the heels of the recent launch of Marketo Engage ABM Essentials, which highlights the growing need for marketers to deliver account-based experiences…

CleverTouch Marketing Recognised as the First Marketo Platinum Partner in EMEA

UK-based marketing automation company also chosen as the first EMEA partner on Marketo launchpoint CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been recognised by the leading marketing automation software company,Marketo, an Adobe company, as its first and only platinum partner in EMEA. Created by marketers with marketing technology in mind, CleverTouch Marketing is also the only consulting partner in EMEA on Marketo Launchpoint, a platform that recognises the…

Resonate Debuts Enhanced Consumer Intelligence Platform, Providing Deeper Understanding of Consumer Buying Habits

Consumer Insights Leader Expands Platform Capabilities for Better Segmentation, Intelligence and Engagement Resonate, the leading provider of consumer intelligence for marketers, announced it has launched a new version of its market-redefining SaaS platform, enabling marketers to build stronger relationships with consumers and answer the hyper-critical question of “why” they make purchasing decisions. “Today’s data-driven marketers are looking for insights beyond who’s buying what product from where. They need a…

TechBytes with Andy Hunn, COO at Resonate

Tell us about your role and the team and technology you handle at Resonate. I serve as chief operating officer at Resonate, which I co-founded more than a decade ago based on simple but profoundly important questions: “Can we use big data and AI to understand consumers beyond their demographics? Can we use big data to understand the deeper insights that explain why we make the decisions we do – to buy a certain product, to support a certain cause?” We founded Resonate based on this powerful idea of understanding people…

MarTech Interview with Sarah Kennedy, CMO at Marketo

"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution or answer." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Marketo? Marketo was always 'the' dream job for me, or really any CMO who grew up in B2B marketing and technology as I did. It was the biggest shock and blessing to have the opportunity to join such an incredible company, brand, team, and a community filled with so much passion for the product…

MarTech Interview with Uzair Dada, CEO, atEvent

"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track attribution and prove ROI." Tell us about your role and journey into Technology. What inspired you to be a part of atEvent? 18 years ago I started a demand generation agency, with the sole purpose to help large technology companies go to market. Over the years we found that a big pain point for our customers came from the event space, where they spent an inordinate amount of money going to…

Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns

Customers Able to Combine Individual and Account Level Data for Cross-Channel Campaigns Demandbase, the leader in account-based marketing (ABM), announced a new level of ABM integration with Marketo Engage to provide business-to-business (B2B) marketing and sales teams more flexibility to share accounts and audiences between platforms and solutions. For the first time, joint customers will be able to combine their first-party contact data from Marketo with deep intent-level data from Demandbase, linking known and…

Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo

Lattice Engines, the world's first and largest B2B Customer Data Platform, announced that it has launched the Lattice Audience Activation App for Marketo. The new app enables Marketo customers to engage buyers with hyper-personalized messages using always-on engagement campaigns. Lattice Engines is a member of LaunchPoint by Marketo as part of the Accelerate partner program. "Marketing teams need their own single source of truth so they can get a deeper understanding of their customers and for creating audiences for 1:1…

Integrate and Marketo Enable B2B Marketers to Accelerate Revenue

Integrate Becomes a Marketo Launchpoint Partner to Help Joint Customers Increase Pipeline, Improve Lead-To-Opportunity Rates and Reduce Customer Acquisition Costs At Adobe Summit – The Digital Experience Conference, Integrate, a leader in B2B demand orchestration, announced it has expanded its collaboration with Marketo, an Adobe company, to help joint customers drive engagement with prospects and customers more effectively and accelerate revenue. B2B marketers that use Integrate and Marketo together can automate lead…

Madison Logic Showcases New Journey Acceleration Solution

Madison Logic, a leading global account-based marketing (ABM) platform, will exhibit at the annual Adobe Summit from March. At the conference, the company will demo its new solution, Madison Logic’s Journey Acceleration, launched in February and now available to the Adobe ecosystem through LaunchPoint by Marketo, an Adobe company. "Through our integration with Marketo, Madison Logic gives marketers unprecedented visibility into how target accounts are engaging with marketing, providing the increased ability for sales to…

atEvent Collaborates with Marketo to Extend Account-Based Marketing Capabilities to Event Marketing

atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up. In addition, the collaboration will allow Marketo users to easily incorporate account-based marketing (ABM) capabilities into their event strategy by using atEvent to engage with targeted accounts and…

Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification

Marketing Technology News: AI Integrated Offering Enables Marketers to Gain Actionable Insights for Account-Based Marketing (ABM) Zylotech, an AI-powered customer intelligence platform company, announced it has completed a certified integration with Marketo and is now a member of LaunchPoint, by Marketo, an Adobe company, as part of the Innovate partner program. The integrated offering provides B2C and B2B marketers with powerful customer data and embedded analytics for greater customer retention opportunities. Armed with…