MediaMath Appoints Former Dentsu Global President, Ashwini Karandikar, to Board of Directors

Further Strengthens Leadership Team with Formation of Board Committees; Activates Members' Expertise Across Key Workstreams MediaMath, acclaimed independent advertising technology company for brands and agencies, announced the election of internationally recognized executive Ashwini Karandikar to its Board of Directors. In conjunction with Ashwini's appointment, MediaMath has formalized the membership and 2021 agenda for the strategic committees of its Board of Directors. Marketing Technology News: aMVG and Anzu Announce…

MediaMath Fulfills Its Promise To Deliver Fully Accountable, Addressable And Aligned Digital Media Supply Chain

MediaMath SOURCE Digital Media Ecosystem Now Available Globally MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced global availability of the SOURCE digital media ecosystem, delivering upon the promise it made one year ago to develop a 100 percent accountable, addressable and aligned digital media supply chain by the end of 2020. Working with industry-leading partners to align the interests of brands, agencies, publishers and technology providers, MediaMath has created…

Comscore and MediaMath Announce Partnership

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced they have partnered to launch a connected TV (CTV) and video contextual targeting solution for the open exchange programmatic landscape available now globally in MediaMath's demand-side platform. This first-ever capability uses frame-by-frame visual recognition and second-by-second audio processing to provide…

MediaMath and Spaceback Expand Partnership in EMEA with Twitter Social Display Ads

MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, announced full support for Twitter Social Display Ads through its partnership with Spaceback, the global leader in Social Display, building upon the MediaMath Spaceback partnership announced earlier this month. Twitter remains one of the most valuable channels for brands and influencers to reach consumers. With this partnership, MediaMath becomes the first Demand Side Platform (DSP) integrated with Spaceback to combine…

MediaMath Integrates Merkle’s Merkury ID to Scale Cookieless Identity Management, Activation, and Attribution

Latest SOURCE integration enables brands to execute digital marketing efforts programmatically, linking first-party person-level IDs to known offline consumer profiles MediaMath, acclaimed independent advertising technology company for brands and agencies, and Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company,  announced the full integration of Merkle's Merkury ID into SOURCE. For the first time, this will enable any advertiser using MediaMath's SOURCE to accurately identify…

MediaMath Continues Momentum for Its SOURCE Ecosystem; Welcomes PubMatic to Its Expanding Accountable & Addressable Supply Chain

MediaMath Client Sees 35% Increase in Advertiser ROI Driven by DSP Optimization Data within PubMatic’s Platform MediaMath, acclaimed independent advertising technology company for leading brands and agencies, demonstrated the value of its SOURCE programmatic ecosystem by highlighting an enhanced partnership with PubMatic. This integration employs passing MediaMath DSP optimization data to PubMatic’s platform so more performant inventory can be directed back to the DSP yielding soaring results for all stakeholders.…

MediaMath Continues to Deliver on SOURCE Promise with New SOURCE Ecosystem Scorecard, Offering Unmatched Transparency into Digital Supply…

Scorecard empowers advertisers to make better-informed decisions about their supply path MediaMath, acclaimed independent advertising technology company for brands and agencies, continues to deliver upon the SOURCE vision to co-create an accountable, aligned, addressable ecosystem with its industry partners. The company today announced the launch of the SOURCE Ecosystem Scorecard, which provides a roadmap to drive the industry toward continued efficiency and effectiveness. Marketing Technology News: Atlassian Launches…

MediaMath and Spaceback Partner to Empower Marketers To Transform Social Media Content Into Display Ads Seamlessly

Partnership Empowers Businesses to Use Spaceback’s Social Display Platform to Improve the Performance of Online Advertising Campaigns Spaceback, the creator of Social Display advertising, announced that it has entered into an agreement with MediaMath to become the first platform integrated into MediaMath's programmatic platform that enables advertisers to take advantage of a new, innovative advertising solution called Social Display. This new creative format combines powerful engaging social media experiences with the…

MediaMath Named a Leader in the 2020 Gartner Magic Quadrant for Ad Tech for Third Consecutive Year

MediaMath, acclaimed independent advertising technology company for brands and agencies, announced it has been named a Leader in Gartner's 2020 Magic Quadrant for AdTech for the third year in a row. The company's data science-driven innovation via its Brain machine learning algorithm, its vision to redesign the digital supply chain through SOURCE and its consultative partnership to major brands and agencies have cemented its leadership in the ad tech market. "Our mission is to reimagine the digital advertising…

TechBytes with Anudit Vikram SVP of Product at MediaMath

Hi Anudit, tell us about your experience as a Product Management leader in AdTech during a lockdown crisis? Covid-19 has changed the rules of the game with businesses re-aligning their priorities to address the suddenly changed needs of their customers. The key to success in these times is clear communication across the organization, ensuring everyone understands and is on the same page with the new objectives. At MediaMath, our team is set up to change course in required direction swiftly. How do you relay your ideas…

MediaMath Bolsters Leadership Team With Appointment Of Eleni Nicholas and Allie Kline

MediaMath, acclaimed independent advertising technology company for brands and agencies, announced the addition of industry veterans to its leadership team and Board of Directors. Former Nielsen executive and global leader, Eleni Nicholas, joins as the company's first Chief Client Officer, and the MediaMath Board welcomes new member Allie Kline, former Verizon Media CMO. The company has also brought on Guillermo Abud as Senior Vice President of Business Development for Latin America and US Multicultural. MediaMath…

MediaMath Bolsters Leadership with Addition of Former WW International and Ascential Execs to Management Team

Kimberly Samon Joins as Chief People Officer and Anudit Vikram Assumes Key Role as Senior Vice President of Product MediaMath, the acclaimed independent advertising technology company for brands announced the appointment of two new executives who will support the company’s strategic vision of driving an accountable, addressable and highly performant supply chain. Former WW International executive Kimberly Samon joins MediaMath as its chief people officer while the product team welcomes Anudit Vikram, former Edge by…

MediaMath Partners with TVSquared to Deliver CTV Attribution

Partnership Comes at a Time when Brands Need Performance More than Ever – Tying Business Outcomes Directly to Programmatic CTV Advertising TVSquared, the global leader in TV attribution, has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. This partnership enables thousands of advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices. Through its partnership with TVSquared, MediaMath is providing accountability to…

TechBytes with Daniel Sepulveda, SVP for Policy and Advocacy at MediaMath

Hi Daniel, tell us about your role and the team/technology that you handle at MediaMath? My role at MediaMath is focused on shaping and communicating MediaMath’s policies and practices around the consumer value proposition, privacy protection, and public policy. I report to the CEO and execute with teams across the organization. We saw some of the biggest M&As in Martech and Adtech in 2019. These deals are targeting technology to improve data consolidation and privacy standards. What are your observations? With the…

MediaMath Bolsters Leadership with Appointment of CFO, Milena Alberti-Perez

Seasoned Finance & Media Executive Joins from Penguin Random House MediaMath, acclaimed independent advertising technology company for leading brands, announced that Milena Alberti-Perez has joined the company as chief financial officer. Alberti-Perez joined MediaMath on January 21 and will be based in New York reporting to president, Konrad Gerszke. "We are delighted to welcome Milena to the MediaMath team. Her deep financial expertise and experience leading large teams in a mature, global organization, coupled…

Penguin Random House Veteran Milena Alberti-Perez is MediaMath’s New CFO

MediaMath Bolsters Leadership with Appointment of CFO, Milena Alberti-Perez: Seasoned Finance & Media Executive Joins from Penguin Random House Adtech leader and MarTech RADAR 2019 listed-company, MediaMath announced today that Milena Alberti-Perez has joined the company as Chief Financial Officer. Alberti-Perez joined MediaMath on 21 January and will be based in New York reporting to the president, Konrad Gerszke. The leadership news comes just months after the company's announcement of SOURCE by MediaMath, the…

MediaMath and LiveRamp Announce Partnership; SOURCE by MediaMath to Integrate LiveRamp IdentityLink

Following the launch of SOURCE by MediaMath, acclaimed independent programmatic company for marketers, MediaMath, announced a partnership with LiveRamp® , the trusted platform that makes data accessible and meaningful. LiveRamp’s IdentityLink (IDL) will be integrated into MediaMath’s bidding infrastructure through SOURCE, providing marketers a best in class experience for targeting and measurement. The partnership is a significant leap forward in forging a truly accountable and addressable ecosystem. “Our clients and…

MediaMath Commits To 100 Percent Accountable & Addressable Digital Media Supply Chain By End Of 2020

Anchor Ecosystem Partner Rubicon Project joined by Video & CTV/OTT Leader Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops MediaMath, acclaimed independent advertising technology company for brands, pledged to clean up the digital media supply chain by committing to a 100 percent accountable and addressable supply chain by the end of 2020, righting the wrongs of a…

MediaMath Names Konrad Gerszke as President

MediaMath, acclaimed independent advertising technology company for brands, announced the hiring of Konrad Gerszke as President. Gerszke will lead all operations of the day-to-day business, including management of all corporate functions. He will report to Joe Zawadzki, Chairman and CEO, and be based in New York City. "We're really fortunate to gain a leader with Konrad's scaled, practical and proven operational expertise as well as his ability to affect change at a global…

LiveIntent Taps MediaMath Vet Jessica Muñoz as VP of Product Marketing

Supercharged Product Marketing Services Will Power LiveIntent’s Platform and Identity Business LiveIntent, the people-based marketing platform powered by the email address, announced the appointment of industry veteran Jessica Muñoz as VP of Product Marketing. Muñoz comes to LiveIntent after serving as the Director of Product Marketing at MediaMath, where she oversaw the company’s  suite of Intelligence products, including the launch of Intelligent Bidder (co-developed with the IBM Watson Marketing team). Prior to…