Meredith Corporation Promotes Alysia Borsa to President of Meredith Digital

Meredith Engages Nearly 95 Percent of U.S. Women and Over 150 Million Digital Consumers Meredith Corporation's newly promoted National Media Group President Catherine Levene announced two key executive leadership appointments: Alysia Borsa has been elevated to President of Meredith Digital from Chief Business and Data Officer, succeeding Levene, and Amanda Dameron has been named Chief Digital Content Officer, a newly created position overseeing the digital content and strategy for the company's category-leading brands,…

Meredith Corporation Launches Meredith Data Studio

Data Studio’s Suite of Offerings Includes Full-Service Data Solutions, Predictive Analytics, Paid Consulting and Self-Service Tools Meredith Corporation, the leading brand-led media company reaching more than 190 million American consumers and nearly 95% of all U.S. women, launches its Meredith Data Studio, a suite of advertising solutions leveraging the company’s vast, proprietary, first-party data and predictive insights capabilities to help inform its partners’ marketing, product and business strategies. The offerings…

Meredith Corporation Teams Up With Kroger

New Data Integration Lets CPG Advertisers Target In-Market Consumers and Directly Measure Sales Impact Meredith Corporation, the leading multi-platform media company focused on women announced that it is teaming up with The Kroger Co.'s media advertising business, Kroger Precision Marketing (KPM), to offer a new integrated media service that will help CPG brands make advertising more shoppable. Meredith's offering provides brand advertisers access to Kroger's first-party purchase data and custom audience segments to power…

Meredith Expands Traditional Home With New Subscription Model

Meredith announces new name for Special Interest Media group as Meredith Premium Publishing Meredith Corporation announced that it has begun making Traditional Home available for home delivery via the Meredith Magazine Store, beginning with the Fall/Winter 2020 issue. The quarterly continues to be available at newsstands with a $12.99 cover price. "We're thrilled to provide annual and biannual subscriptions to readers of this beloved home brand," said Doug Olson, President, Meredith Magazines. "Offering consumers home…

Meredith Names Deborah Collura Vice President/GM Of Atlanta TV Duopoly

Meredith Corporation announced new Vice President and General Managers at its television stations in Atlanta and Mobile. Deborah Collura has been named Vice President and General Manager of WGCL CBS 46 and WPCH Peachtree TV – Meredith's duopoly in Atlanta – effective immediately. "Deborah has a proven track record of ratings excellence and market-share success," said Patrick McCreery, Meredith Local Media Group President. "She has a passion for journalism and multi-media content innovation that has led to multiple…

Meredith Promotes Jeff Holub To VP & General Manager Of WHNS FOX Carolina In Greenville, SC

News Director Kelly Boan promoted to Station Manager Meredith Corporation announced today that it has promoted Jeff Holub to Vice President and General Manager of WHNS FOX Carolina in Greenville, SC, effective May 18, 2020. Holub currently serves as Station Manager at WGCL and WPCH, Meredith's duopoly in Atlanta. Meredith promotes Jeff Holub to VP/General Manager and Kelly Boan to Station Manager of WHNS FOX Carolina "Jeff has been an outstanding leader in Atlanta for nearly seven years. His…

Digital Media Expert Greg Coleman Appointed To Meredith Board

The Meredith Corporation Board of Directors on May 12, 2020, appointed Greg Coleman to the Meredith Board as a Class I Director, effective at its next Board meeting in August 2020. Coleman will stand for election for a full three-year term expiring in November 2023 at Meredith's Annual Shareholders Meeting in November 2020. Coleman currently is a Board advisor for BuzzFeed and previously served as the digital media company's President. Most recently, Coleman was the President of advertising technology company Criteo. He…

Meredith Corporation Provides Business Update And Response To COVID-19

Meredith Corporation, the leading multi-platform media company reaching more than 190 million American consumers and 95 percent of all women in the U.S., today provided an update on the impact of the COVID-19 pandemic on the company. "With most of our employees working remotely, the Meredith team has risen to the challenge and continues to successfully serve our clients and consumers and demonstrate the enduring value of Meredith," said Meredith President and Chief Executive Officer Tom Harty. "Traffic to our digital…

ViacomCBS And Meredith Corporation Announce Multi-Year Affiliation Renewals

Agreement Covers All Seven CBS Affiliated Television Stations Owned by Meredith ViacomCBS and Meredith Corporation announced a multi-year deal to renew affiliation agreements for all seven of its CBS Affiliates, including three top 25 market affiliates, WGCL in Atlanta, GA; KPHO in Phoenix, AZ; and KMOV in St. Louis, MO. The seven markets combined reach 7 percent of the U.S. audience serving more than 7.6 million television households. Meredith's CBS affiliates will continue to be locally available to subscribers of…

AdLedger, MadHive Release ‘State Of AdTech Study’, Additional Analysis From Meredith

Only 6% of Brands, Agencies, Publishers Are Satisfied With Current Digital Ecosystem; 92% Believe There Is Need for Industry-Wide Standardization; 83% Believe Cryptography Can Be Used To Create Transparencies And Efficiencies AdLedger, the research consortium developing the global standards for the application of innovative technologies in digital media, released a study showing only 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem. Additionally, 92% of respondents believe…

Meredith Corporation Names Jason Frierott VP & Chief Financial Officer

Meredith Corporation announced that Jason Frierott has been named Vice President and Chief Financial Officer, effective March 9, 2020. He succeeds Joe Ceryanec, who is retiring effective March 31. Frierott, 46, joins Meredith following 21 years at GE, including more than 10 years as a Chief Financial Officer for several of GE's large business units. This included stints as a senior financial executive at GE Transportation, GE Power & Water and GE Energy. He also spent eight years in an executive role on GE's Corporate…

Meredith Corporation Board Elects Don Baer Lead Independent Director

Meredith Corporation announced that the Meredith Board of Directors has elected Donald A. Baer as Lead Independent Director, effective Feb. 1, 2020. Baer has been a member of the Meredith Board since 2014.  In his new role, Baer will collaborate with Chairman Steve Lacy, Vice Chairman Mell Meredith, and President and CEO Tom Harty on setting agendas for Board meetings, including executive sessions; facilitate discussion among the independent directors on key issues outside of Board meetings; and provide advice and counsel…

Meredith Corporation And US Farmers & Ranchers Alliance Partner To Launch Content Platform

New Digital Content Initiative Leverages Real-Time Data to Explore Trends and Topics Critical to the Food & Agricultural Value Chain and Consumers Nationwide Meredith Corporation, the leading media and marketing company reaching more than 180 million American consumers, in partnership with U.S. Farmers & Ranchers Alliance (USFRA), announced the launch of a new dedicated content platform covering real-time trends and topics important to the entire food and agriculture ecosystem and consumers nationwide this spring…

Minute Media Acquires FanSided from Meredith Corporation

Fandom-Focused Sports & Lifestyle Publisher to Expand Minute Media’s Position of Strength in the Us Sports Digital Media Market Minute Media, a leading global technology and digital publishing platform, announced it has acquired FanSided from Meredith Corporation, marking the fourth acquisition for Minute Media over the past 18 months. FanSided is one of the fastest growing platforms of sports and lifestyle digital properties, with more than 300 destinations focused on specific professional sports teams, college…

Meredith Corporation Acquires SwearBy, A Digital Platform For Recommendations

Meredith Corporation has announced its acquisition of SwearBy. SwearBy is a digital platform for word of mouth recommendations designed to crowdsource and share products that women "swear by" based on their personal experiences. Meredith is the leading media company for women reaching nearly 100 million American female consumers each month and nearly 90 percent of U.S. millennial women. Marketing Technology News: TechBytes with Scott Gifis, President at AdRoll "At Meredith, we have a rich community of our own editors…

Meredith’s Stop, Breathe & Think Named Top 10 Alexa Skill of the Year 2019

Meredith Corporation's newly-acquired Stop, Breathe & Think (SBT) was recently named one of Amazon Alexa's Top 10 Skills of 2019. "We're thrilled for Stop, Breathe & Think to be recognized among the fast-growing mindfulness space, which has become essential to the health and wellness category. We are extremely pleased that SBT is a part of our growing portfolio of consumer products, services and experiences," said Meredith Consumer Products President Tom Witschi. Marketing Technology News: Influential Hires WME…

Meredith Corporation Extends Multiyear Licensing Contract For Better Homes & Gardens-Branded Products Exclusively At Walmart

Meredith Corporation—the leading media and marketing company, with national brands serving 185 million Americans and 90 percent of U.S. female millennials—announced an extension of its licensing agreement through mid-2024 for its successful line of Better Homes & Gardens-branded products at Walmart in the United States and Canada. "At over 4,000 stores nationwide and increasingly online, Walmart shoppers continue to demonstrate their passion and loyalty for the style, quality and value of Better Homes & Gardens…

VidMob Partners With Meredith Corporation’s REAL SIMPLE To Produce & Distribute Original Digital Video Campaign To Benefit NYC…

First-Ever Collaboration Between Creative Tech Platform & Iconic Publishing Brand Will Raise Awareness and Drive Donations for Nonprofit's Holiday Gift Drive VidMob, a first-of-its-kind full stack creative technology platform, announced its first-ever partnership between its non-profit arm VidMob Gives and Meredith Corporation's REAL SIMPLE, to launch a digital video campaign on behalf of Win, the largest provider of shelter and safe, supportive housing for families in New York City. The campaign—donated in full by…

Meredith To Present At UBS Investor Conference

Meredith Corporation, the leading media and marketing company with national brands serving 185 million unduplicated Americans — including 115 million unduplicated American women and nearly 90 percent of U.S. millennial women; 150 million digital monthly unique visitors; and a paid subscription base of 42 million — and 30 million viewers via 17 local television stations in fast-growing markets, will present at the UBS Global TMT Conference at 2:45 p.m. EST on December 10, 2019. Access to the webcast will be available on the…

Media Giant Meredith Corporation Selects Nasuni To Help Move Traditional On-Premises File Infrastructure To Amazon Web Services

Meredith cut CapEx costs significantly, eliminating traditional backup and reducing its on-premises NAS infrastructure by 80% Nasuni, a leading provider of cloud file services, announced that Meredith Corporation, the No. 1 magazine operator in the U.S. and owner of brands such as PEOPLE, Better Homes & Gardens, InStyle, REAL SIMPLE and Parents, moved to Nasuni to deliver a global file system on Amazon Web Services (AWS). AWS supports industry leaders like Meredith with scale, multi-site file sharing and powerful cloud…