Clients can now implement state of the art speech recognition into their IVR solutions using Deepgram’s UniMRCP  IVR technology is witnessing a tectonic shift toward becoming a full-blown virtually managed deep science technique for contact centers and customer support management platforms. And, it’s the customer preference that’s pushing IVR platforms to leverage more of AI ML and marketer’s behavioral marketing intelligence capabilities to solve Customer experience issues commonly linked to IVRs. Business analysts…

In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure your Marketing data. One growing use case is Natural Language Processing (NLP), the act of getting a computer to interpret and analyze data involving human language. NLP is often used to gain a qualitative understanding of the “why” and “what” of a situation, and enables users to make more insightful decisions. In Marketing Analytics, NLP can be used to understand your audience's intentions so that you can create smarter, more…

Latest SAS Platform Release Helps Businesses and Data Scientists Put Analytics in Action by Automating Complex Tasks SAS, the leader in advanced analytics, is enhancing its automated, simple, and powerful analytics platform to help digital disruptors and emerging leaders blaze a trail forward. The updated SAS Platform delivers additional innovation in artificial intelligence (AI), specifically in the areas of machine learning, computer vision, natural language processing (NLP) and other technologies that underpin AI.…

Vainu is Collaborating with Finnish Criminal Sanctions Agency on First Launch AI is becoming mainstream all over — now it is in Finnish prisons. Nordic software company Vainu has started a collaboration with the Finnish Criminal Sanctions Agency to develop its Natural Language Processing (NLP) capabilities. The project will provide Vainu's customers with better company information for their sales, and offers incarcerated people opportunities to learn important skills for their professional life after prison. Vainu is a…

RTB House is a leading provider of technology powered by natural language processing that addresses the brand safety dilemma RTB House – a global company that provides state-of-the-art retargeting built on deep learning for top brands worldwide – announced new capabilities to solve digital advertiser’s brand safety challenges powered by advanced natural language processing. Brand safety is a critical concern for the digital advertising industry. In order to avoid consumer backlash and lost revenue brands and publishers…

The Qordoba Strings Intelligence Platform Is the First Content Management Platform to Use AI to Integrate Emotion Measurement Qordoba, the only platform enabling product and development teams to manage the words in their applications, announced a revolutionary patent registration for measurement of emotional tone in product and marketing content. For content marketing teams, Qordoba scores product content for style, brand, emotion, vocabulary, and grammar, empowering them to improve their product content. Read More: …

Proven SaaS Go-To-Market Leader Joins CX Transformation Software Company SupportLogic, the world's first next-gen customer experience platform for customer support and service teams, has announced the appointment of Joe Andrews as Chief Marketing Officer. Andrews will accelerate market awareness of SupportLogic and help the company deliver its ambitious growth strategy in 2021 and beyond. A number of global enterprises have adopted SupportLogic, including Nutanix, Qlik, Databricks and Rubrik. Andrews brings senior…

Equipped with Yext's revolutionary search product, local businesses will be able to deliver accurate, up-to-date, and official answers to customers searching on their website Yext, Inc., the Search Experience Cloud company, announced the availability of Yext Answers, the company's revolutionary search product, to select partners in its Channel Partner Program. Select global Channel partners that typically sell Yext solutions to small businesses will now be able to offer their clients a modern search experience on…

How does Grammarly work for Enterprise and individual contributors? Grammarly’s AI-powered writing assistant helps 30 million people and 30,000 teams communicate more clearly and effectively every day. With integration across multiple platforms and devices, we serve as a helpful coach empowering our customers wherever they communicate. Our product offerings use AI to analyze and identify ways to enhance writing. This goes beyond spelling and grammar, offering suggestions around many dimensions of communication,…

Acquisition Creates Cross-Screen Platform for Measuring Brand Impact and Business Outcomes for TV Advertising in Real Time iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and brand impact of TV and video advertising. The combined capabilities of iSpot and Ace Metrix provide brands a unified, granular understanding of audience reach, consumer attention, brand impact and return on TV…

Vendorpedia Questionnaire Response Automation Simplifies Questionnaire & RFx Completion Using Natural Language Processing powered OneTrust Athena AI OneTrust launched the OneTrust Vendorpedia™ Questionnaire Response Automation™ solution to help organizations automatically answer incoming security, privacy, and due diligence questionnaires from their customers. The Questionnaire Response Automation technology works for any questionnaire – regardless of industry standard or framework – as well as one-off, custom…

A leader in AI-powered text and speech analytics leverages Amazon Transcribe within the AWS Partner Network, enabling organizations to extract insights from calls and hundreds of other customer feedback sources in a centralized platform Clarabridge, a global leader in Customer Experience Management (CEM) for some of the world’s top brands, announced that the Clarabridge CX Analytics solution now integrates with Amazon Web Services (AWS) Contact Center Intelligence (CCI), introducing Clarabridge into the AWS Partner Network…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Dun & Bradstreet (Analytics), Equifax (Analytics), Narrative (Data Management Platforms), Sony (Entertainment), to Pega (Analytics). Dun & Bradstreet Completes Acquisition of Leading European Data & Analytics Business Bisnode Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, today announced the completion of the…

The CRM industry has witnessed enormous growth in the past few years. And 2020 was no exception. Last year, CRM usage increased from 56% to 74%. Within these statistics, 91% percent of businesses with over eleven employees use a CRM system, compared to 50% of those with 10 employees or fewer. These facts amount to how important CRM has become. In fact, 74% of businesses confirm CRM has improved their access to customer data. We also expect the industry to reach $80 billion by the end of 2025. However, the most trending…

New capabilities will assist customer service agents by analyzing service calls in real time Pegasystems Inc., the software company that crushes business complexity, announced its acquisition of Qurious.io, Inc., a cloud-based real-time speech analytics solution powered by artificial intelligence (AI) for customer service teams. Terms of the deal are not being disclosed. Qurious.io's software-as-a-service (SaaS) offering uses speech-to-text, natural language processing (NLP), and emotion detection capabilities to analyze…

Bridgeline Digital, Inc., a provider in cloud-based digital experience software, announced that a well-established furniture business in Ireland has selected Bridgeline's Celebros Search to power their new eCommerce site. The company will utilize Celebros to improve their site search and enhance the customer experience as they move into the eCommerce space. The longstanding family-owned company has a deep understanding of how to supply its customers with a high-quality furniture experience. Traditionally a business with…

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

About Me Please tell us about the role you handle and how you arrived at TechMahindra I’ve been working in technology and technology-enabled business services for over two decades across IT services, BPO, SaaS/ BPaaS, outsourced product development, engineering research and development, and automation/ cognitive computing businesses. Prior to Tech Mahindra, I’ve held various senior executive leadership roles at large tech-focused organizations. At Tech Mahindra, I drive our business process services organization, digital…

Khoros has announced that it has acquired enterprise customer experience (CX) analytics software maker Topbox. The global leader in digital-first customer engagement software has also closed on an additional equity investment from existing Khoros investors, including leading global technology investment firm Vista Equity Partners (“Vista”), to help accelerate the Company’s momentum in the CX market. What Khoros' Acquisition of Topbox Means for CX Journeys Leading brands use Khoros to power approximately 500 million daily…

Arc Publishing and Sophi.io today announce the integration of Sophi, The Globe and Mail's suite of automation and predictive analytics solutions. These native integrations will be available to the more than 1,400 websites using the Arc Publishing platform and build on Arc's current integrations and capabilities. "Sophi.io will equip the publishers, broadcasters and brands Arc supports with data and insights to make real-time content decisions that drive business impact," said Scot Gillespie, CTO and GM of Arc. "As an…