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5 Use Cases for Natural Language Processing (NLP) Techniques in Marketing Analytics

In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure your Marketing data. One growing use case is Natural Language Processing (NLP), the act of getting a computer to interpret and analyze data involving human language. NLP is often used to gain a qualitative understanding of the “why” and “what” of a situation, and enables users to make more insightful decisions. In Marketing Analytics, NLP can be used to understand your audience's intentions so that you can create smarter, more…

SAS Features Innovations in Automated Machine Learning, Computer Vision and NLP to Improve Decision Making

Latest SAS Platform Release Helps Businesses and Data Scientists Put Analytics in Action by Automating Complex Tasks SAS, the leader in advanced analytics, is enhancing its automated, simple, and powerful analytics platform to help digital disruptors and emerging leaders blaze a trail forward. The updated SAS Platform delivers additional innovation in artificial intelligence (AI), specifically in the areas of machine learning, computer vision, natural language processing (NLP) and other technologies that underpin AI.…

Prison Inmates to Develop NLP for B2B Sales

Vainu is Collaborating with Finnish Criminal Sanctions Agency on First Launch AI is becoming mainstream all over — now it is in Finnish prisons. Nordic software company Vainu has started a collaboration with the Finnish Criminal Sanctions Agency to develop its Natural Language Processing (NLP) capabilities. The project will provide Vainu's customers with better company information for their sales, and offers incarcerated people opportunities to learn important skills for their professional life after prison. Vainu is a…

RTB House Announces Multi-Layer Brand Safety Mechanism Powered By NLP

RTB House is a leading provider of technology powered by natural language processing that addresses the brand safety dilemma RTB House – a global company that provides state-of-the-art retargeting built on deep learning for top brands worldwide – announced new capabilities to solve digital advertiser’s brand safety challenges powered by advanced natural language processing. Brand safety is a critical concern for the digital advertising industry. In order to avoid consumer backlash and lost revenue brands and publishers…

Building Emotional Content using AI and NLP: The Power of The Qordoba Strings Intelligence Platform

The Qordoba Strings Intelligence Platform Is the First Content Management Platform to Use AI to Integrate Emotion Measurement Qordoba, the only platform enabling product and development teams to manage the words in their applications, announced a revolutionary patent registration for measurement of emotional tone in product and marketing content. For content marketing teams, Qordoba scores product content for style, brand, emotion, vocabulary, and grammar, empowering them to improve their product content. Read More: …

GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform,  announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a data privacy-first future for digital advertising –…

Smart & Final Deploys Hypersonix’s AI-Driven Analytics

Cloud platform optimizes e-commerce and in-store capabilities for California retailer Smart & Final is rolling out Hypersonix’s AI-driven analytics platform to support the company’s enterprise analytics and digital transformation initiatives. The two companies started working together sixty days ago on a successful pilot program. With this announcement, Smart & Final officially joins a handful of early adopters in the grocery and consumer-commerce industries turning to the innovative company to help navigate the…

Informatica Announces Collaboration with The ADAPT Research Centre in Dublin

Supported by Science Foundation Ireland, The ADAPT Centre combines the expertise of researchers at seven partner institutions to produce ground-breaking digital content innovations. Informatica's R&D team will collaborate with ADAPT to leverage its leading-edge applied ­­­­­­­­­­research to further develop the company's enterprise cloud data management products. Informatica, the enterprise cloud data management leader, announced that it has launched a collaborative technology initiative with The ADAPT Centre, a…

MarTech Interview with Jim Benton, CEO at Chorus.ai

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Hi Jim, from Sales to becoming a CEO-- How did you plan your transition through the Dotcom era to the modern AI era? Starting my career with AT&T provided a great foundation for my future as I was able to work alongside innovative startups in Silicon Valley selling AT&T's new eCommerce and Interactive solutions products. During this time I actually won a…

IRONSCALES Deploys Natural Language Processing to Automatically Prevent Business Email Compromise Attacks

Leader in self-learning email security becomes the first in anti-phishing to embrace NLP for malicious email classification; Adds new VIP impersonation protections for senior executives IRONSCALES, the pioneer of self-learning email security, announced that it has deployed natural language processing (NLP), using advanced machine learning (ML) and neural networks, to automatically detect and respond to the most common types of business email compromise (BEC) attacks. As an emerging phishing attack technique, BEC leans…

Veritone Introduces Major New Release of Its Flagship Application Veritone Discovery

The aiWARE-Powered Application Provides Industry-Leading Search Capabilities and Now Offers a Comprehensive, Customizable Analytics Suite for Audio and Video Data Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced a significant new release of its media search and analysis application, Veritone Discovery. The aiWARE-powered application now offers a completely retooled user experience that includes a robust new analytics suite, allowing for advanced…

Outbrain Selects CHEQ for Global Ad Fraud Protection

Outbrain, the world's leading discovery and native advertising platform on the open web, recently selected CHEQ's cybersecurity-backed offering to secure its digital media from non-human, invalid and fraudulent traffic. This additional layer of ad-fraud protection now sits on top of Outbrain’s existing, rigorous defenses. “Ad fraud is a consistent problem plaguing the digital advertising industry,” said Yossi Amara, Chief Information Officer at Outbrain. “By partnering with CHEQ, we are taking the…

Signals Analytics Lauded by Frost & Sullivan for Enabling Transformative Business Decisions with its Novel Analytical Platform

Signals Analytics' platform can harmonize varied data sources in an automated, configurable manner to derive deep contextual insights Based on its recent analysis of the North American health analytics market, Frost & Sullivan recognizes New York-headquartered Signals Analytics with the 2020 North America Enabling Technology Leadership Award for its novel analytical platform that can harmonize varied data sources in an automated, configurable manner to derive deep contextual insights using natural language processing…

Topbox Enterprise CX Analytics Unveils Alternative to NPS

Brand Experience Score measures organizational performance by analyzing everyday customer interactions Topbox, makers of enterprise customer experience analytics software, today announced Brand Experience Score (BXS)™, a new customer experience management metric that provides executives with enterprise-level visibility into the performance of customer-impacting areas of their business. BXS leverages Topbox’s core capabilities of aggregating and analyzing all voice and digital customer interactions to generate rolling,…

Cyrano.ai Launches Meeting Insights for Zoom, Brings Deep Listening to Help Work-at-Home Professionals

Cyrano.ai today announced the availability of Meeting Insights on the Zoom Marketplace. Cyrano Meeting Insights is the easiest way to improve the outcomes of virtual meetings  Cyrano.ai announced the availability of Meeting Insights on the Zoom Marketplace. Cyrano Meeting Insights is the easiest way to improve the outcomes of virtual meetings. The system uses deep listening to interpret Zoom Business meetings, then provides a unique, personalized email to the meeting organizer, detailing the values, communication, and…

Yext Delivers Enhanced Site Search to More Businesses as Adobe Premier Partner

Through a unique global technology partnership, Yext will make it easier for businesses and organizations to supercharge their Adobe-powered website with Yext’s innovative site search product, Yext Answers Yext, Inc., the Search Experience Cloud company, announced that Yext is the first search technology partner to join the Adobe Exchange program at the premier level, the top tier of Adobe’s technology partner program. The selective program recognizes best-in-class solutions that maximize the capabilities of Adobe…

Key Analytic Insights to Inform Business Decisions

Today’s digital ecosystem provides a rich trove of data. For marketers, simply tracking Traditional Marketing analytic is not enough to stay ahead of the competition. Digital data can be harnessed to produce advanced insights that can be leveraged to improve Marketing effectiveness. There are three types of Digital Intelligence that you should be using to your advantage: 1. Customer Sentiment Today, customers are quick to post reviews which, in turn, influence future purchase decisions. Customer reviews and feedback are…

Informatica Unveils Data 4.0 and AI-powered Innovations at the CLAIREview Virtual Intelligent Data Summit Premiere

Informatica CEO Amit Walia to Outline Vision for Next Phase of Digital Transformation and New Capabilities for Intelligence and Automation Informatica, the enterprise cloud data management leader, announced updates to its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE™ engine. The updates are part of the company's vision for Data 4.0, which CEO Amit Walia will address in today's keynote at its Intelligent Data Summit, the first of a series of free CLAIREview events taking place this summer. "The…

MarTech Interview with Eyal Feder-Levy, CEO and Co-Founder at Zencity

"City leadership is often left with skewed or incomplete feedback. For leaders to effectively improve their city they must be able to tap into the needs of their greater community." Hi Eyal, please tell us about your role and the team/technology at Zencity. Along with my CTO, Ido Ivri, I Co-Founded Zencity to help local governments make data-driven decisions based on their communities’ priorities when creating policies and communicating them to their residents. The Zencity platform gathers and analyzes millions of…

Hypersonix Receives $11.5M in Series A Funding Led by Intel Capital for AI-Driven Autonomous Analytics Platform Founded by Former Executives…

Company offers comprehensive cloud-based, intelligent analytics solution for consumer commerce; counts Amazon Lab126 among growing list of customers Hypersonix has received $11.5M in Series A funding led by Intel Capital with participation from existing investors. Hypersonix was founded by successful serial entrepreneur and former SAP executive Prem Kiran, and is led by an impressive co-founding team, including Rama Rao, former MIT research faculty member for advanced analytics, as well as former PayPal and Intuit data…