Netflix CMO Bozoma Saint John to Keynote The ON24 Experience

Marketing visionary to discuss the impact of authentic customer-brand relationships and driving compelling experiences in the era of digital engagement Leading brands to showcase digital experiences that are creating deeper, personalized connections with audiences ON24, today announced that Bozoma Saint John, global CMO at Netflix, will be the featured keynote speaker at The ON24 Experience virtual summit. Saint John has been at the forefront of creating innovative customer experiences for some of the world’s most…

Zendesk Appoints Former Outcast CEO as New CMO, Names NBA and Netflix Execs to Board

Alex Constantinople joins the company as CMO, with Jeff Titterton expanding role as COO. New board directors Brandon Gayle of NBA San Antonio Spurs, and Netflix lead designer Steve Johnson, bring decades of product, brand, design and storytelling expertise working with some of the world’s most recognized companies. Zendesk, Inc. , a trusted and beloved CRM customer service software company and the champion of great customer service everywhere for everyone, has made a number of strategic appointments to its…

Netflix’s Biggest Competitor is Disney+ in SVOD Business

The Subscription Video on Demand (SVOD) industry is considered one of the most mature markets in the world and yet the industry is still showing impressive growth. Netflix is at the top of the food chain already but the SVOD giants have shown little signs of slowing down. According to data presented by Trading Platforms, Netflix is projected to have 182.2M viewers in the US alone by 2024. Netflix - a Pioneer in the SVOD Industry Still Going Strong Netflix is one of the pioneers of the SVOD industry and has been in business…

THIS is How Long It takes To Binge Netflix’s MOST Watched Originals

The show that takes the longest to complete is Lucifer, with a total viewing time of 2 days, 14 hours and 56 minutes 13 Reasons Why places second, taking 2 days, 13 hours and 34 minutes to binge-watch the entire show Ozark (1 day, 6 hours and 18 minutes), Money Heist (1 day, 5 hours and 53 minutes) and Tiger King (5 hours and 54 minutes) all made the list It would take 23 days, 2 hours and 49 minutes to watch all of the most watched Netflix original shows Space Force is the popular show that takes the…

Netflix’s Popular Marketing Campaigns of 2020

Marketing campaigns represent the best possible way to engage with customers, clients, and leads. They are meant to get attention and for people to start talking about the product/service. They even perform better than traditional advertising. With that being said, let’s have a look at the veteran online streaming service provider Netflix and its incredible campaigns of 2020. April — “April Feels Day” On the 1st of April, Netflix launched a campaign where it asked users to spare the fools and spread the warmth by…

Amazon Prime Video versus Netflix: Understanding The Two Streaming Service Providers

Founded way back in 1997, Netflix is clearly the veteran and arguably the most popular online streaming service. Now, after two decades, there are plenty of online streaming services competing against the streaming giant. One of those services is Amazon Prime Video. However, Amazon’s Prime Video is more than just a streaming service. Let’s see what are the differences between the two online streaming service providers. Video Format Netflix’s subscription model offers three format viewing experience. It offers Basic (480p),…

What Netflix Teaches B2B Marketers About Creating Binge-Worthy Digital Experiences

Most of us have succumbed to the “Netflix effect”—the company’s ability to draw us in with personalized, binge-worthy movies and shows. The business of filling our evening and weekend hours is a lucrative one: Netflix reported more than $20 billion in revenue in 2019. And in recent months, the company’s power has only intensified as other entertainment options fell by the wayside. When lockdowns first hit this spring, Netflix touted 16 million new sign-ups. I’ve always been fascinated by Netflix’s unique, and highly…

Seechum App – The Netflix of Social Connections Launched in 188 Countries

Seechum, a new Social Connections Mobile App, officially launched globally on the App Store, after a short beta release in the UK. The launch comes off the back of a successful seed funding round which closed at the end of 2019. Seechum is the world's first on-demand, video-based Social Connection Mobile App, enabling entertaining social experiences between individuals from more than 180 countries. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies…

VPN Usage Rises by 180% due to Skyrocketing Streaming of Netflix as Online Communities Unite in Isolation

VPN services have been on the rise, bridging the gap between individuals and uniting them into online communities and "watch parties" on Netflix, nearly doubling the usage of virtual private networks compared to the pre-pandemic period. ZoogVPN, a freemium VPN service provider, has shared more insights on how the newly changed habits have affected our network dependency To combat the loneliness crisis, people have been gathering into various online communities and "watch parties" on Netflix to lessen the emotional stress…

Netflix of Images Rolls out AI-Powered Image Search and Success Prediction Tools After Securing $1 Million Investment

The Platform, Which Features a Netflix-Style Subscription Model, Uses AI to Find Authentic Images and Videos Based on Written Marketing Content and Predicts How Images Will Perform, Saving Marketers Time JumpStory, a revolutionary AI-based digital content platform, has released its AI-powered search and success prediction tools in 40 new languages, bringing their platform one step closer to its goal of using technology to make it as easy as possible for storytellers to find the perfect image.  “The stock image industry…

NovaSight Leverages Netflix and Disney to Cure Vision Disorders

Company To Present Its AI-Driven Eye Tracking Solutions for Vision Care at CES 2020 NovaSight, a leading provider of digital healthcare platforms, announced that the company will be presenting its AI-driven eye tracking solutions for vision care at the upcoming CES 2020 event in Las Vegas. Traditional vision assessments are manual, subjective and time consuming, which often lead to inaccurate results and treatments, especially for children who do not always understand examiner instructions and cannot properly…

33% of Future Disney+ Users Plan to Unsubscribe from Netflix

New report finds a high level of anticipation for Disney+ in the US, with thousands of consumers planning to cancel existing streaming subscriptions in favour of the service Disney+ only went live yesterday but 40% of US consumers planning to sign-up are already considering canceling their subscriptions to other streaming services. Of these, one third (33%) are considering canceling their Netflix subscription in favor of Disney+ according to a new report from the technology-based market research company AudienceProject,…

Behind Netflix’s Stagnation Lie Opportunities for Other Innovating Platforms

It’s no secret that Netflix has fundamentally altered the landscape of TV and film over the last decade. The platform has around 150 million global subscribers, with a name so household it has become a commonly used verb - “Netflix and chill” - a la Google and Uber. Riding the wave of demand for on-demand content - streaming video consumption is up 72% year-over-year - Netflix isn’t going away any time soon. And there’s no doubt that the company reached the size it is by setting itself apart from its competitors in…

Jackie Lee-Joe Named Netflix Chief Marketing Officer

Netflix announced that Jackie Lee-Joe has been appointed as Chief Marketing Officer. Jackie has served as CMO of BBC Studios, part of the British Broadcasting Corporation, since 2015. "Jackie is a truly original thinker with a wealth of global experience - making her the perfect fit as our next Chief Marketing Officer. I'm excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world," said Ted Sarandos, Netflix Chief Content Officer. Marketing…

Where Netflix Meets Black Twitter

Black Entrepreneur Launches Social Streaming Platform First teased last fall – X On Demand (xod.tv) has finally gone live. The Netflix-style site, with a social twist, boasts a growing library of works by Black filmmakers, with at least one person of Black American/African decent in a leading role both in front of and behind the lens – prerequistes for a project to be considered for the site. While billing itself as a platform "dedicated to showcasing works by Black filmmakers and content creators", XOD steps up the…

Former Netflix Director of Content Acquisition Joins Linius Advisory Board

Linius Technologies Limited, the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine (VVE) – has significantly strengthened its Advisory Board with three new additions, including former Netflix Director of Content Acquisition, Simon Gallagher. The Advisory Board’s mission is to refine and maintain Linius’ aggressive growth strategy, in order to accelerate the Company’s commercialization. Linius Advisory Board members are retained…

A Publisher’s Journey to Data Collection: Adapting Netflix’s Approach

When looking through the history of consumerism, there is one thing that remains clear to publishers of all sizes – today’s consumer is drastically different than those from five years ago. Gone are the days when publishers could mass advertise and still hope for success. Consumers now expect a catered and personalized interaction on a continual basis. We are in, what is dubbed, the “Netflix era.” While select publishers have begun to take notice of this and incorporate this personalized mindset into their business…

App Annie: Netflix and iQIYI Lead APAC Revenue Ranking in Online Video Apps in H1 2017

According to the global mobile app analytics and market data platform, revenue generated from top video apps in APAC has seen significant increase App Annie said in the Report on APAC Online Video Apps that the total revenue generated from the top 5 video streaming apps in China has increased by 185% compared with the same period of 2016. The report talks about the first half year of 2017, and points particularly to apps from China. This is seven times higher than that of Japan and makes China the biggest and…

WaitWhat — The Premium Content and Award-Winning Podcast Creator — Raises $12M Series B

Raga Partners leads diverse investor group that includes Emerson Collective, Lupa Systems, Capital One Ventures, Maywic Select Investments, and GingerBread Capital WaitWhat, which has built one of the most respected award-winning portfolios of premium content and IP across podcasts and other forms of digital media, announced today that it has raised $12 million in Series B funding. Downloaded 70 million times, WaitWhat's media properties have defined entirely new genres in the areas of business (Masters of Scale with Reid…

Kantar: Economic Optimism Drives Brand Values to Record Levels

The world’s most valuable brands have experienced record growth according to the Kantar BrandZTM Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The 42% increase; more than four times the study’s annual average percentage increase over the past 15 years, has been driven by confidence derived from vaccine availability, economic stimulus packages and improving GDP outlooks. US brands account for 56 of the Top 100 brands, with Amazon…