It’s no secret that Netflix has fundamentally altered the landscape of TV and film over the last decade. The platform …
Jackie Lee-Joe Named Netflix Chief Marketing Officer
Netflix announced that Jackie Lee-Joe has been appointed as Chief Marketing Officer. Jackie has served as CMO of BBC Studios, …
Where Netflix Meets Black Twitter
Black Entrepreneur Launches Social Streaming Platform First teased last fall – X On Demand (xod.tv) has finally gone live. The …
Former Netflix Director of Content Acquisition Joins Linius Advisory Board
Linius Technologies Limited, the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine (VVE) – …
A Publisher’s Journey to Data Collection: Adapting Netflix’s Approach
When looking through the history of consumerism, there is one thing that remains clear to publishers of all sizes – …
App Annie: Netflix and iQIYI Lead APAC Revenue Ranking in Online Video Apps in H1 2017
According to the global mobile app analytics and market data platform, revenue generated from top video apps in APAC has …
Planbox Introduces a Netflix-Inspired Interface for Ideation
Planbox, the pioneering provider of cloud-based AI-Powered Agile Work Innovation solutions, announced the release of a Netflix-Inspired interface for ideation and …
Netflix Chief Content Officer to Present at the UBS 44th Annual Global Media and Communications Conference
Netflix announced today that its Chief Content Officer, Ted Sarandos, will present at the UBS 44th Annual Global Media and Communications …
Capacity Unveils AI Knowledge Sharing Platform to Boost Workplace Productivity
Capacity officially introduced its secure, AI-native knowledge sharing platform. Designed to meet the expectations of today’s workforce, Capacity is a …
MarTech Interview with Igor Volzhanin, CEO at DataSine
"Businesses are struggling to understand the human behind the volume of data they hold on customers and leverage it to …
TechBytes with Aaron Raddon, CTO at Lytics
Tell us about your role and the team/technology you handle at Lytics. I am the Co-Founder and CTO of Lytics. …
Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions
Future of Video features AT&T VP as Keynote New Parks Associates research finds that over 50% of US broadband households that …
The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020
What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
Customer Taste: The Key to Profitable, Long-Term Relationships
Consumers make purchase decisions based on their personal Taste. When a Sales clerk asks, “May I help you?”, invariably the …
Scotland Becomes a Nation of Streamers
Over half of homes in Scotland now subscribe to TV streaming services, according to a major Ofcom report revealing rapid …
National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in Disney+
olling Media Study Underlines Urgency in Changing Traditional Advertising Approaches The market research team at Colling Media, a top-ranked national digital …
UK Becomes a Nation of Streamers… but Traditional Broadcast TV Leads the Way on UK Content
Around half of all UK homes now subscribe to TV streaming services, according to a major Ofcom report revealing rapid …
Why Your Mickey Mouse Marketing Tactics Aren’t Working
There’s a memorable scene in “The Sorcerer’s Apprentice” from Disney’s Fantasia in which Mickey Mouse cuts up an enchanted broom …
Brands Can Bring down Walled Gardens, but Only If They Want To
Don’t underestimate the clout of unified advertiser pressure Once upon a time, “walled gardens” brought with them visions of splendid, …
11 Revolutions in the Entertainment Industry: Ultimate TV Experience
I still remember the days when HD was the new big thing, revolutionizing our screens. But I guess sitting in …