New report finds a high level of anticipation for Disney+ in the US, with thousands of consumers planning to cancel …
Behind Netflix’s Stagnation Lie Opportunities for Other Innovating Platforms
It’s no secret that Netflix has fundamentally altered the landscape of TV and film over the last decade. The platform …
Jackie Lee-Joe Named Netflix Chief Marketing Officer
Netflix announced that Jackie Lee-Joe has been appointed as Chief Marketing Officer. Jackie has served as CMO of BBC Studios, …
Where Netflix Meets Black Twitter
Black Entrepreneur Launches Social Streaming Platform First teased last fall – X On Demand (xod.tv) has finally gone live. The …
Former Netflix Director of Content Acquisition Joins Linius Advisory Board
Linius Technologies Limited, the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine (VVE) – …
A Publisher’s Journey to Data Collection: Adapting Netflix’s Approach
When looking through the history of consumerism, there is one thing that remains clear to publishers of all sizes – …
App Annie: Netflix and iQIYI Lead APAC Revenue Ranking in Online Video Apps in H1 2017
According to the global mobile app analytics and market data platform, revenue generated from top video apps in APAC has …
Next Gen Streaming Video Guide “Minnow” Makes Splashy Debut
New Service Combines Streaming Platforms For Free; Eliminates Wasted Search Time for Favorite Movies and TV Series Minnow, a next …
TechBytes with Gabe Morazan, Director of Product Management at Crownpeak
Could you tell us about your role and journey into Marketing Technology? What inspired you to join Crownpeak? I’m the …
Boingo Media Adds Destination Targeting to World’s Largest Wi-Fi Advertising Network
New Proprietary Mapping Technology Enables Brands to Micro-Target Travelers Based on Flight Destination Boingo Wireless, the leading distributed antenna system …
Claiming TV’s Space in the Media Ecosystem of the Future
Leaders of the “Big Four” networks declared broadcast isn’t dead, but while they might be a little biased, the data …
Using AI and Personalization to Provide a Complete Brand Experience
These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an …
SiriusXM Coming to the Google Assistant
SiriusXM’s Acclaimed Programming, Featuring Howard Stern, Commercial-Free Music, Plus Sports, Talk, Comedy, News, Entertainment and More Will Be Available in …
We’re Magnetic Grows Executive Leadership Team
Leading experiential firm We’re Magnetic announced today three significant hires across its business and creative departments: Managing Director Tim Hutchins, …
Top 5 Visitor Management Softwares for Offices and Workplaces
Most organizations attract a large number of visitors. Their ever-expanding potential in terms of data and money drives the need …
Why a CDP Should be on your MarTech Shopping List
Marketers now have more TLAs (three letter acronyms) than you can shake a stick at. CRM, DMP, DSP, CMS and …
CGS Survey Reveals that the Apparel Rental Market Can Drive Brand Growth and Loyalty
Brands Must Prioritize Sustainable and Affordable Options to Entice New Shoppers CGS, a global provider of business applications, enterprise learning …
New IDC Spending Guide Sees Consumer Spending on Technology Reaching $1.69 Trillion in 2019
Consumer spending on technology is forecast to reach $1.69 trillion in 2019, an increase of 5.3% over 2018. According to …
E-Commerce Marketing Strategies: For 2019 and Beyond
“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” …
MarTech Interview with Marcel Hollerbach, CMO at Productsup
"Personalization is a great way for marketeers to still capture the attention of consumers and actually deliver them a valuable …