Black Entrepreneur Launches Social Streaming Platform First teased last fall – X On Demand (xod.tv) has finally gone live. The …
Former Netflix Director of Content Acquisition Joins Linius Advisory Board
Linius Technologies Limited, the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine (VVE) – …
A Publisher’s Journey to Data Collection: Adapting Netflix’s Approach
When looking through the history of consumerism, there is one thing that remains clear to publishers of all sizes – …
App Annie: Netflix and iQIYI Lead APAC Revenue Ranking in Online Video Apps in H1 2017
According to the global mobile app analytics and market data platform, revenue generated from top video apps in APAC has …
Planbox Introduces a Netflix-Inspired Interface for Ideation
Planbox, the pioneering provider of cloud-based AI-Powered Agile Work Innovation solutions, announced the release of a Netflix-Inspired interface for ideation and …
Netflix Chief Content Officer to Present at the UBS 44th Annual Global Media and Communications Conference
Netflix announced today that its Chief Content Officer, Ted Sarandos, will present at the UBS 44th Annual Global Media and Communications …
MarTech Interview with Jaime Punishill, CMO, Lionbridge
"Our customers are not segments, archetypes or the sum of their latest actions. They are real people and we need …
Enterprise Marketers Realize Significant Financial Returns through Data-Driven Personalized Engagement
Customer Engagement and Loyalty Platform Helps Enterprises Achieve Substantial Increase in Customer Spend SessionM, the leading customer engagement and loyalty …
Parks Associates: 52% of Broadband Households Report Watching Internet Video on a Connected TV
Consumer Study Addresses Content Consumption Among Today’s Connected Consumers Parks Associates research finds OTT video services have transitioned back into …
TechBytes with Randy Frisch, CMO, Uberflip
Tell us about your vision for ABM and the role it plays in the current Marketing-Sales alignment. Talking vision in …
Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads
The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, …
TechBytes with Georgie Charlish, Managing Director, AUNZ, Adstream
Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for …
MarTech Interview with Oscar Macia, CEO and Co-Founder, ForceManager
"One of the issues plaguing traditional CRMs is their low user adoption rates by field sales reps, with a knock-on …
Can Transparency Really Stop Fyre Burning Influencer Marketing?
The words “murky at best, and fraudulent at worst” still hang in the air over Influencer Marketing. Two years on …
Demandbase to Release Account-Based Marketing Book at 6th Annual ABM Innovation Summit
Book Offers a Definitive Guide on How to Develop and Execute a World-Class ABM Strategy Demandbase, the leader in Account-Based …
Wistia Launches Channels, a Video-On-Demand Experience for Businesses
Instead of Sending Visitors to YouTube, a Simple Embed Code Empowers Companies to Optimize the Customer Journey with an Ad-Free …
MarTech Interview with Zack Dugow, Founder and CEO, Insticator
"Utilizing the cookie data received from each user and personalizing the customer experience creates a stronger hook for publishers to …
Interactive Video: The Smartest Way Forward For Video Marketing
By now the world has well and truly filled its gaze with the Black Mirror mega-episode that got the ball …
How to Ensure AI Doesn’t Make Your Customers Hate You
There is no doubt that the shift to “learning from experience” aka learning from data is transforming marketing as we …
Number of Paid Memberships on Leading Chinese Online Video Platform to Reach 100 Million in 2019, Technology and Innovative Content to be Key Drivers of Platform Development
Entgroup, a leading Chinese consulting firm, announced the release of a new corporate report, entitled Observations on the 2018 China Paid Video …