The Subscription Video on Demand (SVOD) industry is considered one of the most mature markets in the world and yet the industry is still showing impressive growth. Netflix is at the top of the food chain already but the SVOD giants have shown little signs of slowing down. According to data presented by Trading Platforms, Netflix is projected to have 182.2M viewers in the US alone by 2024. Netflix - a Pioneer in the SVOD Industry Still Going Strong Netflix is one of the pioneers of the SVOD industry and has been in business…

The show that takes the longest to complete is Lucifer, with a total viewing time of 2 days, 14 hours and 56 minutes 13 Reasons Why places second, taking 2 days, 13 hours and 34 minutes to binge-watch the entire show Ozark (1 day, 6 hours and 18 minutes), Money Heist (1 day, 5 hours and 53 minutes) and Tiger King (5 hours and 54 minutes) all made the list It would take 23 days, 2 hours and 49 minutes to watch all of the most watched Netflix original shows Space Force is the popular show that takes the…

Marketing campaigns represent the best possible way to engage with customers, clients, and leads. They are meant to get attention and for people to start talking about the product/service. They even perform better than traditional advertising. With that being said, let’s have a look at the veteran online streaming service provider Netflix and its incredible campaigns of 2020. April — “April Feels Day” On the 1st of April, Netflix launched a campaign where it asked users to spare the fools and spread the warmth by…

Founded way back in 1997, Netflix is clearly the veteran and arguably the most popular online streaming service. Now, after two decades, there are plenty of online streaming services competing against the streaming giant. One of those services is Amazon Prime Video. However, Amazon’s Prime Video is more than just a streaming service. Let’s see what are the differences between the two online streaming service providers. Video Format Netflix’s subscription model offers three format viewing experience. It offers Basic (480p),…

Most of us have succumbed to the “Netflix effect”—the company’s ability to draw us in with personalized, binge-worthy movies and shows. The business of filling our evening and weekend hours is a lucrative one: Netflix reported more than $20 billion in revenue in 2019. And in recent months, the company’s power has only intensified as other entertainment options fell by the wayside. When lockdowns first hit this spring, Netflix touted 16 million new sign-ups. I’ve always been fascinated by Netflix’s unique, and highly…

Seechum, a new Social Connections Mobile App, officially launched globally on the App Store, after a short beta release in the UK. The launch comes off the back of a successful seed funding round which closed at the end of 2019. Seechum is the world's first on-demand, video-based Social Connection Mobile App, enabling entertaining social experiences between individuals from more than 180 countries. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies…

VPN services have been on the rise, bridging the gap between individuals and uniting them into online communities and "watch parties" on Netflix, nearly doubling the usage of virtual private networks compared to the pre-pandemic period. ZoogVPN, a freemium VPN service provider, has shared more insights on how the newly changed habits have affected our network dependency To combat the loneliness crisis, people have been gathering into various online communities and "watch parties" on Netflix to lessen the emotional stress…

The Platform, Which Features a Netflix-Style Subscription Model, Uses AI to Find Authentic Images and Videos Based on Written Marketing Content and Predicts How Images Will Perform, Saving Marketers Time JumpStory, a revolutionary AI-based digital content platform, has released its AI-powered search and success prediction tools in 40 new languages, bringing their platform one step closer to its goal of using technology to make it as easy as possible for storytellers to find the perfect image.  “The stock image industry…

Company To Present Its AI-Driven Eye Tracking Solutions for Vision Care at CES 2020 NovaSight, a leading provider of digital healthcare platforms, announced that the company will be presenting its AI-driven eye tracking solutions for vision care at the upcoming CES 2020 event in Las Vegas. Traditional vision assessments are manual, subjective and time consuming, which often lead to inaccurate results and treatments, especially for children who do not always understand examiner instructions and cannot properly…

New report finds a high level of anticipation for Disney+ in the US, with thousands of consumers planning to cancel existing streaming subscriptions in favour of the service Disney+ only went live yesterday but 40% of US consumers planning to sign-up are already considering canceling their subscriptions to other streaming services. Of these, one third (33%) are considering canceling their Netflix subscription in favor of Disney+ according to a new report from the technology-based market research company AudienceProject,…

It’s no secret that Netflix has fundamentally altered the landscape of TV and film over the last decade. The platform has around 150 million global subscribers, with a name so household it has become a commonly used verb - “Netflix and chill” - a la Google and Uber. Riding the wave of demand for on-demand content - streaming video consumption is up 72% year-over-year - Netflix isn’t going away any time soon. And there’s no doubt that the company reached the size it is by setting itself apart from its competitors in…

Netflix announced that Jackie Lee-Joe has been appointed as Chief Marketing Officer. Jackie has served as CMO of BBC Studios, part of the British Broadcasting Corporation, since 2015. "Jackie is a truly original thinker with a wealth of global experience - making her the perfect fit as our next Chief Marketing Officer. I'm excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world," said Ted Sarandos, Netflix Chief Content Officer. Marketing…

Black Entrepreneur Launches Social Streaming Platform First teased last fall – X On Demand (xod.tv) has finally gone live. The Netflix-style site, with a social twist, boasts a growing library of works by Black filmmakers, with at least one person of Black American/African decent in a leading role both in front of and behind the lens – prerequistes for a project to be considered for the site. While billing itself as a platform "dedicated to showcasing works by Black filmmakers and content creators", XOD steps up the…

Linius Technologies Limited, the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine (VVE) – has significantly strengthened its Advisory Board with three new additions, including former Netflix Director of Content Acquisition, Simon Gallagher. The Advisory Board’s mission is to refine and maintain Linius’ aggressive growth strategy, in order to accelerate the Company’s commercialization. Linius Advisory Board members are retained…

When looking through the history of consumerism, there is one thing that remains clear to publishers of all sizes – today’s consumer is drastically different than those from five years ago. Gone are the days when publishers could mass advertise and still hope for success. Consumers now expect a catered and personalized interaction on a continual basis. We are in, what is dubbed, the “Netflix era.” While select publishers have begun to take notice of this and incorporate this personalized mindset into their business…

According to the global mobile app analytics and market data platform, revenue generated from top video apps in APAC has seen significant increase App Annie said in the Report on APAC Online Video Apps that the total revenue generated from the top 5 video streaming apps in China has increased by 185% compared with the same period of 2016. The report talks about the first half year of 2017, and points particularly to apps from China. This is seven times higher than that of Japan and makes China the biggest and…

Top Brands like ADT, Gillette, Royal Caribbean, Sling TV, and TriWest Go Digital with Pypestream’s Conversational AI Platform Consumers have gone “all-digital” at an accelerated pace. They communicate through text, buy products in apps, and manage their accounts online. Entire industries are transforming how they engage with customers for this very reason, and brands are racing towards digital automation to meet these on-demand customer needs. Pypestream is at the forefront of this race, and today the company is…

This is the first artist-focused campaign from Shutterstock that illustrates the value and boutique offering of content across genres from its world-class contributor base Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, today announced the launch of "All The Best Artists," a brand campaign that celebrates the work of the photographers, videographers, and illustrators on Shutterstock. Marketing Technology…

Following a year of record growth, Armorblox is announcing a round of key executive appointments, including the company’s first Chief Security Officer. This follows a year in which Armorblox grew its customer base to 9,000+ organizations, raised a $30 million Series B round of investment, and grew headcount by 50%. These cybersecurity leaders have helped build multiple billion dollar organizations like Netflix, Duo Security, and Lending Club. Marketing Technology News: Contentstack Partners With Uniform To Deliver…

Johnson to Lead All People Initiatives and Diversity and Inclusion Strategy as MarketCast's First Chief Human Resources Leader MarketCast today announced the appointment of Regina Johnson to its senior leadership team as its first Chief Human Resources Officer (CHRO). Johnson will lead all MarketCast human resources and people initiatives, including shaping its employee experience, driving talent management, and building out its diversity and inclusion strategy with its teams around the globe. Marketing Technology…