Tata Elxsi Selected As Certified 3PL Partner For Google Widevine

Tata Elxsi, a design and technology services company, has announced its selection as a 3PL certification partner for Google Widevine, to deliver secure content protection for Broadcast, Media, Consumer Electronics and Automotive applications. This certification partnership further expands Tata Elxsi’s offerings in the broadcast, media, consumer devices and automotive domains, and enables leading brands, content distributors, OTT providers and operators with a seamless development, integration and certification service for…

EX.CO Launches New Addition to its Content Technology that Accelerates Personalized Product Matching

Journey is an innovative decision-tree content experience with a personalized customer journey that allows businesses to easily match consumers with relevant product recommendations EX.CO, a leading global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. With Journey’s unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out…

Synamedia Joins LOT Network To Protect Against Patent Trolls

First UK-headquartered video and pay-TV solutions provider to join the non-profit community Synamedia, the world's largest independent video software provider, announced it has joined the global non-profit organization LOT Network as a protective measure against patent assertion entities (PAEs, or more commonly referred to as "patent trolls"). Synamedia is the first UK-headquartered leader in the global video and pay-TV solutions industry to join LOT Network's community. LOT Network is committed to protecting its…

EX.CO Launches New Addition to its Content Technology

EX.CO - The Experience Company, a leading global content technology, announced the launch of Journey, a decision tree-style content experience on the company's interactive content creation suite. With Journey's unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out and inspire conversions amongst discerning consumers in time for the holiday season. Already tested and loved by leading brands such as Sky TV, Journey offers the…

Fluent, Inc. Appoints Carla Newell to Board of Directors

Newell brings over three decades of experience facilitating growth for tech and digital businesses Fluent, Inc., a leading data-driven performance marketing company, announced the appointment of Carla Newell to the Company’s Board of Directors. Ms. Newell is a seasoned business leader and board director with more than 30 years of success facilitating growth in the technology, digital business, and life sciences arenas. In her new role with Fluent, Ms. Newell will serve as a member of the Audit Committee, Compensation…

PathFactory Delivers Cutting-Edge 1:1 Web Content Recommendations With New Website Tools

PathFactory, a member of Oracle Partner Network (OPN), announced Website Tools – a new suite of AI-driven content intelligence solutions that automatically analyzes website content, informs marketers who is engaging on the website and how they’re engaging and provides micro-personalized experiences to visitors based on their unique behaviors. “As website traffic surges in an all-digital business world and humans are consuming AI recommended content from the likes of Netflix and Amazon, marketers continue to struggle to keep…

Rokt Appoints New CTO to Accelerate Technological Innovation in the Next Stage of Growth

Rokt, the global leader in e-commerce marketing technology, has been actively expanding its leadership team - and announced that Corey Bertram has joined the executive team as Chief Technology Officer. Bertram brings to the team deep technical experience - with a background in chaos engineering, infrastructure, and software architecture- as well as a new energy to propel into its next phase of growth. Prior to Rokt, Corey oversaw Datadog's Infrastructure & SRE teams through its extensive multi-cloud growth in its…

Work From Home Is the Future. Should We Start Substituting Marketing Communications?

Now that Twitter, Facebook, and Apple say employees can work from home indefinitely, it’s supposedly the end of the office as we know it. That’s a big one-eighty for firms that invested huge sums of money building their campuses. But the tech giants can afford to be wildly wrong here. The rest of us need to be wary, not just because the wholesale embrace of WFH is happening during a crisis, but because it runs contrary to some fundamental truths. Work From Home (WFH) Increases Productivity, But There’s a Big Catch. You’ve…

Heard about Sonic Branding: What’s the Sound of Your Brand?

It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop song from high school. Chances are that the sounds you hear when you power up your laptop, log into Netflix or make a Skype call are also instantly familiar. These simple sonic signatures are easy to recall and exert a powerful influence over your emotions and behavior. Yet it’s a wonder…

New BIGtoken Consumer Research Study Reveals How TV and Movie Consumption Behaviors Changed Throughout the Global Pandemic

BIGtoken, built by SRAX, Inc., a permission-first consumer data management platform, released a new consumer research report that compares BIGtoken users’ TV and movie consumption behaviors one month versus four months into the global pandemic. BIGtoken surveyed their United States user base in April to understand how the pandemic has affected their TV and movie consumption behaviors. Later, the company redeployed the same survey in August to compare results. Marketing Technology News: Mastercard Launches Frictionless…

MarTech Interview with Teis Mikkelsen, Founder at Multiscription

"I can definitely see more focus on the digital side of marketing to compensate for COVID-19 losses - especially if we cannot return to a pre-COVID 19 world of travelling from event to event." Please tell us about your journey into the subscription services industry. How did you start at Multiscription? I started working with subscription-based gaming back in 2014 when I joined MovieStar Planet, a Danish company that had created a combination of a free-to-play game and social platform specifically for kids - we had…

Zembles: First-of-its-Kind “ProspectTech” Lead-Gen Platform Debuts With Company-First Identification Technology

Revolutionizing the way B2B sales teams identify leads, Zembles deploys machine learning and robust data to find prospects that “re-zemble” already successful clients A solution for conventional search leads – via job description and contact info – which create sales dead-ends Zembles announced the launch of its radically new approach to identifying high-value, active leads through its Prospect Technology “ProspectTech” platform that uses artificial intelligence and spending data to identify financially healthy companies…

VIZIO Expands 24/7 Streaming Channels Dedicated To Kids Of All Ages

In partnership with Mattel, VIZIO is Launching Seven Linear Streaming Channels Featuring Popular Kids’ Titles Available Free For Smartcast® Users VIZIO, Inc., the #1 American-based TV brand and #1 Sound Bar brand in America announced the launch of a number of kids and family linear TV channels free for SmartCast users as lockdowns continue across the U.S. The 24-hour TV channels bring kid-friendly entertainment to millions of viewers across America. VIZIO has seen a spike in engagement for kids and family content as…

Hype or Just Normal: 5G Adoption and the Future of Connected TV and OTT

According to the global survey, 5G will start replacing the traditional broadcast distribution channels for TV Content like DTT and satellite within 1 to 2 years. Internet TV technology ecosystem is in a dynamic state of transition. Its future is heavily dependent on how quickly telecom service providers adopt 5G capabilities. According to the recent survey on the role of 5G and perceptions of broadcasters across the globe, Nevion found out that nearly 82% of the respondents agreed that 5G will “Eventually replace…

Mux Announces $37 Million Series C to Expand Video Streaming Technology

Led by Andreessen Horowitz, the funding round brings the total raised to $69 million Mux, the leading video platform for developers, today announced the close of $37 million in Series C growth financing led by Andreessen Horowitz with participation from Cobalt and Accel. Mux will use the capital infusion to expand product, sales, and marketing teams to help more of the world’s leading companies deliver the best online video streaming experiences. Mux does for video what Stripe does for payments - take the complexity out of…

Cinedigm Partners with Fantawild to Operate Animated Streaming Channel

Deal with China’s #1 Theme Park and Children’s Media Company Brings Thousands of Hours of Top-Rated Programming to American Audiences Cinedigm announced a partnership with Fantawild, China’s Largest Theme Park Operator and the Top producer of Children’s Animation in Asia, to launch a new global streaming service featuring thousands of hours of the company’s widely acclaimed animated series. The Fantawild channel is planned for a launch in the second half of 2020 and will be available worldwide for linear and AVOD platforms…

Scener and Agora Partner to Scale Watch Party Platform After Seeing 100x Growth

Enables Scener "virtual movie theaters" to support up to one million synchronous participants while they watch Netflix, Disney+ and more in real time Agora, Inc. (API), a Real-Time Engagement platform provider, announced it is powering Scener's new Watch Party Platform, enabling millions of participants to simultaneously enjoy streaming TV content together over immersive live video chat. Scener's partnership with Agora creates a novel, shared experience that allows unparalleled engagement between viewers watching…

Searchspring Boosts Ecommerce Personalization Engine with 4-Tell Acquisition

The acquisition of personalization provider 4-Tell elevates Searchspring’s recommendation engine while enabling merchandisers to orchestrate more personalized shopping experiences in less time Searchspring announced that it acquired 4-Tell, the company behind AI-driven personalization platform, Smart Commerce. The deal propels Searchspring toward its vision to be the single destination where merchandisers can orchestrate personalized shopping experiences in real-time. “We are excited to welcome the 4-Tell team to…

Stephen Arnold Music and TradeCafe Leverage the Power of Sonic Branding

Bassett & Walker’s new cloud platform for trading agricultural commodities has a sonic signature that says “confidence, reliability and security.” As part of the launch of its new cloud-based trading platform, TradeCafe™, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions. It had to appeal to a global clientele of…

Beyond Target Audience: 4 Other Factors for Choosing Publishers to Spend With

The modern digital media landscape gives brand marketers a virtually endless number of options when it comes to choosing the right outlets for reaching consumers. Most advertisers focus on the target audience when choosing which publishers to spend with, making sure that their audience demographics and behaviors align. While that’s certainly a priority, it’s not the only factor advertisers should consider. Consumer expectations have changed dramatically in the era of Big Data, social media, and fake news. Consumers are…