RCN, Grande, Wave Launch Amazon Prime Video App on TiVo Set-Top Box Platform for Seamless Streaming Entertainment

Millions of households can access Amazon Originals via the Prime Video app on the TiVo Platform RCN, Grande and Wave, leading providers of high-speed internet, digital TV and phone services across the U.S., announced the availability of the Amazon Prime Video app through the company’s TiVo set-top boxes. Pay-TV subscribers with an Amazon Prime membership can stream content via the Prime Video app on their TiVo devices. This service enhancement adds to RCN, Grande and Wave’s already robust catalogue of streaming…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

Six Trends Transforming Customer Experience in 2020

Customer behaviors and expectations evolve quickly. To differentiate themselves, companies have to continuously adapt their strategy. The need to provide outstanding customer service has never been greater than now - customers used more digital channels than ever before and expect seamless journeys through their transactions, even when switching between those channels. So, how do you stay ahead of the competition in 2020? What are the new expectations of customers? Here is our take on the essential trends to consider in…

MarTech Interview with Burr Smith, CEO at BroadSign

"OOH used to be about buying media based on time and place, but with programmatic it’s more about buying an audience." Could you tell us about your role and journey into Marketing Technology? What inspired you to join Broadsign? I originally joined Broadsign as an investor early on. I liked the product, the company’s vision and its track record in the space. About five years ago, I decided to take a more active role as the CEO, and since then we’ve introduced several new products and added about 200 people to our team.…

How Marketing Automation and AI Are Transforming Customer Journey Stages

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond website load speeds which should have become a norm by now. A lagging transition to Marketing Automation and AI is what keeps marketers from reaching Netflix or Amazon-like personalization at scale. Those eCommerce websites that shapeshift according to each visitor’s preferences are going to win at Digital Marketing in 2020. But what does that mean? Each touchpoint has to adapt to visitors’…

We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned

Today, we tend to take advantage of the way software moves our lives forward. Whether we’re using it to take a Lime scooter across Paris, binge watch our favorite shows on Netflix, or communicate with family, friends, and colleagues around the globe with WhatsApp– technology is at the center. But, what we also forget about are the people behind the software we use every day. Here at Smartling, our Marketing team was on a mission to humanize our company and the industry. We realized the best way to do it was to peel back…

TechBytes with Robert McGovern, CEO at PreciseTarget

What inspired you to start PreciseTarget? It all started with a question: why don't all retailers personalize their e-commerce experience? The journey led me to understand that retailers have sparse data about their customers. For example, the largest non-Amazon apparel retailer averages only two items sold per customer, per year. If you only buy a sweater and a pair of socks from a merchant, it barely knows you. Compare this with Amazon, which is selling over 100 items per year to its prime customers. PreciseTarget's…

Introducing Kibana Lens: an Easy, Intuitive Way to Explore Data

Elastic Introduces a Simple and Flexible Way to Build Data Visualizations in Kibana Elastic N.V., the company behind Elasticsearch and the Elastic Stack, is excited to announce the arrival of Kibana Lens, a significant step forward in making data visualization and exploration with the Elastic Stack even easier and more intuitive. “With the launch of Lens, we’re excited to put the power of simple drag-and-drop analysis, immediate data previews, and automatic visualization best practices into the hands of our people so…

Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media…

The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC Barcelona's Instagram handle: 80 million and above. Interesting isn't it! It was a special Thanksgiving Sunday that we will remember for more than one sporting reason. First, 2019 Formula One (F1) season came to an end at Abu Dhabi with Brit Lewis Hamilton signing off the year with another win. And, second, the Spanish soccer giant, FC Barcelona had a ball yesterday, routing La Liga rivals Atlético de…

MarTech Interview with Alex Fly, Founder and CEO at Quickpath

"Machine Learning excels at taking all rich signals, detecting patterns within them, and providing algorithms to optimize outcomes to the desired target." Could you tell us about your journey through technology? What made you found Quickpath? I’ve been working in AI for the past 20 years, and prior to starting Quickpath, my co-founder, Trent McDaniel, and I worked in a consulting capacity. We realized that many businesses faced similar challenges when implementing Machine Learning projects, so we wanted to create software…

Parks Associates’ 2nd Annual Future of Video Addresses New Content Strategies With Executives From Akamai

20% of OTT subscribers say they would have reconsidered cancelling if they could have put hold on subscription Parks Associates research finds, among the US broadband households that cancelled an OTT service in the past year, 20% say they would have reconsidered if they'd had the ability to put the subscription on hold to use later. Parks Associates will host the second annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11, in Marina del Rey, California, featuring industry leaders perspectives on viewer…

Out with the New, in with the Old: Nostalgia’s Increasing Role in Content, Personalization, and Consumer Choice

In a digital world where consumers can have nearly every novelty, we’re seeing something old and familiar to catch their eye. This trend is nostalgia, and it’s hot across the board; think retired logos reemerging, vinyl sales surging, and Netflix’s top 80s-throwback show Stranger Things. But there’s more to nostalgia than these big generational touchstones. Throughout the research we’ve conducted this past year, we’ve seen nostalgia emerge in sometimes unexpected places. It may be one of the biggest weapons in the TV…

MarTech Interview with Randy Frisch, CMO at Uberflip

"Content should be used to engage your audience at every stage of the customer journey. " As a CMO of a content experience company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? One of the biggest challenges we come up daily is the status quo. It can be difficult for marketers to rethink the way they approach content—especially when they’ve been doing things the same way for so long. We challenge marketers to shift their focus from creating net new content, to leveraging…

5 Essential Things to Know Before Bringing Programmatic In-House

Yesterday, you were OK with putting your money into the pockets of ad agencies. You didn’t know how programmatic works, so this seemed to be the only viable way to survive in the terra incognita. Today, you’ve cleared things up, wormed your way into the industry, and crave more control, transparency, and cost-efficiency. You are ready to bring programmatic in-house, but the intention is not enough to succeed. Despite the benefits of programmatic in-house adoption being acknowledged by 24% of surveyed marketers, there is…

Retail Rules in the BrandZ Top 30 Most Valuable Dutch Brands Ranking 2020

Online and offline brands deliver on customer demand for 'practical and quirky' products while offering a first-class customer service with international appeal Retail is the fastest rising and best represented category in the BrandZ Top 30 Most Valuable Dutch Brands ranking, with seven brands delivering a 53% increase in total category brand value to $6.39 billion. Now in its second year, the study by WPP and Kantar tracks the worth of the most valuable brands in the Netherlands. Budget chain store Action is the…

Iconic Tech Brands — Microsoft, Dell, IBM, Intel, TI, HP — Outperform Rising Stars in New US Tech Reputation Study from…

The old line “pure” tech giants, pioneers of the digital revolution in the 20th century and thriving in this one, are showing rising tech stars the way when it comes to building and sustaining a strong corporate reputation, according to the 2019 US Tech RepTrak®️ study released by Reputation Institute. Reputation Institute, a global technology-driven provider of reputation measurement and management services, measured the reputation of 43 nominated companies that are part of a technology macro segment, which includes…

Understanding Data Is a Science, but Not All Marketers Have the Right Formula

For people, knowledge is power. For businesses, data is knowledge. With nearly everyone and everything connected to an IP address, information is continuously collected and stored on a massive scale. Raw consumer data is a hot commodity that often goes untapped for brand marketing and advertising campaigns, especially when it comes down to understanding the impact and results. This begs the questions, “How are businesses utilizing and incorporating consumer data in the decision-making process?” And “how can Data and…

Auth0 Reveals 50,000 Unique IP Addresses Make Credential Stuffing Attempts on Daily Basis

Breached Password Detection and Multifactor Authentication Critical for Prevention Auth0, the identity platform for application builders, revealed data insights showing the staggering amount of credential stuffing attacks attempted on its platform on a daily basis. Auth0 detects attacks from more than 50,000 unique IP addresses every day, reflecting the growing sophistication and frequency of cybercrime. Credential stuffing attempts are constantly multiplying, with absolutely no slowdown in sight. The sheer number of…

Sapiens Expands Its Partnership Ecosystem With Lightico to Enhance Digital Customer Interactions for the Insurance Market

Sapiens partners with Lightico to streamline the "last mile" of the insurance customer journey Sapiens International Corporation, a leading global provider of software solutions for the insurance industry, announced it has expanded its growing ecosystem by partnering with Lightico, an industry leader that offers a next generation platform for digital customer interactions for the insurance market. "Today's consumers have been trained by companies like Amazon, Uber, Apple and Netflix to expect instant experiences…

Tableau Welcomes World’s Largest Community of Data Enthusiasts to 12th Annual Customer Conference

Launches Tableau Blueprint to Help Businesses Build a Data Culture Across Their Organization Tableau Software, the leading analytics platform, kicks off Tableau Conference 2019 in Las Vegas, bringing together its largest group of global customers, partners and data enthusiasts ever to harness and celebrate data’s transformative power. The conference kicks off with a can’t-miss keynote address from Tableau CEO Adam Selipsky featuring Tableau Blueprint, an innovative methodology that helps companies create a data culture…