Next Gen Streaming Video Guide “Minnow” Makes Splashy Debut

New Service Combines Streaming Platforms For Free; Eliminates Wasted Search Time for Favorite Movies and TV Series Minnow, a next generation streaming video guide is being unveiled in a national rollout that combines all of the popular premium video on demand services like Netflix, HBO Now, Hulu, and Amazon Prime into one unified application on TV and mobile. Minnow will support emerging streamers Apple TV+, Disney+, HBO Max, Peacock and Quibi as soon as they launch in the US.…

TechBytes with Gabe Morazan, Director of Product Management at Crownpeak

Could you tell us about your role and journey into Marketing Technology? What inspired you to join Crownpeak? I’m the Director of Product, Digital Governance, at Crownpeak and a member of US Technical Advisory Group: Privacy by Design. At Crownpeak, we provide the leading enterprise-grade, Cloud-first Digital Experience Management (DXM) platform, and my role focuses on helping marketers meet their objectives in an era of growing data and privacy regulation, helping to define an international standard in consumer…

Boingo Media Adds Destination Targeting to World’s Largest Wi-Fi Advertising Network

New Proprietary Mapping Technology Enables Brands to Micro-Target Travelers Based on Flight Destination Boingo Wireless, the leading distributed antenna system (DAS), small cells and Wi-Fi provider that serves carriers, consumers, property owners and advertisers worldwide, has launched Destination Targeting. The new feature, offered through the Boingo Media advertising platform, allows brands to reach captive audiences at airports with campaigns that are customized based on travelers’ flight destination throughout the…

Claiming TV’s Space in the Media Ecosystem of the Future

Leaders of the “Big Four” networks declared broadcast isn’t dead, but while they might be a little biased, the data speaks for itself. U.S. TV ad spend was at a stable $70 billion in 2018, and the Upfronts remain a constant in the advertising calendar. Yet with calls from ABC Entertainment to rethink the traditional schedule, the reality is TV (and the role it plays in our lives) is not dying, it’s changing – and I believe it has a very solid plan for the future. Riding the Rollercoaster Scaremongering aside, “TV is dead”…

Using AI and Personalization to Provide a Complete Brand Experience

These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an individual when sent special offers. With this statistic in mind, it should be clearer than ever to businesses that Customer Personalization needs to be a top priority. But how can companies accomplish this mass personalization without a huge budget? In this respect, implementing Artificial Intelligence (AI) has the potential to spearhead personalization and ensure the delivery of an effective brand…

SiriusXM Coming to the Google Assistant

SiriusXM's Acclaimed Programming, Featuring Howard Stern, Commercial-Free Music, Plus Sports, Talk, Comedy, News, Entertainment and More Will Be Available in the Coming Days on Google Assistant Enabled Devices like Google Nest Speakers and Displays Google and SiriusXM announced that SiriusXM will be available on Google Nest smart speakers and displays via the Google Assistant, bringing seamless access to SiriusXM's acclaimed lineup of audio entertainment – featuring Howard Stern, hundreds of commercial-free music…

We’re Magnetic Grows Executive Leadership Team

Leading experiential firm We’re Magnetic announced today three significant hires across its business and creative departments: Managing Director Tim Hutchins, Group Creative Director Emil Filip Czarnowski, and Group Business Director Courtney Balzer. The new hires come as the firm continues to grow its existing client partnerships with American Express, Netflix, Pinterest, and Shopify, among others, as well as add new ones. “It’s an exciting time for We’re Magnetic, as we continue to add new projects and significantly…

Top 5 Visitor Management Softwares for Offices and Workplaces

Most organizations attract a large number of visitors. Their ever-expanding potential in terms of data and money drives the need for keeping their data secure. When considering premises protection, a completely automated visitor management solution offers versatile, effective and easy-to-use check-in with round the clock protection that will keep the businesses and their people safe. Here are some of the best top visitor management software for offices and workplaces: 1. piLOBI Headquartered in Dubai, piLOBI is a one-stop…

Why a CDP Should be on your MarTech Shopping List

Marketers now have more TLAs (three letter acronyms) than you can shake a stick at. CRM, DMP, DSP, CMS and the relatively new one on the block, CDP. For those that don’t know, CDP stands for Customer Data Platform. If this is a new TLA for you, you’ll certainly be hearing more about them in the coming months; they’re on the up in 2019 and definitely deserve a spot on your MarTech consideration list. Customer Data Platforms have broadly been established as an industry-wide technology since 2013 when David Raab founded the…

CGS Survey Reveals that the Apparel Rental Market Can Drive Brand Growth and Loyalty

Brands Must Prioritize Sustainable and Affordable Options to Entice New Shoppers CGS, a global provider of business applications, enterprise learning and outsourcing services, announced findings from its 2019 Future of Fashion & Retail Consumer Survey affecting the apparel rental market. The results show that the sharing economy is disrupting fashion and apparel brands – start-ups and established – as well as the retail industry, as they enter the rental subscription services business. A number of brands and…

New IDC Spending Guide Sees Consumer Spending on Technology Reaching $1.69 Trillion in 2019

Consumer spending on technology is forecast to reach $1.69 trillion in 2019, an increase of 5.3% over 2018. According to the latest Worldwide Semiannual Connected Consumer Spending Guide from International Data Corporation (IDC), consumer purchases of traditional and emerging technologies will remain strong over the 2019-2023 forecast period, reaching $2.06 trillion in 2023 with a five-year compound annual growth rate (CAGR) of 5.1%. Consumer spending on technology is forecast to reach $1.69 trillion in 2019, an increase of…

E-Commerce Marketing Strategies: For 2019 and Beyond

“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to entry to becoming an entrepreneur is literally the lowest it's ever been right now.” This is an incredible time to start and grow an e-commerce business. Unlike decades past, when companies required massive funding, ad budgets, and connections with major broadcast networks and magazines to spread the word about its products, the technology…

MarTech Interview with Marcel Hollerbach, CMO at Productsup

"Personalization is a great way for marketeers to still capture the attention of consumers and actually deliver them a valuable experience and service." Tell us about your role and journey into Technology. What inspired you to start at Productsup? At heart, I’ve always been a nerd. I started to teach myself coding in Pascal and Delphi and later PHP and HTML when I was 14. After studying IT Business the regular career path for me would have been to start working as an SAP consultant. However, I was lucky to meet my college…

Tencent Video Shares Vision for International Market at MIPCOM

The Leading Streaming Platform in China Aims to Tell Chinese Stories with an International Perspective Jeff Han, Senior Vice President of Tencent Penguin Pictures spoke at the MIPCOM in Cannes on Oct. 15 to share Tencent Video's journey and success in bringing quality digital content from China into the international market. China has the most Internet users in the world – 854 million as of the end of June. Among them, over 750 million users also use online video services. Since its establishment eight years ago,…

How CMOs Succeed with AI-Powered CX

What we’ve learned from the early days of CX technology is that forcing customers to conform to rigid mechanical processes (language choices, service versus support options) doesn’t provide a customer-centric approach. It didn’t take long for people to figure out pressing “O” to get a live operator—or shouting “agent” in frustration—was almost always the best choice. Thankfully, AI, powered by Machine Learning and evaluated and fine-tuned by humans, has come a long way in the last decade. AI-powered virtual assistants are…

Parks Associates: Quality of User Interface (UI) More Important Than Content Recommendations in Video Service Satisfaction

New Study Examines Consumer Preferences Related to New UI Options New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it "very good," and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service. UI Preferences and Content Discovery …

How Well Does Amazon’s MarTech Understand Its Customers?

There is absolutely no doubt that Amazon is one of the most innovative and successful companies in modern history. Nearly 60% of all Americans have an Amazon Prime membership and, unsurprisingly, the retailer has the highest number of Online Sales in the country. Much of Amazon’s high Sales and Retention numbers can be attributed to the Marketing Technology they have in place. While Amazon has not revealed the actual statistics, it is estimated that around 35% of their revenue comes directly from data-driven Product…

Generation Z: Self-Care Is More Than a Hashtag

As a culture and society obsessed with youth, we pay a lot of attention to the next generation. Generation Z, the youngest cohort of consumers are now coming of age - and shaking things up in the process. Much of the attention around these young consumers has focused on how tech-savvy they are. Gen Zs are the Digital Natives, the true social media generation, the kids who live-stream any moment, be it meaningful or mundane. But the role of technology in the lives of Gen Zs spreads far beyond the obvious. And as they grow…

Economics Towards a Smart Future

Almost everyone has seen futuristic depictions where AI and IoT intersect in an easy world where machines handle the mundane, assist us, and present new ways to boost our productivity, quality of life, and standard of living. This smart future is within reach thanks to radical advances in key technologies, however fundamental economic drivers are still needed to take this transformation over its tipping point. Economics underlie all advances impacting society to driving adoption and the smart future is no exemption. Smart…

A-Z Glossary For Good TV Marketing – Part 2

Continuing my manual of TV Marketing metrics, let’s jump straight back in. I – Interactive Advertising With so many ad formats failing to engage ­­– or worse, downright annoy – customers, more and more digital platforms are trialing interactive ads (IADs). In simple terms, IADs allow viewers to ‘press the red button’ or click through to a website. Options include viewing a movie trailer, ordering a sample of a product, entering a competition or simply finding out further information about a brand or product. J – Jump Page…