Zendesk Relate to Convene CX and CRM Leaders in Miami in March

Annual conference will showcase latest Zendesk innovations and feature Guy Raz as well as speakers from Spanx, Netflix, Logitech, StitchFix and more Zendesk, Inc. announced it is bringing its annual global user conference, Relate, to Miami on March 3-5, 2020. The event gathers thousands of attendees for three days of education on how companies can build positive, long-term relationships with their customers. To reserve your spot, use code JoinRelate20 to register here. “Consumers today are demanding that every…

Is In-Game Advertising the Next Big Thing in AdTech?

Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote. Obama realized back then what many brands are taking note of today: young audiences of 18 to 34-year-olds — which represent the core gamer group — are getting harder to reach via traditional advertising mediums such as television, and are instead spending a considerable amount of time…

A Granular Breakdown of the YouTube Ad Revenue in 2019

Alphabet has announced annual revenue earned from YouTube, Google Search, and other Google products in its Q4 2019 financial statement. By declaring YouTube advertising's annual and quarterly revenue, the Company has reinstilled faith in its investors, technology owners, and marketing partners. In 2019, YouTube advertising earned Alphabet close to $15 Billion, up from $11.15 Billion in 2018. By 2025, we should expect YouTube ad revenue to almost double. Its Cloud sibling, Google Cloud Platform earned $9 Billion in…

Zendesk Relate 2020: Come Join The Most CX-y Show on the Planet!

Knowing how past events hosted by Zendesk have played out, it’s not too hard to imagine that Zendesk Relate 2020 is one of the most-awaited Customer Experience (CX) events to kick off in 2020! Two reasons why we say so--- First, Relate is Zendesk’s global user conference spanning three days from 3 March to 5 March. Apart from the usual confab on trends in CX and CRM technologies, we have a whole track on certifications and a deep dive into the nitty-gritties of CX to look forward to. Second, the venue is South…

VXI Global Solutions Expands Leadership Team in Business Development, Marketing and Client Relations

Four Strategic Hires Join VXI to Drive Business Growth and a Culture of Innovation As part of its ongoing commitment to serve the evolving needs of the customer-care and CX market, VXI Global Solutions (VXI) announced the hiring of four highly experienced executives to its business development, marketing and client relations teams. Jill Alingod, Vice President of Customer Experience, brings a wealth of experience in managing large-scale operations, driving shareholder value and improving employee and customer satisfaction.…

App Annie Unveils the State of Mobile for 2020 in a New Report

The Global Leader in Mobile Data and Analytics Expects Mobile Spend to Top $380 Billion App Annie, the mobile data and analytics company helping brands and publishers win on mobile, released The State of Mobile 2020 report. This annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report: Mobile Creates Company Value: Mobile-focused companies, including Uber and Alibaba,…

Parks Associates: TV Sets Still Dominate Video Entertainment, Accounting for More Than 50% of all Video Consumed

New Consumer Research Analyzes Shifting Trends in Video Consumption and Expenditures New research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week. 360 View: Digital Media and Connected Consumers reveals consumers report spending on average nearly 20 hours per week watching video on a TV, compared to nearly four hours on a mobile phone. Consumers also increased the total amount of time spent watching video…

MarTech Opportunities in the 2020 Decade

A portmanteau combining the words Marketing and Technology, MarTech describes one of the greatest paradigm shifts in the history of marketing: the arrival of data-driven technology platforms. Over the past two decades, tech went from playing a peripheral role in Marketing to becoming an integral part of all Marketing processes. In essence, Marketing today is MarTech. Martech helps marketers address audiences that are more informed, tech-savvy, and connected than ever before. What is the MarTech opportunity? As of January…

Game Of Thrones Named The Most In-Demand TV Show In The World For 2019 At Parrot Analytics’ 2nd Annual Global TV Demand Awards

Game of Thrones Also Wins Most In-Demand Drama Series in the World; Stranger Things Wins at Most In-Demand Digital Original; The Mandalorian Wins Most In-Demand Series Debut Game of Thrones was the big winner at the 2nd Annual Global TV Demand Awards presented by Parrot Analytics during the 2020 NATPE Miami Marketplace + Conference. HBO's epic series took home the top honor, Most In-Demand TV Series in the World, along with the trophy for Most In-Demand Drama Series in the World, for 2019. Netflix's Stranger Things …

2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect. From AI to Identity Management, AdTech technologies are redefining what it means to be modern digital marketing and advertising…

Roku Arrives in Brazil

Roku TV Launches in Brazil in Partnership With AOC; Globoplay Channel Debuts on the Roku Platform Roku, Inc., the No. 1 TV streaming platform in the United States, announced its arrival in Brazil, bringing affordable streaming to consumers in the country. “I’m delighted to bring Roku to Brazil, one of the largest streaming markets in the world” “I’m delighted to bring Roku to Brazil, one of the largest streaming markets in the world,” said Anthony Wood, Founder and CEO of Roku. “With the arrival of Roku, consumers in…

ActionIQ Raises $32 Million to Compete with Adobe and Salesforce on Customer Data

ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, announced it has raised a $32 Million series C round led by March Capital Partners with participation from top investors including Sequoia Capital, Andreessen Horowitz, and FirstMark Capital. This brings the total capital raised by ActionIQ to $75 Million. With over 300% growth in the past year and an exclusive focus on large enterprise clients, ActionIQ has expanded its impressive client list to brands like…

Hold Onto Your Subscribers and Improve Your Customer Experience While Transitioning From One Payment Provider to Another

It’s no longer breaking news that subscriptions are on the rise, and that growth will only continue. Look at your own family for example; do you know how many subscriptions you currently have? Sure Netflix, Spotify, and a few others come right to mind, but most households have at least a handful more that they pay for each month, as an automatic recurring charge, without giving them much thought. As a marketer of a company selling subscriptions, you want to maintain a frictionless customer experience, to ensure these…

2020 Outlook: Blackhawk Network CEO and President Previews the New Ways Shoppers Want to Pay In-Store

Talbott Roche Shares New Shopper Research at NRF 2020: Retail's Big Show Blackhawk Network CEO and President Talbott Roche will share new research on shopper preferences for payment methods and how retailers can close the physical and digital gap. Roche will present these findings at NRF 2020: Retail's Big Show in New York City on Monday, January 13. "Mobile wallet adoption is on the rise and can generate nearly $190 billion in transaction value in the U.S. by 20211, but there is still a disconnect between digital…

TiVo Unveils TiVo Stream 4K

New Product, Built to Bring Entertainment Together, Features Strategic Relationship With Sling TV TiVo, the company that brings entertainment together, announced TiVo Stream 4K™, an easy-to-use streamer with live TV and Cloud DVR from the Sling TV app, plus leading content services. It gives consumers the power to create the bundle they want across multiple entertainment sources using a smart, intuitive interface making it simple to find, watch and enjoy. “Schurz is thrilled to be working with TiVo on this exciting…

New Survey Points to Streaming Subscription Fatigue Among US Consumers

More Than Half of U.S. Consumers Unwilling to Pay More Than $20 a Month for Streaming TV Services Majority of Consumers Willing to View Ads Relevant to Their Interests to Reduce Subscription Costs The majority of Americans (59 percent) are not willing to pay more than $20 a month for streaming TV services, according to a recent survey of more than 2,600 U.S. consumers by The Trade Desk. Furthermore, 75 percent of consumers will not pay more than $30 a month. As more TV content providers launch new streaming services in…

Back by Popular Demand: How are Teens Behaving in 2019?

Fuze, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start of a new year, it's valuable for marketers to consider what is most popular with teens. So, to kick the year off, Fuse asked 1,000 about their favorite things. 1. Technology: Teens and smartphones remain an unstoppable force When it comes to what tech teens love most, it's no surprise that nearly half of the teens we surveyed said they preferred their mobile phones above all other technology. …

MarTech Interview with Ashwin Navin, CEO and Co-Founder at Samba TV

"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward." Tell us about your role and journey into technology. What inspired you to start Samba TV? I started Samba TV in 2008 with a few friends and colleagues. We had all been early employees together at BitTorrent, and witnessed the creation of digital media; the earliest existence of video and audio available at scale…

How VDO.AI is Building the Future of Internet Advertising

Advertising technologies are undergoing a transformation. VDO.AI is the technology innovator in digital video. The company which derives its name, VDO.AI from its raison d'etre- the integration of video content with advanced targeting capabilities, has already reached over 300 million people across the world. VDO.AI is different to its competitors as it offers a product built by a publisher for a publisher. Video being the dominant form of content consumption on the internet, the VDO.AI platform helps publishers…

Walmart and Roku Launch New Atvio Roku TV Lineup in Mexico

New 32, 50 and 55 inch models available exclusively at Walmart stores in Mexico starting at $3,499 pesos Walmart and Roku, Inc. announced the launch of the new Atvio Roku TV lineup of smart TVs, exclusively available in Walmart stores in Mexico. Atvio Roku TVs will offer consumers a smart TV experience that is easy to use so they can enjoy streaming entertainment at an affordable price. Atvio Roku TV models will be available in the upcoming weeks and will include a 32 inch HD screen, and a 50 and 55 inch UHD screen,…