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Nosto Named Preferred Personalization Provider for Shopify Plus With Announcement of New Certified App Partner Program

AI-powered ecommerce experience platform is identified as best-in-class personalization technology for Shopify Plus merchants Nosto, the world’s leading AI-powered commerce experience platform, has been named by Shopify Plus as the preferred personalization app with the launch of its new Certified App Partner Program. Nosto has helped drive an average growth rate of 126% year over year for Shopify Plus and Shopify merchants and has helped them generate $5.21 billion in online sales overall. Nosto’s integration with Shopify…

Nosto Recognized as 2020 Adobe Commercial Exchange Partner of the Year

AI-powered ecommerce experience platform recognized in annual Adobe Digital Experience partner awards Nosto, an Adobe Exchange Premier Partner and AI-powered commerce experience platform, has been honored as the Commercial Exchange Partner of the Year. The annual awards recognize those partners that have shown exceptional leadership and growth in the Adobe Digital Experience partner ecosystem. As a Premier Partner in the Adobe Exchange Partner Program, Nosto's Magento Commerce integration uses onsite behavioral data,…

Nosto Expands Its AI-Powered Enterprise Personalization Suite for Fashion & Beauty Retail

New Data Shows Omni-Channel Enterprise Personalization Needs Greatest Focus on Mobile Nosto, a leader in ecommerce personalization and artificial intelligence (AI) tools for retail, launched its new Enterprise Personalization Suite for Fashion and Beauty Retail. The new offering delivers major enhancements to Nosto’s AI-powered functionality such as incorporating offline and mobile data into real time predictive product recommendations, automated look-book fashion merchandising so consumers can “shop the look”, and quicker…

New Content Personalization, Segmentation Tools and Insights to Be Salient Features of Nosto’s New Platform

Leading AI-Powered E-Commerce Personalization Platform, Nosto Expands Its Inventory to Deliver Targeted Shopping Experiences and Much More Nosto leads the market when it comes to personalizing the e-commerce sphere and enabling retailers with AI-powered tools. Now, Nosto is bolstering its existing platform by adding fresh capabilities like New Content Personalization, Segmentation Tools and Insights. These additions are empowering the e-commerce domain to provide targeted and unique online shopping engagements to…

dotmailer Boosts Customer Personalization Through Nosto Integration

Nosto Email Personalization Widgets Allow Dotmailer Users to Deliver Experiences Tailored to Individual Customers, in Real Time and Across Any Device dotmailer, a leading marketing automation platform with omnichannel capabilities, has announced that a partnership with Nosto, a global ecommerce personalization solution, will allow brands to deliver a more personalized shopping experience. Using Nosto’s Email Personalization Widgets, dotmailer customers will be able to automatically tailor emails and newsletters in just…

Nosto Honored with Magento Thought Leader Award at Imagine 2018

Nosto Also Secures Team “Excellence” Award with Its Agency Partner Guidance and Customer, Kate Somerville Skincare Nosto, a personalization platform for online retailers, received the Thought Leader award at the annual Magento Imagine conference. Renowned as one of the eCommerce industry’s top events, Imagine brings together leaders who are paving the way for the future of B2C and B2C commerce. The Magento Thought Leader award recognizes the leading solution and technology partners that have delivered the greatest impact…

Video Calls Trigger Home & Garden Purchases, New Research Finds

Over half (51%) of UK and US consumers say pandemic lockdown motivated them to spend money on making their living environment more comfortable and fun Over a third of consumers inspired by seeing inside other people’s homes in lockdown video calls 52% of households has made at least on online purchase for their home or garden while on lockdown Over half (51%) of UK and US consumers indicated in a new survey that being at home during the pandemic lockdown has motivated them to spend money on making their living…

Yotpo Chosen as the Built-In UGC Provider for Magento Merchants

Leading eCommerce Marketing Platform Yotpo Is Bundled into Magento Commerce Core to Enable Seamless, Personalized Customer Experiences MagentoLive Europe event, it was announced that Yotpo, the leading eCommerce marketing platform, is the bundled solution for Adobe's Magento Commerce, empowering merchants to effectively collect and display user-generated content (UGC) like reviews, photos, and videos, onsite and off.  At a time when shopper demand for authentic social proof has a growing impact on merchant revenue,…

New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram Generate Majority of Sales Coming Directly from Paid Social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram. And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion…

Episerver Partners with Branding Brand to Raise Retail Standards for Experience-Driven Commerce

As Mobile Shoppers Still Suffer from Poor Experiences, the Strategic Alliance Will Close Engagement Gaps in Unified Digital Commerce Episerver, the company transforming digital experiences, has announced a strategic partnership with Branding Brand, a mobile commerce and engagement platform designed to connect more channels, vendors and customers. The partnership will extend progressive web app (PWA), native app and store technology support to Episerver retail customers while enabling deeper personalized experiences for…

New Global Data Suggests Online Fashion Shoppers Now Spend More on Mobile Than Desktop: 46% v 44%

Fashion Retailers Must Find a Way to Convince ‘Impatient’ Mobile Visitors to Make Purchases in 30% Less Time per Visit New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimising the mobile experience so shoppers can browse their sites quickly, find exactly what they are looking for and leave having made a purchase.…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By. This bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major Martech developments last week. Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing Deloitte’s Acquisition of Magnetic’s…

Google Announces New Capabilities for Advertisers to Test AMP Performance

The Announcement Is a Part of Google’s Initiative to Help Brands Better Assess Ad Performance Google is progressively changing its technology to benefit advertisers. The advertising community has been receiving periodic updates about the changes that Google is making in their platforms. The search engine giant recently announced that now, advertisers, globally, will have advanced capabilities to test AMP performance. What is AMP? Accelerated Mobile Pages (AMP) are pages that load quickly on Mobile phones. Launched by…

Evergage Unveils Evergage Gears – Empowering Companies to Extend Evergage’s Core Capabilities

Increasingly Serving as the Central Hub for Companies’ Digital Interactions, Evergage Introduces New Framework – for Creating and Using Connectors, Extensions, Templates and Custom Reports That Enhance the Value of the Evergage Personalization and Customer Data Platform Evergage, The 1-to-1 Platform company, introduced Evergage Gears, a new framework that empowers customers and partners to create and use connectors, extensions, templates and custom reports for the Evergage platform.  With Evergage Gears, companies can…

Facebook’s Bob Gruters to Join Digital Trends Executive Team

Digital Trends, the world's largest independently owned technology review site, announced that Facebook executive Bob Gruters is joining the company as their Chief Revenue Officer. In addition to Facebook, Gruters has worked with media heavyweights Viacom, Conde Nast, Univision and recent indie entrant, REVOLT Media, among others, during his 25+ year industry tenure. Gruters' decision to leave Facebook speaks to the growing position Digital Trends occupies. Inc. Magazine recently ranked Digital Trends among the nation's…

Stitcher – Now the Parent Company of Midroll Media and Earwolf – Builds on Its Promise to Be the Best Place in the World for…

Stitcher, a leader in podcast content creation, distribution and advertising, unveiled a new logo and brand identity, reinforcing its place as a leading player across the podcast ecosystem as it becomes the primary brand for The E.W. Scripps Company's podcast operations. Stitcher's new branding comes as the podcast industry undergoes massive growth. Podcasts' share of total audio consumption has doubled over the past four years, according to Edison Research, while podcast ad spending has increased 86 percent year over…