dotmailer Boosts Customer Personalization Through Nosto Integration
Nosto Email Personalization Widgets Allow Dotmailer Users to Deliver Experiences Tailored to Individual Customers, in Real Time and Across Any Device
dotmailer, a leading marketing automation platform with omnichannel capabilities, has announced that a partnership with Nosto, a global ecommerce personalization solution, will allow brands to deliver a more personalized shopping experience.
Using Nosto’s Email Personalization Widgets, dotmailer customers will be able to automatically tailor emails and newsletters in just a few clicks. And with the ability to closely analyse customers and select the most relevant content, brands will be better placed to provide an experience that is personalized, in real time, to individual shoppers.
The potential impact is huge, offering organisations an effortless way to increase click-through rates (CTR) and sales conversions through focused, timely and highly relevant email campaigns.
Indeed, many businesses are already benefiting from the integration, including Bodybuilding Warehouse – an online sports supplement retailer – which has seen a 20 percent increase in conversion after deploying the Email Personalization Widget.
Kim McIntyre, Marketing Manager at Bodybuilding Warehouse, commented: “We wanted to use our emails as a channel through which to give our customers product recommendations that were suited to their unique browsing and purchase history – and that is exactly what the integration between dotmailer and Nosto has allowed us to do. By tailoring our email marketing to include recommendations for individuals, we have been able to capture the attention of our audience with more tailored and valuable communications which, in turn, has improved our core email KPIs.”
Commenting on the integration, Milan Patel, CEO at dotmailer, said: “We aim to give our customers the best tools possible, and our integration with Nosto is a further example of this. This partnership will give dotmailer users yet more options when developing innovative and effective digital marketing strategies that are uniquely tailored to their target audiences. We’re thrilled to be working with Nosto and know that this partnership offers significant benefits to the customer bases of both organisations.”