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MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO

"It is my sincere belief that email will continue to grow, regardless of emerging digital channels." Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so we are celebrating 10 years of momentum this year. OPTIZMO was inspired by a need in our industry for Email Compliance, Suppression File and Data management platform that went above and beyond the utilitarian…

OPTIZMO Releases Guide to Email Suppression List Management

The Guide Provides a Reference for Email Marketers OPTIZMO Technologies, the industry leader in email suppression list management, has released its first guide to email suppression list management. The guide provides email marketers with information on the importance of email suppression management from a compliance standpoint and also discusses different ways it can be used to optimize overall email campaign performance. The guide is broken into sections covering CAN-SPAM compliance, the basics of email suppression list…

OPTIZMO Joins the International Association of Privacy Professionals

OPTIZMO Will Continue to Promote Effective Privacy Practices Throughout the Digital Advertising Ecosystem OPTIZMO Technologies, the industry leader in email suppression list management, announced that is has joined the International Association of Privacy Professionals (IAPP) to support effective privacy practices throughout the email and digital advertising industries in 2018 and beyond. The IAPP is a resource for professionals and companies looking to thrive in today’s rapidly evolving information economy. It is the…

Optizmo Continues to Lead the Industry in Suppression List Management and Automation Strategy

OPTIZMO Is Focused on Delivering Even More Tools and Capabilities to the Industry This Year OPTIZMO Technologies, the industry leader in email suppression list management, announced plans to roll out new and enhanced tools to help email marketers drive performance and grow their businesses while maintaining a focus on compliance. In the United States, email marketers and advertisers whose products and services are promoted through email initiatives need to stay compliant with the CAN-SPAM Act of 2003, which sets…

Frost & Sullivan Recognizes Mapbox for Its Highly Impactful Platform for Mapping and Live Location

Mapbox Equips Developers with Compelling Tools to Deliver Innovative Applications to Businesses and Consumers Based on its recent analysis of the North American mapping and live location market, Frost & Sullivan recognizes Mapbox as the 2019 North American Platform of the Year for furnishing a truly developer-centric live location platform. Leveraging continuously refreshed real-time geolocation and telemetry data inputs from approximately nearly half billion monthly active users, the Mapbox live location platform…

Netskope Report Reveals User-Led HR, Marketing, and Collaboration Applications are Most-Used, Despite Pending GDPR

Over Ninety Percent of Organizational Cloud Services Not Enterprise-Ready Netskope, the leader in cloud security, announced the release of the February 2018 Netskope Cloud Report on enterprise cloud service usage and trends. A key finding of the report was that the HR and marketing categories had the highest number of services per organization, with an average of 139 services and 121 services, respectively. The report also saw growth in the number of cloud services used in the enterprise compared to last…