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MarTech Interview with Daniel Kushner, CEO, Oktopost

"A/B testing will be a thing of the past since AI will learn what are the most effective results and recommend the right course of action." Tell us about your role and journey into Social Media Marketing. What inspired you to start a Social Media Monitoring company? In my previous role, I was the VP Marketing of Nolio, an application release automation company. All the demand gen channels we were using were measurable — all but one: organic social. I was reporting to the CEO, and he always asked me the same question:…

Oktopost Becomes a HubSpot Connect Certified Partner

Oktopost Joins HubSpot as a Connect Certified Partner, Empowering B2B Marketers to Build Highly-Targeted Marketing Campaigns with Social Engagement Data Oktopost, the only social media management platform for B2B enterprises, announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading growth platform, works hand-in-hand with Oktopost to supercharge its inbound marketing programs by introducing a new set of social engagement data to its customers. With the Oktopost integration, HubSpot users…

Oktopost Officially Named a Facebook Marketing Partner

Leading B2B Social Engagement Platform Oktopost Has Been Recognized by Facebook as an Official Badged Marketing Partner Oktopost, the only social engagement platform for B2B enterprises, recently announced its acceptance into the Facebook Marketing Partner Program. Designed to empower and connect between world-class marketing companies, the Facebook Marketing Partner program upholds that Oktopost has a proven track record of enabling B2B marketers to drive successful organic lead-generation efforts on Facebook while…

Oktopost Selected by Marketo as ‘Technology Partner of the Year’

The Leading Engagement Platform Provider Marketo Has Awarded Oktopost the 'Technology Partner of the Year' Oktopost, the only social media management platform that is architected for B2B enterprise companies, announced its selection as the "Technology Partner of the Year" by Marketo, the world-leading engagement platform. The Technology Partner of the Year award was announced two weeks ago in Las Vegas at Marketo's Revenue Kickoff Meeting, which is Marketo's biggest partner event, bringing together employees,…

MarTech Interview with Cindy Zhou, CMO at LogRhythm

"We can get to personalization at scale through AI and ML, which can lead to better engagement with our customers and partners." Hi Cindy, tell us about your journey into Marketing and Sales technology. I’ve been in Marketing for longer than I want to admit and have held every role in Marketing — from Product Marketing to Corporate Marketing, and later Sales operations. I can genuinely say, “I’ve done that job!” The evolution of Marketing to a data-driven, revenue engine fueled the need to be a technologist. I love…

Movember Leverages Marketing Tech Leader Swrve to Triple Mobile Customer Engagement

Intelligent Messaging, AI and Integration with Oracle Eloqua Delivers Connected Experiences Across Channels and Devices for Leading Global Organization Swrve, the global leader in intelligent customer engagement across devices, announced that the Movember Foundation, the leading global organization committed to changing the face of men's health has leveraged Swrve’s AI-enabled platform to improve the reach and advance the relevance of in-app and push messaging. These efforts have led to a 3x lift in engagement amongst…

Twilio Completes Acquisition of SendGrid

Twilio, the leading cloud communications platform, announced the successful completion of its previously announced acquisition of SendGrid, Inc., the leading email API platform. This follows approval by the stockholders of both companies at separate meetings on Jan. 30, 2019. This transaction is valued at approximately $3 billion. Based on the closing price of Twilio Class A common stock on Jan. 31, 2019 and the exchange ratio of 0.485 shares of Twilio Class A common stock per share of SendGrid common stock, SendGrid…

BuzzBoard Launches in SalesLoft Marketplace

BuzzBoard’s Small-Business Intelligence Now Available for Customers of Salesloft’s Leading Sales Engagement Platform BuzzBoard, the leader in small-business data and intelligence, announced its launch in the SalesLoft App Directory Marketplace, making it available for integration by SalesLoft users. Now, companies using SalesLoft can easily access BuzzBoard data, including proprietary signals that indicate whether a business is growing, hiring new employees, adding locations, spending on new technologies, and more. Also…

Seismic Surpasses $100 Million in Revenue

Growth Spurred by 130 Percent Retention and Accelerated Overseas Momentum Seismic, the recognized leader in sales and marketing enablement, announced that the company exited 2018 with a run rate in excess of $100 million. Strong customer satisfaction and success with the product played a major factor in continued growth, with Seismic also reporting 130 percent customer retention to end 2018. "Crossing $100 million in revenue is a significant moment in any software company's history. Being the first sales enablement…

Gartner Recognizes HubSpot as the December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

This Is the Second Time Gartner Has Chosen HubSpot as the Preferred Outstanding CRM Lead Management System by Business Customers HubSpot has consistently been an extremely popular growth platform among marketers and sellers since the last decade. The company began operations sometime in 2006 as a start-up and grew rapidly. From meager revenues of $255,555 in 2006, the company’s revenues at the end of 2017 were a whopping $375.6 million. HubSpot as a business rapidly expanded from catering to smaller companies to making…

Why Your Business Needs to Pay Attention to Its Social Media Analytics, from Day One

Social media analytics are more important than most businesses realize. Whether you’re a recently launched startup, or an established company with over 1,000 employees, overlooking this important analytics can mean missing out on crucial insights into the success of your campaigns, and what your target audience is really interested in seeing. Data that comes from analyzing your content’s performance and reach is integral to knowing how to maintain customer engagement, and how to strategize to expand it further. Here are…

20 Hot Brands on the Social Media Monitoring RADAR – Part II

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

Allied Dispatch Solutions Drives Customer Service Experience and Productivity with NewVoiceMedia

NewVoiceMedia, a leading global provider of cloud contact center and inside sales solutions, announced that roadside assistance company Allied Dispatch Solutions, LLC (ADS) has observed “significant increases” in productivity since implementing the NVM Platform in 2017. ADS also reports optimized data management, reliability and customer experiences in its contact centers. Headquartered in Johnson City, Tennessee, with a subsidiary located in London, Ontario, ADS provides roadside assistance and customized call center…

Integrating AI with Social Media Marketing to Persuade Profitable Markets

Together, AI and Social Media Could Help Marketing Teams Scale New Heights in Customer Experience and Engagement The decade belongs to the phenomenal rise of social media marketing and advertising. Thanks to Mary Meeker's insights on internet trends in 2018, marketing teams have a fair idea of how social media companies impact the way customers interact with their brands of choice. Social media marketing companies now rely on data that are collected and analyzed to create revenue opportunities across multiple marketing…

Interview with Tuval Chomut, CEO, Clicktale

"Brands that want to truly stand out will need to optimize every touchpoint along the journey – and the only way to achieve that will be by thinking about the customer experience."Tell us about your role and how you got here. What inspired you to join Clicktale? As the CEO of Clicktale, it’s my role to lead by example, be a positive mentor, and ultimately to make the decisions needed to steer the company in the right direction. That doesn’t just mean following an existing roadmap, it means defining the map and changing…

Sales Funnels Shouldn’t Take Vacations: How to Take Advantage of the “Slow” B2B Summer Season

Unless you sell industrial air conditioners, there’s a good chance that summer is looked at as a sleepy sales season in your B2B industry. Summer is downtime. Summer is vacation. Summer is employees with kids struggling with childcare arrangements in the gap left between school and camp. Do your business customers really have the head to be focused on making major product or service purchases? But let’s take a look at two major reasons as to why summertime often stays an active time for B2B. Then we’ll discuss strategy…

How to Champion B2B Social Selling and Deliver ROI

Have you heard the story of that B2C salesperson who could sell a ski jacket to a salt miner from the Danakil Desert in Ethiopia? Does not happen anymore, right? For long, B2B sellers relied on a hit-and-miss rule of the thumb -- making ‘n’ number of phone calls from a directory and sitting idle on cold calls for eons. Then came Marketing Automation and a bunch of CRMs that helped achieve better results in customer targeting and acquisition. With a surfeit of technologies to converse with customers across any platform of…

Marketo Accelerate Evolves Further with Addition of Socedo

Socedo Moves from Being LaunchPoint Technology Partner To Joining the Marketo Accelerate Ecosystem Socedo, a social media demand generation for B2B marketers is the newest addition to the Marketo Accelerate ecosystem.  This creative ecosystem harnesses the best that martech has to offer to empower the complete customer lifecycle. Socedo has been associated with Marketo since 2014 as a LaunchPoint Technology Partner. Socedo-Marketo Integration The integration of Socedo and Marketo allows joint customers to fill…

Metadata Joins the Marketo Accelerate Partner Ecosystem

Artificial Intelligence Operators Create Predictable Lead Flow for Marketo Users Metadata, the patented platform for closed-loop account-based marketing, announced that it has joined the Marketo Accelerate ecosystem, the MarTech industry's first partner accelerator. The Metadata platform integrates into the Marketo Engagement Platform to enable marketers to create and deliver personalized experiences to their customers across all channels throughout the buyer's journey. Also Read: SnapApp Joins Marketo Accelerate to…

Are Creative Marketplaces and Dynamic Creative Optimization the Future of Online Advertising?

Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing the face of online advertising with machine learning algorithms that simplify the process of acquiring high-value users. They simplify user acquisition management by automatically optimizing placement, audience targeting, bids and budgets. Facebook’s Dynamic Creative allows advertisers to further automate creative testing workflow and performance by dynamically…