Leading B2B Social Engagement Platform Oktopost Has Been Recognized by Facebook as an Official Badged Marketing Partner
Oktopost, the only social engagement platform for B2B enterprises, recently announced its acceptance into the Facebook Marketing Partner Program. Designed to empower and connect between world-class marketing companies, the Facebook Marketing Partner program upholds that Oktopost has a proven track record of enabling B2B marketers to drive successful organic lead-generation efforts on Facebook while demonstrating their high ROI.
The new partnership builds upon an existing collaboration between the two companies to position Facebook and Instagram as winning platforms for B2B marketing. With Facebook’s sheer volume of audiences available to reach and Instagram’s stunning storytelling opportunities, both networks have become a gateway for B2B marketers to acquire business leads, drive brand awareness and deliver a complete social care strategy. This is where Oktopost — with its various solutions geared towards B2B marketers — fulfills Facebook’s goal of growing its ecosystem into the B2B world as well as helping users tie their posts and campaigns to broader business goals.
“Being a Facebook Marketing Partner is more than just a badge for us. Oktopost has B2B helped marketers achieve measurably better organic results on Facebook, so this badge further strengthens our mission to provide quantifiable social media solutions,” says Daniel Kushner, CEO at Oktopost. “For our customers, this partnership also serves as an opportunity to offer more innovative Facebook and Instagram tools so they can continuously boost results now and in the future.”
As such, Oktopost remains the only solution that equips B2B marketers with robust publishing tools, a complete social listening suite and granular analytics needed to schedule, monitor and measure organic social campaigns across Facebook and Instagram. Furthermore, Oktopost’s deep and native integrations allow B2B marketers to seamlessly share social data with their marketing automation, CRM and BI platforms, ensuring a complete picture of the buyer journey across Facebook.
Beyond building awareness and trust among the B2B enterprise community, being a Facebook Marketing Partner allows Oktopost to access a more comprehensive support system for tracking and growing its business more effectively. Along with this badge, Oktopost customers can embrace a full suite of Facebook and Instagram capabilities, designed to reach their B2B goals. This includes the ability to publish, monitor and measure Instagram posts directly from Oktopost — a highly requested feature recently made available.
“While Instagram is largely overlooked as a B2B marketing channel, we believe that the Facebook partnership will allow Oktopost users to reap the many benefits offered by Instagram, such as humanizing their brand voice and showcasing company culture,” says Liad Guez, VP product at Oktopost.
“As a fast-growing social network, Instagram has long been a popular platform for showcasing our fun office culture, employee accomplishments, inspirational quotes, new partnerships and more,” says Mya Achidov, social media manager at Sisense. “Now that we can schedule, publish and monitor all of our Instagram content directly from Oktopost’s powerful platform, we can approach the network from a more strategic angle. Rather than blindly sharing content, we can plan our Instagram calendar in the context of all of our social media activities, turning it into a real powerhouse for telling authentic stories.”
Oktopost’s data-driven approach to helping companies establish their social media ROI is verified by various official partnerships with Act-On, ClickDimensions, Eloqua, Marketo, Salesfusion, TalkWalker, Votigo, Twitter, and LinkedIn.
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