Report: Partnerize Issues Key Findings From Global Partnership Growth Index

All Regions Report Increased Year-over-Year Revenue Solidifying Partnership Marketing as a Significant Driver of Performance and Operating Leverage for Brands Partnerize, a partnership management software and service solution powering profitable growth for marketers, announced promising findings from its newly created Partnership Growth IndexTM. Collective data from the Americas, EMEA, and APAC (including Australia) regions reported a year-over-year (YOY) average revenue increase of 66% for the week ending February 13th…

Partnerize Acquires Pepperjam to Rapidly Accelerate Adoption of Partnership Management Globally

Combination of companies immediately creates the global leader in software and service for the partnership marketing category Partnerize, the leading SaaS provider of partnership management solutions for global brands, announced the acquisition of Pepperjam, a leading affiliate marketing technology and services provider. The combination of the companies’ technology platforms and service expertise will empower brand leaders to maximize business growth from partnerships, diversify their revenue streams, and offset…

MarTech Acquisition: Partnerize Acquires BrandVerity to Tighten Brand Safety Standards for Brand Partners

COVID-19 hasn’t stopped the Marketing Technology leaders from losing touch with their vision and ambitions. In a major martech acquisition deal, paid search and website compliance platform BrandVerity has been sold to Partnerize, a renowned Partner Management Platform. BrandVerity provides website brand safety analytics to maximize CTRs and minimize CPCs by identifying and removing harmful ads from appearing on your most popular branded keywords. By acquiring BrandVerity, Partnerize is expected to amp its partner management…

Pomelo Selects Partnerize As Its Exclusive Partnership Automation Solution

Leading digital fashion retailer will leverage the Partnerize Platform to manage all of its revenue partnerships across its Southeast Asian trading region Partnerize, the leader in partnership automation solutions for global brands, announced that Pomelo, a leading digital fashion platform in Asia, has chosen the Partnerize Platform to accelerate growth as its exclusive partnership automation solution. The AI-powered Partnerize Partnership Automation Platform combines data-driven intelligence and industry-leading management…

Partnerize and Sideqik Integrate to Provide Sales and Revenue Measurement for Influencer Marketing Campaigns

Platform integration enables brands to more easily quantify, grow, and optimize their influencer programs and understand the true ROI from those campaigns Partnerize, the leading provider of AI-powered partnership automation solutions to global brands, announced a new integration with Sideqik, the popular influencer marketing platform. This integration enables more efficient influencer program management by giving brands the ability to quantify the value of influencer marketing. With marketers planning to invest more in…

TechBytes with Pete Mycock, GM APAC at Partnerize

You’ve been active in the technology arena all over the world. Could you tell us about your background? Yes, sometimes it’s hard for me to answer “where are you from” because I have lived and worked in the UK, USA, Southeast Asia and Australia, and I spend a great deal of time in Japan. I grew up in the UK, but have been working internationally for most of my life. My tech experience started with QAS, which was then acquired by Experian in the US. Then I returned to London to work for buy.at, then AOL, when they…

Partnerize Launches New Capabilities to Automate More Types of Partnership

New features further expand the company’s ability to measure partnership performance across mobile, influencer programs, and strategic brand co-marketing programs Partnerize, the leading provider of partner automation solutions to global brands, announced several major enhancements to its partner management platform. The new capabilities expand the company’s ability to deliver comprehensive partnership automation and unique intelligence to drive the best possible results. The new offerings help fulfill the company’s vision…

Partnerize Launches Advanced Mobile App Capabilities for Partner Marketing Measurement

New Mobile SDK Enables Brands to Capture In-App Referrals and Record Sales That Occur Within Mobile Apps, Bridging the Gap Between Desktop and Mobile Activity Partnerize, the leading provider of partner marketing solutions for global brands, announced the launch of its advanced mobile SDK, which provides out-of-the-box support for native app partnerships. Partnerize’s award-winning Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing and predicting the results of partner…

MarTech Interview with Jim Nichols, CMO, Partnerize

"We’ve focused a lot of attention on improving intuitiveness and workflows, and I am convinced that all the winners in this very crowded space will do the same." Tell us about your role and journey at Partnerize. I am CMO at Partnerize. We are a SaaS company that makes it easy for leading brands to form and manage all types of business partnerships. In my role, I am responsible for marketing across all regions — Americas, EMEA, and APAC. What made this job so appealing to me when I was interviewing was the spirit of…

Partnerize Opens Netherlands Office to Support Rapidly-Expanding Dutch Client Base

Industry Veterans Melissa Peters and Joep van den Boer Join Partnerize to Support Major Brand Clients in the Region Partnerize, the leading global provider of partner marketing solutions for global brands, announced the opening of an office in the Netherlands to support its Dutch client base and to power rapid expansion in the region. Through its new Amsterdam office, Partnerize will provide local support to its current roster of 11 major brand clients and onboard a number of new brands who are scheduled to launch…

Performance Horizon Rebrands as Partnerize, Introduces Product Enhancements to Make it Even Easier for Leading Brands to Create Sales and…

Changes Reflect an Increase in Market Demand for Technology Solutions to Better Manage and Optimize All Aspects of Partner Marketing Performance Horizon, the leading provider of partner marketing software for global brands, unveiled its new name, Partnerize. Along with the new brand name, the company has introduced a series of product enhancements to its flagship partner management platform. The company’s decision to change its branding and update its offering reflects both its single-minded focus on making partnerships…

Phrasee enters $8.5 Billion Customer Experience (CX) Market with First Technology to Optimize Brand Language in Real-Time

Company's latest technology integrates with Adobe and Salesforce, as brand language optimization brings competitive edge and commercial impact to enterprise CX strategies Phrasee, the leader in brand language optimization, today announced Phrasee X, the first technology that allows marketers to automatically optimize language in real-time. Marketing Technology News: Hyland Completes Acquisition Of Nuxeo The introduction of Phrasee X enters Phrasee into the $8.5b customer experience (CX) market1 as the only technology…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Top 10 Affiliate Marketing Programs Software Vendors – By 360Quadrants

Affiliate Marketing Program Software facilitates the process by which an associate receives a commission for marketing another person's or company's products. The program software is used to enhance sales and create significant online revenue. It is beneficial to both brands, as well as affiliate marketers.This program software also helps in managing payments amongst merchants and affiliates, enabling both the parties to focus on the particulars of their arrangement. 360Quadrants, the most granular comparison platform,…

Trustpilot Named BigCommerce Elite Partner

Trustpilot offers services to help fast-growing businesses collect and easily manage customer reviews Trustpilot, the leading global review platform free and open to all, today announced it has been named a BigCommerce Elite Partner, providing more than 60,000 BigCommerce customers access to Trustpilot’s platform, which helps collect and manage customer reviews. The BigCommerce Elite partnership is only achieved by a small, select number of technology partners. BigCommerce is the world’s most versatile SaaS ecommerce…

Is Your Brand Neglecting Its Partners?

When the relationships between brands and partners are strong, partner marketing can be one of the most powerful and efficient business channels. Unfortunately, these relationships are often neglected, misunderstood, or poorly managed. When brands fail to invest the needed attention in their partnerships, no one wins. Is your brand guilty of partner neglect? Let's take a look at a few key areas where more attention could produce better and more profitable relationships for your brand. 1. Have you set and communicated your…

Pernix Launches Attribution Application Solution to Brings Full Transparency to Performance Marketing Programs

New Proprietary Technology Addresses Industry Need for True Attribution Pernix, a digital marketing attribution application solution that guarantees advertisers complete control over performance marketing attribution logic, launched. Built to put customers at the heart of a revitalized partnership marketing approach, Pernix fuses attribution and analytical data with program tracking to make authentic, trackable program performance a reality. Pernix disrupts misaligned attribution models and tracking to enable a more…

Millennial E-Commerce Shopping Trends and Their Connection with Amazon Prime

Feedvisor Study on E-Commerce Shopping Trends Finds, Three-Fourths of Consumers Go to Amazon When They Are Ready to Make a Purchase Most e-commerce trends come and go. However, the latest e-commerce shopping trends would be incomplete without the mention of Amazon and their efforts in driving engagement and incentivizing conversion. Amazon continues to delight and surprise consumers and sellers with their powerful customer experience and optimized buying cycles. Compared to any other competitive e-commerce website…

DocuSign Invests $15 Million in Seal Software to Accelerate Adoption of AI in Analyzing Agreements

Additional Intelligence and Deeper AI Partnerships Added to Docusign Agreement Cloud Offering On the heels of launching the DocuSign Agreement Cloud—its suite of products and integrations for digitally transforming how organizations prepare, sign, act on, and manage agreements DocuSign Inc. announced a $15 Million investment in artificial intelligence software leader Seal Software. The news expands the partnership formed between DocuSign and Seal Software early last year, which saw Seal's artificial intelligence-based…

Findit’s New Social Media App Designed to Drastically Increase Users’ Online Presence Resulting in Instant Additional Visibility

The Company’s Disruptive App Shares User’s Posts With Friends and Followers on Facebook, Twitter, Google My Business, LinkedIn, and Other Social Networking Sites; Posts are Easier to Find in Google Searches Findit, Inc. The Company, is the owner and developer of Findit.com, an open source social networking platform technology site which enables users to easily transmit the same posting to social media outlet/applications at the same time, giving members a broader reach, reducing time and making the content easily…