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TechBytes with David Antley, General Manager at Pernix

Tell us about your role at Pernix and the technology that you’ve brought to the market. As the General Manager at Pernix, I have a unique vantage point that allows me to look across the industry to inform the ongoing development of our technology while also providing thought leadership. Unfortunately, the industry has dealt with the pain of unaligned tracking for so long that many companies have stopped looking for a solution. Part of my role is evangelizing Pernix as a solution to an issue that has long hampered growth…

Pernix Launches Attribution Application Solution to Brings Full Transparency to Performance Marketing Programs

New Proprietary Technology Addresses Industry Need for True Attribution Pernix, a digital marketing attribution application solution that guarantees advertisers complete control over performance marketing attribution logic, launched. Built to put customers at the heart of a revitalized partnership marketing approach, Pernix fuses attribution and analytical data with program tracking to make authentic, trackable program performance a reality. Pernix disrupts misaligned attribution models and tracking to enable a more…

Clumio Announces $51 Million in Funding and Unveils Authentic SaaS for Enterprise Backup

Clumio, innovator of authentic SaaS for enterprise backup, announced $51 Million in funding from leading Silicon Valley investors and officially launched its flagship backup as a service product. With this new service, enterprises can eliminate hardware and software for on-premise backup and avoid the complexity and cost of running 3rd party backup software in the cloud. By taking full advantage of cloud scale, economics, and elasticity, there is now a secure and efficient way to protect on-premise, VMware Cloud for AWS, and…

Multi-cloud Infrastructures Can Drive Digital Transformation for Agribusiness, According to Proagrica’s New Report

Proagrica, the leading independent provider of connectivity and data-led insight across the agriculture and animal health markets, have published a new report addressing the possibilities and questions about the state of cloud computing and its place in the agriculture supply chain. "Cloud computing is being adopted at a startling rate," says Jeff Bradshaw, CTO of Proagrica. "Agribusinesses should not underestimate this powerful tool to extract the maximum possible value from their data. However, it's not an all-inclusive…

L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

Gumgum Sports’ Latest Computer Vision Analysis Also Found That Playoff Run Generated $10 Million for Jersey Patch Sponsors of Finals Teams and That Still Images Produce Higher-Quality Jersey Patches Exposures Than Videos GumGum Sports released its much-anticipated social media valuation insights for the 2018-19 NBA season, finding that Los Angeles Lakers jersey patch sponsor Wish generated the highest sponsor media value across team owned-and-operated team accounts. The computer vision-powered sponsorship valuation…

New Global Report Reveals 9 in 10 Companies See ‘Self-Service’ as the Future for Customers

A new survey has shown that 88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021. The State of Native Customer Experience Report, revealed at Unbabel’s Customer Centric Conference 2019, details the opinions of senior executives surveyed at global companies (including several Fortune 500 organizations), regarding their worldwide multilingual customer support operations across the technology, retail, travel, finance, business services and entertainment sectors. The…

Emerging Audio Display Ad Company Adsonica Appoints Industry Leader Steven A. Sjoblad to Head Advisory Board

Proven Innovator to Provide Strategic Direction as Disruptive Creative Advertising Technology Company Prepares for Growth Marketing strategist and industry expert Steven A. Sjoblad is the next big splash for display advertising disruptor, Adsonica. The company announced the appointment of Sjoblad as chairman of their advisory board, effective immediately. Sjoblad is well-known for his role in building one of America's most iconic advertising agencies – Fallon McElligott – and his work as a global strategist and marketing…

Leading YouTube Multi-Channel Network Announces Launch of its Development and Investment Division, Yoola Ventures

Ian Somerhalder and Mingyian are the First Project Partners of Yoola Ventures Yoola, one of the largest YouTube multi-channel networks in the world - with over 9 billion monthly views - announced its new development and investment division - Yoola Ventures. The division will work alongside top international creators and influencers to develop new products, brands, content, and experiences. The company’s first venture will launch as a wellness brand co-founded with award-winning actor/director,…

4C Expands Partnership with Placed for TV and OTT Audiences and Measurement

Scope Integration of Leading Location Intelligence & Offline Attribution Creates Unified Solutions for Multi-Channel Marketing 4C, a global data science and marketing technology company, announced the growth of its partnership with Placed, a leader in location analytics and offline attribution. The expanded solution brings location-based audiences to targeting and measurement within TV and OTT alongside existing social advertising integrations. Advertisers can now leverage Placed data in the Scope by 4C platform to…

Equifax Announces New Chief Communications Officer

Amanda Rosseter to Lead Global Communications Strategy Equifax Inc. has named Amanda Rosseter to its new Chief Communications Officer position, where she will lead corporate, executive and transformation communications, and will serve on the CEO's extended senior leadership team. Rosseter is a communications leader with more than 25 years in external communications and global media engagement. Most recently, she led global external communications and media for The Coca-Cola Company, where…

Nuxeo Insight Cloud Delivers the Next Generation of Enterprise AI and Intelligent Content Services

Nuxeo AI Enables Enterprises to Easily Leverage their own Data Sets to Create, Train, and Deploy Custom AI Models Nuxeo, the leading cloud-native Content Services Platform (CSP), announced the immediate availability of Nuxeo Insight Cloud, a powerful artificial intelligence (AI) offering that enables enterprises to employ machine learning models that non-technical users can use and train with their own specific data sets, which automates and delivers greater intelligence to content-driven processes. Business-specific…

E2open Announces Acquisition of Averetek

Combination Creates the Most Comprehensive End-To-End Solution for Channel Sales & Marketing E2open, the one place in the cloud to run your supply chain, announced the acquisition of Averetek, a leader in Through-Channel Marketing Automation (TCMA), enabling companies to discover new markets, shape demand and win business through their indirect sales channels. “Companies that want to accelerate growth understand the critical role that technology plays in managing partner communities, expanding markets and driving…

IBM Among Thirteen Companies Identified as the Semiconductor Technology Leaders of Tomorrow in the Industrial Internet Space, Says…

IBM, Qualcomm, STMicroelectronics and Texas Instruments are among the world’s leading semiconductor companies best placed to succeed in the Industrial Internet arena in the next two to five years, according to GlobalData, a leading data and analytics company. According to GlobalData, the Industrial Internet is one of the top ten themes that will impact the semiconductor sector, alongside data centres, artificial intelligence (AI), high-performance computing, ambient commerce, autonomous vehicles, gaming, 5G, M&A and…