Why the Successful Deployment of SPO Is a Shared Responsibility Between DSPs, SSPs and Publishers

Another month, another acronym in the world of programmatic. SPO or supply path optimization is nothing new, but in times of heightened frugality, SPO is back in the hype-cycle, and for good reason!  As more dollars transact programmatically, and new formats trade via real-time bidding (RTB) for the first time, there’s no denying the efficiency, transparency, and scale programmatic provides. However, this gravitational pull can be a double edge sword for unsuspecting or unprepared advertisers. While some have come to…

Passport Parking Now Available in New Google Pay App

Passport launches a new and convenient way to pay for parking through Google Pay Passport, a transportation software company, announced that Passport Parking and its private label brands are now available in the new Google Pay app, which will make paying for parking quick and easy for users across its client base. Google Pay is designed to make commuting stress-free and help save commuters time. When users download Google Pay on iOS and Android, Passport Parking will be made available through the Google Pay app. This…

Passport Mobile Payments for Parking Coming Soon to Upper Darby, PA

Township's partnership with Passport will allow for contactless, digital parking payments The Township of Upper Darby announces its partnership with Passport, the end-to-end operating system for managing mobile pay parking, parking enforcement, digital permitting and more to cities. The Township will introduce Passport Parking, the mobile application that allows drivers to pay for parking directly from their smartphones. The app will be available to use at over 1,200 parking spaces in Upper Darby beginning in 2021.…

SSP America Selects Icertis to Ensure Compliance and Increase Strategic Agility

Leading Airport Food & Beverage Operator Puts Contracting Digital Transformation on the Menu Icertis, the leading provider of enterprise contract management in the cloud, today announced that SSP America, a leading operator of food and beverage brands in airports across North America, has selected the Icertis Contract Management (ICM) platform as its enterprise-wide contract management software as part of its digital transformation effort to ensure compliance and increase strategic agility. Marketing Technology…

Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company

AdTech industry doesn't spare any chance to throw up unique updates. Today, two major ad tech companies announced a key M&A deal that could change the Connected TV advertising technology landscape forever. Rubicon Project and Telaria will merge to create the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. Earlier this year, two content recommendation platforms  - Taboola and Outbrain, had joined hands to take on the duopoly of Google and Facebook advertising. Telaria is a…

Passport Raises $65 Million in Series D Funding

Funding fuels company vision for an open mobility ecosystem for cities Passport, the leading mobility management platform, has closed a $65 Million Series D funding round with participation by Rho Capital Partners, H.I.G. Growth Partners and ThornTree Capital Partners. These new investors join existing Passport investors Bain Capital Ventures, MK Capital, Grotech Ventures, and Relevance Capital. To date, Passport has raised a total of $125M. The new capital will be invested in growing Passport's mobility software…

Server-Side Platforms (SSPs) Take Note: 5 Things That Matter to Site Owners

As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to strike a delicate balance between earning ad revenue and maintaining a positive user experience. Enter Server-Side Platforms or SSPs: It’s their role to help publishers manage the dynamic programmatic buying process while keeping their readers happy. Over the years, Server-Side Platforms have expanded their functions and responsibilities. Today, many SSPs include ad-exchange…

Chocolate Launches Premium: World’s First Video SSP With 100% Server-Side Auctions

Chocolate Premium Is an Invite-Only Platform Connecting Premium Brands with Premium Video Supply in a Fraud-Free Ecosystem with 80%+ Viewability Rate Chocolate, a global leader in programmatic video advertising technology, announced the launch of Chocolate Premium, the worlds’ first video SSP with 100% server-side auctions. This new platform combines unique server-side only inventory from leading publishers (1 billion+ monthly video ad requests) with an intelligent bidding mechanism (Bid Enrichment) enabling improved bid…

Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically

Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others. Cheddar has two news networks, Cheddar Business and Cheddar News,…

Why Smarter SSPs Would Be a Boon to Publishers and Advertisers

Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem. Doing so promises to deliver enhanced value not only to the SSPs themselves but also to the publishers and advertisers that they serve. We’re already starting to see some of the largest platforms in the…

NessPRO Selected as OpenText Strategic Partner in Israel

NessPRO to Deliver Opentext EIM Solutions On-Premises and in the Cloud, and Offer Customers Increased Local Support and Professional Services OpenText, the global leader in Enterprise Information Management (EIM), announced that it has signed a strategic partnership agreement with NessPRO – the software distribution arm of Ness – to support Israel-based customers with EIM solutions that enable the Intelligent and Connected enterprise. The partnership enables NessPRO to resell and support all OpenText solutions, both…

Telaria Is First Dedicated Premium Video SSP to Launch Comprehensive Fraud Prevention Solution with White Ops

Platform-Wide Guarantee of Protection Against Fraud for Premium Video Inventory Across All Screens Telaria Inc., the complete software platform to manage video advertising for premium publishers, announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP). Every ad request on Telaria’s VMP, across all screens and formats, will now be scanned by White Ops to prevent DSPs from…

GotChosen Launches First Ever Social Content SSP

GotChosen, the first of its kind social content SSP, announces the general availability of its social content monetization platform for publishers. GotChosen now enables publishers to create an on-site social experience where their readers can view and engage with their proprietary social media content from all of their social media channels, creating a programmatic marketplace supporting display, native, and video advertising. Oz Silva, GotChosen's CEO, defines the opportunity, "For most publishers, publishing to…

PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model

New Offering Provides Publishers and Tech Companies with a Transparent Alternative to Revenue Shares PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control…

How SSPs and Publishers Can Break the Walled Gardens

An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. On the other side is everyone else. For publishers, Facebook Instant Articles is a poisoned chalice. It forces them to surrender their audience data and compete with Facebook for traffic. Meanwhile, Instant Articles lines the pockets of the social media giant and helps it develop even greater targeting abilities. The walled gardens derive their power from their goldmines of data. They use the data as they…

HIRO Media, the World’s First Safe SSP, Presents Exclusive Roundtable During Advertising Week Europe

HIRO Media's Event to Explore Issues, Trends, and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers HIRO Media, the world's first safe SSP, is proud to bring together thought leaders and influencers from all sides of the digital advertising industry - Brands, Publishers, Agencies and Advertising Technology - for an exclusive Advertising Week Europe event in London. Also Read:  GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem The Programmatic & Media industries are…

HIRO Media Unveils New Safe SSP Platform to Extend Its Real-Time Ad Filtering Technology

HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious Forms of Ad Behaviors Leading video advertising technology provider HIRO Media has announced the world’s first ‘Safe SSP,’ for advertisers, content owners and publishers. HIRO’s Safe SSP is branded as the only publisher-centric solution that enables publishers to block malicious advertisements in real time. The video advertising technology provider developed the Safe SSP platform in response to…

AdColony and Anzu.io Join Forces to Bring Blended In-game Ads to Ultra-Engaged APAC Region

AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. In-game advertising platform Anzu seamlessly blends real-world brand ads into gameplay across PC, console, and mobile games, while offering advertisers comprehensive ad viewability and programmatic…

Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence Product

Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum's Verity artificial intelligence (AI) product. Through Verity, Mediavine is passing contextual segments in the bid request to industry-leading Supply Side Platforms (SSPs). In mid-2019, Mediavine began offering contextual targeting as a way to combat the instability of third-party cookies in the various internet browsers. Due to growing demand from marketers, Mediavine has…

Zefr Joins the IRIS.TV Contextual Video Marketplace

Zefr, the leading contextual data platform for brands and agencies, announced its integration with IRIS.TV's Contextual Video Marketplace. With the integration of Zefr's Human-in-the-loop powered contextual data, marketers, for the first time on the open web, can now use Zefr data to target relevant, brand-safe, and suitable video inventory across thousands of IRIS-enabled publishers and billions of monthly video impressions worldwide. Zefr enables precise, transparent, and effective brand safety and suitability solutions…