Cobalt Iron Inc., a leading provider of Software-as-a-Service-based enterprise data protection, today announced that its Compass® enterprise SaaS backup solution is now part of IBM’s product portfolio through the IBM Passport Advantage program. Through Passport Advantage, IBM sellers, partners, and distributors around the world will be able to sell Compass under IBM part numbers to any organizations, particularly complex enterprises, that greatly benefit from the automated data protection and anti-ransomware solutions…

Mediavine, the largest exclusive full-service ad management firm in the U.S., is actively sending Google FLoC IDs in the bid request to The MediaGrid using its custom-built OpenRTB server, Mediavine Exchange. Mediavine's technology gathers FLoC IDs from its nearly 8,000 publishers and passes them, supply-side partners (SSPs) to be used in the ad auctions. Mediavine is the first full-service ad manager and company overall to provide SSPs with FLoC IDs. Marketing Technology News: OneTrust is “Leading…

Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, announced a global partnership with leading ad platform Unruly. NEW ID, which distributes premium South Korean entertainment content (K-Content) on connected TV (CTV) and over-the-top (OTT) platforms across Asia, Europe and the US, has chosen Unruly as its preferred global supply-side platform (SSP). The partnership will connect media buyers with premium global video inventory -- available on 23 channels around the world and viewable on…

Global ad tech leader provides clients with added assurance through independent Service Organization Control compliance reports   Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, today announced it has achieved Service Organization Control (SOC) 1 and 2 Type 1 compliance certifications for its Ad Server and Supply Side Platform (SSP). Marketing Technology News: Cloud Computing Could Eliminate a Billion Metric Tons of CO2 Emission Over the Next Four Years, and… Hivestack…

Partnership Continues to Ensure GroupM Has a Transparent and Efficient Path to Supply Across Multiple Ad Formats and Channels PubMatic, Inc., a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership with GroupM, WPP’s media investment group. With a shared vision for transparency and innovation in digital advertising, the alliance brings benefits to both advertisers and publishers. GroupM will gain programmatic advantages, given more efficient access to globally…

Another month, another acronym in the world of programmatic. SPO or supply path optimization is nothing new, but in times of heightened frugality, SPO is back in the hype-cycle, and for good reason!  As more dollars transact programmatically, and new formats trade via real-time bidding (RTB) for the first time, there’s no denying the efficiency, transparency, and scale programmatic provides. However, this gravitational pull can be a double edge sword for unsuspecting or unprepared advertisers. While some have come to…

Passport launches a new and convenient way to pay for parking through Google Pay Passport, a transportation software company, announced that Passport Parking and its private label brands are now available in the new Google Pay app, which will make paying for parking quick and easy for users across its client base. Google Pay is designed to make commuting stress-free and help save commuters time. When users download Google Pay on iOS and Android, Passport Parking will be made available through the Google Pay app. This…

Township's partnership with Passport will allow for contactless, digital parking payments The Township of Upper Darby announces its partnership with Passport, the end-to-end operating system for managing mobile pay parking, parking enforcement, digital permitting and more to cities. The Township will introduce Passport Parking, the mobile application that allows drivers to pay for parking directly from their smartphones. The app will be available to use at over 1,200 parking spaces in Upper Darby beginning in 2021.…

Leading Airport Food & Beverage Operator Puts Contracting Digital Transformation on the Menu Icertis, the leading provider of enterprise contract management in the cloud, today announced that SSP America, a leading operator of food and beverage brands in airports across North America, has selected the Icertis Contract Management (ICM) platform as its enterprise-wide contract management software as part of its digital transformation effort to ensure compliance and increase strategic agility. Marketing Technology…

AdTech industry doesn't spare any chance to throw up unique updates. Today, two major ad tech companies announced a key M&A deal that could change the Connected TV advertising technology landscape forever. Rubicon Project and Telaria will merge to create the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. Earlier this year, two content recommendation platforms  - Taboola and Outbrain, had joined hands to take on the duopoly of Google and Facebook advertising. Telaria is a…

Funding fuels company vision for an open mobility ecosystem for cities Passport, the leading mobility management platform, has closed a $65 Million Series D funding round with participation by Rho Capital Partners, H.I.G. Growth Partners and ThornTree Capital Partners. These new investors join existing Passport investors Bain Capital Ventures, MK Capital, Grotech Ventures, and Relevance Capital. To date, Passport has raised a total of $125M. The new capital will be invested in growing Passport's mobility software…

As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to strike a delicate balance between earning ad revenue and maintaining a positive user experience. Enter Server-Side Platforms or SSPs: It’s their role to help publishers manage the dynamic programmatic buying process while keeping their readers happy. Over the years, Server-Side Platforms have expanded their functions and responsibilities. Today, many SSPs include ad-exchange…

Chocolate Premium Is an Invite-Only Platform Connecting Premium Brands with Premium Video Supply in a Fraud-Free Ecosystem with 80%+ Viewability Rate Chocolate, a global leader in programmatic video advertising technology, announced the launch of Chocolate Premium, the worlds’ first video SSP with 100% server-side auctions. This new platform combines unique server-side only inventory from leading publishers (1 billion+ monthly video ad requests) with an intelligent bidding mechanism (Bid Enrichment) enabling improved bid…

Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others. Cheddar has two news networks, Cheddar Business and Cheddar News,…

Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem. Doing so promises to deliver enhanced value not only to the SSPs themselves but also to the publishers and advertisers that they serve. We’re already starting to see some of the largest platforms in the…

NessPRO to Deliver Opentext EIM Solutions On-Premises and in the Cloud, and Offer Customers Increased Local Support and Professional Services OpenText, the global leader in Enterprise Information Management (EIM), announced that it has signed a strategic partnership agreement with NessPRO – the software distribution arm of Ness – to support Israel-based customers with EIM solutions that enable the Intelligent and Connected enterprise. The partnership enables NessPRO to resell and support all OpenText solutions, both…

Platform-Wide Guarantee of Protection Against Fraud for Premium Video Inventory Across All Screens Telaria Inc., the complete software platform to manage video advertising for premium publishers, announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP). Every ad request on Telaria’s VMP, across all screens and formats, will now be scanned by White Ops to prevent DSPs from…

GotChosen, the first of its kind social content SSP, announces the general availability of its social content monetization platform for publishers. GotChosen now enables publishers to create an on-site social experience where their readers can view and engage with their proprietary social media content from all of their social media channels, creating a programmatic marketplace supporting display, native, and video advertising. Oz Silva, GotChosen's CEO, defines the opportunity, "For most publishers, publishing to…

New Offering Provides Publishers and Tech Companies with a Transparent Alternative to Revenue Shares PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control…