As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to …
Chocolate Launches Premium: World’s First Video SSP With 100% Server-Side Auctions
Chocolate Premium Is an Invite-Only Platform Connecting Premium Brands with Premium Video Supply in a Fraud-Free Ecosystem with 80%+ Viewability …
Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically
Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, …
Why Smarter SSPs Would Be a Boon to Publishers and Advertisers
Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their …
NessPRO Selected as OpenText Strategic Partner in Israel
NessPRO to Deliver Opentext EIM Solutions On-Premises and in the Cloud, and Offer Customers Increased Local Support and Professional Services …
Telaria Is First Dedicated Premium Video SSP to Launch Comprehensive Fraud Prevention Solution with White Ops
Platform-Wide Guarantee of Protection Against Fraud for Premium Video Inventory Across All Screens Telaria Inc., the complete software platform to …
GotChosen Launches First Ever Social Content SSP
GotChosen, the first of its kind social content SSP, announces the general availability of its social content monetization platform for …
PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model
New Offering Provides Publishers and Tech Companies with a Transparent Alternative to Revenue Shares PubMatic, the publisher-focused sell-side platform (SSP) …
How SSPs and Publishers Can Break the Walled Gardens
An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. …
HIRO Media, the World’s First Safe SSP, Presents Exclusive Roundtable During Advertising Week Europe
HIRO Media’s Event to Explore Issues, Trends, and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers HIRO …
HIRO Media Unveils New Safe SSP Platform to Extend Its Real-Time Ad Filtering Technology
HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious …
MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr
"Sophisticated technology will continue to be an important part of managing a business." Could you tell us about your role …
4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season
Step #1 Start Early and Leverage PMP/Guaranteed Deals 45% of US consumers say they plan to start shopping before November …
Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory
Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel …
Amazon Business and Business Prime Launch for Canada, Offering Customers Convenience, Selection and Value with Additional Benefits Tailored to a Business’ Needs
Amazon Business Brings the Shopping Experience Customers Enjoy on Amazon to Canadian Business Customers, from Sole Proprietors to Enterprises, with …
To TikTok or Not to TikTok, That Is the Question
As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar …
TechBytes with Sergio Serra, Senior Product Manager of Supply and Programmatic at InMobi
Could you tell us about your role and responsibilities at InMobi? I’m the Product Manager for the SSP strategic business …
Panini Expands Company to Secure Identity
Launches ValidātID – an Identity Authentication Platform Panini, the global leader in distributed check capture technology, is pleased to announce …
Winning in the Era of Deep Contextual Personalization: It’s All About Human-Machine Collaboration
Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for …
Kubient Announces Acquisition of Fidelity Media, LLC
Deal Adds SSP Capabilities and Private Marketplace Reach To Kubient’s OpenRTB, End-to-End Audience Cloud Marketplace Kubient, a full-stack digital audience …