ZoomInfo Expanded European Company and Contact Data by 78% and 81%, Respectively, in the Past 12 Months ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, announced the availability of the ZoomInfo Data…
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IP protection company White Bullet and independent ad tech platform Smart AdServer today (29 September) announce a global partnership designed to help eradicate the scourge of piracy from the global media landscape.  White Bullet’s …
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Looking forward to fulfilling the exponentially growing demand for MSSP delivered Identity and Access Management (IAM), Ilantus and Total Identity announced the launch of their services in North America. Analysts say MSSP delivered IAM…
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Working to provide publishers a standardized and scalable way to transact their first-party data Sovrn Holdings, Inc, a publisher-focused technology company, today announced its participation in a proof of concept (POC) focused on testing…
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Cobalt Iron Inc., a leading provider of Software-as-a-Service-based enterprise data protection, today announced that its Compass® enterprise SaaS backup solution is now part of IBM’s product portfolio through the IBM Passport Advantage…
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Mediavine, the largest exclusive full-service ad management firm in the U.S., is actively sending Google FLoC IDs in the bid request to The MediaGrid using its custom-built OpenRTB server, Mediavine Exchange.…
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Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, announced a global partnership with leading ad platform Unruly. NEW ID, which distributes premium South Korean entertainment content (K-Content) on…
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Global ad tech leader provides clients with added assurance through independent Service Organization Control compliance reports   Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, today announced…
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Partnership Continues to Ensure GroupM Has a Transparent and Efficient Path to Supply Across Multiple Ad Formats and Channels PubMatic, Inc., a sell-side platform that delivers superior outcomes for digital advertising, today announced…
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Another month, another acronym in the world of programmatic. SPO or supply path optimization is nothing new, but in times of heightened frugality, SPO is back in the hype-cycle, and for good reason!  As more dollars transact…
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Passport launches a new and convenient way to pay for parking through Google Pay Passport, a transportation software company, announced that Passport Parking and its private label brands are now available in the new Google Pay app, which…
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Township's partnership with Passport will allow for contactless, digital parking payments The Township of Upper Darby announces its partnership with Passport, the end-to-end operating system for managing mobile pay parking, parking…
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Leading Airport Food & Beverage Operator Puts Contracting Digital Transformation on the Menu Icertis, the leading provider of enterprise contract management in the cloud, today announced that SSP America, a leading operator of food…
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AdTech industry doesn't spare any chance to throw up unique updates. Today, two major ad tech companies announced a key M&A deal that could change the Connected TV advertising technology landscape forever. Rubicon Project and Telaria…
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Funding fuels company vision for an open mobility ecosystem for cities Passport, the leading mobility management platform, has closed a $65 Million Series D funding round with participation by Rho Capital Partners, H.I.G. Growth Partners…
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As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to strike a delicate balance between earning ad revenue and maintaining a positive user experience.…
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Chocolate Premium Is an Invite-Only Platform Connecting Premium Brands with Premium Video Supply in a Fraud-Free Ecosystem with 80%+ Viewability Rate Chocolate, a global leader in programmatic video advertising technology, announced the…
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Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its…
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Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business…
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