Publishers and Advertisers Can Now Tap into the Popular 'Stories' Format, Now on the Open Web, Side-by-side to Editorial Content, to Unlock New Reader Engagement and Monetization Opportunities Taboola, the world's leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating "stories" format that users love on social media, now on publisher sites for the first time. Publishers can embed Taboola Stories within their homepages, and articles…

Barmmer Tapped to Spearhead Sales, Field Operations and Strategic Partnerships Reputation.com, provider of the first — and only — complete Reputation Experience Management (RXM) platform, today announced the appointment of Scott Barmmer as chief revenue officer. Barmmer is known for building world-class sales organizations and will tap into his deep history of scaling companies for exponential growth through a data-driven approach to sales and go-to-market activities. In this role, Barmmer will oversee all aspects of…

BBTV Helps Influencers Boost their Brand, Grow their Audience, and Drive Monetization BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, announces the launch of new offerings at scale to influencers across all genres of content on Instagram and TikTok. BBTV's expansion of services to Instagram and TikTok creators furthers the company's high margin Plus Solutions, which include Branded Entertainment Sales and SaaS/Content Management. As of …

How good is your Instagram hashtag strategy? As the year draws to an end, we have identified the top Instagram tactics that would serve you well in 2021. Instagram Hashtags categorize your content and make it easy to get discovered by users. They are free, display less of a learning curve, and reach out to the people relevant to your business. They help you to gain more followers, increase engagement, and reach and spread the word about your brand. Hashtags are an alternative option to engage and grow organically the…

By automatically tagging all creative elements including product images, ad copy, creative, and video in all ad formats against all targeting categories, Madgicx enables digital marketers to optimize campaign performance based on a comprehensive data analysis With optimization the key to success in digital marketing, Facebook, and Google-based ad optimization platform Madgicx has found success for the company’s 25,000 customers through a focus on granularity. By tagging every element of every ad – every image, every word…

Digital messaging would be a bigger industry than mobile advertising and social media combined. Despite the growth in messaging and Rich Communication Services (RCS), brands are starting at a staggering loss of $917.2 billion from their Digital Banner Advertising campaign by 2028. This year alone, brands would waste 99.9 percent of their banner advertising budget. Solution: Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028. According to the findings of an…

New WSO2 executive roles include Devaka Randeniya as chief revenue officer, Geethika Cooray as vice president and head of identity and access management, and Senaka Fernando as head of digital transformation WSO2, the leader in digital transformation technology, announced three executive promotions to support the next stage of the company’s global growth. Devaka Randeniya, chief revenue officer (CRO), previously served as senior vice president of worldwide sales at WSO2. Geethika Cooray, vice president and head of…

Stage, a turnaround venture fund that invests in technology-enabled and consumer products businesses in need of fresh capital and specialized operating expertise, announced it has acquired ThirdChannel, a SaaS business that enables consumer brands to manage in-store customer experience at scale with ease and precision. Marketing Technology News: GetAccept Secures $20 Million in Series B Funding "ThirdChannel has built an impressive and unique technological platform that sets them apart," Ingrid Alongi, Stage General…

This new service will enhance the Facebook Marketplace experience for dealerships and users. LotVantage is thrilled to release their latest service add-on for inventory digital marketing solutions, Facebook Marketplace Lead Chat. “This feature is an add-on to our existing Facebook Marketplace Inventory Service that will ultimately create a better, more dynamic, experience for the user allowing for better communications and after-hours lead support for our dealerships,” stated Matthew Brown, LotVantage Founder and Chairman.…

OdinAnswers, the Connecticut based startup providing plug and play intelligence tools to e-commerce companies and direct to consumer brands (DTC), announces the acquisition of TagRobot, a leading app for Shopify’s & ShopifyPlus merchants. Used by hundreds of stores, the TagRobot app helps merchants better manage their orders and customer records automatically by intelligently tagging them to create better customer experiences and communicate more effectively. Intelligent tagging allows for both improved workflows in…

dentsu UK & Ireland has announced the appointment of Anne Stagg as the CEO of its Customer Experience Management Line of Business (CXM), and the first UK CEO of Merkle. Anne will lead a business of 940 people at Merkle while also overseeing delivery across dentsu’s CXM Line of Business which incorporates data and analytics, CRM, commerce, media, digital experience services and B2B. She will ensure that dentsu’s data and digital transformation capabilities are combined to create the market’s leading customer experience…

Leading workflow management system meets leading cloud-based collaboration platform for video Telestream, a leading provider of workflow automation, media processing, quality monitoring and test and measurement solutions for the production and distribution of video,  announced a new option for the Vantage media processing platform that enables direct publishing to Frame.io’s cloud-based collaborative platform. With the Vantage Connector for Frame.io, media files and metadata processed by Vantage in preparation for…

Instagram is one of the most popular visual content platforms. It is redefining the way we create content, share it with audiences, and the way we like to shop for our best brands. If you want to study online consumer behavior trends using social media, there is no better place than Instagram. And, the kind of Instagram features that were launched in 2020 validates the point that every social media marketing team has been trying to make since Day 1- "add sales directly to the funnel". COVID-19 gave us that opportunity to do…

New Data from The 614 Group Shows Record-Low IVT Rates in TAG Certified Channels; CTV Fraud Rate in TAG Channels at Just 0.6% The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, released its 2020 US fraud benchmark study, showed a dramatic 90% reduction of ad fraud in TAG Certified distribution channels. Conducted by The 614 Group, the study found an IVT rate of just 1.05% across TAG Certified channels, compared to the industry…

Model-driven enterprises accelerate their data science journey with team collaboration, process efficiency, and reproducibility on powerful data science management solution Domino Data Lab, provider of the open enterprise data science management platform trusted by over 20% of the Fortune 100, announced it has joined the Google Cloud Partner Advantage Program. The Domino Data Science Platform offers an open, secure way to centralize enterprise data science efforts across silos and departments. It serves as an…

LivePerson, Inc, a global leader in conversational solutions, announced the integration of Instagram messaging into its industry-leading Conversational Cloud platform, empowering brands to create meaningful messaging experiences with consumers on Instagram at scale. The launch of LivePerson's integration with Messenger API with Support for Instagram means brands can respond to Instagram DMs, story tags, and comments directly within the Conversational Cloud, providing seamless and convenient experiences for consumers and…

Spectrm launched Instagram Messaging Solutions, enabling brands to scale one-to-one messaging with Instagram's 1 billion users Consumer demand for messaging businesses is growing fast, accelerated by e-commerce growth due to COVID-19. In the first half of 2020, online spending in the US grew by 30.1% to reach $347.26 billion. The adoption of e-commerce increased from previously infrequent online shoppers by 160%1. With 75% of consumers now preferring to engage brands in private messaging channels vs traditional channels,…

At its annual customer conference, Sage highlighted several product enhancements to support Sage Intacct customers along three key areas: Continuous Accounting – new front- to back-office integration via the new Salesforce Advanced CRM Integration for Nonprofits Continuous Trust – new AI-powered functionality to ensure accuracy for journal entries with Outlier Detection for General Ledger Continuous Insight – expanded reporting and analytics capabilities with the Sage Intacct Interactive Visual Explorer Sage,…

ManyChat, the leading Chat Marketing platform, announces its early access to the Messenger API support for Instagram to power Chat Marketing and customer support messaging for growing eCommerce and direct-to-consumer brands. ManyChat will leverage the API to automate and escalate Instagram Messaging conversations to live agents. Instagram chose ManyChat to be a key partner because of its deep experience in driving Messenger Marketing and support experiences for thousands of businesses worldwide. Almost 2 million…

Zendesk, Inc. announced the addition of Instagram messaging to its customer support offering. This means businesses can now provide customer service on Instagram from directly within Zendesk. As a leader in messaging for customer service, this aligns with the company’s continued investment in new social messaging channels and a new, modern workspace for businesses to connect, engage and transact with customers. Convenient Customer Service  The Messenger API for Instagram offers support for businesses to efficiently manage…