AdImpact Predicts $1.5 Billion – 17% of Total Political Ad Spend – Will Go to CTV in 2022 TVSquared, the global leader in converged TV ad measurement and attribution, has partnered with AdImpact, a leading provider of ad…
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Advertisers Globally Can Measure Audience Overlap of CTV and Linear Campaigns and Leverage Insights to Extend Reach Flashtalking, the leading global independent platform for omnichannel ad management, data-driven creative…
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Global TV Ad Measurement Provider Further Extends Commitment to Consumer Privacy & Information Security TVSquared, the global leader in cross-platform TV ad measurement, today announced its approved status as the latest…
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TEGNA Inc. (NYSE: TGNA) today announced that TVSquared has been chosen to power cross-platform, closed-loop measurement and attribution for thousands of its advertisers, delivering incremental reach and web, location and app outcomes for…
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Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes TVSquared, the global leader in cross-platform TV ad measurement, continues to expand the breadth of its data coverage…
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Partnership Will Shape CTV Advertising Across North America, Europe & Latin America TVSquared has been onboarded by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power…
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Company Taps Brown’s Extensive Experience as Global Demand for TV Ad Measurement Platform Surges TVSquared, the global leader in cross-platform TV ad measurement, announced today that former Kantar Media Global CEO Andy…
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Collaborative Effort Delivers Analytics to Accurately & Effectively Inform Audience Activation TVSquared, the global leader in cross-platform TV ad measurement, announced it has teamed up with Experian, the global information services…
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TVSquared, the global leader in cross-platform TV ad measurement, announced today that it measured its one-millionth campaign. The milestone was reached in November with Balsam Hill’s 2020 holiday campaign called “This Tree,” which ran…
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TVSquared, the global leader in unified cross-platform measurement, announced that Bob Ivins has joined as Chief Strategy Officer (CSO). A three-decade industry veteran, Ivins is widely recognized for pioneering data-driven advertising and…
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TVSquared, a global leader in TV measurement and attribution, and Blockgraph, privacy-focused audience connectivity, collaboration, and authentication platform for media companies, have partnered to provide omnichannel TV measurement and…
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TVSquared has been selected by Eicoff to provide addressable, OTT, and linear TV attribution for its clients. The full-service agency has incorporated TVSquared's always-on attribution technology into its EiQ analytics platform to generate…
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Innovative Tech Helps Advertisers Directly Track Linear, On-Demand and Addressable TV Campaigns to Online Visits and Performance Sky Media, the advertising sales arm of Sky, has announced its partnership with TVSquared, a global leader in…
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Partnership Comes at a Time when Brands Need Performance More than Ever – Tying Business Outcomes Directly to Programmatic CTV Advertising TVSquared, the global leader in TV attribution, has been named as MediaMath’s preferred partner for…
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Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs TVSquared, the global leader in TV attribution, today released the findings of its pan-European TV advertising…
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Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV TVSquared, the global leader in TV attribution, has launched an industry-first platform to power…
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Weather- & Music-Related Programming Drove Strong Response; 30-Second Spots Performed Better Compared to Alternative Creative Lengths TVSquared, the global leader in TV attribution, released TV performance insights for Australian…
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Partnership Represents the World’s Largest Attribution Rollout for Local Broadcast Advertisers NBCUniversal Owned Television Stations, a division of NBCUniversal, and the NBC Sports Regional Networks (RSNs) have formed a partnership with…
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"Today, the definition of “TV” means linear and digital video. Since the advertising industry has traditionally operated in silos, it began segmenting digital and linear TV into separate buckets." Could you tell us about your role and…
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