Acquisition Expected to Expand Global Market Opportunity and Contribute to Accelerated Revenue Growth in 2022 Innovid, a leading independent connected TV (CTV) advertising delivery and measurement platform, has completed its previously…
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Amazon & TransUnion Alums Join as Demand for Independent, Identity-Enabled, Cross-Platform TV Measurement Grows TVSquared, the global leader in converged TV ad measurement and attribution, announced the addition of Debbie Wogan as…
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Impression-Based, Cross-Platform Solution for Linear, Streaming & Addressable Now Available in Europe’s Largest TV Ad Markets TVSquared today announced the launch of ADvantage XP in the UK and Germany, bringing Europe’s…
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Report Looks at Converged TV Adoption & Trends Across Australia TVSquared, the global leader in converged TV ad measurement and attribution, today released “The State of Converged TV: A Look at Global Trends &…
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AdImpact Predicts $1.5 Billion – 17% of Total Political Ad Spend – Will Go to CTV in 2022 TVSquared, the global leader in converged TV ad measurement and attribution, has partnered with AdImpact, a leading provider of ad…
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Advertisers Globally Can Measure Audience Overlap of CTV and Linear Campaigns and Leverage Insights to Extend Reach Flashtalking, the leading global independent platform for omnichannel ad management, data-driven creative…
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Global TV Ad Measurement Provider Further Extends Commitment to Consumer Privacy & Information Security TVSquared, the global leader in cross-platform TV ad measurement, today announced its approved status as the latest…
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TEGNA Inc. (NYSE: TGNA) today announced that TVSquared has been chosen to power cross-platform, closed-loop measurement and attribution for thousands of its advertisers, delivering incremental reach and web, location and app outcomes for…
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Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes TVSquared, the global leader in cross-platform TV ad measurement, continues to expand the breadth of its data coverage…
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Partnership Will Shape CTV Advertising Across North America, Europe & Latin America TVSquared has been onboarded by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power…
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Company Taps Brown’s Extensive Experience as Global Demand for TV Ad Measurement Platform Surges TVSquared, the global leader in cross-platform TV ad measurement, announced today that former Kantar Media Global CEO Andy…
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Collaborative Effort Delivers Analytics to Accurately & Effectively Inform Audience Activation TVSquared, the global leader in cross-platform TV ad measurement, announced it has teamed up with Experian, the global information services…
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TVSquared, the global leader in cross-platform TV ad measurement, announced today that it measured its one-millionth campaign. The milestone was reached in November with Balsam Hill’s 2020 holiday campaign called “This Tree,” which ran…
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TVSquared, the global leader in unified cross-platform measurement, announced that Bob Ivins has joined as Chief Strategy Officer (CSO). A three-decade industry veteran, Ivins is widely recognized for pioneering data-driven advertising and…
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TVSquared, a global leader in TV measurement and attribution, and Blockgraph, privacy-focused audience connectivity, collaboration, and authentication platform for media companies, have partnered to provide omnichannel TV measurement and…
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TVSquared has been selected by Eicoff to provide addressable, OTT, and linear TV attribution for its clients. The full-service agency has incorporated TVSquared's always-on attribution technology into its EiQ analytics platform to generate…
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Innovative Tech Helps Advertisers Directly Track Linear, On-Demand and Addressable TV Campaigns to Online Visits and Performance Sky Media, the advertising sales arm of Sky, has announced its partnership with TVSquared, a global leader in…
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Partnership Comes at a Time when Brands Need Performance More than Ever – Tying Business Outcomes Directly to Programmatic CTV Advertising TVSquared, the global leader in TV attribution, has been named as MediaMath’s preferred partner for…
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Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs TVSquared, the global leader in TV attribution, today released the findings of its pan-European TV advertising…
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