Partnership Brings Data and Transparency to the Market to Drive a New Measurement Standard in TV Advertising TVSquared, a global …
TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms
Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising TVSquared, the global leader in TV attribution, announced its …
TVSquared Uncovers the Performance Insights Behind Effective TV Advertising Across the German Market
Tuesdays Deliver the Greatest TV Ad Response in Germany. TVSquared, the worldwide leader in linear and digital TV attribution, today …
TVSquared Releases Direct-to-Consumer TV Advertising Performance Report
TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC …
TVSquared Named to Fast Company’s List of the World’s Most Innovative Companies for 2019
TV Attribution Provider Recognized for Modernizing the $212 Billion Global TV Ad Market TVSquared, the worldwide leader in TV attribution, …
TVSquared Partners with TiVo for Deterministic Attribution
Partnership Adds Deterministic Data to the ADvantage Platform for the Most Sophisticated TV Attribution Available TVSquared, the worldwide leader in …
Adobe Advertising Cloud Selects TVSquared for Same-Day TV Reporting & Optimization
Adobe Advertising Cloud Customers Can Easily Optimize TV Buys and Measure ROI TVSquared has been chosen by Adobe Advertising Cloud to provide same-day …
NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities
NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the …
A-Z Glossary For Good TV Marketing – Part 3
Wrapping up my manual of TV Marketing metrics – we kick off with digital and TV worlds merging. P – …
A-Z Glossary For Good TV Marketing – Part 2
Continuing my manual of TV Marketing metrics, let’s jump straight back in. I – Interactive Advertising With so many ad …
BIGO Brings AI to Life at GITEX 2019
Joins leading Singapore-based innovators at Singapore country pavilion Singapore-based Internet company BIGO, the parent company of distinctive video applications such …
Adjust Releases Mobile Growth Map: Equips Marketers to Target and Retain High-Value App Users
New Retention Metric by Adjust Challenges Singular Focus on Installs Adjust, the industry leader in mobile measurement, fraud prevention and …
Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action
Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor …
Bynder Launches Digital Brand Templates and Enhanced Brand Guidelines to Power More Dynamic Brands
New features empower marketers and designers with streamlined workflows and the ability to create on-brand content within minutes Bynder, the …
Madwire Acquires SpaceCraft to Bring Powerful Website Building Technology to Their SMB Platform
The Addition of Spacecraft’s Powerful Website Building Technology Will Further Enable SMBs to Easily Launch or Grow Their Business with …
Oracle Named a Leader in the 2019 Gartner Magic Quadrant for Data Integration Tools for the 11th Consecutive Year
Oracle named in Leaders quadrant based on its ability to execute and for completeness of vision Oracle has been named …
Mike Piispanen and Derek Swaim Provide Operational Excellence and Business Development Expertise to Accelerate Growth Strategies
Validity, the most trusted name in customer data quality, announced the appointment of Mike Piispanen as Chief Operating Officer, along …
Contentstack Announces $31.5 Million in Series A Funding to Deliver Personalized, Omnichannel Digital Experiences
Led by Insight Partners, the funding will be used to extend Contentstack’s position from core content infrastructure to a digital …
ABBYY Pumps FlexiCapture with Machine Learning Technology to Process Enterprise Content at Industry Leading Rates
Comprehensive Content Intelligence Platform Boasts Significant Accuracy Improvements ABBYY, a global leader in Digital IQ, announced FlexiCapture 12 has enhanced …
CallTrackingMetrics Launches Bi-Directional Google Ads Integration
Marketers can now seamlessly optimize campaigns around conversions, such as calls, form fills, sales, and appointments, within one platform. CallTrackingMetrics, …