Company Taps Brown’s Extensive Experience as Global Demand for TV Ad Measurement Platform Surges TVSquared, the global leader in cross-platform TV ad measurement, announced today that former Kantar Media Global CEO Andy Brown has accepted an advisory role with the company. Brown will provide strategic counsel to TVSquared’s Board and executive team. Throughout 2020, global demand for TVSquared’s ADvantage analytics platform surged, reflecting the company’s strong momentum in the rapidly growing TV ad…

Collaborative Effort Delivers Analytics to Accurately & Effectively Inform Audience Activation TVSquared, the global leader in cross-platform TV ad measurement, announced it has teamed up with Experian, the global information services company, to offer deterministic TV ad measurement to media publishers, agencies and advertisers. TVSquared’s technology will power the combined linear TV ad measurement offering, and Experian’s data and identity assets will be integrated into the ADvantage platform to provide even more…

TVSquared, the global leader in cross-platform TV ad measurement, announced today that it measured its one-millionth campaign. The milestone was reached in November with Balsam Hill’s 2020 holiday campaign called “This Tree,” which ran across linear TV and multiple OTT platforms. TVSquared measures TV how people watch it – across all platforms and devices. Buyers and sellers in more than 75 countries rely on TVSquared’s ADvantage platform for real-time measurement of reach and frequency, reach extension, outcomes and…

TVSquared, the global leader in unified cross-platform measurement, announced that Bob Ivins has joined as Chief Strategy Officer (CSO). A three-decade industry veteran, Ivins is widely recognized for pioneering data-driven advertising and promoting better transparency and collaboration throughout the TV ecosystem. As CSO, Ivins will help TVSquared continue to revolutionize the industry to ensure that advertisers can measure the impact of TV on business outcomes and reach the right audiences at scale. Marketing…

TVSquared, a global leader in TV measurement and attribution, and Blockgraph, privacy-focused audience connectivity, collaboration, and authentication platform for media companies, have partnered to provide omnichannel TV measurement and audience activation. As the cookie crumbles alongside the convergence of linear and digital video channels, understanding audiences and securely connecting data is critical. By combining TVSquared’s measurement of reach and frequency across all linear and OTT services, and Blockgraph’s…

TVSquared has been selected by Eicoff to provide addressable, OTT, and linear TV attribution for its clients. The full-service agency has incorporated TVSquared's always-on attribution technology into its EiQ analytics platform to generate transparent performance, reach, frequency, and reach extension analytics for its clients’ cross-screen video campaigns. From its start more than 60 years ago, Eicoff has leveraged media for performance and is credited with pioneering the use of direct response TV (DRTV) for advertisers.…

Innovative Tech Helps Advertisers Directly Track Linear, On-Demand and Addressable TV Campaigns to Online Visits and Performance Sky Media, the advertising sales arm of Sky, has announced its partnership with TVSquared, a global leader in TV attribution, to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns. Bringing together TV viewing and web tracking data, Sky Media provides its advertisers and brands with an unprecedented picture of how TV drives…

Hi Blair. Please tell us about your role and the team/technology at TVSquared. TVSquared is the world leader in TV and streaming analytics globally. We increase the value of video advertising for both advertisers and media owners by measuring, proving and optimizing business outcomes. We have active customers in over 70 countries including publishers, demand-side platforms (DSPs), multichannel video programming distributors (MVPDs), national and local broadcasters, media agencies and thousands of brands. As Chief…

Partnership Comes at a Time when Brands Need Performance More than Ever – Tying Business Outcomes Directly to Programmatic CTV Advertising TVSquared, the global leader in TV attribution, has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. This partnership enables thousands of advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices. Through its partnership with TVSquared, MediaMath is providing accountability to…

Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs TVSquared, the global leader in TV attribution, today released the findings of its pan-European TV advertising performance analysis. Looking at data across 12 European countries, TVSquared uncovered the most commonly measured KPIs and the highest and lowest performing days, dayparts and creative lengths. “TVSquared’s global footprint enables us to provide a holistic view for advertisers, which is…

Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV TVSquared, the global leader in TV attribution, has launched an industry-first platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes. The combination of the most robust coverage of streaming publishers and media owners, along with household-level data, enables TVSquared…

Weather- & Music-Related Programming Drove Strong Response; 30-Second Spots Performed Better Compared to Alternative Creative Lengths TVSquared, the global leader in TV attribution, released TV performance insights for Australian advertisers. The report reveals the highest and lowest performing days, dayparts, creative lengths and genres, demonstrating that early weekday dayparts, 30-second creatives and Weather- and Music-related programming had high levels of TV-driven response. “The beauty of TV is that it…

Partnership Represents the World’s Largest Attribution Rollout for Local Broadcast Advertisers NBCUniversal Owned Television Stations, a division of NBCUniversal, and the NBC Sports Regional Networks (RSNs) have formed a partnership with TVSquared, the global leader in TV attribution. Effective immediately, all 42 NBC and Telemundo owned stations and nine RSNs can provide advertisers, in every market covered by the stations and RSNs, with a same-day view into how their linear and digital TV campaigns are directly impacting…

"Today, the definition of “TV” means linear and digital video. Since the advertising industry has traditionally operated in silos, it began segmenting digital and linear TV into separate buckets." Could you tell us about your role and journey within the marketing industry? What inspired you to join TVSquared? The majority of my professional career was spent in the FinTech space – an industry that trailblazed the use of Big Data analytics. I was introduced to the world of TV advertising after Calum Smeaton, TVSquared’s CEO,…

Partnership Brings Data and Transparency to the Market to Drive a New Measurement Standard in TV Advertising  TVSquared, a global leader in TV attribution, has partnered with Ampersand, the audience-based multi-screen TV advertising sales and technology company, to integrate always-on attribution reporting into Ampersand’s platform. Through TVSquared’s technology, exposure metrics can now be linked to observed consumer actions, bringing transparency and accountability to TV investments, and empowering Ampersand…

 Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising TVSquared, the global leader in TV attribution, announced its partnership with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The TVSquared and Extreme Reach integration tags every single ad, delivering massive simplification for advertisers, while giving them the ability to track performance at scale across all digital TV content.…

Tuesdays Deliver the Greatest TV Ad Response in Germany. TVSquared, the worldwide leader in linear and digital TV attribution, today released performance insights on German TV advertising campaigns. The analysis found that Tuesday, especially during midday, was the best for advertisers – generating 10% more TV-driven response than any other day of the week, at a cost-per-response (CPR) 10% below average. Using its always-on ADvantage analytics platform, TVSquared evaluated 2019 response, cost and audience data from…

TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone. TVSquared’s report uncovers the TV buy elements that are driving response, spanning creative lengths, KPIs, programming genres, dayparts and days of week. “Direct Outcomes: Analyzing the ‘Big Bets’ DTC Brands Are Making on TV” TVSquared analyzed 15 months…

TV Attribution Provider Recognized for Modernizing the $212 Billion Global TV Ad Market TVSquared, the worldwide leader in TV attribution, has been named one of the World’s Most Innovative Companies by Fast Company. The list honors businesses making the most profound impact on industry and culture. TVSquared was recognized for modernizing the $212 billion global TV advertising market with real-time performance analytics. Thousands of brands, agencies and media owners use TVSquared’s ADvantage platform to measure and…

Partnership Adds Deterministic Data to the ADvantage Platform for the Most Sophisticated TV Attribution Available TVSquared, the worldwide leader in TV attribution, has partnered with TiVo to bring deterministic TV viewership data to its ADvantage platform. Incorporating TiVo’s television viewership data within the analytics platform allows TVSquared customers to tie TV-driven response and conversions directly to the household level. TVSquared ADvantage measures the immediate and longer-term impact of TV spots,…