Partnership Comes at a Time when Brands Need Performance More than Ever – Tying Business Outcomes Directly to Programmatic CTV Advertising TVSquared, the global leader in TV attribution, has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. This partnership enables thousands of advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices. Through its partnership with TVSquared, MediaMath is providing accountability to…

Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs TVSquared, the global leader in TV attribution, today released the findings of its pan-European TV advertising performance analysis. Looking at data across 12 European countries, TVSquared uncovered the most commonly measured KPIs and the highest and lowest performing days, dayparts and creative lengths. “TVSquared’s global footprint enables us to provide a holistic view for advertisers, which is…

Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV TVSquared, the global leader in TV attribution, has launched an industry-first platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes. The combination of the most robust coverage of streaming publishers and media owners, along with household-level data, enables TVSquared…

Weather- & Music-Related Programming Drove Strong Response; 30-Second Spots Performed Better Compared to Alternative Creative Lengths TVSquared, the global leader in TV attribution, released TV performance insights for Australian advertisers. The report reveals the highest and lowest performing days, dayparts, creative lengths and genres, demonstrating that early weekday dayparts, 30-second creatives and Weather- and Music-related programming had high levels of TV-driven response. “The beauty of TV is that it…

Partnership Represents the World’s Largest Attribution Rollout for Local Broadcast Advertisers NBCUniversal Owned Television Stations, a division of NBCUniversal, and the NBC Sports Regional Networks (RSNs) have formed a partnership with TVSquared, the global leader in TV attribution. Effective immediately, all 42 NBC and Telemundo owned stations and nine RSNs can provide advertisers, in every market covered by the stations and RSNs, with a same-day view into how their linear and digital TV campaigns are directly impacting…

"Today, the definition of “TV” means linear and digital video. Since the advertising industry has traditionally operated in silos, it began segmenting digital and linear TV into separate buckets." Could you tell us about your role and journey within the marketing industry? What inspired you to join TVSquared? The majority of my professional career was spent in the FinTech space – an industry that trailblazed the use of Big Data analytics. I was introduced to the world of TV advertising after Calum Smeaton, TVSquared’s CEO,…

Partnership Brings Data and Transparency to the Market to Drive a New Measurement Standard in TV Advertising  TVSquared, a global leader in TV attribution, has partnered with Ampersand, the audience-based multi-screen TV advertising sales and technology company, to integrate always-on attribution reporting into Ampersand’s platform. Through TVSquared’s technology, exposure metrics can now be linked to observed consumer actions, bringing transparency and accountability to TV investments, and empowering Ampersand…

 Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising TVSquared, the global leader in TV attribution, announced its partnership with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The TVSquared and Extreme Reach integration tags every single ad, delivering massive simplification for advertisers, while giving them the ability to track performance at scale across all digital TV content.…

Tuesdays Deliver the Greatest TV Ad Response in Germany. TVSquared, the worldwide leader in linear and digital TV attribution, today released performance insights on German TV advertising campaigns. The analysis found that Tuesday, especially during midday, was the best for advertisers – generating 10% more TV-driven response than any other day of the week, at a cost-per-response (CPR) 10% below average. Using its always-on ADvantage analytics platform, TVSquared evaluated 2019 response, cost and audience data from…

TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone. TVSquared’s report uncovers the TV buy elements that are driving response, spanning creative lengths, KPIs, programming genres, dayparts and days of week. “Direct Outcomes: Analyzing the ‘Big Bets’ DTC Brands Are Making on TV” TVSquared analyzed 15 months…

TV Attribution Provider Recognized for Modernizing the $212 Billion Global TV Ad Market TVSquared, the worldwide leader in TV attribution, has been named one of the World’s Most Innovative Companies by Fast Company. The list honors businesses making the most profound impact on industry and culture. TVSquared was recognized for modernizing the $212 billion global TV advertising market with real-time performance analytics. Thousands of brands, agencies and media owners use TVSquared’s ADvantage platform to measure and…

Partnership Adds Deterministic Data to the ADvantage Platform for the Most Sophisticated TV Attribution Available TVSquared, the worldwide leader in TV attribution, has partnered with TiVo to bring deterministic TV viewership data to its ADvantage platform. Incorporating TiVo’s television viewership data within the analytics platform allows TVSquared customers to tie TV-driven response and conversions directly to the household level. TVSquared ADvantage measures the immediate and longer-term impact of TV spots,…

Adobe Advertising Cloud Customers Can Easily Optimize TV Buys and Measure ROI TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. With sophisticated performance analytics, online attribution for cable, local and national TV buys, and the ability to sync TV spots with paid search, Adobe Advertising Cloud clients can ensure campaigns deliver maximum returns. “We’re providing Adobe’s advertisers with the timely, performance-based insights…

25 May 2018-- a historic day in the world of doing ethical business. On this day, in 2018, the European Union finally implemented the General Data Protection Regulation (GDPR). In the last 2 years of its existence, GDPR has been seen as a concerted effort toward building a secured user data privacy ecosystem, harmonizing the laws of privacy with user management, business goals and cybersecurity. In January 2020, we saw an overwhelming response to the introduction of CCPA as well. Together, GDPR and CCPA are seen as steps…

FairWarning’s Turnkey Solution Helps Navigate the Challenges of COVID-19 by Protecting At-Risk Data and Identifying Insider Threats FairWarning, the proven leader in protecting the privacy of people and organizations by securing their most sensitive data, is now providing its platform for enhanced Salesforce data security and governance controls free for 45 days. By extending its turnkey solution for free, FairWarning is seeking to help organizations navigate the challenges of COVID-19 through the monitoring of remote…

Last week, Publicis Groupe announced Justin Billingsley is to the new role of Global Chief Marketing Officer (CMO). In this role, Justin will focus on bringing together the four pillars of Publicis Groupe's unrivaled marketing and digital business transformation. These areas are offered across creativity, media, data and technology, including: Product Development and Marketing Client Transformation New and Organic Growth PR & Communications In the current market context, Justin's immediate priority will…

Marcom Content by Ashley, LLC (MCA) is expanding its offerings to better service its clients. MCA started providing digital marketing, copywriting, communications and marketing strategy services. Since then, it has expanded by offering learning solutions that include e-learning development, instructional design services and curriculum development for corporations to improve employee and contractor performance. Marketing Technology News: Atos Acquires Data Science Firm Miner & Kasch Ashley Schweigert is the owner of…

Study reinforces Botify as an end-to-end SEO management platform with advanced technical capabilities Botify, the leading enterprise SEO platform, released the findings of Forrester's Total Economic Impact (TEI) of Botify, a commissioned study conducted by Forrester Consulting on behalf of Botify. The study revealed that organizations leveraging Botify's platform and proprietary five-step search methodology achieve a return on investment (ROI) of 584% percent over three years. Marketing Technology News: Cohesity…

XOi Technologies announces partnership with experienced global home service, B2B and technology PR agency to expand brand awareness and thought leadership  XOi Technologies, a Nashville-based company that provides the cloud-based mobile application XOi Vision to simplify the work of residential and commercial service technicians and transform the customer experience, has selected Ripley PR as its public relations agency of record to continue growth, increase brand awareness and establish its team of experts as thought…

Amplitude, a leading product intelligence platform that allows companies to build great product experiences, today announced an integration with AWS AppFlow, a just-launched, fully managed Amazon Web Services (AWS) service that provides AWS customers with an easy and secure way to transfer data between AWS services and SaaS applications in just a few clicks. AWS AppFlow securely orchestrates and executes the transfer of data between AWS storage, analytics, and machine learning services and SaaS applications. Amplitude is an…