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Talon Outdoor’s Plato Platform Now Offers Precision Out of Home Campaign Planning for Companies in Regulated Categories

Plato ensures that all OOH buys and creative content are compliant with advertising regulations and laws for regulated categories Talon Outdoor, a leading independent Out of Home (OOH) media specialist, announced that Plato, its OOH planning and buying platform, has expanded to provide precision campaign planning for marketers operating in industries where advertising activities are regulated and controlled. Key regulated categories of focus for Talon include nicotine, cannabis, alcohol, gambling and others. In addition…

Perfecto by Perforce Announces Katalon Studio Integration

The Katalon integration provides teams of all skill levels with test creation capabilities Perfecto by Perforce, market leader in cloud-based automated mobile and web application testing solutions, today announced its integration with Katalon Studio. This collaboration between Perfecto and Katalon enables testing teams to achieve higher levels of test automation while executing against devices and browsers in the Perfecto testing cloud. Katalon Studio is a test automation solution for web…

Talon Appoints Imran Elahi as Head of Digital

Talon Outdoor, the independent Out of Home media specialist, has announced that Imran Elahi has been appointed to the newly created role of Head of Digital. Elahi is charged with driving digital OOH innovation alongside Talon's Strategy and Transformation teams. Elahi has more than 10 years of experience in digital marketing and AdTech, including roles as Sales and Commercial Lead at UserTribe and Criteo, and as a Digital Consultant at Accenture Interactive where he helped to guide major UK businesses through…

MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor

"Making interactions with technology intuitive and simple is absolutely essential to driving user adoption" You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Talon and what attracted you to the OOH Advertising ecosystem? The Out of Home (OOH) market is at a very exciting juncture. Digitization has brought a step-change in innovation and growth, but there are still significant challenges that need to be overcome, and a huge appetite to effect change quickly.…

Talon Partners with Data Provider X-Mode to Enhance Ada Capabilities

Talon is further enhancing the capabilities of proprietary data management platform, Ada, through a new partnership with X-Mode, one of the world’s leading providers of high quality, GDPR conscious location data. Ada was developed by Talon to push the boundaries of data-driven OOH audience targeting and campaign measurement, enabling advertisers to create more effective campaigns. Ada manages and activates billions of audience and location data points to create new intelligence about people’s real and recent behaviours,…

Out of Home Advertising Community is #SendingLove across the Globe in the World’s Largest User-Generated Digital Out of Home Campaign

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions at home Talon Outdoor and the Out of Home advertising community have launched "#SendingLove" a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The campaign runs on advertising space donated by over 70 media owners across 153 cities making it the…

Ada Analysis Shows UK Out of Home Population Movement Plateaus During Week Three of Covid-19 Lockdown

Latest data from Ada, Talon’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. The coronavirus (COVID-19) pandemic has already brought about rapid and significant change to the way people live their lives. During the last two weeks of March, social distancing measures, home working, and the closure of all schools, non-essential shops and entertainment venues has had an unprecedented effect on the…

Amdocs Announces CES20, the Disruptive Cloud-Native Version of Its Market-Leading Customer Experience Suite

CES20 Accelerates Service Providers’ Journey to the Cloud and Powers Move From Legacy Systems to a Leading Microservices-Based Suite; CES20 Capabilities Already Adopted at Leading Providers Around the World Amdocs, a leading provider of software and services to communications and media companies, announced the release of Amdocs CES20, a fully cloud-native, microservices-based version of its market-leading customer experience suite. Designed to run on any combination of major public and private clouds, CES20 offers service…

Braze Launches Machine Learning-Powered Predictive Suite to Bolster Cross-Channel Capabilities and Boost Customer Loyalty

Customer Engagement Platform Also Announces Updates to AI-Powered Intelligence Suite, New Tools and Three New Partnerships Braze, the comprehensive customer engagement platform, announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty. These include updates to Braze's automated decision making Intelligence Suite as well the introduction of Braze Predictive Suite, a new lineup of tools which will help brands increase retention using machine…

Best Practice, Transparency, and Measurement to Define Digital OOH In 2020

2019 delivered a great deal of progress in the way of industry standardization, measurement, and transparency for digital OOH. It started with wide-scale industry collaboration and the production of the digital OOH Primer. It is a comprehensive set of best practices published by five leading industry trade groups. The digital OOH Primer provided a framework for consistent proof of play standards. This can be used globally to support all the stakeholders involved in the digital OOH marketplace. For digital OOH to continue…

Steve Flynn Joins Magid, Bringing Expertise in Voice of Customer and Neuroscience for Consumer and B2B Brands

Magid announces the hiring of Steve Flynn as Senior Vice President. Based in Atlanta, Flynn joined the team on July 15, 2019, with a proven track record of designing and implementing strategic programs for an extensive variety of global B2B and B2C companies. “Building on Magid’s deep understanding of human behavior and the factors that drive decision making, Steve will deliver valuable strategic consulting to companies in financial services, retail, and CPG,” says Craig Wax, Executive Vice President, who leads Magid’s…

Salesforce Joins New Continuous Delivery Foundation As Premier Member

Global CRM Leader Joins Community Committed to Growing Ecosystem of CD/CI Tools and Methodologies The Continuous Delivery Foundation (CDF), the vendor-neutral home for many of the fastest-growing projects for continuous delivery, announced that Salesforce has joined the CDF as a premier member. Salesforce joins other CDF premier members such as Cloudbees, IBM, Google, CapitalOne, CircleCI, jFrog, Huawei, and Netflix working together to make continuous delivery tools and processes as accessible and reliable as possible…

Salesforce Joins New Continuous Delivery Foundation As Premier Member

Global CRM Leader Joins Community Committed to Growing Ecosystem of CD/CI Tools and Methodologies The Continuous Delivery Foundation (CDF), the vendor-neutral home for many of the fastest-growing projects for continuous delivery, announced that Salesforce has joined the CDF as a premier member. Salesforce joins other CDF premier members such as Cloudbees, IBM, Google, CapitalOne, CircleCI, jFrog, Huawei, and Netflix working together to make continuous delivery tools and processes as accessible and reliable as possible…

MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT

"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable medium with seamless workflows." Tell us about your role and how you got here. Grand Visual launched in 2005 and was the first production company specializing in digital OOH creative at the time. It was the same year that the first run of digital escalator panels was installed on the London Underground and the potential of this fantastic digital canvas was just starting to make its mark in London…

Capital One Growth Ventures Invests in Programmatic Direct Mail with PebblePost, Joins Series C Investor Round Led by Advance Venture…

New Investment Closes out Pebblepost’s $31 Million Series C Round PebblePost, the creator of Programmatic Direct Mail, announced Capital One Growth Ventures, Kickstart Seed Fund and other investors added funds to close out the company’s Series C round, which now totals $31 million. As previously announced, Advance Venture Partners (AVP) led PebblePost’s Series C round, which included prior investors RRE, Greycroft, Tribeca Venture Partners, strategic investors, and angels and pioneers in digital media. “PebblePost…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Cvent Announces Availability of Its Next-Generation User Experience for Event Websites and Online Registration

Company’s Reimagining of Its Flagship Product Combines Flexible Design Capabilities with Drag-And-Drop Usability Cvent, Inc., a market leader in meetings, events, and hospitality technology, announced the general availability date of its next-generation user experience for its flagship event website and registration solution. Described as “Registration Reimagined,” the new experience puts all the design control in the hands of event professionals and marketers who can now create completely customized, mobile-responsive…

How Deep is the Permeation of Artificial Intelligence?

AI and ML Are Being Shaped into the New-Generation High-Tech Atmospheres That Are Slowly but Surely, Taking over the World Artificial Intelligence or AI has sunk its roots deep into the world of technology. We’d read sci-fi novels implementing ghost tech that is surreal. Today, a lot of that sci-fi technologies are realistically possible (or inching closer to reality), since we’ve reached that platform of intelligence and ability. AI has powered numerous platforms with revolutionized content. AI-driven technology…

Tech Superwomen Summit 2018 Adds New Speakers And Sponsors To San Francisco Lineup

Superwomen Summit Will Host Distinguished Champions of Diversity in Tech, Including Nora Denzel and Makinde Adeagbo Tech By Superwomen, a movement changing the women in tech conversation to one on data and culture for everyone, announced the addition of new speakers and sponsors to its Tech Superwomen Summit (TSWS18) program. The event takes place May 3-4, 2018 at the City View at Metreon in San Francisco. TSWS18 is committed to helping enable greater diversity in the tech space, bringing women and men together to speak…

Software Discovery Leader Softonic Names Joan Miquel Espada As New VP of Technology

Joan Miquel Espada Tapped to Lead a New Direction in Technology Softonic, the company behind the leading global software and app discovery website, today announced it has appointed Joan Miquel Espada, technical management specialist, as its new Vice President of Technology. Mr. Espada will lead Softonic as it expands, renews and augments a revived take on their current technology department. "Softonic provides a popular app discovery platform online for millions of diverse users around the world, which can only…