TechBytes with Bryan Brown, CPO of Terminus

"Things like Machine Learning and Predictive Analytics help marketers more quickly and easily scale their account-based practice across their company." Hi Bryan. You come from a very diverse technical background. Tell us about your current role at Terminus and the team/technology you handle in the company. I joined Terminus back in 2016, to lead the product and engineering teams as we scaled our ABM product. On a very high level, I focus on building software that will lead the charge into account-centric B2B. The…

Terminus Acquires Sigstr to Power the Next Generation B2B Marketing Platform

Integrated Capabilities Provide the Most Complete Account-Centric Marketing Platform, Aligning Revenue Teams to Deliver Breakthrough Experiences Across the Entire Customer Lifecycle Terminus the Customer rated account-based marketing platform, announced  its acquisition of Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. The addition of Sigstr creates an end-to-end account-centric marketing platform with the most complete account…

Terminus Taps Technology Veteran Tim Kopp as CEO to Lead the Account-Based Revolution

Terminus, the #1 customer rated account-based marketing platform, announced today it has named SaaS veteran Tim Kopp as its chief executive officer and chairman. Kopp is a recognized marketing and technology leader with more than 20 years of experience at global B2B and B2C brands such as ExactTarget and Coca Cola, and as an active early-stage investor at Hyde Park Venture Partners. During his time as chief marketing officer at ExactTarget, Kopp led a team of more than 300 marketing leaders to scale revenue from $50M to…

Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement

New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing standard Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus’ already best-in-breed account-based reporting capabilities. New features…

Terminus Announces Integration with Salesforce Platform to Provide Full Visibility into Customer Engagement across Marketing and Sales Teams

New Account and Opportunity Insights Now Natively Available in Salesforce Lightning Experience Enabling Marketing and Sales Teams to Prioritize Efforts on Their Best Accounts and Key Decision-Makers Terminus, a leading provider of an account-based marketing (ABM) platform, announced its new integration into Salesforce. The integration enables customers to bring account, contact and campaign data into the Terminus Account Hub where it can be unified with third-party intent and signal data and analyzed to identify and…

Terminus Expands Measurement and Engagement Capabilities in Account-Based Platform; Now Measures Traditional and ABM Programs in a Single…

The Recipient of the 451 Research Firestarter Award Continues Its Product Innovation, Adds Digital Advertising Reach Across Global Markets and Enables Customers to Successfully Scale and Measure ABM Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces it has rolled out new key features for its account-based platform. Terminus’ capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only…

MarTech Interview with Derek Slayton, CMO, Terminus

"The movement to metrics that is less about lead volume can be challenging for others who don’t live in this space every day." Tell us about your journey into ABM? It seems like I’ve been running, or trying to run, Account-Based things in marketing for decades. Probably because my first few gigs running marketing were for software companies that had solutions purpose-built for larger, more sophisticated customers. But in the early 2000s, the data and tech in marketing wasn’t really satisfying what we needed to do it…

Terminus Broadens Data Integration & Engagement Capabilities with New Account-Based Marketing Platform Release

New Integrations Make It Even Easier for B2B Marketing Teams to Identify Ideal Accounts Based on Intent and Engagement; Expanded Orchestration Features Cement Terminus’ Position as the Most Advanced ABM Platform on the Market Terminus, the #1 rated account-based marketing (ABM) execution platform, announces new features and integrations that extend the ability of B2B marketers to unify their account intelligence and better orchestrate multi-channel engagement. The Terminus platform is purpose-built to empower marketing…

Terminus’ New Sales Insights Offering Makes Lead Scoring Obsolete by Bringing Account Engagement Data into Salesforce

Sales and Marketing Can Now Easily Leverage Engagement Data to Prioritize Accounts and Succeed as One Revenue Team Terminus, the leading account-based marketing (ABM) platform, today announced the launch of Sales Insights powered by Account Surge, Terminus’ new engagement scoring algorithm. Terminus created the product feature to support marketing’s efforts to deliver timely and meaningful data to sales teams to help prioritize and personalize outreach. “We rely on Terminus to create and measure engagement with our…

EverString and Terminus Integrate to Help Sales and Marketing Teams Easily Execute Account-Based Marketing Programs

EverString, the leading marketing and sales intelligence software company, and Terminus, the leader of the account-based marketing movement, announced a fully functional integration of their platforms. The integration allows B2B marketers to identify and segment target accounts within EverString and then engage those accounts by adding them to an account-based advertising campaign on the Terminus ABM platform. Marketers can measure account engagement using Terminus' account-based web analytics. The…

Terminus Has a New CMO; Sangram Vajre Is Now Chief Evangelist

As CMO, Peter Herbert Would Be Responsible for Leading the Company's Goal to Grow ABM into an Agile B2B Marketing Force in 2018 and Beyond Sangram Vajre, Co-founder, and CMO of leading ABM platform Terminus has been named as the Chief Evangelist of the company.  VP of Marketing at Terminus, Peter Herbert has been promoted to Chief Marketing Officer. Read More: Account-Based Marketing Leader Terminus Acquires BrightFunnel Peter Herbert joined Terminus in July 2017. A marketing veteran with years of experience in the…

Terminus Joins the LinkedIn Marketing Partner Program with Launch of Account-Based Marketing Integration

With Unified Solution, B2B Marketers Can Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus and LinkedIn Terminus, the leader of the account-based marketing (ABM) movement, was announced as the newest addition to the LinkedIn Marketing Partner Program in the Ad Tech category. Terminus’ integration with the LinkedIn Marketing Solutions API represents a significant advancement in the orchestration, automation, and measurement of advertising tactics, simplifying the execution of multichannel ABM…

Account-Based Marketing Leader Terminus Acquires BrightFunnel

Terminus Adds Marketing Analytics and Multi-Touch Attribution to Build Modern B2B Platform for Executing and Measuring Go-to-Market Initiatives Terminus, the leader of the account-based marketing (ABM) movement, announced that it has acquired BrightFunnel, the pioneer in B2B marketing analytics and attribution. The acquisition accelerates Terminus’ vision of building a platform that unifies B2B go-to-market teams as they create, measure, and operationalize account engagement in support of efficient growth and exceptional…

Terminus Account-Based Marketing Names Cathy Chandler as Chief Financial Officer

Chandler Previously Served As CFO At Clearleap During Its Acquisition And Transformation Into IBM Cloud Video Terminus, the leader of the account-based marketing (ABM) movement, announced Cathy Chandler has joined the executive leadership team as Chief Financial Officer. Before joining Terminus, Chandler previously served as CFO at Clearleap during its acquisition and transformation into IBM Cloud Video. “With its focus on helping customers transition to account-based marketing, Terminus is solving a problem—efficient…

Terminus Account-Based Marketing Builds Momentum with 170% Revenue Growth

Terminus Is Ranked #1 Best Place To Work In Atlanta And Continues Best-In-Class Revenue Growth As Its Team Grows To More Than 115 "Terminators" Terminus scooped $10.3 million in a Series B funding round in May. The leader of the account-based marketing (ABM) movement which has transformed B2B marketing has now announced that it has achieved best-in-class growth for an early stage software-as-a-service (SaaS) company. Terminus has seen 170% growth in the past 12 months and continues to solidify its position as the leader…

Interview with Sangram Vajre, CMO & Co-Founder – Terminus

"Frankly, marketing as a function does not have a clear path to success."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the co-founder and CMO at Terminus and the founder of the #FlipMyFunnel movement. Most recently, I ran marketing at Pardot through its acquisition by ExactTarget and then Salesforce. That experience taught me a lot about startups and also how to do things at scale for the most iconic brand in tech.  MTS:…

B2B Marketing SaaS Platform CaliberMind Joins Terminus Cloud for ABM

CaliberMind, a Colorado-based predictive B2B marketing SaaS platform, has merged its solutions with Terminus Cloud for Account-Based Marketing (ABM) program. CaliberMind offers Persona Builder modules appended into existing CRM and marketing automation platforms. The customer journey orchestration platform will fit into the ABM stack, enabling marketers to track buying signals and handle the complexities of sales acceleration along the B2B buyer’s journey. CaliberMind B2B marketing SAAS platform can be integrated with…

Casted Secures $2.35 Million Seed Funding, Launches First Marketing Platform for Branded Podcasts

High Alpha Capital, Elevate Ventures, and SaaS industry leaders infuse Casted with growth capital for category-leading podcasting platform Casted, the first SaaS (software-as-a-service) marketing platform for branded podcasts, today announces $2.35 million in seed funding as it launches from the High Alpha venture studio. The round included institutional and individual investors, including High Alpha Capital, Elevate Ventures, Tappan Hill Ventures, and other leading SaaS angel investors. “In recent years, we have all seen…

Intrado Digital Media Introduces Podcast Monitoring and Reporting Through its Notified Platform

Newest Notified Feature Lets PR and Marketing Professionals Effectively Search, Monitor and Measure Podcasts for Brand Mentions and Media Exposure Intrado, a global leader in technology-enabled services, announced the addition of podcast monitoring to Notified, the first end-to-end communications workflow automation platform. Together with print, online news and social media, Notified’s listening, measurement and alert capabilities now include the ability to monitor podcasts from around the world. Public relations and…

Samba Natarajan Named New Amobee CEO

Amobee CEO Kim Perell Steps down Singtel subsidiary Amobee announced that Samba Natarajan, CEO of Singtel’s Group Digital Life, has been concurrently appointed CEO of Amobee with immediate effect. His appointment comes as Kim Perell steps down as Amobee CEO to pursue her passion of supporting startup entrepreneurs. As CEO of Singtel’s Group Digital Life since 2015, Natarajan has been responsible for the Group’s digital portfolio, including Amobee, HOOQ, DataSpark and Innov8. He has more than 25 years of corporate and…