Marketing Technology Highlights of The Week: Featuring Moz, Uberflip, Terminus, Salesforce and more!

AI will continue to play an integral part in defining the future of marketing, sales and other crucial business functions, innovative marketing leaders will lean on newer marketing channels like SMS to nurture opt-ins and build stronger marketing bonds, catch this latest weekly martech highlight where we bring you snippets of the most exciting marketing technology news, insights through Q&A stories and thought-leadership contributions from industry practitioners:

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MarTech Quote-of-the-Week!

SMS drives 10x more revenue than email per message, with 99% open rates and 30% click-through rates. Text messaging is the consumers’ channel of choice with mobile making up 75% of e-commerce this year… –Brian Malkerson, Chief Revenue Officer at Attentive

Top MarTech News of The Week: 27th September to 01st October 2021

MarTech QnA with the Expert

https://martechseries.com/mts-insights/interviews/martech-interview-with-adrien-menard-co-founder-ceo-botify/
Read More!

The most important part of a digital-first environment is getting your digital products and experiences discovered. Effective digital transformation should prioritize efficient, scalable discovery for your digital properties, and that means building everything from teams and functions to products and projects with organic search in mind. This can’t be done as an afterthought or cost-center that you deal with later, or worse -something you throw money at when things go wrong. Digital first organizations put SEO first and prioritize discovery.Adrien Menard, Co-founder & CEO Botify

MarTech Articles on Customer Intelligence, Permission Marketing, Driving Impact with Context and Contests!

Catch our Latest Episodes of The SalesStar Podcast!

Episode 96: B2B Sales Intelligence Trends And Best Practices With James Isilay, CEO At Cognism

 

Episode 95: Enterprise Sales Best Practices With Damien Swendsen, VP Sales At InsideView

Episode 94: Getting Smarter About Your Choice Of Martech And SalesTech: With Yoni Tserruya, Co-Founder & CEO At Lusha