Banner Before Header

MarTech Interview with Sydney Sloan, CMO at SalesLoft

"When you have the ability to keep a history of all customer interactions, you will be able to serve your customers better, and as a result, drive more revenue, retention, and growth for your business." As a CMO of a Sales software company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? I’ve always thought of myself as a go-to-market and a sales-minded marketer. I’m fortunate to serve as the CMO at SalesLoft, where I get to work alongside our own high-powered Sales team, and…

MarTech’s 5 ABM Best-Practices from Industry Leaders

Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners consider their current status of revenue generation from ABM as "sophisticated". The sophistication of ABM has forced B2B Marketing teams to find out best practices in the industry for various Sales-focused activities. ABM best-practices continue to evolve with the influx of data, analytics, and marketing insights drawn from various Data Management Platforms (DMPs). We find a large…

MarTech Interview with Erika Jolly Brookes, Chief Marketing Officer at Springbot

"AI and Machine Learning have been a high-level topic for several years now, but I think people are only just starting to consider what that means for the retail industry." Tell us about your role and journey into Technology. What inspired you to start at Springbot? Observing how technology is changing the world and understanding why people do the things they do are super interesting concepts for me. I’ve been lucky in my career to hold positions that incorporate both. Before Springbot, I was the Vice President of Product…

Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale

Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B marketing operations Automation has open new avenues for marketers to explore Personalization. According to leading CMOs, persoanlization is defined as creatively tailoring website pages and mobile applications to user's preferences and behaviors. Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units. This is furthering their solution for enterprise B2B marketing teams.…

MarTech Interview with Erik Matlick, CEO and Founder, Bombora

"On the positive side of things, the biggest trend that I see is the adoption and growing maturity of Account-Based Marketing and the use of intent data." Tell us about your role and journey into technology. How did you arrive at Bombora? My career started in magazine advertising sales with Ziff Davis, working with technology marketers and advertisers that wanted to reach business decision makers. It was a great place to be in the mid-1990s, pre-internet, because it was a cross section of advertising, sales, and…

TechBytes with Cristina Olmo, VP of Marketing, Wrike

Tell us about your role at Wrike and the team/technology that you handle. I’m the VP of Marketing at Wrike, and I have a areally exciting role of helping Wrike cement its status as one of the leaders in the Collaborative Work Management (CWM) space. Wrike has a unique marketing organization — we’re spread across 3 countries but still function as a single, cohesive team. That tight-knit global collaboration is powered by technology, including our own platform. Wrike, along with Slack, Google Drive, Adobe Creative Cloud and…

FlipMyFunnel Unveils State of Account-Based Marketing (ABM) Report, in Partnership with Heinz Marketing

New Research Shows Continued Increase in ABN Adoption, Identifies New Challenges in Scaling Programs, and Shows Trend Toward Technology Consolidation Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces the release of a report on the state of ABM, conducted by FlipMyFunnel and Heinz Marketing. This recent research was initiated in order to better understand how ABM practitioners are using an account-based strategy in B2B businesses, the role technology plays in…

MarTech Interview with John Common, CEO, Intelligent Demand

"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies on an account level, target account research and insights." What made you join Intelligent Demand? I founded Intelligent Demand on Jan 1, 2011. I did it because I saw a real need for a full-service agency that is purpose-built from the ground up to drive B2B revenue growth in modern, measurable, integrated, strategic and creative ways. I imagined an agency filled with smart, driven, kind, passionate…

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business Development, I lead the team that is responsible for new revenue and partnerships as Intelligent Demand continues to grow its global client base and expand its network of strategic partners and consultants. Our team mainly helps our prospective clients and partners to turn goals into new ideas that translate into real, pragmatic agency solutions that our account services team can turn into real revenue…

The Rise of the Reputation Management Industry – How the Digital Era Has Changed the Way People Perceive One Another

It Is Undeniable That the Digital Revolution Has Transformed the Way People Experience the World The rise of technology has given us the convenience of making purchases, applying for jobs, and even finding our soulmates online. But the Information Age has also spurred a shift in how individuals perceive one another in both personal affairs and business. Before the internet, we formed impressions of individuals or companies solely based on our face-to-face interactions with them. But, in the age of peer reviews and social…

Yellowfin Again Named in Gartner Magic Quadrant for Analytics and Business Intelligence Platforms

Yellowfin Is Positioned Among the World's Leading Business Intelligence and Analytics Vendors on the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms Yellowfin BI is announced as one of the leading vendors in the analytics industry by its inclusion, for the sixth consecutive year, in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. Gartner places Yellowfin as one of the leading analytics vendors in the world in this Magic Quadrant. "We're thrilled that Yellowfin has…

MrOwl Introduces Social Cloud Storage with Unlimited Cloud Storage to Encourage Content Sharing at a Global Scale

New Features Allow Users to Store, Share and Simultaneously Search Their Cloud, Computer Files and the Internet All Together MrOwl, a Social Cloud Storage platform, announced the rollout of free, unlimited cloud storage for content that is shared with the world. MrOwl gives users the capability to more simply store their files once and search them infinitely from anywhere at any time. With just a few clicks, MrOwl users can upload gigabytes of data that is automatically organized, shareable and searchable.  By providing…

MarTech Interview with Lisa Agona, CMO, Ensono

"The marketer’s goal is to understand its clients and prospects better, and by using technology-enabled tools and data analytics, we are now able to achieve this much more effectively and efficiently." Tell us about your role and how you got here. What inspired you to be part of Ensono? I joined Ensono as its Global Chief Marketing Officer in 2015. Prior to my role here, I had always worked as part of a pre-existing marketing team for large and established companies. What particularly attracted me to work for Ensono was…

Report: Influencer Marketing Is Quickly Maturing, But There Will Be Plenty of Awkward Growing Pains in 2019

Most Brands Plan to Spend More on Influencer Marketing in 2019... but Is It Paying Off? Evaluating how companies are evolving influencer marketing strategies in 2019, leading social listening and analytics platform Talkwalker conducted a global survey of over 800 marketing and PR professionals. The report, released, illustrates findings that point to an inevitable maturing of influencer marketing but find that many experts suggest that brands will need to significantly improve the authenticity and evaluation of their…

Redefining the Customer Relationship Through Social Media

Insight by Brian Lindley, Business Development Director, HGS Europe It's only been over the past few years that brands have started to pay close attention to customer activity on social media. It took a combination of the smart phone and a few popular social networks, such as Facebook and Twitter, for brands to notice that customers might be talking about their products and services online. However, although it may be a recent change in customer behavior, it is now an important connection between the customer and brand.…

MarTech Interview with Alison Durant, SVP of Corporate Marketing, LogMeIn

"From the outset, you need to be ready to enable sales to cross-sell and upsell new products, empower the marketing teams to deliver compelling content, and most importantly, be ready to create immediate value to the customer base." Tell us about your role and journey into technology. What made you join LogMeIn? I currently lead a team of talented and passionate marketing professionals at LogMeIn. I’ve been in the tech industry for more than 25 years leading marketing teams at both small and large organizations, and now I…

Interview with Ashley Deibert, Chief Marketing Officer, Videolicious

"In the age of Artificial Intelligence and chatbots, companies bringing the 'human touch' back to business are actually those with a competitive advantage." Tell us about your new role at Videolicious. What are some goals that you’re working towards? Videolicious is on the cusp of explosive growth. Our goal is to establish and own the category of video automation in the Sales and Marketing technology ecosystem — sitting firmly between Marketing Automation and Sales Automation tools. If we’re put on the map for that and can…

Prediction Series 2019: Interview with Jackie Palmer, GVP of Strategy and Solution Management, SAP Marketing Cloud

Tell us about your role at SAP. I lead the Strategy and Solution Management team for SAP Marketing Cloud. In this role, I am responsible for the strategic vision and direction of the product including long-term roadmap, partnerships, acquisitions, analyst and influencer interactions. I have more than two decades of experience in the marketing and customer experience space and have held various leadership positions in product management and marketing for software vendors such as Teradata, Infor and Epiphany. I was also a…

Twelve Trends That Will Impact Social Media in 2019

As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019 As the year ends, we predict the twelve trends that will make a difference in how marketers leverage social media for campaigning. 1. Data Today’s entrepreneurs have realized that the success of their business depends on how well they handle data and deploy it, over social media or otherwise. No wonder then,…

First ‘Post-Influencer’ Marketing Platform Launches. Powered by IBM Watson. $5.5 Million Invested in Props

IBM's Oliver Blodgett, World Surf League Co-Owner Paul Speaker, Axispoint Founder Scott Powell Join Investment and Management Team Props, the first holistic marketing technology platform for authentic content creators and marketers, launched while announcing its leadership team, investors, and advisors. Coinciding with the launch is the completion of $5.5 million in investment capital, according to president and CEO Joseph Perello. Investors include Paul Speaker, the co-owner and former CEO of the World Surf League; …