MarTech Interview with VP and GM of Chat at Terminus
Tell us about your journey with Ramble.
Ramble was founded in 2017 and built an incredible Omnichannel, revenue-focused, chat technology on some groundbreaking architecture. The prior CEO and Co-Founder was looking for a B2B SaaS expert to take the company to the next level, and I was contemplating my next venture.
I agreed to join the Board of Directors in March of 2018 – as I wanted to ensure the tech stack, team, and market were in line with my expectations. The diligence exceeded my expectations and I agreed to take over as CEO in August of 2018. We had a great run and incredible growth in 2019 which set us up well for the Terminus partnership.
What makes this acquisition so unique for Ramble and the ABM landscape?
Frankly, no one else is doing this the way we are. Sure, ABM platforms can offer chat solutions through integrations, but that can only do so much. Ramble was built from the ground up with account-based selling in mind, rather than having ABM capabilities shoehorned in later. This intentionality served our customers well as we moved to help companies connect the right account with the right rep, in real-time from anywhere online.
We see other Conversational Marketing platforms growing in size and scale. What galvanized you to join Terminus?
Tim has built an incredible team of the most talented people in this space, which I can say in good faith having met with many ABM leaders over the years.
What is your vision of success following the acquisition?
To build the most robust B2B Marketing platform on the market. Marketers want a single pane of glass when it comes to execution, tracking, and measuring their efforts, and we’re answering that call.
Hear it from the Pro: Why should every CMO embrace ABM? How does an ABM platform with chat features built in impact Lead generation and Sales cycles?
Buyers are more educated than ever. Traditional “spray and pray” strategies to drive high lead volumes just don’t work anymore. ABM enables teams to target and engage with a company’s highest value customers, and does so in a highly-personalized manner.
An ABM platform with chat means Marketing, Sales, customer success, and any function engaging directly with customers can do so at any point in the customer lifecycle. Chat also provides lead qualification and data autonomously and connects all Marketing activities to Sales conversations from one single platform.
Thank you, Justin! That was fun and hope to see you back on MarTech Series soon.
Justin McDonald is the VP and GM of Chat at Terminus, the #1 customer-rated account-based marketing (ABM) platform.
Prior to Terminus, Justin served as CEO of Ramble, the leading ABM chat platform. While CEO of Ramble, Justin led the company to 1,400% YoY growth, and through its acquisition by Terminus in 2020. Justin is a seasoned operational leader with more than 15 years of B2B SaaS experience. He was an early employee at Compliance 360, which pioneered the GRC SaaS platform space, and was instrumental in the company’s sale to SAI global in 2012