Terminus Named a Leader Among Account-Based Marketing (ABM) Platforms
Report by independent research firm cites Terminus delivers a comprehensive platform with multiple native engagement channels, deep analytics for targeting, orchestration, and a strong product vision
Terminus, the #1 customer rated account-based marketing platform, announced it has been recognized as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report. Terminus received a differentiated rating in seven of the 10 criteria evaluated including account selection, engagement channels, and product roadmap.
“Terminus has made significant progress since our first evaluation of this market in 2018 — adding new advertising channels and site personalization, for example, and developing a more aggressive vision, roadmap, and go-to-market approach,” stated Forrester in its New Wave™: ABM Platforms, Q2 2020 report.
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“To be recognized as a leader in the ABM space by Forrester feels tremendously validating,” said Tim Kopp, CEO of Terminus. “We’re committed to building the go-to solution for executing full-funnel ABM at scale, while building the foundation for the modern B2B marketing platform. We think that the message from our evaluation by Forrester is clear — Terminus is a leader in the account-based transformation.”
The Forrester New Wave™ is a trusted analyst resource for organizations seeking an unbiased evaluation of the emerging market for ABM platforms. The Q2 2020 report evaluates 14 of the most significant category providers against current offering, strategy, and market presence.
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Terminus’ leader rating follows the release of another study, commissioned by Terminus and conducted by Forrester Consulting, The Total Economic Impact™ of the Terminus Account-Based Marketing Solution, which found Terminus customers can realize a 313% three-year return on investment.
“Terminus is fundamental to our ABM strategy,” said Jeremy Middleton, Head of Marketing Strategy and Operations at Kenna Security, a Terminus customer. “Beyond the platform’s ability to help us identify and increase engagement with target accounts, and the deep reporting capabilities that help us measure and optimize results, Terminus always delivers on what they say and is a trusted partner.”
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