VIZIO Offers Media Buyers Fresh Look At TV Ad Innovations In Its First IAB NewFronts Presentation

The Future of Streaming Advertising On Display, VIZIO to Showcase Unique Opportunities for Brands to Reach Exclusive Audiences Using Data-Informed Products, TV Ad Inventory Across Hundreds of Free Linear Channels and Engagement Opportunities In Search/Discovery Featuring Details on a New Cross-Platform Advertising Deal with Verizon Media, A Sneak Peek at New Content Initiatives, Conversations with Agency Leaders, Insights from Magid, and Updates on VIZIO Addressable VIZIO, the award-winning smart TV, sound bar and home…

VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

Verizon Media and VIZIO, today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. “VIZIO has built a CTV advertising ecosystem centered around premium partnerships and our direct-to-device offering” Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18M opted-in VIZIO Smart TVs. Verizon Media will be the…

OpenExchange Launches OE VIZION Platform for Virtual and Hybrid Events

OpenExchange, the premier video solutions company for financial communications, announced the launch of OE VIZION, a next-generation platform for virtual and hybrid events. The new event platform combines OE Passport, an application that provides conference attendees and speakers with a personalized meeting experience, and OE Central, which offers organizers technology for the setup, control and analysis of complex virtual and hybrid events. Together with OE's suite of services and complementary technologies, OE Passport…

VIZIO Ads Launches Glass-Level Frequency Control For TV Advertisers

New Universal Frequency Control Product Leverages Inscape Smart TV Data To Enable Near Real-Time Ad Inventory Management for Connected TV Campaigns VIZIO Ads, the award winning TV company's direct-to-device advertising business, unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform. Solving one of the biggest problems plaguing the over-the-top and connected TV…

FOX NOW and FOX Nation Now Available on VIZIO SmartCast

SmartCast Users Can Now Access Fox's Live and On-Demand Programming Directly on their SmartCast TVs VIZIO, Inc. announced that Fox Corporation's FOX NOW and FOX Nation apps are available on VIZIO's SmartCast platform. Now millions of viewers across America have access to FOX's leading local and national news, entertainment programming, and sports content directly on their VIZIO SmartCast TVs. FOX NOW offers live and on demand episodes of top FOX shows, FOX Sports, local news from FOX's 17 owned and operated stations,…

VIZIO and Universal Pictures Home Entertainment Present the Home Entertainment Release of DreamWorks’ THE CROODS: A NEW AGE

VIZIO Provides Millions of SmartCast Users With A Cinematic Experience of The CROODS Highly Anticipated Sequel that You Can Experience in the Comfort of Your Own Home VIZIO, Inc., announced its partnership with Universal Pictures Home Entertainment for the home entertainment release of THE CROODS: A NEW AGE available to own on Digital, Blu-ray and DVD. Audiences can now own the animated DreamWorks film and enjoy it from the comfort of home on their SmartCast TVs beginning Feb 2021. Now fans can enjoy a true cinematic…

VIZIO Expands Sports-Dedicated Programming on SmartCast

NFL Channel, CBS Sports, Pac-12 Insider, and beIN SPORTS XTRA Join Sports Lineup of VIZIO Apps and Free Channels VIZIO, Inc. announced the launch of three new sports channels and an all-in-one sports app for SmartCast viewers across America. The free channels include the NFL Channel, Pac-12 Insider, and beIN SPORTS XTRA, as well as the CBS Sports App, providing even more round-the-clock access to games and shows covering professional, collegiate, and international sports. The added programming on SmartCast caters to…

MarTech Video Interview with Travis Hockersmith – VIZIO

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

Loop Media, Inc. Announces Loop App Will Be Available on VIZIO SmartCast TVs

Loop Media, Inc. (“Loop Media”), the first media company that gives consumers and businesses fully integrated 360-degree music video and other premium short-form content experiences, announced that Loop’s consumer app, which features the world’s largest music video library, will soon be available, free to millions of VIZIO SmartCast™ TV households in the U.S. and Canada. Marketing Technology News: PROLIFIQ Announces Appointment Jay Jarvis as EVP of Enterprise Sales and Alliances In addition to enjoying Loop music…

VIZIO Taps Nielsen To Measure Advanced TV Campaigns

Expansion of Nielsen Measurement Empowers Marketers to Measure Performance Across VIZIO Premium and Addressable Campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on VIZIO that utilize the open…

SportsGrid Network Launches on VIZIO SmartCastTVs

SportsGrid, the nation's first and only 24-hour streaming network dedicated to the sports wagering audience, will launch on the VIZIO SmartCast 24-hour streaming TV platform, adding to VIZIO's extensive channel line-up offering more news, entertainment, lifestyle, DIY, sports, comedy, and music to millions of viewers across America as they seek access to information and more content. VIZIO, Inc. is the #1 American-based TV brand and #1 sound bar brand in America. The SportsGrid Network's exclusive live and original…

VIZIO Rolls Out AMD FreeSync Software Update to 2021 TV Collection

VIZIO, Inc., the #1 American-based TV brand, announces that its ProGaming Engine, available on M-Series Quantum, P-Series Quantum, and P-Series Quantum X, is receiving a performance-enhancing software update, adding AMD FreeSync technology support for effortlessly fluid, tear- and artifact-free gaming performance at virtually any framerate. With the update, VIZIO M-Series TVs are certified for AMD FreeSync and P-Series for AMD FreeSync Premium, AMD's latest performance standard for serious gamers, improving the accuracy…

MarTech Video Interview with Katherine Pond, VP of Business Development at VIZIO

https://www.youtube.com/watch?v=S0cPKgsjhxA Today's MarTech Video Interview features “Orange County 40 Under 40” awardee, Katherine Pond. Katherine Pond is the Vice President of Business Development at VIZIO, helping lead OTT distribution partnerships, content and IP licensing, and strategic partnerships. Since joining VIZIO in 2012, she has initiated, negotiated, and closed distribution, ad tech, and licensing deals across content, technology, advertising, and data verticals. Katherine manages partnerships across the…

VIZIO Launches Facebook Watch App on SmartCast TVs

Discover Videos Tailored to Your Interests With Facebook Watch, Now on VIZIO SmartCast TVs VIZIO, Inc., the #1 American-based TV brand and #1 sound bar brand in America, announced that SmartCast users in the US and Canada can now access the Facebook Watch TV app and enjoy Facebook videos on the big screen with personalized recommendations delivering instant entertainment. The Facebook Watch TV app allows SmartCast's millions of users to enjoy a personalized TV experience tailored to  their interests and social…

MarTech Video Interview with Adam Gaynor – VIZIO

https://youtu.be/e3UkvSRa19Y VIZIO is a high-performance consumer electronics product manufacturer headquartered in Irvine, California. VIZIO is the #1 American-based TV brand. VIZIO's ad business - VIZIO Ads,  delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps. It is leading the adtech adoption trends in the US by offering high performance, smarter products with the latest…

Addressable Executive Adam Gaynor Joins VIZIO As VP of Network Partnerships

Former AMC Networks, DISH Executive Will Help Drive Direct Relationships with Networks, Advance Project OAR and Addressable Advertising Initiatives VIZIO, Inc., the #1 American-based TV brand1 and America's #1 sound bar company2, announced the addition of Adam Gaynor as Vice President of Network Partnerships. In his role, Gaynor will help build direct relationships with networks across VIZIO's SmartCast™ platform and its advertiser-direct business unit, VIZIO Ads. "Adam's addition to the team represents VIZIO's…

VIZIO Expands 24/7 Streaming Channels Dedicated To Kids Of All Ages

In partnership with Mattel, VIZIO is Launching Seven Linear Streaming Channels Featuring Popular Kids’ Titles Available Free For Smartcast® Users VIZIO, Inc., the #1 American-based TV brand and #1 Sound Bar brand in America announced the launch of a number of kids and family linear TV channels free for SmartCast users as lockdowns continue across the U.S. The 24-hour TV channels bring kid-friendly entertainment to millions of viewers across America. VIZIO has seen a spike in engagement for kids and family content as…

VIZIO Ads Launches True Incremental Reach for TV Advertisers

New product leverages smart TV data from Inscape to enable incremental reach measurement for connected TV ad campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, launched True Incremental Reach to help TV advertisers measure incremental reach or net new audiences reached from advertising on its platform when compared to other formats such as linear and VOD. “Viewers who are shifting away from linear TV aren’t abandoning television, they’re just shifting their viewing…

Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment

VIZIO's Smartcast Experience Is Faster and More Responsive, With More Free Channels and Popular Apps Built-In, and Wireless Streaming Features for the Ultimate Smart Home Experience VIZIO, Inc., the #1 American-based TV brand, known for delivering incredible value and performance, continues to improve the award-winning SmartCast platform. With faster navigation, more content than ever before, versatile work from home features and improved smart home functionality, it is easier than ever to stream and interact with your…

MOVIES ANYWHERE Now Available on Vizio Smartcast TVs, Letting Users Bring Their Movie Collections Together in One Place

MOVIES ANYWHERE provides access to 7,900+ digital movies from across digital retailers VIZIO, Inc. and MOVIES ANYWHERE announce the addition of the MOVIES ANYWHERE app to VIZIO SmartCast, the award-winning Smart TV platform. MOVIES ANYWHERE offers an innovative way for users to access their favorite digital movies purchased across platforms and digital retailer accounts, all in one seamless experience. MOVIES ANYWHERE brings together users' movie collections from Sony Pictures Entertainment, Universal Pictures…