VIZIO Taps Nielsen To Measure Advanced TV Campaigns

Expansion of Nielsen Measurement Empowers Marketers to Measure Performance Across VIZIO Premium and Addressable Campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on VIZIO that utilize the open…

SportsGrid Network Launches on VIZIO SmartCastTVs

SportsGrid, the nation's first and only 24-hour streaming network dedicated to the sports wagering audience, will launch on the VIZIO SmartCast 24-hour streaming TV platform, adding to VIZIO's extensive channel line-up offering more news, entertainment, lifestyle, DIY, sports, comedy, and music to millions of viewers across America as they seek access to information and more content. VIZIO, Inc. is the #1 American-based TV brand and #1 sound bar brand in America. The SportsGrid Network's exclusive live and original…

VIZIO Rolls Out AMD FreeSync Software Update to 2021 TV Collection

VIZIO, Inc., the #1 American-based TV brand, announces that its ProGaming Engine, available on M-Series Quantum, P-Series Quantum, and P-Series Quantum X, is receiving a performance-enhancing software update, adding AMD FreeSync technology support for effortlessly fluid, tear- and artifact-free gaming performance at virtually any framerate. With the update, VIZIO M-Series TVs are certified for AMD FreeSync and P-Series for AMD FreeSync Premium, AMD's latest performance standard for serious gamers, improving the accuracy…

MarTech Video Interview with Katherine Pond, VP of Business Development at VIZIO

https://www.youtube.com/watch?v=S0cPKgsjhxA Today's MarTech Video Interview features “Orange County 40 Under 40” awardee, Katherine Pond. Katherine Pond is the Vice President of Business Development at VIZIO, helping lead OTT distribution partnerships, content and IP licensing, and strategic partnerships. Since joining VIZIO in 2012, she has initiated, negotiated, and closed distribution, ad tech, and licensing deals across content, technology, advertising, and data verticals. Katherine manages partnerships across the…

VIZIO Launches Facebook Watch App on SmartCast TVs

Discover Videos Tailored to Your Interests With Facebook Watch, Now on VIZIO SmartCast TVs VIZIO, Inc., the #1 American-based TV brand and #1 sound bar brand in America, announced that SmartCast users in the US and Canada can now access the Facebook Watch TV app and enjoy Facebook videos on the big screen with personalized recommendations delivering instant entertainment. The Facebook Watch TV app allows SmartCast's millions of users to enjoy a personalized TV experience tailored to  their interests and social…

MarTech Video Interview with Adam Gaynor – VIZIO

https://youtu.be/e3UkvSRa19Y VIZIO is a high-performance consumer electronics product manufacturer headquartered in Irvine, California. VIZIO is the #1 American-based TV brand. VIZIO's ad business - VIZIO Ads,  delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps. It is leading the adtech adoption trends in the US by offering high performance, smarter products with the latest…

Addressable Executive Adam Gaynor Joins VIZIO As VP of Network Partnerships

Former AMC Networks, DISH Executive Will Help Drive Direct Relationships with Networks, Advance Project OAR and Addressable Advertising Initiatives VIZIO, Inc., the #1 American-based TV brand1 and America's #1 sound bar company2, announced the addition of Adam Gaynor as Vice President of Network Partnerships. In his role, Gaynor will help build direct relationships with networks across VIZIO's SmartCast™ platform and its advertiser-direct business unit, VIZIO Ads. "Adam's addition to the team represents VIZIO's…

VIZIO Expands 24/7 Streaming Channels Dedicated To Kids Of All Ages

In partnership with Mattel, VIZIO is Launching Seven Linear Streaming Channels Featuring Popular Kids’ Titles Available Free For Smartcast® Users VIZIO, Inc., the #1 American-based TV brand and #1 Sound Bar brand in America announced the launch of a number of kids and family linear TV channels free for SmartCast users as lockdowns continue across the U.S. The 24-hour TV channels bring kid-friendly entertainment to millions of viewers across America. VIZIO has seen a spike in engagement for kids and family content as…

VIZIO Ads Launches True Incremental Reach for TV Advertisers

New product leverages smart TV data from Inscape to enable incremental reach measurement for connected TV ad campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, launched True Incremental Reach to help TV advertisers measure incremental reach or net new audiences reached from advertising on its platform when compared to other formats such as linear and VOD. “Viewers who are shifting away from linear TV aren’t abandoning television, they’re just shifting their viewing…

MarTech Video Interview with Travis Hockersmith – VIZIO

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment

VIZIO's Smartcast Experience Is Faster and More Responsive, With More Free Channels and Popular Apps Built-In, and Wireless Streaming Features for the Ultimate Smart Home Experience VIZIO, Inc., the #1 American-based TV brand, known for delivering incredible value and performance, continues to improve the award-winning SmartCast platform. With faster navigation, more content than ever before, versatile work from home features and improved smart home functionality, it is easier than ever to stream and interact with your…

MOVIES ANYWHERE Now Available on Vizio Smartcast TVs, Letting Users Bring Their Movie Collections Together in One Place

MOVIES ANYWHERE provides access to 7,900+ digital movies from across digital retailers VIZIO, Inc. and MOVIES ANYWHERE announce the addition of the MOVIES ANYWHERE app to VIZIO SmartCast, the award-winning Smart TV platform. MOVIES ANYWHERE offers an innovative way for users to access their favorite digital movies purchased across platforms and digital retailer accounts, all in one seamless experience. MOVIES ANYWHERE brings together users' movie collections from Sony Pictures Entertainment, Universal Pictures…

Endemol Shine Launches Entertainment Channels on VIZIO SmartCast

24-Hour Streaming Channels Available Free to VIZIO SmartCast U.S. Customers – Including Deal or No Deal, Wipeout and More TV and Digital Favorites Global content creator, producer and distributor Endemol Shine Group announced a strategic content partnership with VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company. Top entertainment channels from Endemol Shine’s extensive library will be available, free to millions of VIZIO SmartCast users across the U.S. As a result of the streaming video…

Media & Telecommunications Industry Veteran John R. Burbank Joins VIZIO Board of Directors

VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company, announces that John R. Burbank has been appointed as the newest independent member of the company’s Board of Directors. John brings years of experience in media, analytics, marketing and telecommunications that will help guide the company, and advise its management team to best leverage its TV and audio hardware as well as its SmartCast™ platform. Marketing Technology News: Alana CityStyleBot is the Stimulus to Save the High Street Post…

VIZIO Adds Lifestyle, Fashion and Comedy Content on Award-Winning SmartCast TV Platform

Hundreds of 24-Hour Streaming Channels Available Free for U.S. Customers VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company, announced the launch of ten new lifestyle, DIY, fashion, travel and comedy channels to millions of viewers across America. As TV usage continues to surge and interest in “comfort food TV” is at an all time high,  VIZIO SmartCast TV’s free ad supported apps and streaming TV services were up 88% the last week of April compared to the first week of March before…

Adam Townsend Takes Leadership Role at VIZIO as Chief Financial Officer

VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company, announces that Adam Townsend is assuming the role of Chief Financial Officer. As CFO, Townsend will take on a senior strategic role to further leverage VIZIO’s leadership in TV and audio hardware while expanding its presence within the rapidly growing connected TV marketplace through VIZIO SmartCast® (VIZIO’s smart TV platform), and its advertiser-direct business unit, VIZIO Ads. Marketing Technology News: Axonius Appoints Former Salesforce EVP…

MarTech Video Interview with Adam Bergman- Vizio Ads

Adam Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. Currently, Adam reports directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City office. VIZIO, the #1 American-based TV brand and #1 Sound Bar Brand in America. It owns Vizio Ads. Today, it delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree,…

VIZIO Adds CDC’s “Slow the Spread” App to Help Keep Customers Safe and Informed About the Coronavirus

The app can be found on VIZIO SmartCast™, which offers numerous entertainment options that can help pass the time during Shelter-at-Home advisories VIZIO, Inc., the #1 American-based TV brand and #1 Sound Bar Brand in America, has added the official US Government app, Slow The Spread (coronavirus.gov) to its SmartCast platform in an effort to inform consumers about how to help slow the spread of COVID-19. The app was recently created and provided by the Coronavirus Joint Task Force, including the agencies of the CDC,…

Adam Bergman Joins VIZIO Ads To Build Advertiser-Direct Business

New VP of Sales Will Help Drive VIZIO Ads' Go-To-Market Plans to Forge Direct Relationships with Brands and Agencies VIZIO, Inc., America's leading smart TV company, announced the addition of Adam Bergman to its growing VIZIO Ads team across the country. As Vice President of Ad Sales, Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. He will report directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City…

VIZIO Selects Cinedigm’s Matchpoint Blueprint™ App Platform as a Preferred App Development Partner for VIZIO Smartcast

Popular Cinedigm Channels CONtv, Dove Channel, Docurama, Bambu & Comedy Dynamics will Launch as First Matchpoint Blueprint™ Apps on VIZIO Smartcast Cinedigm  announced that VIZIO has selected Cinedigm’s Matchpoint Blueprint as a preferred development platform to provide video streaming apps across VIZIO SmartCast TVs. The offering will open the door for premium content partners to quickly bring new applications and programming to the VIZIO SmartCast platform, and provide access to diverse programming that appeals to…