Popular Children’s Entertainment Channel Reaching Millions of Viewers Across Multiple Platforms and Devices Now Features Vooks Animated Content Vooks, the world’s first streaming platform bringing storybooks to life through animation, announced a strategic partnership with Future Today to stream select titles on HappyKids. Vooks is now available in the HappyKids library of more than 55,000 family-friendly movies, TV shows and educational videos available across popular streaming platforms and devices, including Roku, Apple…

Cinedigm announced that the Company has agreed to acquire The Film Detective, a leading content distributor and streaming channel company focused on classic film and television programming. The acquisition is subject to agreed-upon closing conditions, including completion of the parties’ due diligence. The deal will add The Film Detective’s library, comprised of 3,000 content titles, an estimated 10,000 individual film and TV episodes, and two Free-Ad-Supported-Television (FAST) linear networks, into Cinedigm’s expansive…

Samsung Ads, the advanced TV advertising unit of the TV set manufacturer, is launching Samsung DSP, a self-serve demand-side platform. The Samsung DSP (a demand-side platform) will give programmatic buyers access to exclusive CTV inventory, as well as offering targeted audiences and data from across 45 million households. Advertisers can manage the campaign reach and frequency of linear TV, connected TV (CTV), and mobile and desktop. Marketing Technology News: Seismic Earns the #1 Spot in the G2 Grid Report for…

AMC and The Trade Desk among major industry players leveraging the technology SpotX, the leading global video advertising platform, today announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time. The solutions are in part built in support of the Project OAR open standard, which creates new addressable opportunities by replacing linear spots at the glass (smart TV) level. SpotX is also powering programmatic executions within traditional…

Inscape, the smart TV data company and a subsidiary of VIZIO, and Kinetiq, a leading TV intelligence platform, announced a new partnership that combines Inscape's glass-level insights from more than 15 million smart TVs with Kinetiq's real-time program and ad metadata mined from more than 1,400 cable and broadcast networks and stations in all 210 U.S. DMAs. This powerful combination allows marketers to better measure the effectiveness of their TV investment across ads, sponsorships, and earned media. Kinetiq also provides…

ENGINE Media Exchange (EMX), ENGINE's fully owned, end-to-end technology and programmatic solution, purpose-built to evolve today's digital marketplace, announced the launch of its Connected TV (CTV) "Incremental Reach Measurement" product. With the product, EMX integrates TV viewing data provided by Inscape, a leading provider of automatic content recognition (ACR) technologies, with its own campaign delivery data in a proprietary data warehousing, reporting, and analytics solution. The CTV "Incremental Reach…

Apple With over 720 million users, any decision by Apple regarding the iPhone has an immediate global impact. Their recent announcement at WWDC to discontinue Apple IDFA left the advertising world reeling — one of the most critical and effective methods of advertising to iPhone users is being kicked to the wayside. Well, they are not entirely being kicked to the wayside. Apple played this decision very cleverly. Instead of halting IDFA completely, the new iOS 14 will give users a chance to opt-in to IDFA tracking with a…

Cloud and AI analytics innovator scores sales growth of 650% compared to 1H 2019; Grew presence in financial services, high tech, telecom, internet, gaming and ecommerce across North America, Asia and Europe Alluxio, the developer of open source cloud data orchestration system, announced it has closed 1H 2020 with sales growth of more than 650% over 1H 2019. Alluxio demonstrated continued market strength and leadership in financial services, high tech, telecom, internet, gaming and ecommerce across North America, Asia and…

Wired, Architectural Digest, Black News Channel, CBC (Canadian Broadcast Corporation), Go Traveler, Outdoor America, and Hard Knocks Fighting Also Available Now Redbox, America's destination for new-release movies and entertainment, continues to bolster its lineup of entertainment available on Redbox's Free Live TV service. Redbox is announcing that Tastemade's Streaming Network, featuring award-winning original programming in the categories of Food, Travel, and Home & Design, and Cheddar are now live and will join a…

Conviva’s Q2 2020 State of Streaming Report Highlights Impact of COVID-19, YouTube’s Move to the TV Screen and the Rise of Smart TVs Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q2 2020, showing streaming video advertising saw a sharp decline in the past quarter with ad attempts in Q2 down 28% globally and 22% in the U.S. as compared to Q1 2020. The report also details the impact of COVID-19 with expanded regional benchmarks illustrating that while…

Conviva’s Q2 2020 State of Streaming Report Highlights Impact of COVID-19, YouTube’s Move to the TV Screen and the Rise of Smart TVs Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q2 2020, showing streaming video advertising saw a sharp decline in the past quarter with ad attempts in Q2 down 28% globally and 22% in the U.S. as compared to Q1 2020. The report also details the impact of COVID-19 with expanded regional benchmarks illustrating that while…

Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video, announced a partnership with Plex, the popular streaming media platform for all your favorite media. 19 of Loop Media’s curated music video channels will now be available via Plex Live TV, offering viewers access to an expansive library of music videos from a variety of genres including R&B, Country, Hip Hop, Top Charting Singles and beyond. “We’re excited to kick off our work with Plex, offering even more audiences…

Cinedigm, announced that four of the Company’s most popular offerings Comedy Dynamics, CONtv, Docurama and Dove Channel are now available on Redbox’s new Free Live TV streaming platform. Long-established as America’s destination for entertainment, Redbox is once again providing their users with even more value, choice and convenience with Redbox Free Live TV. The new service is curated to the interests of the broad Redbox audience, offering a growing selection of live-streamed films and series free of charge. Marketing…

What does the role of data play with marketing decisions today?   As an economist and general data nerd, I want to say that nowadays data is everything for making marketing decisions but, as with most things, it is a bit more nuanced than that. Data-informed decision making is critical, but we have to marry the insights we glean from data analysis with our human sense, understanding, and empathy for our clients and their customers, especially when working with such a new set of critical issues for our clients. A…

New Hires Will Expand Direct Relationships With Brands And Agencies, Develop Original Content, Build Influencer Network, And Launch Exclusive Lifestyle Products Subnation, the leading media and brand advisory company focused on the culture of gaming and lifestyle of esports, today announced a series of executive hires coming from Ultimate Media Ventures (owners of ULT), FaZe Clan, and the production company behind flagship industry events like E3 and Anime Expo. These additions come on the heels of Subnation’s second year…

The New Entertainment & Lifestyle Network to be developed by Quincy Newell, Renowned Media & Entertainment Executive and Producer Cinedigm announced a partnership with renowned entertainment executive Quincy Newell and his company, TwentyOne14 Media, to launch a new, yet to be named, urban multi-cultural entertainment and lifestyle network. The network is slated to launch in the first quarter of 2021 and will be available in the US for linear and AVOD platforms on connected TVs, digital set-top boxes,…

Aarki, a leading AI-enabled mobile marketing platform, is thrilled to announce that it was named winner in the category “Best AI Product in Marketing & Adtech” in the CogX 2020 awards, the world’s leading festival of AI and emerging technology. “It is exciting and rewarding for us to receive this accolade, our second AI award this year,” said Levon Budagyan, Aarki’s chief technology officer and co-founder. “This would not be possible without the continuous innovations from our proactive and strategic team. This award…

Postal is a sales and marketing engagement platform that generates leads, increases sales, and improves customer retention by optimizing offline interactions We’re excited to share that G2, the world’s leading business solutions review website has named Postal.io a High Performer for Summer 2020, based on the responses of real users in the Grid Report for Account Based Execution. 100% of users rated with 4 or 5 stars, and 100% of users believe it is headed in the right direction, and users said they would be likely to…

SaaS provider Signavio uses Conga to shorten the approval cycle and reduce administrative work to the benefit of the legal department Conga, the leader in digital transformation for commercial operations, announced that business transformation solutions provider, Signavio, implemented Conga solutions – including Conga Composer®, Conga Contracts for Salesforce® including Conga Orchestrate®, and Conga Sign® – to streamline the approval cycle and save time on manual activities. Marketing Technology News: AdTech Partnership:…

Newmine, a retail technology and consulting firm and the innovator behind the first AI/ML returns reduction platform Chief Returns Officer®, announced today the appointment of Donny Askin as Executive Vice President and Partner Newmine, a retail technology and consulting firm and the innovator behind the first AI/ML returns reduction platform Chief Returns Officer, announced the appointment of Donny Askin as Executive Vice President and Partner. Donny has been a longtime advisor to Newmine and brings over four decades of…