Clevertouch Marketing Announces Marketo Engage Specialization in the EMEA region

Clevertouch Marketing, Europe’s most respected marketing technology consulting and service provider, has achieved Marketo Engage Specialization in the EMEA region as part of the Adobe Solution Partner Program. The specialization is awarded to Marketo Engage partners that have at least 8 Marketo Certified Experts (MCE), 2 Marketo Certified Solution Architects (MCSA), and 2 Marketo Engage: Sales Accreditations, along with numerous positive client feedback submitted directly to Adobe. This is a testament to the consultancy’s…

TechBytes with Shawna Wolverton, EVP at Zendesk

Customer engagement tactics and targeting activities have changed completely in the last 3 months. How much has contextual agent communication evolved in these months? We’re seeing what were once primarily offline businesses pivot to totally online, and shifting large support teams to remote working. Agents need virtual access to the people, information and tools that give them the ability to collaborate seamlessly and efficiently in order to make sure they keep giving customers the same level of service they need and…

Clevertouch Releases Momentum Software for Salesforce Marketing Cloud to Revolutionise Email Workflow

New software enables regional marketers to build, amend and approve emails in a single, controlled environment with no HTML or coding skills required Clevertouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, announced the launch of Momentum for Salesforce Marketing Cloud, a simplification and workflow SaaS that drives up usability, adoption and satisfaction, removing technical bottlenecks in the process. Momentum for Salesforce Marketing Cloud is ideal for all users of the…

Clevertouch Marketing Listed in the Sunday Times 100 Best Companies to Work For 2020

Clevertouch Marketing, Europe’s most respected Marketing Technology consulting and service provider has been listed in the Sunday Times 100 Best Companies to Work For 2020 for the second year running. This follows the announcement of its three-star status in the Best Companies Accreditation Programme 2019 for its ‘extraordinary’ levels of workplace engagement just three months ago. At a time of rapid business expansion, this notable achievement follows Clevertouch’s 10th anniversary year. Adam Sharp, CEO and Co-Founder of…

MarTech Interview with Shawna Wolverton, SVP of Product at Zendesk

"Product Managers don’t worry too much about robot overlords taking our jobs. It is so much more art than science." About Shawna You were part of the first Localization Product Management team at Salesforce. Today, you lead Product Management at Zendesk. How has your role evolved in the last few years? My career has never been a straight line, I’ve moved in and out of Localization, Marketing and Product Management roles for the last 25 years. I took a big step back in my career to join Salesforce as their Localization…

TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics

Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, responsible for delivering high-quality data and insights to our clients, some of which like Google are among the biggest technology companies in the world. I am responsible for using our data assets, methodology, panels, to create insights and research to answer our customers’ business questions. Why are B2B Marketing teams steadily moving toward Applied Data Science for Sales and Marketing initiatives?…

Verto Analytics Expands in Location and POI Data Enrichment with a Single-Source Behavioral Panel, Selects Unacast’s Turbine Location Engine

Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution - Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment Unacast, an award-winning and industry-leading location data and strategic insights company, is pleased to announce a new partnership with Verto Analytics, a premier market research and behavioral research platform. Verto Analytics will use Turbine, Unacast’s Platform as a…

CleverTouch Marketing and Percolate Announce Strategic Partnership to Support Marketers in Strategising and Executing Campaigns

The partnership will provide end-to-end marketing strategy support from campaign development and planning, through to integrated campaign execution and reporting CleverTouch Marketing, Europe’s leading marketing technology consultancy and Percolate, the premiere Marketing Orchestration solution for Enterprise business, announced a strategic partnership to further support enterprise organisations to develop and execute their marketing strategy. The partnership between Percolate and CleverTouch Marketing brings together…

CleverTouch Marketing Recognised as the First Marketo Platinum Partner in EMEA

UK-based marketing automation company also chosen as the first EMEA partner on Marketo launchpoint CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been recognised by the leading marketing automation software company,Marketo, an Adobe company, as its first and only platinum partner in EMEA. Created by marketers with marketing technology in mind, CleverTouch Marketing is also the only consulting partner in EMEA on Marketo Launchpoint, a platform that recognises the…

Novo Labs Announces Investment from Silverton Partners

Novo Labs, a provider of conversational artificial intelligence services for large restaurant chains, announced $2 million in seed funding, led by Silverton Partners. With the financing, Roger Chen of Silverton Partners will join Novo Labs' Board of Directors. Novo Labs was founded in 2017 in Dallas by Clinton Coleman and Jeff Loukas. Last year the company launched its automated service for taking restaurant orders through high-volume voice channels. The service allows customers to place an order conversationally as they…

CleverTouch Marketing Releases First of Its Kind Marketing Automation Survey Report Addressing the State of Adoption Across UK, USA and EMEA

Survey Reveals Top Five Challenges to Marketing Automation Success CleverTouch Marketing, Europe’s leading Marketing Automation consultancy and service provider, recently surveyed 200 Heads of Marketing, Marketing Directors and CMOs in the UK, US and EMEA, to determine Marketing Automation adoption and usage in its State of Marketing Automation report, the first of its kind. The survey, which compares opinions in key regions worldwide, reveals a gap in the perceived benefits of Marketing Automation in contrast to the…

CleverTouch Marketing Awarded 2019 ‘Best Company to Work For’ Accreditation

Alresford-Based Company Awarded Two-Star Accreditation by Best Companies CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been awarded a two-star accreditation by Best Companies, the leading engagement agency behind the coveted Sunday Times 100 Best Places to Work list. The accreditation is the second-highest standard available and recognises CleverTouch as an employer with an ‘outstanding’ commitment to workplace engagement. The accreditation is based on several…

Verto Analytics Raises $13.4 Million to Expand its Audience Measurement Solutions to Address Media Fragmentation and Lack of Cross-Platform…

Latest Funding Will Support New Services, a Robust Client Success Program, and Verto’s Growth in the US and Europe. The Growth Round Comes at a Pivotal Moment as the Fast-Paced Media Measurement Market Evolves Verto Analytics, the consumer-centric audience measurement company, announced that it has secured $13.4 million in growth-financing led by Conor Venture Partners, Open Ocean Capital, and Finnish Industry Investment with participation from Steve Farella, Chairman of MDC Media and Steve Marshall, CEO and Founder of…

CleverTouch Helps Marketers ‘Level up’ with Marketo and Pardot Training

New Comprehensive Training Initiative Provides Bespoke Marketing Automation Training to Guarantee Platform Certification CleverTouch, a leading Marketing Automation consultancy and service provider, has announced its ‘Level Up’ Marketo and Pardot certification program. The program provides expert Marketo and Pardot training for marketers looking to become the internal experts and to further progress their careers. Recommended Read: Salesforce Einstein Analytics Unveils Conversational Queries to Simplify Data With…

CleverTouch Wins 2018 Marketo International Partner of the Year Revvie Award

CleverTouch Marketing Is Europe's Leading Marketing Automation Consulting and Service Provider CleverTouch, Europe’s leading Marketing Automation consultancy and service provider, announced it was named the winner of the 2018 Marketo Revvie Award for International Partner of the Year, by Marketo, Inc., the leading provider of engagement marketing software and solutions. The award honors an international technology or digital services partner who has invested deeply in either building an innovative integration to enable…

CleverTouch Unveils ‘Momentum’ for Email; Becomes a Marketo Accelerate Partner

Created by CleverTouch DevLab, Momentum Revolutionizes the Email Creation Process for Regional and Central Marketers Using Marketo® CleverTouch, a leading Marketing Automation consultancy and service provider, announced their latest product offering, Momentum. Momentum by CleverTouch is a marketing technology platform that revolutionizes the email creation process in Marketo Engagement Platform®. The company also announced that they are now a Marketo Accelerate Partner. Using Momentum by CleverTouch, marketers can build…

CleverTouch ‘Momentum’ Launched to Reduce Email Build Time

Created by CleverTouch's DevLab, Momentum Allows Field Marketers to Build Their Own Emails with No Knowledge of HTML CleverTouch, a leading Marketing Automation consultancy and service provider, announced the launch of Momentum, a marketing technology service enabling field marketers to easily create beautiful HTML emails in Marketo and Eloqua without the need for central marketing teams. It will be available from 14 February. Read More: How is The Location Data Landscape Shaping Up in 2018? CleverTouch Momentum’s…

Productboard Launches New Capabilities to Empower Product Management Teams to Build Customer-Centric Products

Easy to use roadmapping, dynamic segmentation, and enhanced integrations help improve productivity and accelerate innovation Productboard, a leading provider of product management software, announced the launch of user-friendly roadmaps, dynamic customer segmentation, Salesforce integration (Early Access), new partner integrations, and advanced enterprise functionality to make it easier for product teams to build customer-centric products. The new capabilities enable product management teams at every organization, from…

Now, One WhatsApp Business Account for Omnichannel Messaging and Experience Management

WhatsApp is a family app that brings people close to each other. For years, Facebook has been working on its messaging apps platforms that will become ubiquitous to every user’s daily communication. In the last few months, we have seen Facebook trying hard no its DevOps to create the best messaging and social media integration for Messenger, Instagram and WhatsApp. In the first break of sorts, WhatsApp Business has managed to achieve a feat that puts it in the league of pioneers in omnichannel messaging, a triumph no other…

Midway-2020, Influencer Marketing is the Brightest Spot in Brand Promotion

Community and competition: These are the two end-points of the new cultures to model influencer marketing strategies. Branded content marketing rulebooks are rewritten all over the world. The COVID-19 has completely disrupted the way marketers create content to engage and influence audience. Brands are leveraging influencers to croon their sentiments and connect with the audience through emotion-based engagements. This is the norm across Instagram, Twitter, TikTok, YouTube and every other popular content sharing and social…