Advertising company builds sales team to further guide expansion Vibenomics, a location-based Audio Out-of-Home (AOOH) advertising and experience company, today announces the appointment of John McAdams as VP of Advertising Sales and Linda Ramsey and Lori Perman as Directors of National Advertising Sales for the West Coast and Midwest regions. This announcement comes as Vibenomics gears up for rapid growth, increasing the sales team in the last quarter and adding new members to the team to ensure success. Passionate…

New partnership with the global leader in solutions and services for consumer, retail and media companies showed an average 18.8% lift in four blind case studies Vibenomics, a location-based Audio Out-of-Home (AOOH) advertising and experience company, today announces its partnership with IRI®, a global leader in innovative solutions and services for consumer, retail and media companies. Together, Vibenomics and IRI join forces to measure the direct sales impact of exposure to Audio OOH advertising while offering advertisers…

Vibenomics, a location-based Audio Out-of-Home (AOOH) advertising and experience company, announced $6.5 million in Series A2 funding to support the launch of additional national networks in convenience stores and grocery retailers fueled by the rising momentum in programmatic technology. BIP Capital, who led Vibenomics’ Series A funding earlier this year, is a follow-on investor for this round along with local Indianapolis company, Elevate Ventures, which includes a combination of $4.5 million in equity funding and $2…

Series A to fuel expanded product development within convenience stores and grocery retailers Vibenomics, a location-based Audio Out-of-Home advertising and experience company, announced it has raised $6 million in Series A funding to further its momentum in the advertising market. The round was led by BIP Capital and brings total company funding to $13.5 million. The funds will largely support the expansion of convenience stores and grocery retailers in the Vibenomics Audio OOH™ Advertising Marketplace. Marketing…

Vibenomics, provider of place-based audio experience solutions and the industry's first audio out-of-home (OOH) programmatic advertising marketplace, announced it has closed $5 million in new funding. The Seed Plus round included current investor High Alpha, with participation from new partners Elevate Ventures and The Ricker Family, previous owners of Ricker's convenience store chain (acquired by Giant Eagle), an inaugural customer of Vibenomics' Audio Experience Solution. Through its cloud-based technology and managed…

CDP company accelerates growth with business and marketing partnerships NGDATA announces its new partner program today, NGDATA Inside. The program enables Independent Software Vendors (ISVs) to scale their own digital analytics and customer experience (CX) capabilities for their customers. By using the NGDATA Intelligent Engagement Platform (IEP) as a plug-in inside their existing solutions, ISVs will be enabled with artificial intelligence and machine learning capabilities for advanced real-time orchestration and…

IAB Tech Lab released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it's appropriate for their ads. Tech Lab worked closely with the Global Alliance for Responsible Media (GARM) to create the update, with the shared goal of creating a safer digital environment. Marketing Technology News: JetSense.ai Launches Textchat, the Only E-commerce Sales Tool The Content Taxonomy enables buyers to use a…

Boldon James Ltd, a leading technology company providing integration with powerful data security and governance ecosystems to enable customers to effectively classify data, enforce controls and manage data distribution, announced it has partnered with Germany’s leading cross-domain solutions company INFODAS to provide NATO nations, military and defense organizations with the ability to email securely across different security domains. The two organizations have been working together to develop a trusted labeling solution…

Sony/ATV Music Publishing announced it has signed featured artist and co-writer of the global smash hit "Jerusalema," Nomcebo Nkwanyana, professionally known as Nomcebo Zikode, to an exclusive publishing deal. The deal encompasses Nomcebo's catalogue which includes her latest offering, "Xola Moya Wam," as well as future releases. The singer-songwriter was born in Kwazulu Natal, Hammersdale, South Africa. She rose to fame in 2018 when she was featured on South African producer DJ Ganyani's song "Emazulwini." Recently, her…

Across the board, companies have re-evaluated trade show and in-person event strategies to advance their business in a digital-first world. Seventy percent of professionals have moved their face-to-face events partially or fully to a virtual platform, and many don't see that as a short-term fix. But to be successful, marketers must not only translate their event strategies to digital, but transform both content and experience to ensure these events drive business impact. This year, ON24, a digital experience platform that…

Ari's Mailchimp integration takes customer retargeting to the next level Web Masters is an IT company having branches in UAE, Singapore, Bahrain, and India. The company specializes in providing retail solutions and Microsoft Dynamics 365 implementation. Ari is one of the products developed by Web Masters to provide ease to the retail businesses. Retail stores face a hard time communicating with customers manually. About all the retail stores require constant communication with their customers. Whenever there is a new…

Partnership with Vibenomics extends AOOH offering to reach in-store retailers at the point-of-purchase Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding exchange for Audio-Out-of-Home advertising (AOOH). This offering is available via Vistar’s open exchange or through private marketplace (PMP) deals. Earlier this year, Vistar partnered with Vibenomics, a location-based AOOH advertising and experience company, to embrace AOOH and all that it…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from ADLINE, TrafficGuard, MediaKind, Friendable, Vibenomics, and etailz.com. ADLINE – Launches AI Based Digital Marketing Platform to Simplify Advertising and Marketing for Everyday Marketers Oslo based SaaS company ADLINE is a marketing platform that promises to streamline digital marketing and advertising,and eliminates the exhausting task of monitoring several channels separately for…