Banner Before Header

Verizon Media and Rakuten Join Forces to Reward Consumers with Exclusive Cash Back Rates for Yahoo Shopping and Yahoo Mail

Verizon Media and Rakuten kicked off the holiday season with the introduction of cash back rewards for Yahoo users across Yahoo Shopping and Yahoo Mail. Beginning Wednesday, November 27, visitors to Yahoo Shopping were able to start earning cash back rewards powered by Rakuten on purchases from more than 50 premier online retailers, with exclusive cash back rates on select merchants throughout the year. Yahoo Shopping is a new commerce experience that features everything consumers have come to love, including price…

Leanplum Appoints Chief Technology Officer: Anil Khatri, Formerly of Yahoo and LinkedIn

Expands Leadership Team to Support Global Growth, Drawing Key Talent from Demandbase, DigitasLBi, Salesforce, and Zenefits Leanplum, the leader in mobile engagement, announced the addition of Anil Khatri as Chief Technology Officer (CTO). A veteran executive and former VP of Engineering at LinkedIn and Yahoo, Khatri brings over three decades of proven success in technology leadership to Leanplum. Leanplum is drawing world-class talent to support global growth and help innovative brands like Grab, Tinder, and Tesco…

Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer

Marketing and Digital Media Veteran to Build out Company's Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of data and multichannel marketing solutions, announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and CEO of Infogroup. An accomplished industry veteran with more than a decade of marketing and digital media expertise, Marlow brings a strong track record of turning data into actionable insight…

MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend…

Lytics Hires New President to Accelerate Future Growth Initiatives

Jascha Kaykas-Wolff, former CMO at Mozilla, joins the real-time CDP leader as its next phase of growth begins Lytics, the real-time Customer Data Platform (CDP), announced that Jascha Kaykas-Wolff will join the company in the newly created role of President. Mr. Kaykas-Wolff will initially be responsible for go-to-market strategy using his vast experience in product direction, customer success, and operations at the company. He will report directly to CEO and co-founder, James McDermott. Mr. Kaykas-Wolff brings a…

Nylas Announces Acquisition of June.ai

AI-powered productivity tools to be integrated into the world's leading platform for email, calendar, and contacts APIs Nylas, a leading provider of universal communications APIs for developers, announced the acquisition of June.ai, a privately held technology company based in New York City. June.ai develops AI-powered productivity tools that perform autonomous tasks such as organizing messages, surfacing attachments, automating responses, and highlighting important interactions across user's inboxes. Marketing…

GumGum Kicks Off 2020 with New Board Appointment Following Record 2019 Earnings and $22 Million Funding Round

Veteran CMO Lisa Licht brings deep marketing expertise to the AI firm as it prepares to launch disruptive contextual advertising, brand safety and video solutions GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and media, announced that leading global marketing executive Lisa Licht has joined its Board of Advisors. Licht’s addition comes as the company ramps up to launch several new technologies in 2020 and on the heels of two key growth milestones––record $155M global revenue in…

80% of People Prefer Facebook’s Old Logo

Some 2019 logo redesigns were more popular than others. Consumers prefer the new Slack and Lord & Taylor logos but liked the old Facebook, Yahoo, Sears, and Zara logos People overwhelmingly like Facebook's old logo, according to a new survey from Visual Objects, a portfolio website. Facebook launched its new logo in November to make the platform cohesive with Instagram and WhatsApp, its other brands. Just 20% of consumers, however, prefer the redesigned logo. The new logo…

TechBytes with Nir Feldman, SVP of Engineering at Kenshoo

"Currently, most marketers use third-party measurement. I expect brands to increasingly take ownership of their own data (first-party measurement) using tools provided by tech companies." Tell us about your role and the team/technology you handle at Kenshoo I am leading a super talented group of Engineers building all Kenshoo products. Our Engineering organization is organized in independent full-stack development teams that continuously deliver business value to our clients. Women make up nearly 50% of our R&D…

TapClicks Introduces Local SEM Monitoring Capabilities into iSpionage Marketing Intelligence Solution

New Features Help Monitor Local Paid Search Competitors and Visualize Conversion Path TapClicks, the leading marketing solution for intelligence, analytics, reporting, workflow and orders management, announced its new local SEM monitoring feature, Local SEM Campaign Watch, for iSpionage, TapClicks’ competitive marketing intelligence solution for advertising, search marketing, and SEO. Local SEM Campaign Watch allows users to monitor paid search competitors in any country, state, county, city and zip code. “iSpionage’s…

Digital 2020: Social Media Use Spans Almost Half Global Population

Social animals: Nearly half of the world’s population (3.8 billion people) now uses social media Hootsuite, the global leader in social media management and We Are Social, the socially-led creative agency have released Digital 2020, their latest annual report on social media and digital trends. The report presents data from every country around the world, with key findings including an ongoing gender gap in social media use, global growth in the use of voice interfaces, and concerns around personal data security.…

SocialSEO Ranked #1 Digital Marketing Firm in America by UpCity

The 2020 results are in and SocialSEO has now emerged as the #1 Digital Marketing Firm in America. Once a year, the UpCity National Excellence Awards are presented to the top United States digital marketing firms. This year, SocialSEO moved to the top of UpCity's list as the #1 digital marketing firm in the nation. Marketing Technology News: ManifestSeven Acquires The People’s Kush, Further Expanding Retail Reach The awards celebrate highest customer satisfaction and brand integrity based on their UpCity rating, a…

EGC Group Introduces Raydeus

New online listing management platform helps businesses be voice search-ready and top ranked in new search marketing era In response to new trends in search engine marketing and the growing need for small business owners to have self-service digital marketing solutions, EGC Group has created Raydeus – an innovative, low-cost online listing management platform that allows business owners to manage their online presence in real time. The search engine landscape has changed dramatically. The new decade brings new trends.…

Liveclicker Introduces Geo-Prediction for Email

New Feature Dramatically Increases Personalization Reach and Performance for Brand Clients Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, today announced that their platform offers geo-prediction for email. Brands will now have the predictive power of machine learning to increase the number of emails that can include personalized content. Geo-prediction improves the accuracy of limited-time offers, weather based messaging, and other time-sensitive content. Hot Topic, the…

Liveclicker Introduces Geo-Prediction for Email

Liveclicker, a global provider of real-time email personalization solutions for B2C marketers today announced that their platform offers geo-prediction for email. Brands will now have the predictive power of machine learning to increase the number of emails that can include personalized content. Geo-prediction improves the accuracy of limited-time offers, weather based messaging, and other time-sensitive content. Hot Topic, the fashion retailer, was able to predict the location of over 3.1 million subscribers within the last…

ThoughtSpot Hires First CFO and Significantly Grows Executive Team

Executives Hail from Technology Leaders like Apple, Cisco, Square and Established Data Players Like Tableau, Alteryx, DataRobot, and MongoDB to Support Company’s Continued Leadership in Analytics Market Coming off a year of record growth, search and AI-driven analytics leader ThoughtSpot is announcing a round of key executive appointments, including the company’s first CFO. The new hires follow a year in which ThoughtSpot raised $248M at a nearly $2B valuation, achieved a $100M run-rate, announced a new product version…

Quantcast Bolsters South East Asia Team With the Hire of Sonal Patel as Managing Director for the Region

Audience Intelligence and Measurement Company Grows Footprint in the Region With Multiple New Hires Audience intelligence and measurement company Quantcast announced the appointment of Sonal Patel to the newly created role of Managing Director of South East Asia (SEA). Based in Quantcast’s Singapore office, Patel will lead the company’s SEA operations reporting directly to Quantcast’s Asia Pacific managing director, Andrew Double. Sonal’s 17 year career spans a wide spectrum of the advertising and media industry. She…

MarTech Interview with Kety Maria Esquivel, VP of Marketing at AnitaB.org

"As we prepare for an AI-centric world as a Marketing leader, it’s important to make sure our information and data is in a good enough place for AI to go in and pull out useful information." Hi Kety, tell us about your role and journey into technology.  I was born in upstate New York. My father is from Mexico and my mother is from Guatemala. As a Mexican, Guatemalan and Latina, I grew up with one foot in the United States and the other in Latin America. My father used to joke that our home in Rochester, New York was a…