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Verizon Media and Rakuten Join Forces to Reward Consumers with Exclusive Cash Back Rates for Yahoo Shopping and Yahoo Mail

Verizon Media and Rakuten kicked off the holiday season with the introduction of cash back rewards for Yahoo users across Yahoo Shopping and Yahoo Mail. Beginning Wednesday, November 27, visitors to Yahoo Shopping were able to start earning cash back rewards powered by Rakuten on purchases from more than 50 premier online retailers, with exclusive cash back rates on select merchants throughout the year. Yahoo Shopping is a new commerce experience that features everything consumers have come to love, including price…

Leanplum Appoints Chief Technology Officer: Anil Khatri, Formerly of Yahoo and LinkedIn

Expands Leadership Team to Support Global Growth, Drawing Key Talent from Demandbase, DigitasLBi, Salesforce, and Zenefits Leanplum, the leader in mobile engagement, announced the addition of Anil Khatri as Chief Technology Officer (CTO). A veteran executive and former VP of Engineering at LinkedIn and Yahoo, Khatri brings over three decades of proven success in technology leadership to Leanplum. Leanplum is drawing world-class talent to support global growth and help innovative brands like Grab, Tinder, and Tesco…

Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer

Marketing and Digital Media Veteran to Build out Company's Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of data and multichannel marketing solutions, announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and CEO of Infogroup. An accomplished industry veteran with more than a decade of marketing and digital media expertise, Marlow brings a strong track record of turning data into actionable insight…

Pointillist Launches Customer Journey Analytics and Orchestration Platform

Pointillist’s AI-driven software combines with the Genesys customer experience and contact center solutions to enable companies to improve customer experience and reduce cost-to-serve Pointillist®, an award-winning provider of customer journey analytics software, announced that it is now available on the Genesys® AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions. The AppFoundry allows Genesys customers from all market segments to discover and rapidly deploy a broad range of…

6sense Named Organization of the Year for Innovation in Sales and Marketing Industry

New honor from Business Intelligence Group’s annual Sales and Marketing Technology Awards is yet another crowning achievement for 6sense’s commitment to delivering results 6sense, the leading Account Engagement Platform, announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave™: ABM…

Kingspan Moves to the Cloud with 8×8 to Support Global Growth and Enhance Ability

Kingspan Water & Energy Limited Deploys 8x8 to Unify Communications and Customer Engagement on a Single Global Cloud-based Platform 8x8, Inc., a leading integrated cloud communications platform provider, announced that Kingspan Water and Energy Limited, a division of leading insulation and building envelope solutions provider Kingspan Group plc, has deployed 8x8 X Series to support their global growth and streamline the employee and customer experience. Founded in 1965 and headquartered in Ireland, Kingspan has grown…

Cardlytics Appoints OpenTable Chief Marketing Officer Jessica Jensen to Board of Directors

 Cardlytics, an advertising platform in banks’ digital channels, announced the appointment of OpenTable’s Chief Marketing Officer, Jessica Jensen, to its Board of Directors. Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the food service industry and embrace dining…

CX Research from Sabio Group Shows Significant Shift to Digital Channels and AI

New report reveals how COVID-19 transformed consumer behaviour and how CX teams are responding Sabio Group unveiled the findings of its latest market survey that highlights how the COVID crisis has led to a period of pivotal change for businesses, employees and consumers. Driven by necessity, businesses condensed technology transformations from years to weeks and consumers switched to new, faster and more efficient, channels of engagement. Covering actions and responses at the start of the crisis to opinions and direction…

Valassis Research: Gen Z – Chasing and Redefining Value in Multiple Ways

New Data Illuminates Fresh Opportunities as Behaviors Shift Valassis, a Vericast business and the leader in marketing technology and consumer engagement, today released its annual Consumer Intel Report, "Chasing Value: The Mind of the Modern Shopper." The annual report examines responses from more than 2,000 U.S. consumers in two separate surveys, noting how their shopping patterns and purchasing decisions have changed within specific categories including food, household goods and health & beauty care products amid the…

RudderStack Launches New SaaS Version of its Customer Data Platform

New SaaS option makes RudderStack a fit for any size enterprise RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the first open source CDP vendor to offer multiple hosting options. Customers can choose RudderStack’s SaaS offering without compromising on their security and privacy requirements, as it can run inside the customer's  Virtual Private Cloud (VPC) or RudderStack’s VPC. They…

Neustar Launches Fabrick to Improve Omnichannel Media and Measurement Effectiveness

Neustar Fabrick powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels Neustar, Inc., a global information services and technology company and leader in identity resolution,  announced the launch of Fabrick, a unified identity ecosystem – of Neustar proprietary services, data, and technologies – that enables real connections between brands, publishers and the people they serve. This innovation in identity-powered media and…

Box Unlocks a New Level of Security in the Cloud

Box brings intelligence to data classification to secure content in the cloud at scale Box, Inc., a leader in cloud content management, announced the addition of intelligent, automated classification to Box Shield, the company’s advanced security solution for protecting content in the cloud. Leveraging advanced machine learning, Shield can now automatically scan files and classify them based on their content, helping businesses detect and secure sensitive data without getting in the way of work. "The sudden shift to remote…

Jebbit Announces its Declared Data Platform is Now Available on the Salesforce AppExchange

Customers can now collect and activate direct-from-consumer first-party data through interactive digital experiences Jebbit, the world’s first declared data platform, announced it has launched on Salesforce AppExchange, empowering customers to build interactive experiences that capture first-party data directly from consumers to enrich customer profiles, increase retention and drive powerful but simple personalization. Global brands including the National Basketball Association (NBA), Shiseido Group, Live Nation, JCPenney,…

Ping Identity Announces New Global Partner Program Offerings

The company expands its Channel and Strategic Alliance Partner Programs and unveils Delivery Approved Program for implementation partners Ping Identity, the Intelligent Identity solution for the enterprise, announced the launch of its revamped Global Partner Program, which provides Ping Identity’s extensive network of global technology and channel partners with the tools, resources and technology to grow their business and ensure the success of their customers. There is a booming demand for tailored identity and access…

boostr Secures $7 Million in Series A Funding

boostr, the leading omnichannel CRM and Order Management platform designed for Media & Advertising companies, announced today the closing of $7 million in Series A funding. The oversubscribed round was led by Vocap Partners and also included Bertelsmann Digital Media Investments (BDMI), Math Capital, and C2 Ventures. boostr has seen explosive growth in 2020, adding a record amount of new customers and revenue growth, as media companies have sought out a revenue management solution that saves time and cost while improving…

Ceros Announces $100 Million Strategic Investment Led by Sumeru Equity Partners

Partnership with SaaS leader continues its focus on using experiential content to help brands unlock their creative potential Ceros, an interactive SaaS design platform, announced a strategic investment from Sumeru Equity Partners (SEP), a growth-focused technology investment firm based in the San Francisco area, to continue its momentum as a leader in digital content creation. Management and existing investors participated in the $100 million investment. Additional terms of the transaction were not disclosed. Ceros is a…

UiPath Announces Integrations with AWS to Allow Organizations to Modernize CX

Integrations empower customers to leverage AWS with the UiPath Hyperautomation Platform UiPath, a leading enterprise Robotic Process Automation (RPA) software company, announced it has integrated its end-to-end platform for hyperautomation with enterprise-ready cloud infrastructure, cloud applications, and artificial intelligence (AI) solutions from Amazon Web Services (AWS). By integrating with Amazon Textract, Amazon Rekognition, and Amazon Connect, the UiPath Platform can boost employee productivity, enhance customer…

Chatnels Software Launches Chatnels App

Chatnels Software has launched its first product, an AI-powered chat messaging platform. This product is an enterprise chat platform to simplify workflow communications. Chatnels supports chat lines, similar to phone lines, that let you answer incoming chats, transfer to others, host a conference and invite other participants into the chat. Each chat line can have AI-powered digital assistants to automate basic tasks and engage participants in the chat. To date, Chatnels has been piloted by a number of enterprises including…

6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

Comprehensive advertising capabilities leverage 6sense’s industry-leading intent, account identification, and AI-driven predictions to reach the right personas within target accounts at scale 6sense, the leading Account Engagement Platform, announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.…

Mercatus Innovative “No-Code Integration” Will Revolutionize Private Market Data Management

Intuitive "No-Code Integration" interface makes private market applications available and auditable for integrated reporting, reducing manual extraction by 90% Mercatus, the modern data management platform for private market investors, announced the release of its "No-Code Integration" interface that integrates with and supports the data needs of global private market investors. The first in a series of new data onboarding enhancements, the Mercatus data management platform’s configurable connectors reduce the annual cost…