Pinterest Announces Pins Ad Monetization Features to Improve Shopping Experience

US-based image sharing and social media services platform Pinterest has announced key features to boost shopping experiences and boost ad monetization opportunities ahead of the holiday season. Pinterest is rolling out new shopping tools for Pinners and advertisers to deliver highly contextual ad experience on their platform. These ad technology features take every Pinners' and advertisers closer to making 'every Pin shoppable'. Quick Summary of New Pinterest Ad Technology Announcement and Features Not every retailer can…

Eyecarrot Innovations Corp to Acquire Connectme Lead Monetization SAAS

Eyecarrot Innovations Corp., announced that it has entered into a share purchase agreement dated February 10th, 2020 providing for the acquisition of ConnectMe Solution indirectly through the acquisition of Call Connect Me Inc. from its security holders. ConnectMe is a lead delivery and monetization Software As A Service (SAAS) solution developed by venture capitalist Raed Masri. The software-based sales solution will enable the company to boost its revenues while reducing sales operation costs as it drives the…

ironSource’s Mobile App Offers Developers Real-Time Ad Monetization and User Acquisition Visibility and Actionability On-The-Go

New app provides developers with effortless access to track an app’s growth on their mobile devices, in real-time. Leading mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides real-time data updates on the full growth loop…

Outside TV Increases Viewing Hours and Ad Monetization with Wurl

Leading video provider selects Wurl and its AdSpring SSAI solution as one of their partners to deliver, power and monetize its OTT programming Wurl, the leading network of Internet-based video distribution and monetization, today announced that it has partnered with Outside TV – the leading video provider for the adventure sports and outdoor lifestyle category – to deliver and monetize its channel, Outside TV+, to select OTT platforms. Since working with Wurl, Outside TV has reduced its operating costs, achieved 38% user…

ironSource Launches A/B Testing Tool for Ad Monetization

The Industry-First Tool Empowers Developers to A/B Test Monetization Strategies Directly Through the ironSource Platform Leading mobile monetization and marketing company ironSource announced the launch of its A/B testing tool for ad monetization. ironSource is the first and only mediation platform to enable app developers to instantly and effortlessly test multiple monetization strategies directly through their dashboard, and then make strategic decisions based on true comparative data. Currently, there are two…

WhiteSmoke Buys Israeli Ad Monetization Platform Wise Data Media; Reveals Plan to Expand into Video Advertising

WhiteSmoke, the leading all-in-one English content writing tool, announced the acquisition of Tel Aviv-based ad monetization platform – Wise Data Media. The buyout will help the digital marketing services provider to expand its business from web and mobile to video and programmatic in the coming months. The terms of the deal remained undisclosed at the time of reporting. WhiteSmoke, founded in 2002, provides linguistic services that assist users to generate grammatically accurate and well-organized English content. The…

Unruly and Publica Partner to Enhance Ad Pod Monetization and Provide Automated Deal Management Tools for CTV/OTT Publishers

Video advertising platform Unruly announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetization and automated deal management tools. CTV ad spend is expected to reach $10B by 2021 (eMarketer), with consumers and advertisers expecting the same seamless viewing experience on CTV they’ve become accustomed to from linear TV. Marketing Technology News: eCommerce Product Photography Industry Adopts Automation Through this partnership, Unruly…

inboxAds Extends Automizy’s Portfolio with Email Monetization in New Integration

inboxAds, a rising programmatic email monetization SaaS, announces its integration with Automizy, the email marketing platform designed to increase open rates. This move enables Automizy's customers to monetize their email campaigns with programmatic native ads on the email marketing platform itself. Automizy Co-Founder and Head of Product, Viktor Egri, said, "Expanding our portfolio with a complete email monetization solution is a step further in our strategy to provide our customers with a comprehensive selection of…

BEC-Tero Radio Selects Triton Digital for Unrivaled Delivery and Monetization of Streaming Audio

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced today that BEC-Tero Radio under BEC-Tero Entertainment, Thailand’s largest media company, has selected Triton Digital to power the delivery, monetization, and measurement of its streaming audio content. Through this partnership, BEC-Tero Radio will utilize Triton’s robust audio streaming network to deliver their high-quality audio content online, and Triton’s Ad Server to dynamically insert highly targeted…

App Annie Ascend Unlocks Mobile Advertising and Monetization

App Annie, the leading mobile data and analytics company, announced the availability of App Annie Ascend. This will introduce the first mobile performance suite that provides both app market data as well as advertising analytics. All of this is powered by data science and derives insights from benchmarking data. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives Brands and publishers attempt to optimize ad revenue and user acquisition with fragmented data sources…

MediaKind Delivers Enhanced Advertising Portfolio to Unlock Monetization Potential of Advertising and Alternate Content

Modular PRISMA Core and PRISMA Edge products deliver tailored and full standards-based capabilities in support of advertising and alternate content insertion/replacement use cases across broadcast & IP networks New enhancements include ad routing policy and ability to rewrite and modify received SCTE-35, enabling information to be leveraged by downstream components within system MediaKind’s Advertising portfolio addresses application and use cases such as (server-side) Dynamic Ad Insertion (DAI) across all ABR…

TiVo Chooses SpotX for Monetization of Ad-Supported CTV Inventory on TiVo+ and Beyond

TiVo, the company that brings entertainment together to make it easy for consumers to find, watch, and enjoy, today announced a new partnership with SpotX, the leading global video advertising and monetization platform, to power the monetization of TiVo+ and TiVo's connected TV (CTV) inventory across its entire footprint. As TiVo's first-to-market supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize TiVo's video ad inventory for maximum returns. SpotX's demand facilitation services will…

Content Management Vendors Need Deeper MetaData and Monetization Tools to Win over Media Companies

Revenue for the CMS Market for the Media Industry Is Expected to Hit $1.44 Billion in 2024, Finds Frost & Sullivan With media organizations looking to deliver a seamless experience and achieve next-level customer engagement across devices, there will be an exponential rise in demand for content management systems (CMS). Revenue for the CMS market for the media industry is expected to increase from $556.8 million in 2018 to $1.44 billion in 2024, recording a compound annual growth rate (CAGR) of 17.2%.…

Coil, Mozilla and Creative Commons Launch $100 Million Grant for the Web to Advance Web Monetization for Creators

Coil, Mozilla and Creative Commons Empower Individual Creators and Monetization Service Providers While Allowing Users to Directly Support Content They Value Coil, Mozilla and Creative Commons tannounced an ambitious $100 million fund that will empower individual creators and monetization service providers while allowing users to directly support content they value. Over the last ten years, the internet has gone from a place rewarding creativity, invention and substance, to one dominated by a few advertising…

Nativo’s Next Generation Ad Server and Monetization Platform Gains Wide Adoption with Premium Publishers

Premium Publishers Including the Globe and Mail, Tribune Publishing, Lonely Planet and the Philadelphia Inquirer Choose Nativo to Accelerate Their Adoption of Next Generation Creative Formats and Boost Go-To-Market Speed Nativo, the leading monetization platform for premium publishers, continues to quickly expand its footprint with publishers looking to drive their bottom-line and explore alternative best-in-class solutions to Google Ad Manager. Nativo’s platform now serves more than 500 major publishers across the US and…

Globecast Partners with SnifferCat to Advance OTT Monetization with Automated Dynamic Ad Insertion

Globecast, the global solutions provider for media, has announced a partnership withSnifferCat Inc. to expand its OTT footprint by offering dynamic ad insertion (DAI), allowing customers to maximize OTT revenues. In doing so, Globecast is broadening its media management footprint by being able to offer customers comprehensive, automated DAI services. Eddie Ferraro, Managing Director of Globecast Americas, said, “This partnership opens the doors for our customers to deploy automated dynamic ad insertion with no…

New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain

Company Releases Q4 2018 QMI Report, Highlighting Key Trends in Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its fourth Quarterly Mobile Index (QMI) of 2018. The report highlights key trends influencing mobile advertising growth, allowing publishers and advertisers to make smarter decisions around their programmatic strategies. Advertisers are increasingly attracted to the enhanced targeting and increased customer engagement of mobile in-app,…

OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization

Prebid Video Solution Advances OpenX’s Position as Leading Global Partner for Video Monetization OpenX, the world’s leading independent advertising technology provider, announced the general availability of the company’s video header bidding solution built for Prebid technology. The announcement marks another key milestone in the company’s strategy of providing publishers with multiple options to monetize their video inventory in a fully open and high quality marketplace. OpenX’s new video header bidding solution…

Ogury Acquires Adincube to Extend Monetization Capabilities for Mobile App Publishers

Acquisition Fuels Strategic Expansion, Helps Publishers Accelerate Commercial Growth Ogury, the leading mobile data company, announced the acquisition of Adincube, a leading mediation solution for mobile publishers. With the Adincube integration, Ogury further solidifies its standing as the only solution for publishers to accelerate commercial growth and use automation to holistically monetize their apps. Adincube uses artificial intelligence to integrate all demand partners without compromising user experiences or…

Playwire Launches New Complete Monetization Platform to Seamlessly Connect Publishers and Advertisers

All-Inclusive Digital Media Platform Debuts Along with New Dedicated Website Playwire, the largest online representation firm for reaching gaming and entertainment enthusiasts online, announced the creation of their Complete Monetization Platform (CMP), an all-inclusive solution for mid-market digital publishers. The platform combines brand-new features and technology along with a few legacy ones. The purpose of the Complete Monetization Platform is to connect publishers and advertisers through, what Playwire has…