CloudCommerce Adds Digital Audio to Its Artificial Intelligence (AI) Advertising Solution

The Company’s AI-driven SWARM solution will include Audacy’s programmatic audio ad capability of reaching over 170 million consumers each month CloudCommerce, Inc. (CLWD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, will now include programmatic audio ads reaching over 170 million consumers each month provided by Audacy, Inc. Marketing Technology News: Critical Event Management (CEM) Leader Everbridge Completes Acquisition of…

CloudCommerce to Change Corporate Name to AiAdvertising

The Company closes $10 million equity financing and is changing its corporate name to AiAdvertising, Inc. to better reflect its focus on using artificial intelligence (AI) to reduce the cost of advertising CloudCommerce, Inc., a leading provider of digital advertising solutions,  announced that it has raised $10 million of equity capital and is changing its corporate name to AiAdvertising, Inc., to better reflect the Company’s focus on using artificial intelligence (AI) to reduce the cost of advertising. "With our…

CloudCommerce Goes Live with Artificial Intelligence (AI) Advertising Venture

aiAdvertising, Inc., a wholly owned subsidiary of the Company, is now under way using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%x CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that it has officially launched aiAdvertising, Inc., its wholly owned subsidiary focused on using artificial intelligence (AI) to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%. “For the last year,…

CloudCommerce to Launch Artificial Intelligence (AI) Advertising Venture

The Company will use AI to enhance its successful SWARM solution to cut advertising costs by as much as 50% CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that it plans to launch an artificial intelligence (AI) venture that will focus on using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%. Marketing Technology News: LiveIntent Expands C-Suite to Lead the Company’s Growth Trajectory “The tools are now available to do what…

MOLOCO Launches MOLOCO Cloud to Enable Self-Serve Programmatic Advertising for Mobile Marketers

MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced the launch of its programmatic advertising platform, MOLOCO Cloud. MOLOCO Cloud gives marketers direct control over their programmatic advertising operations through self-serve functionality that lets them bring their mobile marketing in-house while leveraging the same machine learning algorithms MOLOCO uses to maximize campaign performance for its managed services. “Our goal at MOLOCO is to provide marketers with the tools and…

mCanvas Integrates with Adobe Advertising Cloud; Enables Brands to Scale Mobile Advertising Programmatically

Offering inventory from 120 top Indian publishers, mCanvas enables advertisers to buy experiential rich-media and interactive video ads via Adobe Advertising Cloud mCanvas, the experiential storytelling ad platform for small screens, today announced that it is now integrated with Adobe’s Demand Side Platform – Adobe Advertising Cloud, the end-to-end, independent platform for managing advertising from planning, buying, measurement to optimisation. Marketing Technology News: Entravision Appoints Stephen Chung as Chief…

AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud

The partnership signifies an increase in appetite from advertisers and marketers for Bonzai’s programmatic creative management platform integrated into Adobe Marketing Cloud. Bonzai can save creative production time by up to 60%. Leading global programmatic creative management platform, Bonzai, has announced a new partnership with Adobe Advertising Cloud. Bonzai is a leading Programmatic Creative Management Platform leveraged by top Fortune 500 brands. Founded in 2011, their innovative and integrated self-serve…

Global Advertising Firm Transitions to Nuxeo Cloud Service

TBWA\Worldwide Leverages Modern Content Services Platform as Foundation for "Cloud-First" Directive Nuxeo, the leading cloud-native Content Services Platform, announced that TBWA\Worldwide, an international advertising agency and a unit of Omnicom Group, has transitioned its advertising management platform to the Nuxeo Cloud. TBWA\ initially selected Nuxeo as the core component of its modern advertising work management platform. The company's goal was to better support clients by automating common work processes. TBWA\…

Perion Appoints Shai Alfandary as General Manager, Advertising Cloud Platform

Enterprise Software Visionary to Lead Perion Efforts Productized Synchronized Digital Branding Solution Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising – announced that Shai Alfandary has been appointed General Manager of Perion’s Advertising Cloud Platform. Mr. Alfandary brings two decades of enterprise software leadership to Perion, where he will be…

Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers

Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all Channels and Ad Formats Kubient, a full-stack digital audience marketing platform, announced today the launch of the Kubient Audience Cloud. The Audience Cloud is a single point of entry for both buyers and sellers to execute and monetize media campaigns in a transparent, programmatic environment with patent pending pre-bid ad fraud prevention. The Audience…

Kenshoo Integrates Oracle Data Cloud’s Third-Party Audiences to Improve Advertising Relevance on Social Platforms

Improved audience segmentation variables enable more customized, one-to-one communications Kenshoo , a global leader in marketing technology, announces Kenshoo Audience Manager integrates with Oracle Data Cloud’s third-party audiences, enabling social marketers using Kenshoo to include these highly segmented groups into their own audience-centric efforts and improve the results of social advertising campaigns. The offering spans both Oracle’s standard and premium audiences, which include exclusive data segments not…

CloudCommerce Benefiting from Powerful Digital Advertising Trend

2019 Is the First Time Digital Advertising Spending in the Us Will Overtake Traditional Advertising CloudCommerce, Inc. (CLWD), a leading provider of digital marketing solutions, commented that it is benefiting from the dramatic transition in the US from traditional advertising to digital advertising. According to eMarketer’s latest forecast, this year will mark a major milestone in the world of advertising. For the first time, digital advertising spending in the US will be greater than traditional advertising spending. By…

Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising

Enables Advanced Audience Targeting and Cross-Device Measurement for Political and Issue Campaigns The 2020 U.S. election cycle is expected to be the most expensive in history with an anticipated $10 billion or more being spent on advertising to influence voters across the nation. Successful campaigns will acknowledge the major changes in media consumption behavior and leverage new advanced targeting capabilities to reach specific audiences across over-the-top TV (OTT), connected TV (CTV) and streaming audio. Tru Optik,…

New Adobe Advertising Cloud Capabilities Power Cross-Channel Advertising Campaigns

Adobe announced a partnership with Roku, Inc. to offer Adobe customers the ability to precisely target the large consumer audience moving to over-the-top service (OTT). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform. With a seamless activation for programmatic ad buying and access to Roku ad inventory, marketers can better scale their campaigns, manage frequency and more effectively measure success on OTT. “Adobe…

transcosmos Wins “Japan Advertising Cloud Agency of the Year” Award at the Adobe Symposium 2018

transcosmos inc. is proud to announce that the company received the "Japan Advertising Cloud Agency of the Year" award in the Adobe-product sales partner-only award session at a pre-conference which was held prior to the "Adobe Symposium 2018" hosted by Adobe Systems Co., Ltd. (Headquarters: Tokyo, Japan; President: James McCready; Adobe). Also Read: Avochato Announces $5 Million in Series A Funding Led by Amity Ventures Has been taking part in the "Advertising Cloud Agency Program", hosted by Adobe, as one of the…

Adobe Advertising Cloud Debuts Partnership with Flashtalking

Partnership to Enable Launch of Identity-Based Ad Management and Insights for Advertisers While choosing an ad server may have been a tactical decision in the past, it has now become a very strategic one. As the platform that owns the last mile — connecting audiences, media, and creative — the ad server has become a source of truth in verifying and measuring delivery and performance of media and creative. To advertisers, establishing a single source of truth across every ad they buy is more difficult than ever as…

Advertising to Make More Money for Amazon Than Its Cloud Services by 2021

Piper Jaffray said that the Amazon advertising business would be the key driver for Amazon’s profitability in the years to come. Analyst Michael Olson said, "Investors should be focused on Amazon advertising now; this is a major driver to results and valuation today and continuing in the coming quarters and years." Amazon’s continuous growth in the online advertising market will skyrocket the already overweighed Amazon share price. Piper Jaffray is assuring investors on the sustainability of Amazon’s stock. The…

J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud

Alliance Delivers Improved Auto Advertising Effectiveness and Measurement Nielsen launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power of the Nielsen Marketing Cloud with J.D. Power's world-class car-buyer intelligence and insights. This next-generation cloud technology provides automotive advertisers, agencies and media owners direct access to audience data from Nielsen with buyer insights from J.D. Power, as well as omnichannel advertising and campaign…

Adobe Advertising Cloud Set to Transform Digital Audio Ads Targeting on Smart Speakers

Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated Stations In the Americas: Facebook is on a decline. But, radio on smart speakers is on the rise. There has been an astounding rise in the number of the monthly online radio audience, largely driven by the growth in Spotify, Apple Music, and Alexa-powered Amazon Music. According to the latest report, over 180 million Americans are streaming live music, live radio, and podcasts every month.…

Adobe Summit Update: Adobe Advertising Cloud Gets “Creative”

New Self-Serve Platform from Adobe Puts Marketers in the Driver’s Seat At the ongoing Adobe Summit, Adobe announced enhancements to their Advertising Cloud. This includes several additions to the Adobe Advertising Cloud, part of the Adobe Experience Cloud, designed to remedy these issues. Advancements announced at the Adobe Summit include Adobe’s new Advertising Cloud Creative and an expanded integration with Adobe Analytics Cloud. This announcement follows Adobe and Microsoft announcing their expansion into the Chinese…