NetLine Corporation released its annual 2021 State of B2B Content Consumption and Demand Report for Marketers — an exhaustive review of first-party content consumption and demand data from the previous year. The report extracts and examines key insights from the content consumption behaviors of millions of B2B buyers, equipping Marketers with data-backed research required to guide their centric content demand generation marketing programs. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals…

TikTok and Instagram user scenarios are entirely different, but many marketers working with TikTok influencers use the same approach as with Instagram creators. Below are the top four mistakes that marketers often make when evaluating TikTok influencers for their marketing campaigns. They Pay a Lot of Attention to the Number of Followers. It's not a good idea to focus on the number of followers on Instagram, either. You should always check audience authenticity. But on TikTok, followers are less critical. While a video…

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, released its ‘Four fundamental shifts in advertising during 2020’ report. This international study considers the impact that device types, evolving news cycles, and new ad technologies have had on consumers’ engagement with online brand promotions. The study, conducted with over 10,000 respondents across France, Germany, Spain, the UK, and the US, shows that: Content consumption is soaring: Daily time spent consuming…

Content consumption data shows that B2B buyers and customers engaged with more content more often during the pandemic, but had shorter session times New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report…

Video advertising platform Unruly today released a study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors. Unruly, which is part of Tremor International, surveyed a total of 2,556 consumers globally in late March 2020 for this study. Results revealed that overall time spent online has dramatically increased in the US -- with consumers spending a lot more time than before on their mobile phones (50%), connected TVs (42%) and laptops (35%). Additionally, consumers are spending more time…

Audience Explorer Is the New, Exclusive Search Tool Aimed at Helping Marketers Analyze B2B Content Consumption and Buyer Engagement in Real Time NetLine possesses the largest repository of content consumption insights on the B2B web. Through over 15,000 web properties and hundreds of thousands of leads processed monthly, NetLine is uniquely positioned to provide marketers with immediate, actionable insights on the content consumption behavior of professionals across the network. Harnessing the value and scale of this…

An Exclusive Look into Real Content Consumption Behavior from over Four Million Downloads on the Largest B2B Buyer Engagement Platform NetLine Corporation released its annual 2019 State of B2B Content Consumption and Demand Report for Marketers. Consolidating 12 months of first-party content consumption and demand data, the report transforms in-depth research into key takeaways, helping B2B marketers achieve lead generation success by structuring more informed and buyer-oriented content marketing programs. With nearly…

Videos Under One Minute of How-Tos, Educational or Informative Content, as Well as Product Demos Were Top Ranked with Survey Respondents, 50 Percent of Whom Increased Their Digital Video Consumption in 2017 Wibbitz, the leading AI-powered video creation platform, released the findings from its latest study, Video For Business: Content Consumption Trends, analyzing how and where consumers are motivated to consume video in addition to the type of content they prefer. In late 2017, Wibbitz surveyed over 1,000 people…

The New Open-Source Tool Enables Organizations to Transform Data Connectivity and Centralize Data Governance for Multiple Input and Output Channels Pimcore, the leading open-source platform for data and customer experience management, has released Pimcore Data Hub to provide organizations with enhanced technology to create fast, scalable apps without multiple steps. The new feature will enable organizations to centrally manage product and web content data, and translate it into neutral formats to be used across multiple…

“Demand generation” and “content marketing” remain strong areas of interest for brands, as measured by Bombora Company Surge(R) This week’s intent data gives us an important reminder: Content is still king! “Demand generation” and “content marketing” remain strong areas of interest for brands, continuing their upward trajectory since January, as measured by Bombora Company Surge(R). Recent research from B2B International corroborates this point, revealing that demand generation is the top marketing focus for B2B…

WPP and Microsoft Corp. have announced a partnership to transform creative content production, beginning with the launch of Cloud Studio, an innovative cloud platform that allows creative teams from across WPP’s global network to produce campaigns for clients from any location around the world. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns “Partnering with Microsoft on Cloud Studio…

ThumbStopper’s content syndication software now supports fully automated content syndication for brands and their retailers through Instagram. ThumbStopper®, the leader in social media automation and intelligent syndication for multi-location brands and their retailers, recently announced fully automated support now available for Instagram within its Brand Manager™ platform. Utilizing the recently released Instagram Content Publishing API, retailers can now connect their business’s Instagram Account. This will allow…

Video was supposed to be the savior of the digital publishing industry. It still can be, just not in the way we all expected. Instead of piles of capital, pricey talent, and expensive production operations this time around, breakthroughs in AI and editorial automation will bring about a video renaissance. Marketing Technology News: MarTech Series Interview with Bichoï Bastha, Chief Revenue and Business Officer, Dailymotion Think back to the mid-2010s (not so long ago - yet so long ago) - venture funding was pouring…

Combine the power of news distribution with a custom interactive asset for communications professionals, marketers and event planners to increase event access and encourage engagement Business Wire today announced the launch of Event Spotlight, providing an interactive experience to increase audience engagement, with content accessibility, for in-person and virtual events, tradeshows and conferences. During the pandemic, when in-person events quickly shifted to virtual, companies had to quickly pivot…

The collaboration supports Extreme E’s mission to drive awareness around sustainability and climate change Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, together with Base Media Cloud, announced a new six-year agreement with Extreme E through their production partners Aurora Media Worldwide and North One. Extreme E is a sports organization that uses groundbreaking electric SUVs to race in remote parts of the world while raising awareness for climate change. The…

Improvements and powerful new feature shine a light on content that works, elevating collaboration between sales and marketing to move deals forward faster Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced its Winter product update. Mediafly introduced Shadow Content Finder, a feature that helps organizations identify and track the performance of seller-generated content (vs. marketing-approved content) to…

Microsoft has partnered with Eros Now, a South Asian streaming entertainment service owned by Eros STX Global, a global entertainment company to deliver content to users in low Internet areas of India. The pilot leveraged Microsoft Azure, content from Eros Now and commerce capabilities from Novopay, a digital transaction partner and the commerce engine. Recent statistics show that media consumption has changed dramatically over the last decade, revealing opportunities and challenges for media and over-the-top (OTT)…

Parks Associates released the new market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households, compared to just 20% among all heads of US broadband households. The market snapshot, developed in cooperation with Penthera, a global software development company that works with video providers globally to improve the mobile video experience, investigates the changing role of mobile…

BBTV Holdings Inc., a media-tech company that uses technology-enabled solutions to help content owners become more successful,  announced the signing of four major content partners: Nick Pro, penguinz0 (Charlie White Jr.), Jack Denmo, and Francesca Farago. The partners further amplify and expand BBTV’s rich library of content, viewership, and monetization. In addition, BBTV has retained and extended its partnerships with Kwebbelkop (Jordi van den Bussche), IAmSanna (Sanna Van Vucht), and CJ SO COOL (Cordero Brady),…

TiVo Powers Leading Australian Subscription TV Operator’s Services with Intelligent Voice Search Innovation TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation announced that Foxtel, Australia’s leading subscription-TV platform, has chosen TiVo to deliver its voice search innovation for subscribers in Australia. TiVo is providing Foxtel with a natural language, voice-based search solution, making it quicker and easier for Foxtel customers to find the content they…