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OneTrust Launches Irish DPC Cookies Fast Track Program

OneTrust is providing same-day support to help organizations comply with the Irish Data Protection Commission (DPC) Cookie Guidance before the October 5 deadline OneTrust announced the Irish DPC Cookies Fast Track Program, providing organizations with the resources needed to get up and running with cookie compliance before the Irish Data Protection Commission's (DPC) October 5, 2020 deadline. These fast track resources will help organizations get same-day support and guidance to implement a cookie compliance solution…

Havas Media, Releases ‘the Impact of Missing Third Party Cookies on Digital Marketing and Future Plan of Solutions’

Havas Media, under Havas Group, one of the largest communication groups in the world, has recently researched and released a report titled ‘The impact of missing third party cookies on digital marketing and future plan of solutions’ with Fancy Digital. Given that several top browser providers have announced to gradually phase-out support of third-party cookies over the next two years, the report illustrates the potential future impacts on digital marketing in China as well as on the globe and recommends third party…

How the Death of Third-Party Cookies Will Benefit Your Digital Data Strategy 

Ever since Google’s bombshell (albeit not entirely unexpected) news in January that it plans to phase out third-party cookies on Chrome by 2022, the AdTech industry has been rife with dramatic speculation. Does the loss of third-party cookies on Chrome change the Marketing landscape? You bet it does. But should advertisers be panicking? Absolutely not. In the long run, reduced reliance on third-party cookies will prove positive for marketers. Here’s why.  Improved Audience Accuracy Google’s curbing of third-party…

Understanding Online Buyer Behavior without Using Third-Party Cookies

As the need for protecting privacy on e-commerce sites intensifies, Fanplayr’s approach provides insight without compromising the personal data of online shoppers With Google’s recent announcement that advertising cookies will be restricted, and eventually eliminated, many businesses are now wondering how they will be able to track buyer behavior. However, Fanplayr, the leader in targeted, real-time e-commerce conversion solutions, understands that third-party cookies aren’t necessary to understand the site metrics that…

Why the Death of Cookies Means Profit for Google

If you thought Google’s announcement regarding the elimination of cookies from Chrome in 2 years was only about consumer privacy, you’re wrong. It’s all about revenue. Google has spent the last 20 years perfecting their Advertising business model, and what better way to protect your ownership of audience data than removing the other options. Most research shows that Google owns between 60-70% of the share of usage across all browser types, with the next highest competitors tied fairly evenly at 9% for Firefox and Safari…

Jivox Launches IQiD: A First-Party Deterministic Identity Graph Offering for Personalizing Dynamic Creative Without Third-Party Cookies

The Industry’s Only Personalized Digital Marketing Platform to Use Hybrid Cloud Container Technology to Enable First-Party Data Access Jivox, the leader in personalized digital marketing, announced today that Jivox IQiD™, a breakthrough technological solution for user identity, enables brands to personalize dynamic creative (DCO) at scale using first-party data they own as well as contextual triggers. With this first-party deterministic identity graph, brands are empowered to build 1:1 relationships with individual…

From Cookies to Ad IDs, Why Email Is Key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding to the difficulty of identifying mobile users, Google’s Ad ID was created to allow advertisers to enable a persistent, anonymous consumer profile for mobile phone users. Another important innovation came in late…

Contentsquare Acquires Dareboost

Contentsquare, the global leader in experience analytics trusted by brands like BMW, Sephora, and Walmart, announced it has acquired web performance monitoring company Dareboost, a key part of its new Find & Fix product. Solving Revenue-Killing Errors Web performance is a critical part of digital customer experience in 2020. In fact, research has shown that a 100-millisecond delay in web load time can make conversion rates drop by 7%, while a 2-second delay in page load time will more than double the bounce rate.…

Neustar Launches Second-Party Data Marketplace Powered by Fabrick to Improve Targeting and Measurement

Solution Frees Marketers From Dependence on Third Party Consumer Data Threatened by Loss of Cookies and Mobile Advertising IDs Neustar, Inc., a global information services and technology company and leader in identity resolution, launched the Neustar Second-Party Data Marketplace powered by Fabrick to help brands improve marketing outcomes across addressable media channels without relying on third-party data threatened by quality and privacy concerns, including the planned loss of third-party cookies and mobile…

MediaMath Continues to Deliver on SOURCE Promise with New SOURCE Ecosystem Scorecard, Offering Unmatched Transparency into Digital Supply…

Scorecard empowers advertisers to make better-informed decisions about their supply path MediaMath, acclaimed independent advertising technology company for brands and agencies, continues to deliver upon the SOURCE vision to co-create an accountable, aligned, addressable ecosystem with its industry partners. The company today announced the launch of the SOURCE Ecosystem Scorecard, which provides a roadmap to drive the industry toward continued efficiency and effectiveness. Marketing Technology News: Atlassian Launches…

ADARA Announces Cortex 3.0 – The Leading Platform for Permissioned Data and Verified Identity

Marketers can access AI-driven audiences based on proprietary, cookieless ID Graph ADARA, the market leader in permissioned data and verified identity solutions for digital marketing, announced the launch of ADARA Cortex 3.0, a unique platform that provides access to first party, deterministic and transactional data from over 300 top global brands that represent over 1 billion profiles. These anonymous, people-based profiles power ADARA’s Identity Graph, which brands can use to match, score and activate omni-channel…

RevJet Announces Version 5.0 of its Global Ad Serving App Suite

RevJet, the only unified app-based platform that simplifies all aspects of digital ad experience management for Fortune 500 marketers, announced a major update to their industry-leading Global Ad Serving App Suite. Version 5.0 bolsters its Global Ad Serving Suite capabilities across the board, including streamlined cookie-less personalization, enhanced consent management, cross-device Identity Management, advanced attribution, and more. Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide…

Digital Marketing Pioneer Kolin Kleveno Joins Leading Independent Shop Tinuiti as SVP, Addressable Audiences

Kleveno will lead addressable audience team to advance targeting and measurement Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, has appointed Kolin Kleveno as its first senior vice president, Addressable Audiences. In the newly created role, Kleveno will oversee the innovation, integration and synergy for the Addressable Audience division; comprised of nearly 100 people across the programmatic display and paid social media teams. He will report to Tinuiti’s…

New Google Analytics Brings in Customer-centric Measurement, YouTube Conversions Reports and Much More

The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking capabilities. These ML-based website analytics features would help millions of Google Marketing Cloud users who use Google Analytics to track, analyze and plan their content marketing and mobile marketing strategies. By enabling superior customer behavior analysis and creating suitable customer experiences across all platforms, Google is transforming…

Sourcepoint Acquires RedBud to Provide Deeper Insights for Media Ecosystem

Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, announces the acquisition of RedBud, a UK-based software technology firm, to provide deeper insights for buyers and sellers of media and data. The acquisition of RedBud’s technology stack and its exceptional team of advertising and privacy experts will uniquely position Sourcepoint to become the most fully-featured data privacy, compliance, and consent management platform focused on the advertising and marketing technology markets.…

MarTech Interview with Jürgen Galler, CEO & Co-Founder at 1plusX

"When we talk to businesses all over the world, the frustration towards old DMP technology is evident. They now have to compete with solutions that can build audiences in real-time." Please tell us about your journey into marketing data technology and how you started at 1PlusX. I started working in the digital advertising space in 2000 when I joined Bertelsmann Media company. While there, I oversaw the design and implementation of digital products and services. In 2009, at Google, I led the product management team of…

Check Your Account Identification Bandwidth While Working From Home

If you’re like me, then you’ve been spending most of your working life in Zoom calls lately. While it’s been great for social distancing, it hasn’t always made for the best meetings. How many of you have had that call: the low bandwidth, dropping every third word, frozen faces call? And how much better is the great bandwidth, crystal-clear call in comparison? Like every other business function, your ABM program has also gone from the office into the home. And there’s a good chance that as your revenue team builds their…

Piano and Digiday Announce Findings from the State of Direct Brand Engagement

Results Show More Brands Relying on Zero and First Party Data in Preparation for the Deprecation of 3rd Party Cookies Piano, the leading subscription commerce and customer experience platform, announced the results of an original study "The State of Direct Brand Engagement." Digiday Media, in partnership with Piano surveyed over 100 brand and agency marketers to understand how they're making the transition to an increasingly cookieless world. The survey offers a snapshot of a marketing world on the cusp of the transition…

TechBytes with Travis Clinger, SVP Addressability & Ecosystem at LiveRamp

Hi Travis, welcome back to MarTech Series. Tell us about your COVID-19 business continuity plans at LiveRamp. The recessionary environment brought on by the pandemic has forced marketers and publishers to do more with less, thus acting as a catalyst for accountability. As every marketing activity is further scrutinized, our customers are turning to LiveRamp to ensure every dollar spent is addressable and measurable. Further, they have entrusted us, and our technology, to help ensure their messages are reaching the right…

Zeotap Joins Prebid with ID+ Universal Marketing Identity Solution; Amnet, Publicis and Unidad Editorial Join Initiative

Global customer intelligence platform Zeotap has announced that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers. Launched in 2015, the Prebid project is led by a neutral industry organization that makes header bidding easier for publishers by bringing conformity and simplicity to the process. The inclusion of ID+ in Prebid’s User ID module ensures ID+ can be transacted across the ecosystem. In just…