Infusing Customer Insights Into Your Business: A Look At Customer Relationship Management Systems (CRMs), Customer Data Platforms (CDPs),…

By James Bayhack, Sub-Saharan Africa Director at www.CM.com In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology allows the tracking of online activity, giving businesses access to more customer insights. So, how can businesses manage all the data at their disposal? Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its…

Creatio Named Best Customer Relationship Management Software of 2020 by Digital.com

Creatio (formerly bpm’online), a global software company that provides a leading low-code platform for process management and CRM, announced it was named one of the best customer relationship management software (CRM) of 2020 by Digital.com. Digital.com is a leading independent review website for business tools, products, and services.  Marketing Technology News: Creatio Recognized as One of the Best Software Companies to Work for in 2020, According to Glassdoor  Digital.com’s research team conducted a 40-hour…

Cengage Wins Customer Relationship Management Institute’s “Top Customer Support” Award for Third Consecutive Year

Award Measures Customer Satisfaction on a Five-Point Scale; Cengage Received nearly 94% Customer Satisfaction Rating For the third consecutive year, Cengage has won the Customer Relationship Management Institute's NorthFace ScoreBoard Award for top customer support. The award is based on feedback from customers—students, instructors and administrators—as measured by CRMI LLC, a recognized expert in developing and implementing customer and employee experience management strategy programs. "We're honored to again receive…

Ameriprise Financial’s New Customer Relationship Management System Helps Advisors Deliver Best-in-Class Service

Ameriprise Financial, Inc. released details on how its new Customer Relationship Management (CRM) system further enables the firm’s approximately 10,000 financial advisors to deliver its award-winning customer service to clients and grow their practices. The new system, Ameriprise CRM, built on top of Salesforce Financial Services Cloud, makes it easier for advisors to provide a consistent, referable and advice-based experience to every client. “With Ameriprise CRM, we’re empowering our advisors to deliver that experience…

Global SaaS Customer Relationship Management (CRM) Market 2019-2023| Integration of Analytics to Boost Growth| Technavio

The global SaaS customer relationship management (CRM) market is expected to post a CAGR of more than 14% during the period 2019-2023, according to the latest market research report by Technavio. However, the growth momentum of the market will decelerate in the coming years because of the decrease in year-over-year growth. The global SaaS #customerrelationshipmanagement (CRM) market is expected to post a CAGR of more than 14% during the period 2019-2023, according to the latest #marketresearch report by @Technavio. SaaS…

C3 Metrics and Havas Helia Bring Attribution To Customer Relationship Management (CRM)

Product Will Be the First to Enable Attribution Measurement of CRM Platforms Such as Email, Digital Media, OTT, Household Addressable TV and Direct Mail C3 Metrics, the global leader in cross-channel advertising measurement attribution and accountability, and Havas Helia, the data and digital CRM agency of the HAVAS network, announced a partnership to develop the industry’s first customer relationship management (CRM) attribution product. The product, which has been in development over the past months, will enable…

Accenture Interactive Acquires Swedish Customer Relationship Management Firm Kaplan

Kaplan Strengthens Accenture Interactive’s Customer Experience Offerings and Data-Driven Marketing Capabilities in the Nordics Accenture has acquired Stockholm-based Kaplan, a provider of data-driven customer relationship management services, that transforms customer experiences through strategic, analytical, technology, and creative solutions. The acquisition strengthens Accenture Interactive’s ability to provide customers with end-to-end experience transformation services in the Nordics. “Accenture Interactive…

Womply Launches Womply CRM, the First Effortless Customer Relationship Management Solution for Small Businesses

Cloud-Based Software System Now Available to Any Consumer-Facing Small Business, Including Restaurants, Salons, Retailers, Auto Shops, Medical/Dental Offices, and More Womply, the leader in front office software for small- and medium-sized businesses (SMBs), announced the public launch of Womply CRM, the first effortless customer relationship management (CRM) solution designed specifically for American small businesses. Womply today announced the public launch of Womply CRM, the first effortless CRM solution designed…

Curaytor Announces Platform Expansion to Modernize Small Business Digital Marketing and Replace Customer Relationship Management Systems

The Platform’s New Tools Help Small Businesses Generate and Convert More Leads in Today’s Digital Society by Creating Effective Facebook Ads and Marketing Emails Faster, Eliminating Third-Party Tools Curaytor, a full-service digital marketing company that helps small businesses grow, announces the expansion of its platform with new technology and tools: Convert and CAB (Create, Advertise, Blast). Small business owners no longer need to rely on outdated customer relationship management systems (CRMs) or other third-party…

Confirmit and Virgin Money Extend Ties for Customer Relationship Management

Confirmit Horizons Will Continue to Underpin the Award-Winning Customer Experience Programme Virgin Money, one of the UK’s leading financial services providers, has renewed its ongoing relationship with Confirmit to continue to support its highly successful Customer Experience programme. Virgin Money provides award-winning customer service to 3.3 million customers through a range of channels, including online and mobile, intermediaries, call centers, 74 stores and 7 lounges throughout the UK. Their Customer Experience…

ZINFI Ends 2020 with Rapid Growth and Recognition from Analyst Firms and Customers as a Leading Partner Relationship Management Software…

ZINFI’s Growth Accelerates in Response to Increased Demand for Partner Relationship Management Applications That Enable Collaboration with Channel Partners in a Remote, Work-from-Home Environment ZINFI Technologies, Inc., a leading provider of partner relationship management (PRM) software solutions, announced its software business has ended 2020 with a 60% year-over-year increase in the total number of customers for its partner relationship management (PRM) solution and a 42% increase in customers for its partner marketing…

Emerson Group Selects Astute Customer Experience Software for More Efficient, Enterprise-Level Relationship Management

Astute announced that The Emerson Group has selected the Astute enterprise software suite as its customer experience management (CXM) platform to support its internal customer services group. As a retail partner of choice for many over-the-counter health and beauty companies, The Emerson Group helps brands connect with consumers in the marketplace. The Emerson Group provides sales, marketing, and support for many of its portfolio of brands, including contact center infrastructure to support pre-sales and post-sales for…

DecisionLink Delivers World’s First Customer Value Management Platform – ValueCloud – to take Customer Relationships to the Next…

The ValueCloud garners new industry category – Customer Value Management DecisionLink announced that the DecisionLink ValueCloud has been named and certified by Vendor Neutral in a brand new category: customer value management. Customer value management (CVM) uses metrics to ensure high levels of value are delivered to every customer based on their needs throughout the life of the relationship. Managing customer value as a practice and with an enabling application allows enterprises to treat customer value as a strategic…

Dovetale Launches New Influencer Relationship Management Platform and Crosses 650 Customers Worldwide

Dovetale is Transforming How Marketing Teams Manage Their Influencer Programs Dovetale, a web-based influencer CRM, launches a first-of-its-kind custom database management platform for marketing teams with influencer/creative programs. Since Dovetale launched two years ago, it has become the best search engine in the world for finding influencers and content creators. Today, over 650 marketing teams use the platform, including some of the world's biggest brands and agencies. "The starting point for every influencer…

Decoding Conversant’s Mesobase, MarTech’s First Customer and Prospect Relationship Management (CPRM) Platform

All CMOs are driven to achieve the 3Es of marketing -- Efficiency, Efficacy, and Engagement. Marketing Technology landscape has swelled to over 6000+ to actually allow CMOs get closer to their goals and increase marketing efficiency in a measurable manner. Today, marketing and sales teams have an unprecedented access to their customers and prospects, including their anonymous activity with you and across the web. Recently, Conversant announced a powerful Marketing & Analytics Platform, Mesobase, to further empower…

IZEA Triples Fortune 10 Customer Relationship

IZEA Worldwide, Inc, the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it has been awarded a new contract from a Fortune 10 customer. The total amount awarded under this individual contract, which follows a smaller agreement signed only months ago, more than doubles the total amount of Managed Services bookings attributable to this customer in 2020. In total, the customer has tripled its budget with IZEA in the first four months of 2021 as…

Announcing ConsumerCoverage.com: Groundbreaking Consumer Tech That’s Revolutionizing Customer Generation

Across industries, this new site is supercharging customer acquisition ConsumerCoverage has set the pace to become the leader among online customer generation platforms. Combining their combined 50 years of experience in the industry with game-changing technological agility, this SaaS company leverages its unprecedented edge to secure solid leads for clients looking to refine and accelerate customer acquisition. Marketing Technology News: Phoenix Suns Team Up With BlueJeans By Verizon To Drive New Era Of Fan And…

Comcast Advertising Appoints Tony Sanchez to Lead Customer Experience

The appointment reflects the organization’s continued commitment to putting the customer at the forefront of its business by providing the best experience, results and value. Comcast Advertising, a division of Comcast, today announced that it has named Tony Sanchez VP, Customer Experience. Marketing Technology News: CloudCommerce’s Artificial Intelligence (AI) Solution Outperforms Client Expectations in Recent Test “Regardless of the industry sector, delivering superior customer experiences and…

Phrasee enters $8.5 Billion Customer Experience (CX) Market with First Technology to Optimize Brand Language in Real-Time

Company's latest technology integrates with Adobe and Salesforce, as brand language optimization brings competitive edge and commercial impact to enterprise CX strategies Phrasee, the leader in brand language optimization, today announced Phrasee X, the first technology that allows marketers to automatically optimize language in real-time. Marketing Technology News: Hyland Completes Acquisition Of Nuxeo The introduction of Phrasee X enters Phrasee into the $8.5b customer experience (CX) market1 as the only technology…

OneSignal Announces Strategic Investment from HubSpot to Drive Omni-Channel Marketing Automation for Customers

HubSpot invests and collaborates with OneSignal to support robust developer community OneSignal Inc, the leading solution for customer engagement messaging, announced today that it has received a strategic investment from HubSpot, the customer relationship management (CRM) software platform for scaling companies. Together, OneSignal and HubSpot will work to bring advanced omni-channel marketing automation to growing organizations globally. HubSpot's investment offers an opportunity to tap OneSignal's robust developer…