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RudderStack Launches RudderStack Cloud – Customer Data Platform Built for Developers Offers Key Integrations Including Snowflake and DBT

Popular open source CDP also offers new entry-level pricing tiers starting at just $750/month RudderStack, which provides a Customer Data Platform (CDP) designed specifically for developers, launched the next generation of its SaaS offering - RudderStack Cloud, the most efficient, affordable and sophisticated customer data product for developers. Offering integrations with platforms such as Snowflake and DBT, RudderStack Cloud solves the data silo problem by enabling data engineers to unify their data and add CDP…

Phunware Launches MaaS Customer Data Platform

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data, and services for brands worldwide, announced the launch of its Multiscreen-as-a-Service (MaaS) Customer Data Platform (CDP). The global CDP market is expected to grow at a Compound Annual Growth Rate (CAGR) of 34% to more than $10.3 billion by 2025. This worldwide market is being fueled and accelerated by the ongoing COVID-19 pandemic as businesses from retailers to healthcare providers are increasingly relying…

SAP Launches SAP Customer Data Platform to Enable Enterprises to Meet the Customer in the Moment

SAP SE announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organizations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October 14–15. As customer experience becomes an increasingly important differentiator of brands around the globe, many are turning to CDPs to help power unique, personalized experiences for a…

Twilio to Acquire Segment, the Market-leading Customer Data Platform

Accelerates Twilio’s Journey to Build the World’s Leading Customer Engagement Platform Trusted by Developers and Companies Globally Data Platform Provides Businesses a Unified Customer View to Better Understand Customers and Engage More Effectively Expands and Strengthens Use Cases Across Customer Service, Marketing, Sales, Product and Analytics Twilio announced that it has entered into a definitive agreement to acquire Segment for approximately $3.2 billion in Twilio Class A common stock, on a fully diluted and…

BlueConic Wins Back-to-Back “Best Customer Data Platform” Awards

CDP honored with MarTech BreakThrough Award win for second straight year BlueConic, the world’s leading pure-play customer data platform (CDP), announced that it has been named “Best Customer Data Platform” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. It’s the second consecutive year the company has…

Qlik Now Certified On Cloudera Data Platform

Qlik announced that it has been certified on the Cloudera Data Platform (CDP). As a Cloudera Certified Technology partner, the Qlik Data Analytics platform has been tested, validated, and certified to work with Cloudera Data Platform to help joint customers maximize their value and use of data in the cloud. “Similar to Qlik’s approach, which enables data and analytics from any data source in any cloud platform, Cloudera Data Platform recognizes customers’ desire for flexibility and choice,” said Itamar Ankorion, SVP of…

Pepperdata Certified on Cloudera Data Platform

Pepperdata, the leader in Big Data Performance, announced that it has been certified on the Cloudera Data Platform (CDP). Pepperdata Enterprise Suite is now a Cloudera Certified Technology and has been tested, validated and certified to work with Cloudera Data Platform. "Our customers are migrating to CDP to unify their data platforms. This gives them the flexibility they need to manage very complex workloads across all their platforms, both on premises and in the cloud," says Ash Munshi, CEO, Pepperdata. "Pepperdata…

Protegrity Achieves Certification on Cloudera Data Platform

As a Cloudera Certified Technology, Protegrity Delivers Industry-leading Protection for Sensitive Data Across the Enterprise Protegrity, the data-security solutions provider, announced that it has been certified on the Cloudera Data Platform (CDP). Protegrity’s data-protection platform is now a Cloudera Certified Technology and has been tested, validated, and certified to work with CDP. The Protegrity platform’s CDP certification creates a trusted and protected environment where customers’ data can flow freely and…

Cloudera Data Platform for Private Cloud is Now Available

Delivers powerful data analytics in minutes using up to 50% less data center infrastructure, with an easy to use cloud experience across public and private clouds Cloudera, the enterprise data cloud company, announced the general availability of Cloudera Data Platform Private Cloud (CDP Private Cloud). CDP Private Cloud extends cloud-native speed, simplicity and economics for the connected data lifecycle to the data center, enabling IT to respond to business needs faster and deliver rock-solid service levels so people can…

RudderStack Launches New SaaS Version of its Customer Data Platform

New SaaS option makes RudderStack a fit for any size enterprise RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the first open source CDP vendor to offer multiple hosting options. Customers can choose RudderStack’s SaaS offering without compromising on their security and privacy requirements, as it can run inside the customer's  Virtual Private Cloud (VPC) or RudderStack’s VPC. They…

Jebbit Announces its Declared Data Platform is Now Available on the Salesforce AppExchange

Customers can now collect and activate direct-from-consumer first-party data through interactive digital experiences Jebbit, the world’s first declared data platform, announced it has launched on Salesforce AppExchange, empowering customers to build interactive experiences that capture first-party data directly from consumers to enrich customer profiles, increase retention and drive powerful but simple personalization. Global brands including the National Basketball Association (NBA), Shiseido Group, Live Nation, JCPenney,…

RudderStack Launches New SaaS Version Of Its Customer Data Platform

RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the first open source CDP vendor to offer multiple hosting options. Customers can choose RudderStack’s SaaS offering without compromising on their security and privacy requirements, as it can run inside the customer’s  Virtual Private Cloud (VPC) or RudderStack’s VPC. They can also choose to run RudderStack’s free open source version or…

Acxiom Announces Customer Data Platform Solutions and Services

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. Acxiom's fifty years of proven expertise managing customer data ensures brands can enjoy accelerated results on their CDP investment…

Acxiom Announces Customer Data Platform Solutions & Services

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. “Enterprise marketers rely on our next-generation Customer Data and Experience Platform to drive revenue, improve loyalty and increase…

Walgreens Boots Alliance Creates Personalized, Omnichannel Healthcare and Shopping Experiences Powered by New Customer Experience Management…

Company announces strategic partnership with industry leaders Microsoft and Adobe to launch second phase of digital transformation at the intersection of health and technology Walgreens Boots Alliance, Inc. announced an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized healthcare and shopping offerings. It will provide Walgreens and Boots customers with products and services from its global pharmacy and retail…

Infobase and Vault Select the BlueVenn Customer Data Platform for Omnichannel Marketing and Customer Insights

BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America's leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges and universities, K-12 schools and enterprises, has chosen its multi-channel marketing technology to improve customer insights across the business, and empower the marketing team with the tools to create highly personalized cross-channel marketing campaigns. The deal…

Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

Infogroup Launches B2B Intent Data Capability Within Its Real-Time Data Platform, Data Axle

Intent data users engage and convert prospects at much higher rates Infogroup, a leading provider of data and real-time business intelligence solutions, announced today a new capability within its real-time data delivery platform, Data Axle, that enables enterprises and small businesses to use intent data to target in-market audiences much more efficiently via real-time API feeds. Infogroup clients using Data Axle can now pinpoint prospective B2B customers' signals of interest in a specific product or service informed by…

Audiens Bolsters Its Innovative Customer Data Platform with $8 Million Strategic Investment from Tech Giant NHN

The Audiens Customer Data Platform (CDP) gives digital marketers the ability to instantly personalize their data on their terms, get more out of their customer data and cut the waste from their advertising spend Audiens, a global independent customer data platform and audience management tool, has received an $8M (£6.5 M) cash investment from South Korea's NHN Corp. This is the first investment in a European technology company for NHN. The investment accelerates Audiens international expansion plans and strengthens the…

InterSystems Releases New Version of InterSystems IRIS Data Platform

Latest version of market-leading data platform software makes it even easier to develop and deploy real-time, machine learning-enabled applications that bridge data and application silos InterSystems, a creative data technology provider dedicated to helping customers solve the most critical scalability, interoperability, and speed problems, announced the availability of the latest version of the InterSystems IRIS™ data platform. This is the third major release of InterSystems IRIS, the company's flagship data platform…