Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…

InMarket Acquires Assets from NinthDecimal, Creating the Definitive Leader in Real-Time, Data-Driven Marketing

The transaction propels InMarket, a bootstrapped company, to $100+ million in revenue InMarket, the leader in 360° consumer intelligence and real-time activation, has acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics. The deal cements InMarket as the leading real-time, data-driven marketing company, with $100 million in revenue and over 200 employees, offering a suite of solutions including a media SaaS platform, insights as a service (IaaS) and data as a service (DaaS). The…

iClick Interactive Presents Secrets of Adopting Data-Driven Marketing

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance's Product Marketing Festival in APAC. Held from July 29 to July 30, 2020, the event is the world's first and only online festival dedicated to product marketing in the Asia Pacific region. During the presentation, iClick's Senior Product Director, Sarah Yong outlined the challenges faced by brands to…

Target Data and Aisle Rocket Merge to Form Data-Driven Marketing Agency Focused on Helping Clients Drive Revenue

New Combined Entity Will Operate Under the Aisle Rocket Brand Name Target Data, a full-service marketing agency that helps brands harness data to drive growth, has entered into an agreement to merge with Aisle Rocket, a leading Chicago-based creative services agency specializing in content and user experience, the two companies announced today. The Aisle Rocket entity will add comprehensive creative, UX, content, and e-commerce capabilities to Target Data. Target Data recently finalized the acquisition and integration of…

Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers

With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived from customer data to help organizations better understand their customers and ultimately deliver a more tailored experience. Yet, too often do marketers instead rely on data as a short-cut, for example by using it to glean insights from A/B testing tools that ‘optimize’ content by generating thousands of variants of a particular asset before pitting them against…

SocialPeta Helps JIOS Build a Data-Driven Marketing Service

As global science and technology develop rapidly, “data” has been increasingly becoming the cornerstone for enterprises and individuals alike in their network marketing activities. By gathering and analyzing such data as market trends, competitive dynamics, and consumer behaviors, management of marketing services can be more efficiently performed. Therefore, the world’s largest advertising intelligence analysis platform, SocialPeta, has cooperated with JIOS, to promote the marketing service driven by data insight to a…

Data-Driven Marketing in a Privacy-First World

People are more aware than ever of how their data is being used, and in recent memory, there’s been a number of high-profile data breaches that have contributed to a lack of consumer trust around data sharing. From fast-food giant Wendy’s to dating app Coffee Meets Bagel, the world has seen countless companies carelessly manage their most precious data. As a result, they’ve justifiably grown wary of sharing it for the risk that it will end up in the wrong hands. With consumer trust at an all-time low, data remains a…

Principle Co., Ltd Announces Strategic Partnership with ADK (Bain Capital Group), To Market Data-Driven Marketing Solutions

ADK and Principle Co., Ltd (Principle) have announced a business partnership to advance the development and delivery of Data-Driven Marketing solutions. Japan's third largest advertising agency, ADK has announced a strategic partnership with Principle to deliver Data-Driven Marketing solutions to enterprises globally. With 80 offices in over 20 countries, ADK was acquired by Bain Capital Group in 2018 and continues to support ADK in delivering leading data-driven marketing solutions for their clients. ADK and Principle…

Only 2% of Brands Making Most of Data-Driven Marketing: BCG Digital Maturity Report

Businesses that embrace digital transformation and achieve digital maturity benefit from significant and rapid improvements in campaign performance. An independent report from Boston Consulting Group (BCG), has found the use of machine learning in digital marketing can drive quantifiable results fast with an increase of up to 50% in online transactions for some cases. Business Impact of machine learning The report, commissioned by Google, found just 2% of brands are best-in-class at data-driven marketing. Yet best-in-class…

Equifax Outlook: Trends to Watch in Data-Driven Marketing

Provides 2019 Outlook for Data-Marketers Following AdExchanger's Industry Preview Event Equifax Data-driven Marketing (DDM), the marketing data, analytics and technology solutions capability of Equifax Inc.,released its initial list of "Trends to Watch in Data-driven Marketing" for 2019. Equifax DDM General Manager Mykolas Rambus provided the outlook coming out of AdExchanger's Industry Preview event in New York City to help business leaders shape their marketing approach and investment decisions. The Equifax DDM …

Engine Group to Be Rebranded as Engine to Deliver Data-Driven Marketing Solutions for Brands, Agencies & Publishers

Marketing solutions company Engine Group announced that the company in the US has evolved its business model to be built around integrated, data-driven marketing solutions, The company’s new structure brings its North American business units – ORC International, Deep Focus and Engine Media – under one brand as Engine. At the core of new Engine is its proprietary data platform, Engine Connect. The platform combines client data with Engine’s own proprietary data, including behavioral data from their programmatic media…

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Omni Drives People-Based Precision Marketing at Scale Across Creative, Media and CRM Leading global marketing and corporate communications company Omnicom Group, Inc. announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. Omni delivers a first-of-its kind, single view of the consumer that can be dynamically tracked and shared…

Data 101 to Set Your Data-Driven Marketing Ablaze

In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data collection and data analytics to drive us away from silos. For CMOs and their teams, data-driven marketing is the mainstay of their marketing and sales operations. With marketing and sales teams looking to unravel data-based insights using data science, there is a need for clarity on how data is managed, used, analyzed and repurposed for better accuracy in campaigns. In 2017, data scientists grew as…

MCH Strategic Data Partners with Marketo to Simplify Data-Driven Marketing

The Combination Of MCH Strategic Data's Quality Data With Marketo's Automation Technology Enable Marketers To Draw Insights, Build Segments And Increase Their ROI MCH Strategic Data, a leading provider of data and technology solutions, partners with Marketo, a world leader in marketing automation, to launch a powerful new feature that ingests quality MCH data into the Marketo platform. This feature allows Marketo users to cleanse, match, append and prospect. “Many marketing organizations are dependent on their…

Marketing 360® Releases Case Study on the Power of Data-Driven Ads for Small Businesses

For small business owners, every dollar invested in digital advertising campaigns is taking a leap of faith, and that's why it's so important that those leaps of faith pay off. With the right tools and experts behind you, a good campaign can make a huge impact, and that's exactly what happened for a local dance studio with the help of Marketing 360. Marketing Technology News: Driving Human Excellence in Marketing, Sales and All of Tech With the help of their Marketing 360 success manager and using data to drive the…

ucfunnel and Express LUCK Announce the Partnership to Lead the Data-Driven Insights Through Marketing Automation on the Smart TV

ucfunnel, a global Smart Media programmatic solution provider, today announced a new partnership with Express LUCK, an expert in the original design and manufacture of Smart digital products, to deliver data-driven advertisements using ucfunnel's marketing automation solution to Express LUCK's Smart TVs users. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense ucX, the AI-enabled ad exchange platform powered and developed by ucfunnel, serves 150 billion impressions monthly. The platform…

Garden Centre Plantorama Picks Agillic to Accelerate Data-Driven and Personalised Marketing

Plantorama, Denmark's largest garden centre offering plants, pets and interior design, has chosen to partner with marketing software company Agillic. Their new marketing automation software will enable them to unleash the next level of data-driven and personalised communication. "Working with Agillic is a clear upgrade - we had reached a point where our former platform didn’t meet our needs. One of the reasons why we chose Agillic is because it enables us to work with data the way we want to. The flexible and…

Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Digital Advertising Campaigns That Drive Online Sales Sojern, a leading provider of digital travel marketing solutions, announced expanded support for attractions customers around the world to provide an alternative to the high commission rates charged by online travel agencies (OTAs). Packaged as a subscription, Sojern can now help attractions customers of all sizes promote their tours, activities and experiences via Facebook, Instagram,…

Marketing Architects Expands Relationship with Nielsen, Announces Data-Driven, Comprehensive Agreement

Agreement Includes Nielsen Media Impact with TV, Radio, Digital Data, Local TV and Audio Measurement in All Markets Marketing Architects has expanded its relationship with Nielsen by adding a comprehensive suite of measurement and planning tools including Nielsen Media Impact (NMI) with TV, radio and digital data. The company has also renewed Local TV and Audio measurement data in all markets. Marketing Architects is a Minneapolis-based advertising agency that drives rapid growth and solves complex business challenges…

Software Company Agillic Is Entering the DACH Region with a Native Customer Marketing Platform to Help Brands Act on Insight Through a…

“Make it all about me!” This is the craving brands must satisfy as they engage with customers. Today, personalisation and relevance are chief value drivers in marketing. However, with a continually increasing volume of customer data, tools to make that data actionable are a necessity. Marketing software company Agillic provides a native customer marketing platform that enables companies to orchestrate and execute highly personalised communication across channels. In August 2019, the company entered DACH and is now out to…