Tru Optik and Deep Root Analytics Enter Agreement to Enhance Audience-Based Targeting Capabilities Within Tru Optik’s Political Data Cloud

Integration Offers Access to Political Audience-Based Segments Across OTT/CTV Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), announced an agreement with Deep Root Analytics, an audience-powered analytics company, to integrate Deep Root’s proprietary audience-based segments – political, public affairs and corporate advocacy – to Tru Optik’s Political Data CloudTM. Through this integration, media companies and political advertisers will be able to leverage Deep Root’s audience segments with rich…

Gumgum Selects Sumo Logic as Its Machine Data Analytics Platform of Choice to Support Massive AWS-Hosted Deep-Learning Environment

Leader in AI-driven Computer Vision Unifies and Simplifies Operational Management of its Sophisticated Architecture to Deliver Breakthrough In-Image Advertising to Customers Sumo Logic, the leading cloud-native, machine data analytics platform that delivers continuous intelligence, announced GumGum, an artificial intelligence company with deep expertise in computer vision, has chosen Sumo Logic to manage, monitor and troubleshoot its 100 percent cloud-based infrastructure and modern application stack for a real-time view…

Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making

Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data Native SaaS retail mobile app platform, Poq, announces the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer. The integration is the result of a partnership between the two companies that will enable Poq mobile app clients to rapidly scale their app commerce marketing efforts and drive more effective customer…

NGDATA Launches ‘NGDATA Inside’ Partner Program

CDP company accelerates growth with business and marketing partnerships NGDATA announces its new partner program today, NGDATA Inside. The program enables Independent Software Vendors (ISVs) to scale their own digital analytics and customer experience (CX) capabilities for their customers. By using the NGDATA Intelligent Engagement Platform (IEP) as a plug-in inside their existing solutions, ISVs will be enabled with artificial intelligence and machine learning capabilities for advanced real-time orchestration and…

Post-Cookie “Re-Think” of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group…

Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, released new research: “Collaborative Data Solutions: Data and Identity in the Era of Permission.” The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world. Brands and media owners are turning to both familiar and evolving data collaboration frameworks to make the…

Clarabridge CX Analytics Launches AWS Contact Center Intelligence Solution

A leader in AI-powered text and speech analytics leverages Amazon Transcribe within the AWS Partner Network, enabling organizations to extract insights from calls and hundreds of other customer feedback sources in a centralized platform Clarabridge, a global leader in Customer Experience Management (CEM) for some of the world’s top brands, announced that the Clarabridge CX Analytics solution now integrates with Amazon Web Services (AWS) Contact Center Intelligence (CCI), introducing Clarabridge into the AWS Partner Network…

Snowplow Analytics Raises $10 Million in Series A2 Funding

Investment will fuel Snowplow's transformation of behavioral data management and delivery Snowplow, the best-in-class behavioral data management platform, has raised $10 million in Series A2 funding. The round was led by global growth technology investor Atlantic Bridge, with participation from existing Series A investor MMC Ventures. Built for data-informed companies, Snowplow empowers businesses to build a data asset that delivers rich, high-quality behavioral data to power their data products. Unlike packaged…

Narrative Integrates New Consumer Data Source Into Its Data Streaming Platform

Addition of new consumer data opens the door for users to implement omnichannel campaigns across key vertical markets Narrative, the enterprise data streaming company, announced a collaboration with Experian. Now, brands that leverage Narrative’s data streaming platform can access insights from Experian’s ConsumerView database. The collaborative effort will help marketers better understand their target audience and deliver relevant messages across channels, in a privacy-compliant manner. Marketing Technology News:…

Relativity Acquires VerQu, a Data Management Software Company

Together with VerQu, Relativity's SaaS platform will transform how organizations handle collaboration and chat data, and connect directly to archives Relativity, a global legal and compliance technology company, announced that it has acquired VerQu, a data management software company that helps organizations migrate and capture communication data for record retention and compliance purposes. The integration of VerQu into Relativity's SaaS products will transform how organizations handle collaboration and chat data, and…

AI and Analytics Pioneer Absolutdata Acquired by ChrysCapital-Backed Infogain

Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, today announced it has been acquired by Infogain, a ChrysCapital portfolio company that is a leader in human-centered digital platform and software engineering services. The two companies' complementary strengths create synergies that benefit the unified organization's customers. The acquisition is a positive development for Absolutdata's existing customers, which include Global 500…

Tableau 2020.4 Simplifies Data Preparation with Browser-Based Tableau Prep

Prep Builder in the browser simplifies enterprise and cloud deployments; other features include Resource Monitoring Tool for Linux, enhanced spatial analytics capabilities Tableau Software, the leading analytics platform, today announced the general availability of Tableau 2020.4, which simplifies enterprise-wide data preparation and analysis by bringing the full suite of Tableau Prep capabilities to the browser on Tableau Server and Tableau Online. This new addition lowers deployment costs across the organization, while…

Verisk to Acquire Behavioral Data and Intelligence Leader Jornaya

The acquisition will help insurers and lenders time and tailor interactions with customers and prospects, delivering better experiences and improving customer acquisition and retention Verisk, a leading data analytics provider, announced it has entered into an agreement to acquire Jornaya, a leading provider of consumer behavioral data and intelligence. The acquisition will add Jornaya's proprietary view of consumer buying journeys to Verisk's growing set of marketing solutions for the insurance and financial services…

Vibes Announces Record Mobile Engagement Data As Consumers Shop Throughout Thanksgiving Weekend

Mobile messaging from brands increased 14% compared to 2019; response rates jumped throughout the holiday weekend making Cyber Monday less crucial Vibes, the technology leader powering direct-to-consumer mobile engagement, delivered a record number of mobile messages on behalf of its customers during the Thanksgiving holiday weekend, including Cyber Monday. However, unlike recent years, brands found shoppers receptive to mobile marketing throughout the long weekend--including Thanksgiving Day--while engagement rates…

Red Box and Deepgram Partner to Deliver Real-Time Audio Capture and Automatic Speech Recognition

Dedicated voice specialist Red Box and leading automatic speech recognition (ASR) vendor Deepgram announced a partnership that will provide enterprises with open access to and control of high-quality unstructured and structured audio data, and the freedom to leverage that data in any application they choose. Conversa, the new and first truly open, microservices-based enterprise voice platform from Red Box, provides real-time, high quality audio capture. With state-of-the-art, deep learning and customizable speech…

Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set

Basis by Centro Gives Media Professionals More Control, Insight and Speed on Campaigns Centro, a global provider of advertising technology, announced features on its Basis platform to automate workflow on ad serving, analytics and more for omnichannel campaigns. The product upgrades improve speed of activation and campaign management for media professionals at brands and agencies. Basis by Centro is the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its…

Phew!!! Salesforce Data Confirms It Was the Biggest Cyber Week Ever

Salesforce Data Revealed an All-Time High $60 Billion in U.S. Cyber Week Digital Sales Salesforce, the company that recently acquired Slack, has announced its Cyber Week insights. According to the Salesforce data, US Cyber Week Digital Sales accounted for $60 billion, analyzed using the Salesforce Customer 360 platform. The CRM leader analyzed the global shopping behavior of more than one billion global shoppers on the Salesforce Customer 360 platform. Overall, global online sales hit a new record with $270 billion, up…

Viant Expands Data Lake To Media Owners, Powering Deeper Customer Engagement

Viant, a people-based advertising software company, added Firefly, a street-level digital media network, as its first media owner for its cloud-based Data Lake, which provides brands, agencies, and now media owners a holistic view into all of their structured and unstructured data, within one single platform, to power intelligent action for deeper customer engagement. Viant’s Data Lake, established in 2014, is for the first time partnering with media owners – adding to its existing relationships with brands and agencies.…

Verint Introduces Digital Behavior Analytics to Understand How Customers Navigate Digital Properties and to Enhance the Quality of Customer…

Organizations Gain Newfound Visibility into Customer Journeys to Speed Issue Resolution and Improve Business Outcomes Verint Systems Inc., The Customer Engagement Company, announced the addition of Digital Behavior Analytics to its Experience Cloud solution, creating a deep, insightful, and comprehensive view of digital customer interactions. The new solution captures and tracks millions of clicks, gestures, taps, and other actions so organizations can see and analyze how customers navigate digital properties, automate how…

Ebix and Data Glove Technologies Sign Strategic Outsourcing and Joint Venture Agreement

Ebix, Inc., a leading international supplier of On-Demand software and E-commerce services to the insurance, financial, healthcare and e-learning industries today announced a strategic agreement with Data Glove Technologies, a New Jersey based firm specializing in Infrastructure, Managed Services and Cloud Services. The agreement entails various facets including outsourcing of certain back office functions and strategic joint ventures (JV) to provide cloud and infrastructure support services to the Insurance, Banking and…

Intuiface-Sightcorp Partnership Brings No Code Audience Analytics to Digital Signage

Intuiface and Sightcorp have integrated their respective solutions to create a unified, no code, computer vision-based approach to building, running, and measuring effective digital out-of-home deployments. Systems integrators and any business hosting staff and/or visitors would use Intuiface's digital experience platform to create interactive digital content for physical locations and connect those experiences to a real-time stream of AI-powered face analysis data produced by Sightcorp's DeepSight Toolkit. Intuiface…